劍橋商務(wù)英語(BEC)中級(jí)第二、三、四輯口語真題范例

1、第二輯Test 1Topic A: WHAT IS IMPORTANT WHEN ? Entertaining clients l Types of activitiesl Cost 思路點(diǎn)撥Personalized services 個(gè)性化服務(wù) Clients demand 客戶需求Customized activities 為客戶制定活動(dòng) Background of clients客戶背景Clients feelings 客戶的感受Business objectives 商業(yè)目標(biāo)Cost 花費(fèi)Types of activities 活動(dòng)類型補(bǔ)充要點(diǎn)已給要點(diǎn)主題 陳述要點(diǎn) 原因/結(jié)果 Ent

2、ertaining clients【詞匯短語】促銷贈(zèng)品 Complimentary presents 迎賓室Hospitality room招待費(fèi) Entertainment allowance 定制Customize針對(duì)個(gè)人Personalize 有目的的Purposeful商業(yè)目的 Business objectives 客戶需求Customer demand包間Compartment 舒適的 Cozy【句型點(diǎn)擊】l 間歇、停頓How shall I put it? 怎么說呢？Well, what I trying to say is. 我想說的是.Id like to begin byl

3、 個(gè)人想法In my opinion, Id say that.The point is that.Well, we should.【參考范例】Entertaining clients is not an easy job and should be handling appropriately and enjoyably. It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a uni

4、que manner in and outside of the office. When entertaining clients, we should decide the types of activities according to their interest and favorites. Moreover, these activities should help us achieve our business objectives, for example, we can have an intimate discussion about business with our c

5、lients during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition, we have to mix business with pleasure effectively so our clients wont feel that we are too purposeful. Cost is anther important factor when designing activities for clients. Higher expenses d

6、ont necessarily to greater satisfaction, and in some cases, the clients will be overwhelmed with our kindness. Therefore, when entertaining clients, sincerity appears to be more important, upon which a long and a steady business relationship is based. Topic B: WHAT IS IMPORTANT WHEN ? Choosing retai

7、l premises to rentl Location l Length of contract【詞匯&短語】房東 landlord 利潤空間 profit margin租戶 tenant 房屋結(jié)構(gòu) building structure 可持續(xù)發(fā)展 sustainable development 合同到期 exploration of contract繁榮 boom prosperity 續(xù)簽合同 renew the contract租金 rent 押金 deposit【句型點(diǎn)擊】l 觀點(diǎn)闡述Well, it seems to me that.Thats true, but on t

8、he other hand.l 追加觀點(diǎn)Thats just what/all I was thinking.Well, the point Im trying to make it thatAnother thing I want to mention is【參考范例】 When aiming to choose retail premises, you should always put the location on the top of your list. An ideal retail premises should be situated in the downtown dist

9、rict or a big residential area where the sources of the customers is guaranteed, in China, A lot of businessman believe in Fengshui and they think a good location is vital to the success of business. Besides, the length of contract is also an important factor in choosing retail premises because the

10、retailer need time to develop market and customers. A steady and uninterrupted business environment is most desired, and a long-term contract will ensure the retailers sustainable development. Whats more, rent and means of payment should never be overlooked, retailers in general have a big cash flow

11、, therefore, a reasonable rent and flexible means of payment are good for their capital turnover. A cooperative landlord is preferred and necessary for a win-win situation. Topic C: WHAT IS IMPORTANT WHEN ? Deciding on packaging for productsl Image l Production process【詞匯&短語】包裝材料wrapper，packagin

12、g material 不可再生資源non-renewable resources 包裝設(shè)計(jì)package design 有利環(huán)境的 environmental-friendly顧客的青睞 customer favor 膚淺的，表明的 superficial【句型點(diǎn)擊】l 自然過渡How shall I put it? 怎么說呢？Actually.Thats just how I see it .l 個(gè)人觀點(diǎn)Personally, I think.Frankly, I think.【參考范例】 Packing of products concerns the fate of products b

13、ecause it arouses peoples desire for purchase. When deciding on packaging for products, we should take several things into consideration. First of all, the image catches the eye of potential customers, people are sometimes skin deep when surrounded by a variety of products, their decisions are simpl

14、y based upon the packaging, therefore a thoughtful design in color, shape and packaging materials is crucial in winning customers favor. On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of the products. Increased price will make the produc

15、ts less competitive in a buyers market. After all, in comparison with packaging, people are more sensitive to price. Last but not least, our resources are limited and some are even non-renewable. Once the products are opened up, the wrapper are useless, so it is expected that designers can develop f

16、urther uses of packaging materials or at least make them environmental-friendly. Test 2Topic A: WHAT IS IMPORTANT WHEN ? Selecting staff for promotion l Attitude to workl Current performance 【詞匯&短語】空缺職位 vacancy 人事部personnel行政管理部 administration 公關(guān) public relations總部 head office 工資 wages and salar

17、ies管理技能 managerial skill 職業(yè)前景 career prospect人力資源部 human resources 團(tuán)隊(duì)協(xié)作 teamwork【句型點(diǎn)擊】l 常用開始語Thank you for your questionThe answer isLet me start with.In my viewIt is very likely that.l 表達(dá)觀點(diǎn)常用句What I am thinking is.Let me make my point very clear.It is crystal clear that.There is no doubt that.I am

18、into the first opinion.【句型點(diǎn)擊】When selecting staff for promotion, several factors should be taken into consideration, to begin with, the attitude to the work is one of the most fundamental elements. I believe attitude is everything. It is not uncommon to find workers who have great talents but are re

19、luctant to make full contribution in their position, the point is, you have to love what you are doing and you have to try your utmost and reserve no effort to do it.Secondly, current performance is also very important, because it is obvious that attitude and effort have to be measured in a certain

20、way so that you can know everyones capability.Thirdly, you cant ignore career potential and adaptability, almost in every company, we can find employees who are excellent individuals but fail to cooperate in a team, these elements are all very essential in ones career. Admittedly, it is not very lik

21、ely to find all of them in one person, and then you have to consider about the specific position and grant priority to one of them.Topic B: WHAT IS IMPORTANT WHEN ? Considering a career changel Further study or trainingl Opportunities for future promotion【詞匯&短語】實(shí)際工資 real wages 合并 merger最終目標(biāo) ulti

22、mate goal 個(gè)人收入 personal income壞的影響 adverse effect 工資價(jià)格螺旋上升 wage-price spiral精明的討價(jià)還價(jià)交易 horse-trading 無形資產(chǎn) intangible assets資格 qualification 投資回報(bào)return on investment【句型點(diǎn)擊】l 更傾向于某一個(gè)選項(xiàng)I would take . as my priority 我會(huì)把.作為我的首選項(xiàng)。The pros of . Outweigh its cons. .的優(yōu)點(diǎn)多于它的缺點(diǎn)。It is more essential to .。 更加重要。is

23、 a wiser choice. .是更明智的選擇。We are strongly tempted to.It is apt to.I would choose A over B.l 表示兩者缺一不可They are two sides of the same coin.They are interdependent and are equally important.A is the bearing of B.It is impossible to talk about A Without mentioning B.【參考范例】Well, career change. That is an

24、interesting topic. As the old saying goes, look before you leap. Youd better be very careful when you make such big decisions. To begin with, further study and training has to be taken into account .the reason is quite obvious with improved and enhanced skills; your job will be safer. Furthermore, o

25、pportunities for further promotion also play important roles here. Promotion means more salary and therefore better living conditions. Therefore, we are strongly attempted to choose it, and for some people, this is even the ultimate goal of their job. But it is only half the story. You have to consi

26、der about the best development of your potential. In other words, you have to be very clear about your personal interest is and try to enjoy your work and find joy in it, I believe due to different value systems, people may make different choices upon the same thing. As long as I am concerned, I wil

27、l choose a career that I can fulfill my dream. I mean, if it is not highly paid, I dont care, I will choose a career I like over opportunity of promotion.Topic C: WHAT IS IMPORTANT WHEN? Planning an advertising campaignl Market researchl Select appropriate media【詞匯&短語】廣告代理商 advertising agency 購物

28、點(diǎn)廣告 p. o. p. advertising區(qū)域抽樣 area sampling 視聽廣告 audio-visual advertising促銷廣告 sales promotion advertising 路牌廣告 billboard advertising站臺(tái)廣告 platform side advertising 品牌偏好 brand preference受眾構(gòu)成 audience composition 戶外廣告 outdoor advertising【句型點(diǎn)擊】提出自己的看法To achieve this goal, its better to It is more prefera

29、ble to .的做法更可取。Better do A rather than do B。 最好A, 不要B。The schedule should be arranged as follows.is the soul of an enterprise.We should put .as the first consideration.More flexible methods should be taken. For instance.We should follow international practices to l 使用表達(dá)有層次的連接詞First and foremostLast

30、but not the leastFurthermore In other words【參考范例】 Advertising campaign is one of the most essential chains in marketing. Through advertising campaign, the products can be well-known to the audiences. To achieve this goal, it is better to do a market research beforehand. Only in this way you can know

31、 the need of the consumers and meet their acquirements accordingly. Therefore, we should put it as the first consideration. After this step, it is time to select appropriate media. Sometimes it is more preferable to find an advertising agency because they know better what the best channel is for you

32、r product and service; sales promotion advertising; billboard advertising; outdoor advertising; audio-visual advertising, or whatever it is. You know, you have plenty of choices. On the other hand, they have a professional team to design an innovative advertisement for you. If an advertisement is fu

33、ll of creativity, it will earn brand preference and loyalty of the consumers and maintain a sustainable market. Last but not the least, no matter how flexible your promotion methods are, the credibility of the product is the most important. 第二輯Test 3 Topic A: WHAT IS IMPORTANT WHEN ? Choosing transp

34、ort for a business tripl Conveniencel Cost-effectiveness【詞匯&短語】一攬子交易 package deal 出發(fā)時(shí)間 departure time優(yōu)待票excursion pass 途中轉(zhuǎn)機(jī)、轉(zhuǎn)車 stop over賓館預(yù)訂 hotel reservation 晚點(diǎn) delay【句型點(diǎn)擊】other things being equal 同等條件下It is not uncommon to . 很常見 to seal the deal with 與.談妥某事 without any doubt. 【參考范例】When choosi

35、ng a transport for a business trip, convenience should come first. I mean, other things being equal, you should choose the one that takes your minimal effort. In business world, time is money. You dont want delayed departure time or unexpected stop-over on the way. At the same time, it is not uncomm

36、on to refund a ticket or change a one-way ticket to a round trip ticket, if the transportation company can deal with these things effectively, undoubtedly we will choose it. Secondly, cost-effectiveness is also important. If a transportation company can offer us excursion pass, why not make it our c

37、hoice? Thirdly, the quality of the transportation should also be concerned. A good rest during the trip can make you in a good shape to seal the deal with your business partners. Lastly, if the transporter can offer some package deal such as hotel reservation, it would be a wise choice.Topic B: WHAT

38、 IS IMPORTANT WHEN ? Aiming for promotionl Quality of performancel Company loyalty 【詞匯&短語】由負(fù)責(zé) be in charge of 熱情的 enthusiastic重要的， 關(guān)鍵的 crucial 細(xì)小的工作 small errands長期的 long-range 價(jià)值 merit管理的 administrative 監(jiān)督 supervise【句型點(diǎn)擊】That is to say.It is very crucial to.is known to all【參考范例】If you are aimin

39、g for a promotion, primarily, you should show a satisfactory performance. That is to say, if you want to be in charge of something, you start from small errands and show your long-range merits. You have to show people what you are capable of. This is very crucial. Secondly, demonstrate your loyalty

40、to the company, because no manager wants an outstanding but undependable to take an administrative role and supervise a department. Thirdly, show your intelligence in the field you are working, face to the challenge that others fear to take, and then, your professional skills would be known to all.

41、The last point, try to build an easy-going and enthusiastic personality. A brilliant yet not welcomed employee is definitely not qualified for a promotion.Topic C: WHAT IS IMPORTANT WHEN ? Exporting goods or services for the first timel Personal contactsl Professional advice 【詞匯&短語】個(gè)人交往 personal

42、 contact 質(zhì)量檢查 quality inspection商業(yè)信用 commercial integrity 互利 mutual profit商業(yè)原則 approach to business 不變的宗旨 permanent principles【句型點(diǎn)擊】.conclude business with. .與.做成生意.can do no harm.is the soul of an enterprise .is no exception.【參考范例】If you are in the exporting business for the first time, you have to

43、 build some personal contact with foreign importers in order to export goods or services. The two sides should have a rough idea of the approach to business and commercial integrity of each other, and then conclude the exporting business. Besides, some professional advice from experience exporters c

44、an do no harm. Personally, I believe quality is the soul of an enterprise. It is no exception with exporting. To maintain a sound reputation, you have to put quality as the first consideration. All products have to go through strict inspection before they are launched into the market. Lastly, negoti

45、ating skills can help a lot. Mutual profit is the common desire of both the exporter and the importer, it is therefore preferred if contracts are honored and commercial integrity is maintained. It is a permanent principle.第二輯Test 4 Topic A: WHAT IS IMPORTANT WHEN ? Dealing with complaints from clien

46、tsl Offering an apologyl Suggesting a solution to the problem【詞匯&短語】澄清、闡明 clarify 反饋 feedback訓(xùn)練有素的 well-drilled 不便 、困難 inconvenience客服代表 customer service representative 名聲 reputation 跟蹤 follow up 重視 value【句型點(diǎn)擊】l 常用小結(jié)句From the above information, it can be shown that.Before the close, let me just

47、summarize the main points.Shall I just go over the main points?表達(dá)觀點(diǎn)常用句In my opinion, we should.Id like to point out.Let me emphasize 【參考范例】 When dealing with complaint from clients, we should always start off with an apology. A customer for us is just a master for his servant. It is unwise to argue

48、with our clients especially when they are angry. An immediate apology is what clients down quickly. Until then can we clarify the facts and suggest a solution to the problem. Clients expect their complaints to be taken seriously and look forward to speedy replies, so well-drilled customer service re

49、presentatives should insure clients that their problems will be taken care of quickly with limited time.In addition, as an important part of dealing with complaints from clients, we must follow up the solutions and clients feedbacks. We should make phone calls to clients and ask them whether their p

50、roblems have been successful solved and probably we may apologize again for the inconveniences we have brought to them clients will be happy with such calls and change attitudes towards our company. A prosperous business depends on returned customers and reputations. It is common to have clients com

51、plaints, but the key lies in our increasingly improved product quality and customer service. We must have every clients feel that he/she is valued and respected.Topic B: WHAT IS IMPORTANT WHEN ? Setting prices for new productsl Production costsl Competitors prices【詞匯&短語】維持 maintain 輕率地，盲目的 blind

52、ly買方市場(chǎng) buyers market 穩(wěn)定性 stability努力獲取 go for 目標(biāo)客戶 target customer殘酷的 cruel 性價(jià)比 performance price ratio對(duì)手、競(jìng)爭(zhēng)者 rival 潛在客戶 potential customer 【句型點(diǎn)擊】l 開場(chǎng)白Thats a rather a difficult question, but maybe/perhaps.There are two points Id like to make.By and large. 總的來說.l 解釋前面所說的話That is to say.To put it in

53、another way.What I mean is.【參考范例】When setting price for new products, first we should take production costs into consideration, production costs should be covered in prices and selling below cost can not help businesses maintain a healthy development. For newly-established companies, however, in ord

54、er to capture the public attention to their companies and brand, they might set prices below their product costs for a brief period. Secondly, competitors prices is another important factor in pricing, todays market is mainly buyers market when all customers would go for higher quality with lower pr

55、ice. To survive the cruel competition with rivals, we should always keep competitors price in mind. Customers will make decisions based upon prices, service and product quality. Of course, we cant expect occupy the market by lowering price blindly, which will destroy the stability of business. Whats more, when pricing, we s