《跨境電商B2B操作實務(wù)》教學(xué)計劃

1、跨境電商B2B操作實務(wù)：教學(xué)計劃Cross-border B2B Operation Practice: Teaching Calendar課程負(fù)責(zé)人：制訂時間：Course leader:Formulation lime:周序Zhouxu課次 Class times學(xué)時數(shù) Hours課程章節(jié) Course chapter學(xué)習(xí)內(nèi)容 Learning content教學(xué) teaching 方式 way授課教 師 Instructor執(zhí)行情況 Implementation status理論 theory實踐 practice111第一章跨 境電商概況Chapter I Overview of Cr

2、oss-border E-commerce1.1跨境電子 商務(wù)概況1.1 Overview of cross-border electronic commerce教師講述 Teacher narrate 課堂討論 classroom discussion211.2跨境電子 商務(wù)崗位認(rèn) 知1.2 cross-border electronic commerce post cognition1.3跨境電 子商務(wù)的發(fā) 展1.3 Development of cross-border electronic commerce311.4跨境電 商模式 1.4 Cross-border e-commerce

3、 model41L5跨境電商 業(yè)務(wù)流程認(rèn) 設(shè)prohibition and restriction rules10.4中國跨 境電商政策 與法規(guī)10.4 Chinas cross-border c-comincrce policies and regulations5110.5國際跨 境電商法律 法規(guī) 10.5 International cross-border e-commerce lawsandregulations 10.6國際站 知識產(chǎn)權(quán)侵 權(quán) 10.6 Intellectual Property Infringement of International Station6110.7

4、國際站 相關(guān)平安網(wǎng) 規(guī)10.7 safety net regulations relatedtointernational stations1411章節(jié)實訓(xùn) Chapter training分組實訓(xùn) Group training 課堂討論 classroom21discussion備注：共計80課時，理論51課時，實踐29課時。Remarks: There are 80 class hours, 51 class hours in theory and 29 class hours in practice.教研室主任（簽章）:系（部）主任（簽章）:Head of teaching and re

5、search section (signature): Head of department (department) (signature):1.5 cross-border e-commerce business process understanding51章節(jié)實訓(xùn) Chapter training分組實訓(xùn) Group training 課堂討論 classroom discussion61211第二章The second chapter 跨境電子商 務(wù)平臺認(rèn)知 Cross-border electronic commerce platform cognition2.1速賣通 2.1 A

6、liExpress 2.2亞馬遜 2.2 Amazon2.3 eBay2.3 eBay教師講述 Teacher narrate 課堂討論 classroom discussion21312.4阿里巴 巴國際站Alibaba International Station 2.5敦煌網(wǎng)Dunhuang NetworkWishWish4151章節(jié)實訓(xùn) Chapter training分組實訓(xùn) Group training 課堂討論 classroom discussion61311第三章 chapter three 國際站賬戶 開通與管理 Opening and management of inter

7、nationalstationaccount3.1店鋪簽 約與開通3.1 Signing and opening of the store3.2公司信 息管理3.2 Company informationmanagement教師講述 Teacher narrate 操作演示 Operation demonstration 課堂討論 classroom discussion213.3賬戶信 息管理3.3 Account information management3.4關(guān)鍵詞 查找3.4 keyword search313.5產(chǎn)品發(fā) 布規(guī)那么3.5 ProductRelease Rules3.6

8、產(chǎn)品發(fā) 布3.6 product release413.7多語言 市場3.7Multilingualmarket3.8產(chǎn)品管 理3.8 Product management513.9工具中 心3.9ToolCenter613.10搜索排 序規(guī)那么Search collation3.11搜索診 斷優(yōu)化Search diagnosis optimization411章節(jié)實訓(xùn) Chapter training分組實訓(xùn)Group training 課堂討論 classroom discussion21314151第四章 chapter four 旺鋪裝修 store decoration4.1旺鋪模

9、板設(shè)計4.1storeTemplateDesign教師講述 Teachernarrate 操作演示 Operation demonstration 課堂討論 classroom discussion614.2店招設(shè) il-4.2 Shop sign design5114.3產(chǎn)品模 塊設(shè)計4.3 Product module design214.4自定義 模塊的設(shè)計4.4 Design of custom module314.5無線端 裝修4.5 Wireless end decoration41章節(jié)實訓(xùn) Chapter training分組實訓(xùn) Group training 課堂討論 clas

10、sroom discussion5161611第五章 The fifth chapter 宮銷中心 marketing center5.1直通車推 廣5.1 Through TrainPromotion教師講述 Teachernarrate 案例分析 case analysis 課堂討論 classroom discussion215.2頂級展 位5.2 Top booth315.3櫥窗設(shè) 置5.3 Window setting415.4店鋪活 動5.4Shopactivities515.5營銷推 廣5.5 Marketing promotion615.6社交媒 體營銷5.6 Social M

11、edia Marketing711章節(jié)實訓(xùn) Chapter training分組實訓(xùn) Group training 課堂討論 classroom discussion 實務(wù)體驗 Practical experience21314151第六章 Chapter vi 數(shù)據(jù)管家Data housekeeper6.1商家星 等級6.1 merchant star rating教師講述 Teachernarrate 案例分析 case analysis 課堂討論 classroom discussion616.2知己6.2 confidant8116.3零效果 產(chǎn)品優(yōu)化6.3 Zero-effect p

12、roduct optimization216.4知買家6.4 Know the buyer316.5知行情6.5 Know the market416.6國際站 流量6.6Iniernational station flow51章節(jié)實訓(xùn) Chapter training分組實訓(xùn) Group training61課堂討論 classroom discussion 實務(wù)體驗 Practical experience911第七章 Chapter VII 商機(jī)管理 Business opportunity management7.1采購需求RFQRFQ of procurement requireme

13、ntsRFQ發(fā)布 與獲取Release and acquisition of RFQ教師講述 Teachernarrate 案例分析 case analysis 課堂討論 classroom discussion217.3 RFQ跟進(jìn) 管理RFQfollow-up managementRFQ分析RFQanalysis317.5客戶詢 盤分析與回 復(fù)7.5 Customer inquiry analysis and reply417.6客詢盤 設(shè)置管理Customer inquiry setting management 7.7及時回 復(fù)率Timely response rate517.8外貿(mào)郵

14、7.8 ForeignTrade Post7.9客戶開 發(fā)7.9 customer development617.10客戶關(guān) 系管理 7J0 Customer Relationship Management 7.11名片7.11 business card1011章節(jié)實訓(xùn) Chapter training分組實訓(xùn) Group training 課堂討論 classroom discussion 實務(wù)體驗 Practical experience21314151第八章 Chapter 8 信用保障服 務(wù) Credit guarantee service8.1信用保 障服務(wù)8.1 CreditGu

15、aranteeService 8.2信用保 障服務(wù)開通 8.2 Opening ofcreditguarantee service教師講述 Teachernarrate 案例分析 case analysis 課堂討論 classroom discussion618.3信用保 障訂單交易 流程8.3 CreditGuaranteeOrderTransactionProcess11118.4信用保 障常見問題8.4FrequentlyAsked Questions about Credit Guarantee8.5國際貿(mào) 易風(fēng)險8.5 International trade risks218.6國

16、際貿(mào) 易欺詐8.6InternationalTrade Fraud318.7國際貿(mào) 易糾紛處理 8.7Settlement of international trade disputes41章節(jié)實訓(xùn) Chapter training分組實訓(xùn) Group training 課堂討論 classroom discussion 實務(wù)體驗 Practical experience51611211第九章支 付與物流 Chapter IX Payment and Logistics9.1跨境電商 支付9.1Cross-border e-commerce payment教師講述 Teacher narrat

17、e 操作演示 Operation demonstration219.2國際貿(mào) 易物流9.2 International trade logistics319.3 一達(dá)通 服務(wù)9.3 Yitong service9.4 一達(dá)通關(guān)聯(lián)產(chǎn)品9.4 YitongRelatedProducts419.5 一達(dá)通 物流走單9.5 Yidatong Logistics takes orders519.6物流模 板設(shè)置9.6 Logistics Template Settings61章節(jié)實訓(xùn) Chapter training分組實訓(xùn) Group training 課堂討論 classroom discussion 實務(wù)體驗 Practical experience13112131第十章 Chapter 10 知識產(chǎn)