龜兔賽跑新傳

1、龜兔賽跑新傳 （根據(jù)海外版本東北大區(qū)市場推廣部修改） Once upon a time a tortoise and a hare had an argument about who was faster. They decided to settle the argument with a race. They agreed on a route and started off the race.從前，有一只烏龜和一只兔子在互相爭辯誰跑得快。他們決定來一場比賽分高下，選定了路線，就此起跑。 The hare shot ahead and ran briskly for some time.

2、Then seeing that he was far ahead of the tortoise, he thought hed sit under a tree for some time and relax before continuing the race.兔子帶頭沖出，奔馳了一陣子，眼看它已遙遙領(lǐng)先烏龜，心想，它可以在樹下坐一會兒，放松一下，然后再繼續(xù)比賽。 He sat under the tree and soon fell asleep. The tortoise plodding on overtook him and soon finished the race, eme

3、rging as the undisputed champ.兔子很快地在樹下就睡著了，而一路上笨手笨腳走來的烏龜則超越過它，不一會兒完成比賽，成為貨真價實的冠軍。 The hare woke up and realized that hed lost the race. The moral of the story is that slow and steady wins the race.等兔子一覺醒來，才發(fā)覺它輸了。這個故事給我們的啟示是：緩慢且持續(xù)的人會贏得比賽。 This is the version of the story that weve all grown up with.這

4、是從小伴隨我們長大的龜兔賽跑故事的版本 。 But then recently, someone told me a more interesting version of this story. It continues.但最近有人告訴了我一個更有趣的版本。故事這么連續(xù)下去。 The hare was disappointed at losing the race and he did some Defect Prevention (Root Cause Analysis). He realised that hed lost the race only because he had bee

5、n overconfident, careless and lax. 兔子當(dāng)然因輸了比賽而倍感失望，為此他做了些缺失預(yù)防工作（根本原因解析）。它很清楚，失敗是因它太有信心，大意，以及散漫。 If he had not taken things for granted, theres no way the tortoise could have beaten him. So he challenged the tortoise to another race. The tortoise agreed.如果它不是認(rèn)為一切都是理所當(dāng)然的，烏龜是不可能打敗它的。因此，它單挑烏龜再來另一場比賽，而烏龜也

6、同意。 This time, the hare went all out and ran without stopping from start to finish. He won by several miles.這次，兔子全力以赴，從頭到尾，一口氣跑完，領(lǐng)先烏龜好幾公里。 The moral of the story？ Fast and consistent will always beat the slow and steady. 這故事有什么啟示？動作快且前后一致的人將可勝過緩慢且持續(xù)的人。 If you have two people in your organization, on

7、e slow, methodical and reliable, and the other fast and still reliable at what he does, the fast and reliable chap will consistently climb the organisational ladder faster than the slow, methodical chap.如果在你的工作單位有兩個人，一個緩慢，按部就班，且可靠，另一個則是動作快，且辦事還算牢靠，那么動作快且牢靠的人會在組織中一直往上升，升遷的速度比那緩慢且按部就班辦事的人快。 Its good t

8、o be slow and steady; but its better to be fast and reliable.緩慢且持續(xù)固然很好，但動作快且牢靠則更勝一籌。 But the story doesnt end here. The tortoise did some thinking this time, and realised that theres no way he can beat the hare in a race the way it was currently formatted. 這故事還沒結(jié)束。這下輪到烏龜要好好檢討，它很清楚，照目前的比賽方法，它不可能擊敗兔子。

9、 He thought for a while, and then challenged the hare to another race, but on a slightly different route.它想了一會兒，然后單挑兔子再來另一場比賽，但是是在另一條稍微不同的路線上。 The hare agreed. They started off. In keeping with his self-made commitment to be consistently fast, the hare took off and ran at top speed until he came to

10、a broad river. 兔子同意，然后兩者同時出發(fā)。為了確保自己立下的承諾從頭到尾要一直快速前進(jìn)，兔子飛馳而出，極速奔跑，直到碰到一條寬闊的河流。 The finishing line was a couple of kilometers on the other side of the river.而比賽的終點(diǎn)就在幾公里外的河對面。 The hare sat there wondering what to do. In the meantime the tortoise trundled along, got into the river, swam to the opposite b

11、ank, continued walking and finished the race.兔子呆坐在那里，一時不知怎么辦。這時候，烏龜卻一路跚跚而來，跳入河里，游到對岸，繼續(xù)爬行，完成比賽。 The moral of the story? First identify your core competency and then change the playing field to suit your core competency.這故事有什么啟示？首先，辨識出你的核心競爭力，然后改變游戲場所以適應(yīng)（發(fā)揮）你的核心競爭力。 In an organization, if you are a g

12、ood speaker, make sure you create opportunities to give presentations that enable the senior management to notice you.在你的工作單位，如果你是一個善于表達(dá)的人，一定要想法創(chuàng)造機(jī)會，好好表現(xiàn)，以便讓上級注意到你。 If your strength is analysis, make sure you do some sort of research, make a report and send it upstairs. Working to your strengths wil

13、l not only get you noticed but will also create opportunities for growth and advancement.如果你的優(yōu)勢是從事分析工作，那么你一定要做一些研究，寫一個報告，然后向上呈送。發(fā)揮自己的優(yōu)勢(專長)來工作，不僅會讓上級關(guān)注你，也會創(chuàng)造成長和進(jìn)步的機(jī)會。 The story still hasnt ended.故事還沒結(jié)束。 The hare and the tortoise, by this time, had become pretty good friends and they did some thinkin

14、g together. Both realized that the last race could have been run much better.這下子，兔子和烏龜成了惺惺相惜的好朋友。它們一起檢討，兩個都很清楚，在上一次的比賽中，它們可以表現(xiàn)得更好。 So they decided to do the last race again, but to run as a team this time.所以，他們決定再賽一場，但這次是同隊合作。 They started off, and this time the hare carried the tortoise till the ri

15、verbank. There, the tortoise took over and swam across with the hare on his back. 它們一起出發(fā)，這次可是兔子扛著烏龜，直到河邊。在那里，烏龜接手，背著兔子過河。 On the opposite bank, the hare again carried the tortoise and they reached the finishing line together. They both felt a greater sense of satisfaction than theyd felt earlier.到了河

16、對岸，兔子再次扛著烏龜，兩個一起抵達(dá)終點(diǎn)。比起前次，它們都感受到一種更大的成就感。 The moral of the story? Its good to be individually brilliant and to have strong core competencies; but unless youre able to work in a team and harness each others core competencies, youll always perform below par because there will always be situations at w

17、hich youll do poorly and someone else does well.這故事有什么啟示？個人表現(xiàn)優(yōu)異與擁有堅強(qiáng)的核心競爭力固然不錯，但除非你能在一個團(tuán)隊內(nèi)（與別人）同心協(xié)力，并掌握彼此間的核心競爭力，否則你的表現(xiàn)將永遠(yuǎn)在標(biāo)準(zhǔn)之下，因為總有一些情況下，你是技不如人，而別人卻干得非常好。Teamwork is mainly about situational leadership, letting the person with the relevant core competency for a situation take leadership.團(tuán)隊合作主要講的就是有

18、關(guān)情境（權(quán)變）領(lǐng)導(dǎo)，讓具備處理某一情境能力（核心競爭力）的人當(dāng)家作主。There are more lessons to be learnt from this story.從這個故事，我們可以學(xué)到更多Note that neither the hare nor the tortoise gave up after failures. The hare decided to work harder and put in more effort after his failure.我們看到，在遭遇失敗后，兔子和烏龜都沒有就此放棄。兔子決定更加勤奮，并且投入更多的努力。The tortoise c

19、hanged his strategy because he was already working as hard as he could. In life, when faced with failure, sometimes it is appropriate to work harder and put in more effort. 在盡了全力之后，烏龜則選擇改變策略。在人的一生中，當(dāng)失敗臨頭時，有時我們需更加努力。 Sometimes it is appropriate to change strategy and try something different. And some

20、times it is appropriate to do both.有時則需改變策略，嘗試不同的抉擇。有時候，兩者都要一起來。 The hare and the tortoise also learnt another vital lesson. When we stop competing against a rival and instead start competing against the situation, we perform far better.兔子和烏龜也學(xué)到了最關(guān)鍵的一課。當(dāng)我們不再與競爭對手較力，而開始逐鹿某一情境時，我們會表現(xiàn)得更好。 When Roberto

21、Goizueta took over as CEO of Coca-Cola in the 1980s, he was faced with intense competition from Pepsi that was eating into Cokes growth. 八十年代，當(dāng)古茲維塔接掌可口可樂首席執(zhí)行官時，他面對的是百事可樂的激烈競爭，可口可樂的市場份額正被它蠶食掉。 His executives were Pepsi-focused and intent on increasing market share 0.1 per cent a time. 古茲維塔手下的那些管理者，把焦

22、點(diǎn)全灌注在百事可樂身上，一心一意只想著一次增長百分之零點(diǎn)一的市場占有率。 Goizueta decided to stop competing against Pepsi and instead compete against the situation of 0.1 per cent growth.古茲維塔決定停止與百事可樂的競爭，而改為與百分之零點(diǎn)一的成長這一目標(biāo)角逐。 He asked his executives what was the average fluid intake of an American per day? The answer was 14 ounces. Wha

23、t was Cokes share of that? Two ounces. Goizueta said Coke needed a larger share of that market. 他問起美國人一天的平均液態(tài)食品消耗量為多少？答案是十四盎斯?？煽诳蓸吩谄渲杏卸嗌?？答案是兩盎斯。古茲維塔說，可口可樂需要在那塊市場做大占有率。The competition wasnt Pepsi. It was the water, tea, coffee, milk and fruit juices that went into the remaining 12 ounces. The public should reach for a Co