洲際酒店市場銷售例會(huì)ppt課件

1、 Sales & Marketing Meeting May 22nd, 2021P.R Action PlanPR ACTIVITIESDeadlineStatusWaiting for the feed back from Maison Mode department store if we are going to cooperate (VIP discount details has been offered, if agreed, will start from 19th June)TuesdayongoingSigning contract with CQ Evening ,CQ

2、Morning newspaper and Redoo Weekly for 2009WednesdayOngoingFollow up with Concierge in the know video (fill up the order form and discuss the shooting date and hotel representative which will be in the video.Tuesday (26th May)Ongoing Updating hotel back ground music on a weekly basisN/AOngoingFollow

3、 up the promotions with Wang Fujin department store( go to the store to check our posters and collect some feed back from both store and Gingers restaurant)TuesdayOngoingMaking proposal for invite primer hope school kids(10 kids) come to Chongqing , stay in hotel for one night and Chongqing tour nex

4、t morning. And if possible, give consolation money of RMB100 per child. FridayOngoingP.R Score and Monthly News clipping for Jun IssueFridayOngoingPrepare news release for Cantonese style dessert on Childrens day.ongoingPromotions Corner Italian Cuisine Period: 1st May,2021 to 12th July,2021 Status:

5、 publicizing quite well so far, and all of the main local medias has publicized about this promotion already. Medias targeted:Economic Times (29th April, Wednesday RMB 17,000)Newoo weeklyThe New Travel WeeklyCQ EveningsCQ MorningRedoo WeeklyCity Life(2nd Jun, Tuesday RMB 11,000)Media PlanPromotion C

6、orner 2021 Rice Dumpling Gift basket InterContinental Chongqing has prepared luscious and elegant wrapped Rice dumpling gift set for you to share this traditional Dagon Boat Festival with your friends and families. Superior Gift Set: RMB 338 /Box Deluxe Gift Set: RMB 688/Box Selling period: 8th May,

7、 2021-28th May, 2021Status: ongoingMedias to be targeted:City Life Weekly News paper (7th May,RMB10,000)Newoo The NewCQ Morning Post Redoo Promotions Corner Cantonese style dessertPeriod: From now onPrice: RMB 38/eachStatus: start sending news release to publicMedias to be target:Economic Times Newo

8、o weeklyThe New Travel WeeklyCQ EveningsCQ MorningRedoo WeeklyCity LifeCoast: No advertising cost will involveMedia: Redoo WeeklyDate: 18th may,2021 Content: Reported Italian feast Opening Ceremony at ICCQ. Hotel NewsMedia: The New Travels WeeklyDate: 18th may,2021 Content: Reported Italian feast Op

9、ening Ceremony at ICCQ. Hotel NewsMedia: CQ TimesDate: 19th May, 2021Content: Introduce Italian cuisine at our hotel. Hotel NewsNews Clipping of the WeekMedia: NewooDate: 19th May , 2021Content: Reported Italian feast Opening Ceremony at ICCQ. Hotel NewsMedia: The New Travels Weekly Date: 11th May,2

10、021Content: Travels office of Singapore met Chongqing local medias in one of our function room.Hotel NewsMedia: New Travels Weekly Date: 11th May, 2021 Content: Introducing Rice dumpling from ICCQHotel NewsHotel: JW MarriottMedia: New Travels WeeklyDate: 18th May,2021Content: Half page size advertis

11、ement of Rice dumpling from JW Marriot .Competitors NewsHotel: Howard Johnson & Harbor plazaMedia: City Life Date: 21st May,2021Content: Rice dumpling news release from Howard Johnson and Harbor plaza. Price range: RMB149 +Competitors NewsHotel: Harbor plazaMedia: CQ MorningDate: 22nd May,2021Conten

12、t: Decoration company will hold conference in Harbor Plaza in 24th May.Competitors NewsHotel: HiltonMedia: City LifeDate:21st May,2021Content: Indian cuisine new promotion from HiltonCompetitors NewsHotel: Hilton Media: NewooDate: 19th May,2021Content:New promotion of Indian cuisine from now till 1s

13、t July. Competitors NewsHotel: SofitelMedia: NewooDate: 21st May,2021Content: Sofitel will popularizing on cruise tour, and they have named a cruise as Sofitel, it will be able to serve any small functions and parties. Competitors NewsHotel: Harbor Plaza & HiltonMedia: Economic TimesDate: 21st May,2

14、021Content: Journalist comment on expensive Rice Dumplings in the market, and take the Rice Dumpling from Harbor Plaza and Hilton as an example.Competitors News Review Business Apr(MTD 1-22 May ) ActualForecastBudgetVariance to FVariance to BOcc%75.82%73.5%75.66%2.32%0.16%ARR488.09492.08517.370.81%5

15、.66%ROOM REVENUE2,626,9222,689,4432,778,2922.32%5.45%Competitors Rate Week 1 (May 20-26)Week DayWeekendCompetitorBrand WebGDSHRCHotel DirectRate Change fromRate Change toBrand WebGDSHRCHotel DirectRate Change fromRate Change toIC Chongqing 89066888 658 $140.70 658 658 / / 598 $140.70 598 598 / / JW

16、Marriott 63888888 668 $102.23 668 668 989 668 618 $94.78 618 618 / / Hillton 89039999 620 $80.60 620 620 / / 482 $74.02 482 482 / / Harbour Plaza 63700888 528 805 488 528 / / 528 805 488 528 / / Golden Resource 67958888 588 NA 498 588 / / 588 NA 498 588 / / Sofitel 68639999 788 $103.11 788 788 / / 6

17、66 $84.25 666 666 / / Howard Johnson 63666666 NA $146.86 598 598 / / NA $146.86 558 558 / / Competitors Hotel Survey MTD 1-22 May ICJWHiltonHPGRSofitelJohnsonOcc%75.82%72.04%54.60%71.80%76.42%57.23%53.02%RM Sold5,3826,8384,9884,7956,4515,4084,788ARR488.09447.16428.01373.58361.31405.31417.69RGI Index

18、 MTD 1-22 MayICJWHiltonHPGRSofitelJohnsonARI50.920.891.001.03MPI00.83RGI1.431.250.901.041.070.900.86Outlet Performance This WeekM-T-DY-T-DNo. CoversAver. Per.CoverReve.No. CoversAver. Per.CoverAct.Reve.(A)Budg.Reve.(B)Discre.A VS BNo. CoversAver. Per.CoverAct.Reve.(

19、A)Budg.Reve.(B)Discre.A VS BGingers234385198,039738583614,389579,3846.04%49,113793,857,5184,207,6508.32%Emerald Sea355417148,0641257440553,386471,32317.41%9,9023793,756,4593,609,0234.09%LobbyLounge4326929,75214416796,147101,9685.71%10,11662627,271688,6188.91%RoomService1889016,8884608438,51743,28711

20、.02%2,96385250,692300,65116.62%Total3318118392,74310,5431241,302,4391,195,9628.90%72,0941188,491,9408,805,9423.57%Banquet PDR RatioNo. of Meeting room availableNo. of Meeting room rented% OCCThis Week1822011%M-T-D5728415%Y-T-D369255215%Banquet Forecast and ActualBudg.BActualAOn the BookOTotalA+OTota

21、l A+OVs Budg.TentativeTTotalA+O+TTotalA+O+TVS BM-T-D994,800623,966178,575832,54184%15,500848,04185%Y-T-D3,770,4073,913,420178,5754,091,995109%15,5004,107,495109%Banquet Forecast and ActualForecast for MayForecast for JunCompetitor Survey May.16May.22JW MarriottDateEventsFollowed byAction PlanResultM

22、ay.16(Sat.)May.16(Sat.)May.16(Sat.)May.17(Sun.)May.17(Sun.)May.18(Mon)May.19(Tue.)May.20(Wed.)May.21(Thu.)May.22(Fri.)May.22(Fri.)Wedding(120 chinese lunch)Wedding(170 chinese lunch)GSK(83 meeting)Wedding(200 chinese lunch)GSK(14 meeting)GSK(12/15 meeting/buffet lunch)NoneAmCham(15 meeting)Shen Zhi

23、Jiang Auction(60 meeting)Shen Zhi Jiang Auction(60 meeting)USA Education International(80 meeting)TinaAnitaAnitaCharlieCompetitor Survey May.16May.22HiltonDateEventsFollowed byAction PlanResultMay.16(Sat.)May.17(Sun.)May.18(Mon)May.19(Tue.)May.20(Wed.)May.21(Thu.)May.22(Fri.)Wedding(420 chinese lunc

24、h)China Enterprise(200 meeting)Beijing Taimei Club(30 meeting)NoneNoneHoneywell(200 meeting)Chongqing NO.2 Foreign Language SchoolAnitaCharlieTinaCharlie Competitor Survey May.16May.22Harbour PlazaDateEventsFollowed byAction PlanResultMay.16(Sat.)May.16(Sat.)May.17(Sun.)May.18(Mon)May.19(Tue.)May.20

25、(Wed.)May.21(Thu.)May.21(Thu.)May.22(Fri.)Wedding(550 chinese lunch)CTTQ(80 meeting)SISLY(30 training)Beijing Bade Medical Apparatus and Instruments Co.(17 meeting)Beijing Bade Medical Apparatus and Instruments Co.(17 meeting/buffet lunch)Chun Pai Garments(150 meeting/dinner)IBM(50/40 meeting/buffet

26、 lunch)Changjiang Yinxiang Travel Agency(400 meeting)FIAT(100 outside catering)TinaVivianTinaVivianCharlieAnitaCherryCompetitor Survey May.16May.22 SofitelDateEventsFollowed byAction PlanResultMay.16(Sat.)May.17(Sun.)May.18(Mon)May.19(Tue.)May.20(Wed.)May.21(Thu.)May.22(Fri.)Wedding(400 chinese lunc

27、h)Wedding(300 chinese lunch)Czech Council for Promotion of International Trade(50 meeting/lunch)NoneChongqing Adtech Company(15 meeting/lunch)NoneYuan Da environmental protection(150 meeting) EllaCharlieCompetitor Survey May.16May.22Howard JohnsonDateEventsFollowed byAction PlanResultMay.16(Sat.)May

28、.17(Sun.)May.18(Mon)May.19(Tue.)May.20(Wed.)May.21(Thu.)May.22(Fri.)Wedding(350 chinese lunch)NoneNoneNoneChongqing Ju Fu Real Estate Company(150 meeting)NoneUfida Soft(300 meeting)CharlieCharlieCharlieWill find contactThis Week ActionCharlie Sales ManagerNew LeadsJustice Bureau, Meeting on JuneKapl

29、an Education, China CEO visit, 23 MayWedding, 2 or 3 Oct, 400paxConfirmed New BookingsCisco System Beijing, 18-21 May, 40 RoomnightsFollow upBritish Consulate VIP Group, (Civic & Business Delegation)British Consulate, 80 pax meeting, 4 & 5 JuneABB Jiangjin, Opening Ceremony group, 25 AugM-T-D Revenu

30、eRMB 286,969Outcome from last week entertainment1New contract signedChangrong Trading, Aptech Co LtdTelemarketing outcomesothersSales Call :23This Week ActionVivian Assistant Sales ManagerNew LeadsConfirmed New BookingsFollow upLongstaying Extend contract RM3501 RM 3506Longstaying lead volvo Hand ov

31、er associations to Cherry Wang M-T-D RevenueRMB442,654Outcome from last week entertainment1 (yu hui group ) New contract signedTelemarketing outcomesothersSales Call 10This Week ActionTina Shen Assistant Sales ManagerNew LeadsAbbott- Half day meeting and Dinner, 30 persons, 10 room nights on Sep.Shu

32、i On Tian Di- 2 times outside catering on July, 100 persons per time. - Barbecue outside catering, 150 persons on June Confirmed New Bookings Longfor Real Estate- 5 rooms for 2 nights on May.28 Follow up M-T-D RevenueRMB320,690 Outcome from last week entertainment2 ( Sincere Holding Co. & Sud-Chemie

33、 China)New contract signed Telemarketing outcomes Others20 sales call This Week ActionCherry Wang Sales Executive March.9th-13thNew LeadsAccession of new vice-consul of Japan consulateIsuzu(China) Co.,Ltd 13rd Jun 15rooms X 5 nightsGuangDong Linhua Co.,Ltd 28 rd Jun 16rooms X 3 nightsConfirmed New B

34、ookingsFollow upM-T-D RevenueRMB 231,989Outcome from last week entertainmentTotal 2 New contract signedTotal 3 (Magneti Marelli Guangzhou Motor ; PanCheng YiHong ShiYou GangGuan Co.,Ltd; CKD)Telemarketing outcomesSales Call : 23This Week ActionAnita Sales Manager May 16 - May 22New LeadsChina XuZhou

35、 International Corporation on June10 (60pax)Tai Bei Royal wedding company Meeting on June 21 (200pax)Ruishang PR Consulting Co Ltd on Dec12,09 (200pax)Grand Tour MICE on July9-12,09 (50pax)Confirmed New BookingsMinistry of Economic Development and Trade Meeting on June22(50pax)Follow upRealway PR Co

36、nsulting Co Ltd meeting on June4(150pax)MSD Pharmaceutical MICE on July7-9(250pax)Unilever Chinese Lunch on May21,09M-T-D Revenue26,000.00Outcome from last week entertainmentZhong Han GroupJohnson controls Telemarketing outcomes25others2 sales call ; Sale Rice Dumpling 71 boxesThis Week Action Sandy

37、 Asst. Sales Manager May 16-22New LeadsMay 23 DEL MachineJune 9 Times Paper Confirmed New BookingsJune 17-19 BASF Sep 12 WeddingFollow upDEF Event : May 9 Everbright Bank; May 11-16 Chanel May 13 HP Interview; May 13 Summit Group May 13 CTS Beijing; May 12-15 KIA Motor May 16 Wedding May 11-13 Lafar

38、ge; TEN Event : June 11 PMG meeting; May 23 DEL Machine INQ Event : May 30 Comfort Travel June 11 New Asia Travel June 12 Toshiba MedicalM-T-D RevenueRMBOutcome from last week entertainmentMr Zhu for DEL machineTelemarketing outcomes 2 local visits & 30 Telemarketing callothersThis Week Action Katri

39、na Sales Executive May 16-22New LeadsBirthday Dinner Jun 13 400paxJade Power Jul 21-24 20pax meeting 15rmsWedding Lunch Oct 24 400pax Confirmed New BookingsFollow upINQ Event : Birthday Dinner Jun 13 400pax Jade Power Jul 21-24 20pax meeting 15rms Wedding Lunch Oct 24 400pax M-T-D RevenueRMBOutcome from last week entertainmentTelemarketing outcomes20othersThis Week ActionChris Sales Executive May. 16-22New LeadsMay 31, New Ch