huawei_華為戰(zhàn)略分析(原創(chuàng)版)1

1、ALWAYS AT YOUR SERVICE1 Team members2Background informationPrivate enterprise in chinaFortune 500 in the worldleading global ICT solutions ducts and solutions have been deployed in over 140 countriesserving more than one third of the worlds works, pipes and cloud computing fields.3Core v

2、aluesCustomers:Huawei exists to serve customers, whose demands are the driving forces behind his development. 4Concern for survival,growth,Philosophy: Integrity : behave honestly and keep our promises, winning our customers trust and respect.Dedication: create value for customers improve our capabil

3、ities ultimate measure of the value of any technology, product, solution or process improvement.5Concern for employee:value employees contributions and reward them accordingly. succeed through teamwork. By working closely in both good times and bad, we lay the foundation for successful cross-cultura

4、l collaboration, streamlined inter-departmental cooperation and efficient processes.6Vision & MissionTo enrich life through communication. visionTo focus on our customers market challenges and needs by providing excellent ICT solutions and services in order to consistently create maximum value for o

5、ur customersmission7Overall IndustryTraditional version:dominated by the advanced companies from highly-developed countries.New version:companies from emerging countries(China & India) growing rapidly.ICT industry technology-oriented human resourceprovide technologies and services equipment 8Main pr

6、oducts and servicesa leading global ICT(information,communication,telecom)solution provider.Main products:9Five forces frameworkCompetitor rivalrypotential entrantssupplierspowersellerspowersubstitutes threat10Threat of entry by Potential entrants1234scale or experienceAccess to supplyDifferentiatio

7、neconomics of scale11Competitive rivalry within the industryCompetitor balanceIndustry growth rateSwiss Ericsson co. biggest electronic equipment manufacturerbig possibility revolution of new technology12Bargaining power US / Europenational security concernsregionalvodafone signed a long-term contra

8、ct with huawei in exchange ,it ask a overall evaluation covering all the busniess departments of huawei Mature marketPolicy restrictionBuyers13Bargaining power sophisticated industry lineessential inputthe cost of selecting,recruiting,training,managing is very highHuman resourcesCore productsSellers

9、14PESTEL AnalysisPESTEL AnalysisPOLITICALECONOMICSOCIALTECHNOLOGICALENVIRONMENTALLEAGEL15POLITICALGovernment support for high technology -Shenzhen governments regular surpport -special plan of 10 billion -plan HUAWEI sci-tech city Government support for independent innovation -a big supplier for the

10、 government Government support for private enterprises -only one company that has not gone public on the Fortune 500 list -loose land quota 16ECONOMICdemand caused by the great development of China in the 1980s and 1990s core competence of economic development rich resources, cheap labor-innovationt

11、he trend of globalizationChinas entry into WTO17SOCIALprofound reexamination of Maos Revolution -respect for real intellectualsthe reform and openness of the whole countryreversed formerly inappropriate view of the publicescalated protagonist consciousness of citizens slowly built good reputation in

12、 the public -diligence and down-to-earth spirits -high-quality products made by elites without flashy advertisements18TECHNOLOGICALthe section of the market for this kind of technology is almost blank in mainland China19ENVIRONMENTALa provider of telecommunications networknot dependent on the enviro

13、nment to provide raw materialsalmost no negative externality to the environment20LegalThe anti-monopoly law of the Peoples Republic of China -telecommunications itself:natural monopoly and long-term development -a chance to compete with the formerly state-run powerful telecommunications groups such

14、as CHINA MOBIL and CHINA TELECOM.The regulations of WTO -the principle of discriminatory -anti- protectionism2122We do not engage in any diversion of resources and senior management of energy non-related diversification business.2324Focused differentiationEfficient useIndustry trendsLaborInternation

15、al strategyBrand management2526In 2008, ranks No.3 in worldwide market share of mobile network equipment.In 2008, ranks No.1 in mobile broadband devices having shipped over 20 million units.In 2009, ranks No.2 in global market share of radio access equipment.In 2013, ranks No.3 in global market shar

16、e of mobile phone.27In 2006, Huawei selects as a preferred telecoms equipment supplier and signs Global Framework Agreement with Vodafone.In 2008, Huawei first large scale commercial deployment of UMTS/HSPA in North America, for TELUS and Bell Canada. In 2011, Huawei unveiled the GigaSite and soluti

17、on U2Net architecture.2829In 2011, Huawei built 20 cloud computing data centers.In 2011, Huawei established the 2012 Laboratories.30In 2006, Huawei establishes Shanghai-based joint R&D Center with Motorola to develop UMTS technologies.In 2010, Huawei established its Cyber Security Evaluation Centre

18、in the UK.31In 2010, Huawei signed a Voluntary Green Agreement with the China Ministry of Industry and Information Technology (MIIT).3233Strategy in action-organization for successProcessRelationshipStructure34 Hua Wei s structure the matrix structure35advantages: 1)have integrated knowledge 2)allow dual dimensions 3)flexible disadvantages:1)a decision made will be late 2)people will not be clear their task