《管理學(xué)原理》英語教學(xué)課件CHAPTER14TechnologyandOperations

1、2022/8/3郭志文 2001 Copyright1CHAPTER 14Technology and Operations 第1頁，共29頁。2022/8/3郭志文 2001 Copyright2Chapter ObjectivesIntroduce the different ways in which technology can add value to the operations function within an organization.Identify the various ways in which technology can be used in a manufac

2、turing company.Describe enterprise resource planning (ERP) systems and how they impact an organization.Demonstrate the different ways in which technology can be integrated into service operations.Present a framework for defining the different types of e-services that are currently being offered.第2頁，

3、共29頁。2022/8/3郭志文 2001 Copyright3Managerial IssuesAdvances in technology are changing the way in which both manufacturing and service operations are designed.Technology is a tool, not an end in itself.Importance of maintaining compatibility between technology and the organizations other elements.The

4、need for continuous training in the use of technology.第3頁，共29頁。2022/8/3郭志文 2001 Copyright4How Technology Affects OperationsTraditional TradeoffsLow costsSpeed of deliveryQuality of product/serviceCustomizationTechnologys Impact on Traditional TradeoffsTradeoffs are no longer validtechnology allows f

5、irms compete on several dimensions at once.第4頁，共29頁。How Technology Impacts Operational Performance第5頁，共29頁。Technology in Manufacturing第6頁，共29頁。Technology in Manufacturing (contd)第7頁，共29頁。Major Categories of Software Systemsin Manufacturing第8頁，共29頁。2022/8/3郭志文 2001 Copyright9Information Technology第9頁

6、，共29頁。Functional Areas as Independent OperationsExhibit 4.3a第10頁，共29頁。2022/8/3郭志文 2001 Copyright11ERP Systems Link Functional Areas with a Common Software Platform and Database第11頁，共29頁。2022/8/3郭志文 2001 Copyright12Example of How SAPs R/3 SystemIntegrates an Organization第12頁，共29頁。Leading ERP Software

7、 Companies and Respective Market SharesTotal ERP Software and Services Revenue = $18.2 billion第13頁，共29頁。2022/8/3郭志文 2001 Copyright14Evolution of ERP SystemsERP Systems OriginsAn outgrowth of Materials Requirements Planning (MRP) systems in the 1960s70sAdoption of ERP systems updated the entire infor

8、mation technology infrastructure of firms.Benefits of ERP SystemsReduction in database errorsFaster customer responseFaster order fulfillmentBetter overall communication第14頁，共29頁。2022/8/3郭志文 2001 Copyright15Evolution of ERP Systems (contd)Why ERP Systems FailLack of top management commitmentLack of

9、adequate resourcesLack of proper trainingLack of communicationCriticisms of ERP SystemsConstraints of a single ERP system versus a mixture of Best of Breed software productsInflexibility of the built-in business model of ERP systems第15頁，共29頁。2022/8/3郭志文 2001 Copyright16Technology Trends in ServicesI

10、ncrease in Self-ServiceReduces labor costsSpeeds up serviceDecrease in the Importance of LocationLower costs for delivery of products and services increases remote points of access and reduces the need for specific service locations第16頁，共29頁。2022/8/3郭志文 2001 Copyright17Methods of Pricing to Encourag

11、e Self-Service第17頁，共29頁。2022/8/3郭志文 2001 Copyright18Technology Trends in Services (contd)Shift from Time-dependent (Synchronous) to Non-time Dependent (Asynchronous) TransactionsMore economical (for the firm) and efficient (for the customer) forms of serviceIncrease in disinter mediationTechnology b

12、rings buyers and sellers closer together, eliminating intermediate steps or organizations.第18頁，共29頁。2022/8/3郭志文 2001 Copyright19Integrating Technology into ServicesIntegration BenefitsEfficiency in operationsEffectiveness in serving customersAreas for IntegrationStrategic planningImproved performanc

13、eFaster serviceImproved customer knowledgeIncreased product customization第19頁，共29頁。2022/8/3郭志文 2001 Copyright20Integrating Technology into Services (contd)Areas for Integration (contd)Increased efficiencyEconomies of scale in consolidating operations.Reduced labor costs through replacement of manpow

14、er and increased labor productivity.第20頁，共29頁。Categories of E-Services第21頁，共29頁。The Role of the Internet, Intranet,Extranet and EDI in an Organization第22頁，共29頁。Types of E-Services第23頁，共29頁。2022/8/3郭志文 2001 Copyright24Challenges for E-TailorsInfrastructureDeveloping the structure to efficiently and q

15、uickly deliver goods to customers.Lack of tangibilityHaving no physical presence to which customers can turn with problems.DifferentiationCreating a unique on-line presence that sustains growth.第24頁，共29頁。2022/8/3郭志文 2001 Copyright25Technology IssuesOvercoming Barriers to Entry (Customer) “Fear of th

16、e unknown”Lack of knowledge by the customerTraining and SupportWorker skill development through hands-on training in the new technology.Customer familiarization with technology.第25頁，共29頁。2022/8/3郭志文 2001 Copyright26Make yourself skilled in ManagementUnderstand the fundamentals of managementKnow how

17、to deal with peopleOvercome your weaknesses in communicationLearn new trends in management第26頁，共29頁。第27頁，共29頁。第28頁，共29頁。其實，世上最溫暖的語言，“ 不是我愛你，而是在一起?！?所以懂得才是最美的相遇！只有彼此以誠相待，彼此尊重，相互包容，相互懂得，才能走的更遠(yuǎn)。相遇是緣，相守是愛。緣是多么的妙不可言，而懂得又是多么的難能可貴。否則就會錯過一時，錯過一世！擇一人深愛，陪一人到老。一路相扶相持，一路心手相牽，一路笑對風(fēng)雨。在平凡的世界，不求愛的轟轟烈烈；不求誓言多么美麗；唯愿簡單

18、的相處，真心地付出，平淡地相守，才不負(fù)最美的人生；不負(fù)善良的自己。人海茫茫，不求人人都能刻骨銘心，但求對人對己問心無愧，無怨無悔足矣。大千世界，與萬千人中遇見，只是相識的開始，只有彼此真心付出，以心交心，以情換情，相知相惜，才能相伴美好的一生，一路同行。然而，生活不僅是詩和遠(yuǎn)方，更要面對現(xiàn)實。如果曾經(jīng)的擁有，不能天長地久，那么就要學(xué)會華麗地轉(zhuǎn)身，學(xué)會忘記。忘記該忘記的人，忘記該忘記的事兒，忘記苦樂年華的悲喜交集。人有悲歡離合，月有陰晴圓缺。對于離開的人，不必折磨自己脆弱的生命，虛度了美好的朝夕；不必讓心靈痛苦不堪，弄丟了快樂的自己。擦汗眼淚，告訴自己，日子還得繼續(xù)，誰都不是誰的唯一，相信最美的風(fēng)景一直在路上。人生，就是一場修行。你路過我，我忘記你；你有情，他無意。誰都希望在正確的時間遇見對的人，然而事與愿違時，你越渴望的東西，也許越是無情無義地棄你而去。所以美好的愿望，就會像肥皂泡一樣破滅，只能在錯誤的時間遇到錯的人。歲月匆匆像一陣風(fēng)，有多少故事留下感動。愿曾經(jīng)的相遇，無論是錦上添花，還是追悔莫及；無論是青澀年華的懵懂賞識，還是成長歲月無法躲避的經(jīng)歷愿曾經(jīng)的過往，依然如花芬芳四