課程名稱國(guó)際商務(wù)英語雙語

1、課程名稱：國(guó)際商務(wù)英語（雙語）課程編碼:7042101課程學(xué)分：2學(xué)分課程學(xué)時(shí)：32學(xué)時(shí) 適用專業(yè)：國(guó)際經(jīng)濟(jì)與貿(mào)易國(guó)際商務(wù)英語（雙語）（International Business English）教學(xué)大綱一、課程性質(zhì)與任務(wù)國(guó)際商務(wù)英語（雙語）是國(guó)際經(jīng)濟(jì)與貿(mào)易專業(yè)本科生的專業(yè)選修課， 也是一門重要的專業(yè)技能深化課程。課程通過活動(dòng)教學(xué)，模擬實(shí)際商務(wù)環(huán)境，介紹國(guó)際貿(mào)易與國(guó)際商務(wù)領(lǐng)域中的一些基本概念和知識(shí)，其重點(diǎn)在于通過本課程的學(xué)習(xí)促進(jìn)學(xué)生對(duì)英文專業(yè)術(shù)語的掌握，并在運(yùn)用商務(wù)專業(yè)英語進(jìn)行溝通交流方面 有所提高。同時(shí)，也為考取劍橋商務(wù)英語（BEC Vantage）證書作準(zhǔn)備。Business Engli

2、sh is a basic course for college students majoring in international economics and trade. This lesson provides basic concept and knowledge of international business. The main purpose is to encourage students to learn necessary English terms and improve their ability to communicate with others in Engl

3、ish. 二、教學(xué)基本內(nèi)容及基本要求Module 11、教學(xué)基本內(nèi)容Ways of workingMaking contactsGetting throughSpeaking skills: part one2、教學(xué)基本要求了 解： The principle of working and meeting people under different circumstances.理解：The appropriate topics of business talk and social talk.掌握： Words, phrases and sentence structures used in

4、 making contacts; Communicate with people through telephone in different business situations.Module 21、教學(xué)基本內(nèi)容Company benefitPresenting your companyManagementReading skills: part fiveWriting skills: part one2、教學(xué)基本要求了解：The principles of company organization and benefit.理解： How to ask questions about j

5、ob.掌握： Words, phrases and sentence structures used in describing company history; discuss with your workmates about the working environment, company development and work arrangement.Module 31、教學(xué)基本內(nèi)容Starting a businessLeaving and taking messagesBusiness LawListening skills: part oneSpeaking skills: p

6、art two2、教學(xué)基本要求了解：The types of business and legal terms.理解： How to start a business and obey the legal constraints.掌握： Words, phrases and sentencestructures used in leaving and taking messages on the phone, dealing with legal problems in business.Module 41、教學(xué)基本內(nèi)容AdvertisingBrandingDelegatingReading

7、skills: part fourPresenting your own product/service2、教學(xué)基本要求了解：The principles of making advertisement and branding.理解： Different means of advertisement, skills of branding.掌握： Words, phrases and sentence structures used in designing and presenting a marketing plan for your own products and services.

8、Module 51、教學(xué)基本內(nèi)容The workplaceParticipating in a meetingSolving ProblemsReading skills: part threeSpeaking skills: part three2、教學(xué)基本要求了解：The principles of dealing with problems in business situation.理解： How to face the crisis, how to prepare and participate in a meeting.掌握： Words, phrases and sentence

9、 structures used in dealing with problems; Capable of correct mistakes and handling crisis.Module 61、教學(xué)基本內(nèi)容RecruitmentEmailingSimulation of Job application and interviewReading skills: part two2、教學(xué)基本要求了解：The characteristics of a resume and job application letter; the principle of writing emails.理解：T

10、he preparation of a job interview .掌握： Words, phrases and sentencestructures used in job application and interview.Module 71、教學(xué)基本內(nèi)容SalesSellingShowing you re listeningReading skills: part oneWriting skills: part two2、教學(xué)基本要求了解：The characteristics and importance of sales and marketing.理解：The character

11、istics of different means of selling.掌握： Words, phrases and sentence structures used in market research and analysis; Capable of conducting marketing activities and market analysis.Module 81、教學(xué)基本內(nèi)容Ethical economicsTrainingHandling questionsPresentation2、教學(xué)基本要求了解：The characteristics and importance of

12、 ethical economics.理解：The characteristics of different means of training.掌握： Words, phrases and sentence structures used in economic ethics ;Capable of asking and answering questions during training.三、本課程與其它相關(guān)課程的聯(lián)系與分工先修課：國(guó)際貿(mào)易導(dǎo)論、國(guó)際貿(mào)易實(shí)務(wù)、宏觀經(jīng)濟(jì)學(xué)、大學(xué)英語。The characteristic of this course is a combination of

13、English and core courses of Business major. The pre-required courses include International Trade, Macro Economics and International Trade Practices as well as College English. 四、實(shí)踐性教學(xué)內(nèi)容的安排與要求本課程的實(shí)踐內(nèi)容為討論課或講座。討論課要求學(xué)生分為3-5人小組，就一 個(gè)課題進(jìn)行充分準(zhǔn)備，做成PPT在課堂上進(jìn)行演講，回答其他同學(xué)和教師的提 問，課后據(jù)此完成報(bào)告并提交。講座將邀請(qǐng)國(guó)內(nèi)外教授進(jìn)行專題報(bào)告，要求學(xué)生聽完講

14、座之后提交報(bào)告一份。The practical parts of this course include class discussions and seminars. During the discussion class, students are divided into groups of 3 to 5 to prepare a presentation, answer questions from the classmates and teacher, finish and hand in a report after class. Seminars will be given by

15、 professors domestic and overseas and the students are required to hand in a report after the seminar. 五、課程各教學(xué)環(huán)節(jié)和各篇章（節(jié)）學(xué)時(shí)分配早1內(nèi)容總學(xué)時(shí)講授學(xué)時(shí)實(shí)驗(yàn)學(xué)時(shí) （或上機(jī)、 討論）Module 1Making contacts44Module 2Presenting your company44Module 3Starting a business44Module 4Advertising422Module 5Solving Problems44Module 6Recruitment422Module 7Sales44Module 8Ethical economics44合計(jì)32284六、本課程采用的教學(xué)方法和教學(xué)手段本課程使用電腦多媒體投影儀進(jìn)行現(xiàn)代化手段的教學(xué)。將課堂講授與課堂練 習(xí)及課外閱讀寫作相結(jié)合，引導(dǎo)學(xué)生主動(dòng)積極學(xué)習(xí)。七、本課程課外練習(xí)要求課內(nèi)外學(xué)時(shí)比為1:1。作業(yè)包括對(duì)各章節(jié)的預(yù)習(xí)和復(fù)習(xí)；和課程對(duì)接的劍橋 商務(wù)英語考試（BEC Vantage）的真題和模擬練習(xí)；為課堂討論而準(zhǔn)備的演講和 報(bào)告。八、教材及教學(xué)參考資料教材：John Hughs,新編劍橋商務(wù)英語（中級(jí)），經(jīng)濟(jì)科學(xué)出版社，2008年 教學(xué)參考資料：Leo Jones,