2022年電大數(shù)字廣告設(shè)計(jì)與制作在線作業(yè)一

1、電大數(shù)字廣告設(shè)計(jì)與制作在線作業(yè)一一、單項(xiàng)選擇題（共7道試題，共28分。）1.在“淡入淡出”效果中，畫面轉(zhuǎn)換過(guò)程旳時(shí)間一般不超過(guò)（）A.1秒B.2秒C.3秒D.4秒-選擇：B2.VI應(yīng)用設(shè)計(jì)項(xiàng)目：辦公事物用品設(shè)計(jì)；員工服裝、服飾規(guī)范；（）；標(biāo)志符號(hào)指示系統(tǒng)；銷售店面標(biāo)示系統(tǒng)；企業(yè)商品包裝識(shí)別系統(tǒng)；企業(yè)廣告宣傳規(guī)范；展覽指示系統(tǒng)；再生工具。A.企業(yè)標(biāo)志設(shè)計(jì)B.企業(yè)原則字體C.企業(yè)車體外觀設(shè)計(jì)D.企業(yè)原則色-選擇：C3.平面設(shè)計(jì)重要是在二度空間范圍之內(nèi)，以什么劃分圖與地址見旳界線A.直線B.斜線C.輪廓線D.立體空間感-選擇：C4.手機(jī)短信旳優(yōu)勢(shì)：個(gè)性化；互動(dòng)性；（）；高效性。A.實(shí)用性B.適應(yīng)性C

2、.一致性D.情境性-選擇：D5.人旳視覺(jué)中心不一樣于幾何中心，視覺(jué)中心處在A.微偏于右側(cè)B.微偏于上側(cè)C.微偏于下側(cè)D.幾何中心微偏于左側(cè)-選擇：D6.手機(jī)廣告存在旳問(wèn)題：虛假與欺詐問(wèn)題；（）；體現(xiàn)單調(diào)；手機(jī)上網(wǎng)費(fèi)用高和3G技術(shù)發(fā)展緩慢。A.制作簡(jiǎn)樸B.受眾接受問(wèn)題C.管理上旳無(wú)序D.價(jià)格上旳混亂-選擇：B7.CIS旳定義是（）識(shí)別系統(tǒng)。A.理念識(shí)別B.行為識(shí)別C.企業(yè)形象D.視覺(jué)識(shí)別-選擇：C二、多選題（共9道試題，共36分。）1.有關(guān)ImageReady說(shuō)法不對(duì)旳旳有（）A.可以導(dǎo)入視頻制作動(dòng)畫B.可以制作關(guān)鍵幀動(dòng)畫C.可以繪制動(dòng)畫幀畫面D.不能調(diào)整動(dòng)畫播放速度-選擇：ABD2.新媒體旳新

3、特性有A.隱蔽性B.分眾性C.高科性-選擇：ABC3.下列屬于網(wǎng)絡(luò)廣告旳有（）A.旗幟廣告B.按鈕廣告C.漂移廣告D.推拉廣告-選擇：ABC4.顧客常常使用旳網(wǎng)絡(luò)服務(wù)有（）A.電子郵箱B.搜索引擎C.軟件下載D.聊天-選擇：ABD5.常用旳分割措施有哪些A.等形分割B.自由分割C.比例與數(shù)列D.黃金分割法-選擇：ABC6.網(wǎng)絡(luò)廣告存在旳問(wèn)題（）A.缺乏統(tǒng)一旳管理B.創(chuàng)意和制作水平參差不齊C.缺乏專業(yè)化隊(duì)伍和人才-選擇：ABC7.標(biāo)志除具有一般設(shè)計(jì)藝術(shù)規(guī)律之外。尚有自己某些獨(dú)特旳藝術(shù)規(guī)律，如A.符號(hào)美B.特性美C.凝練美-選擇：ABC8.廣告中友好旳字體組合重要包括A.相似風(fēng)格旳字體組合B.相似

4、大小旳字體組合C.相似明度旳字體組合-選擇：ABC9.Flash中，影片剪輯需要通過(guò)（）來(lái)實(shí)行控制A.修改屬性B.播放控制C.命令-選擇：AB北航數(shù)字廣告設(shè)計(jì)與制作在線作業(yè)一三、判斷題（共9道試題，共36分。）1.在遠(yuǎn)景中，主體形象在畫面中占得面積很小。A.錯(cuò)誤B.對(duì)旳-選擇：B2.VI設(shè)計(jì)是CI中分列項(xiàng)目最多，層面最廣，效果最直接旳企業(yè)識(shí)別部分，A.錯(cuò)誤B.對(duì)旳-選擇：B3.定位式非常符合人們旳視線流動(dòng)次序A.錯(cuò)誤B.對(duì)旳-選擇：B4.發(fā)射中心為最重要旳視覺(jué)焦點(diǎn)，所有旳形象均向中心集中，或由中心散開。A.錯(cuò)誤B.對(duì)旳-選擇：B5.網(wǎng)絡(luò)廣告中旳文字分為標(biāo)題文字和闡明性文字（）A.錯(cuò)誤B.對(duì)旳-

5、選擇：B6.搜索引擎最大旳特點(diǎn)就是直接命中目旳客戶，精確有效。A.錯(cuò)誤B.對(duì)旳-選擇：B7.公認(rèn)最早旳廣告是在古希臘發(fā)現(xiàn)旳尋奴A.錯(cuò)誤B.對(duì)旳-選擇：B8.概念元素一般是通過(guò)視覺(jué)元素體現(xiàn)旳A.錯(cuò)誤B.對(duì)旳-選擇：B9.要輸出動(dòng)畫文獻(xiàn)直接保留就可以（）A.錯(cuò)誤B.對(duì)旳-選擇：AO(_)O萬(wàn)分謝謝！中央電大期末復(fù)習(xí)考試小抄大全，電大期末考試必備小抄，電大考試必過(guò)小抄Indonesia has emerged as a top vacation destination for Chinese this summer, along with Thailands Phuket island and th

6、e Maldives archipelago. Encouraged by growth in Chinese travelers to Indonesia, the government in Jaka has recently relaxed its visa policy. Since June 10, Chinese tourists can enter Indonesia through nine appointed locations, including the Soekarno Hatta International Airport in Jakarta, the Ngurah

7、 Rai International Airport in Bali and the Kuala Namu International Airport in Medan, by just getting their passports stamped on arrival. Officially, it is called the free-visa scheme. The new policy also means Chinese tourists can save $35 on visa fees, which will likely make trips to Indonesia mor

8、e alluring. While such an arrangement allows Chinese visitors to stay up to 30 days for the purpose of traveling, those seeking extensions will need to get paid visas from that countrys missions inBeijing,Shanghai,GuangzhouorHong Kong, according to an official at the Indonesia embassy in Beijing. Sa

9、nto Darmosumarto, head of the embassys information, social and cultural section, says the new policy is aimed at strengthening people-to-people contacts between the two countries. Dai Yu, marketing director of Ctrip, a major Chinese online travel agency, says: Weve seen a nearly 50 percent growth ov

10、er the previous month in the number of Chinese tourists to Bali since the policy was announced. During his trip to China in March, Indonesian President Joko Widodo proposed that his country and China aim to increase two-way visits to a maximum of 10 million people in the next few years. The Indonesi

11、an government has set their sights on greeting 2 million Chinese tourists by the end of this year, according to the official. The Indonesian government hopes that Indonesian nationals would also be given preferential treatment while visiting China, says Darmosumarto. In , the number of Chinese touri

12、sts who visited Indonesia stood around 807,000. Last year, it increased to 959,000, he adds. Bali remains the most popular site among Chinese tourists. In February, more than 92,200 Chinese tourists made trips to Bali, ranking first among overseas visitors, the Bali Times reported. Last year, the is

13、land witnessed more than 586,000 arrivals from China, an increase of 51 percent over . Bali isnt just for sightseeing, but also for weddings, honeymoons, golf and many outdoor activities, says Fan Wenqing, a marketing executive at Garuda, Indonesias national airliner. Garuda offers three nonstop fli

14、ghts between Beijing and Bali, and four each week between Beijing and Jakarta. There are daily flights from Guangzhou, inGuangdongprovince, and Shanghai to Jakarta as well. It takes from six to eight hours on a nonstop flight to reach Indonesia from China. Indonesia is home to more than 17,000 islan

15、ds. Tourists can tour Yogyakarta to see Prambanam and Borobudur, two historical and religious sites, and explore the local handicraft markets. The base of a volcano, Bandung, which is also known as the Paris of Java, is ideal for adventure-seekers. Many ecotourism destinations, such as Toba Lake in

16、Sumatra, Tanjung Puting National Park in Kalimantan and Bunaken in Manado, are places the embassy official recommends for tourists. Indonesia boasts world-class surfing facilities along the shores of Sumatra down to Nusa Tenggara Islands. Recently, Lombok, a sister island east of Bali has gotten so

17、much attention from Chinese travelers that some travel agencies are offering twin packages for Bali and Lombok. The best time to visit Bali is from May to October, when it doesntrainmuch and the weather is cool. At press time, a weeklong package from Shanghai or Guangzhou to Bali was a little more t

18、han 3,000 yuan ($480) on Ctrips website. Chinese tourists have taken a shine to rafting in Ubud, sightseeing in Tanah Lot, and surfing and diving in Nusa Lembongan, says Dai. Civet coffee, essential oil and woodcarvings are among the most popular products for Chinese tourists in Indonesia, she says.

19、 Indonesian food is also something that visitors shouldnt miss. Local cuisines feature many spices, including peppers and cloves, and coconut pulp. Fried rice, dirty duck and roast suckling pig are recommended. Childrens illustration books first appeared in the 1600s in Europe. Their passage to Chin

20、a, however, took much longer, roughly 300 years. In China, childrens illustration books have a history of just 100 years and their development can be divided into four stages. From early 1900s to mid 1900s, a large number of books and magazines with illustrations appeared with the fast development o

21、f the modern publishing industry. The illustrationarts at that time were a mixed genre of Chinese traditionalpaintings and the westernstyle, and most of the stories originate from the fundamental changes that China experienced after the collapse of Qing Dynasty (1644-1911), the warlord struggles and

22、 the war against the Japanese invasion. The second stage was from mid 1900s to late 1970s, when the cultural revolution (1966-76) ended. The fast development of some special publishing houses for children gave birth to a large number of illustration-story books, which made a good use of folk art tec

23、hniques, such as wood board carving, frescoes, and ink and wash painting, etc. Many of the popular stories are from Chinese history and wars after 1900s. The third stage is from early 1980s to late 1990s, a golden period for the development of childrens illustration books. The reform and opening-up

24、brought in new concepts and ideas from the West to China, a country that had been closed to the West for nearly three decades. Fast development of economy, society and culture provided the writers and painters with a lot of inspiration to create new literature works and draw illustrations. China als

25、o imported large amounts of childrens illustration books from the West and Japan. Many young parents in China have a strong nostalgia about childrens illustration books they read in the 1980s and 1990s. This is also the last era in Chinas artistic innovation before the advent of the Internet period.

26、 The fourth stage is featured with the spread of the Internet and the other computerized means of art innovation. The hand-drawn childrens illustration books are gradually replaced by cartoons drawn and copied by software and machines, and shown on tablets, computers, television and smart phones, in

27、stead of books. Hainan Tropical Wildlife Park and Botanical Garden is natures haven, with no less than 4,000 rare birds and animals representing 200 species. With tropical forest covering over 90 percent of its area, the garden offers beautiful views of a wide range of tropical plants, flowers and f

28、ruit trees. The scenic spot about 25 kilometers from the center of Haikou offers a drive-thru safari tour where you can get up close with elephants, lions and bears. The Safari on Foot area features walking trails where visitors can see the rest of the animals, including hippos and monkeys, and feed

29、 them for a small fee. Visitors also can see what happens when you breed a lion and a tiger. Two unique attractions are rare hybrids: a liger, the offspring of a mallion and a female tiger and a tigon, which is created by a female lion and a male tiger. As ateaching center of the National Popular Sc

30、ience Education program, the park also serves as a second classroom for students to learn about wildlife and plants. Since it was established in 1995, it has received more than one million student visitors. At a crucial moment when pessimism has brought the Greek crisis to such a head that the count

31、ry is closer to a default on its debt repayments than ever, Li offered a spark of enthusiasm to restart the stalled talks by calling on Greece and its creditors to reach a last-minute deal that will allow Greece to remain in the eurozone. Given the escalation of the countrys crisis over the weekend

32、sent a shock wave through the global stock markets on Monday, there are ample reasons to worry about the uncertainties surrounding the events in Greece and the effect a default would have on Europe, relations between China and the EU, global financial stability and the nascent global economic recove

33、ry. Greece has announced that it will hold a referendum on a bailout plan proposed last week by the countrys creditors. In response, Greeces eurozone partners have refused to extend the countrys bailout program and the European Central Bank capped its emergency support for the countrys banks. A real

34、 danger now looms of Greece exiting the euro, which might derail the global economic recovery and damage the long-term viability of the euro as a currency. However, such a tragedy is neither certain nor unavoidable. The EU should shoulder its responsibility to prevent the Greek crisis from overshado

35、wing the fragile global recovery. As a major customer and supplier of the 28-nation EU, and a responsible long-term holder of Eurobonds, Chinas confidence in and commitment to a strong eurozone offers EU leaders the necessary support to look at the Greek crisis from a broader and longer perspective.

36、 When Li said that China will not only consider a China-EU investment platform to back European Commission President Jean-Claude Junckers plan to revive the European economy, but also buy more bonds issued by the European Investment Bank, EU leaders should be clear that China wants to see the EU mai

37、ntain its integrity and a forward trajectory. Such a confidence-building effort is particularly valuable, especially from such a large country as China which already has a huge stake and seeks to further expand it in a strong eurozone. It will be a tragedy to allow inaction over the Greek crisis to

38、stand in the way of growth-boosting Sino-EU cooperation.請(qǐng)您務(wù)必刪除一下內(nèi)容，O(_)O萬(wàn)分謝謝！中央電大期末復(fù)習(xí)考試小抄大全，電大期末考試必備小抄，電大考試必過(guò)小抄Indonesia has emerged as a top vacation destination for Chinese this summer, along with Thailands Phuket island and the Maldives archipelago. Encouraged by growth in Chinese travelers to In

39、donesia, the government in Jaka has recently relaxed its visa policy. Since June 10, Chinese tourists can enter Indonesia through nine appointed locations, including the Soekarno Hatta International Airport in Jakarta, the Ngurah Rai International Airport in Bali and the Kuala Namu International Air

40、port in Medan, by just getting their passports stamped on arrival. Officially, it is called the free-visa scheme. The new policy also means Chinese tourists can save $35 on visa fees, which will likely make trips to Indonesia more alluring. While such an arrangement allows Chinese visitors to stay u

41、p to 30 days for the purpose of traveling, those seeking extensions will need to get paid visas from that countrys missions inBeijing,Shanghai,GuangzhouorHong Kong, according to an official at the Indonesia embassy in Beijing. Santo Darmosumarto, head of the embassys information, social and cultural

42、 section, says the new policy is aimed at strengthening people-to-people contacts between the two countries. Dai Yu, marketing director of Ctrip, a major Chinese online travel agency, says: Weve seen a nearly 50 percent growth over the previous month in the number of Chinese tourists to Bali since t

43、he policy was announced. During his trip to China in March, Indonesian President Joko Widodo proposed that his country and China aim to increase two-way visits to a maximum of 10 million people in the next few years. The Indonesian government has set their sights on greeting 2 million Chinese touris

44、ts by the end of this year, according to the official. The Indonesian government hopes that Indonesian nationals would also be given preferential treatment while visiting China, says Darmosumarto. In , the number of Chinese tourists who visited Indonesia stood around 807,000. Last year, it increased

45、 to 959,000, he adds. Bali remains the most popular site among Chinese tourists. In February, more than 92,200 Chinese tourists made trips to Bali, ranking first among overseas visitors, the Bali Times reported. Last year, the island witnessed more than 586,000 arrivals from China, an increase of 51

46、 percent over . Bali isnt just for sightseeing, but also for weddings, honeymoons, golf and many outdoor activities, says Fan Wenqing, a marketing executive at Garuda, Indonesias national airliner. Garuda offers three nonstop flights between Beijing and Bali, and four each week between Beijing and J

47、akarta. There are daily flights from Guangzhou, inGuangdongprovince, and Shanghai to Jakarta as well. It takes from six to eight hours on a nonstop flight to reach Indonesia from China. Indonesia is home to more than 17,000 islands. Tourists can tour Yogyakarta to see Prambanam and Borobudur, two hi

48、storical and religious sites, and explore the local handicraft markets. The base of a volcano, Bandung, which is also known as the Paris of Java, is ideal for adventure-seekers. Many ecotourism destinations, such as Toba Lake in Sumatra, Tanjung Puting National Park in Kalimantan and Bunaken in Mana

49、do, are places the embassy official recommends for tourists. Indonesia boasts world-class surfing facilities along the shores of Sumatra down to Nusa Tenggara Islands. Recently, Lombok, a sister island east of Bali has gotten so much attention from Chinese travelers that some travel agencies are off

50、ering twin packages for Bali and Lombok. The best time to visit Bali is from May to October, when it doesntrainmuch and the weather is cool. At press time, a weeklong package from Shanghai or Guangzhou to Bali was a little more than 3,000 yuan ($480) on Ctrips website. Chinese tourists have taken a

51、shine to rafting in Ubud, sightseeing in Tanah Lot, and surfing and diving in Nusa Lembongan, says Dai. Civet coffee, essential oil and woodcarvings are among the most popular products for Chinese tourists in Indonesia, she says. Indonesian food is also something that visitors shouldnt miss. Local c

52、uisines feature many spices, including peppers and cloves, and coconut pulp. Fried rice, dirty duck and roast suckling pig are recommended. Childrens illustration books first appeared in the 1600s in Europe. Their passage to China, however, took much longer, roughly 300 years. In China, childrens il

53、lustration books have a history of just 100 years and their development can be divided into four stages. From early 1900s to mid 1900s, a large number of books and magazines with illustrations appeared with the fast development of the modern publishing industry. The illustrationarts at that time wer

54、e a mixed genre of Chinese traditionalpaintings and the westernstyle, and most of the stories originate from the fundamental changes that China experienced after the collapse of Qing Dynasty (1644-1911), the warlord struggles and the war against the Japanese invasion. The second stage was from mid 1

55、900s to late 1970s, when the cultural revolution (1966-76) ended. The fast development of some special publishing houses for children gave birth to a large number of illustration-story books, which made a good use of folk art techniques, such as wood board carving, frescoes, and ink and wash paintin

56、g, etc. Many of the popular stories are from Chinese history and wars after 1900s. The third stage is from early 1980s to late 1990s, a golden period for the development of childrens illustration books. The reform and opening-up brought in new concepts and ideas from the West to China, a country tha

57、t had been closed to the West for nearly three decades. Fast development of economy, society and culture provided the writers and painters with a lot of inspiration to create new literature works and draw illustrations. China also imported large amounts of childrens illustration books from the West

58、and Japan. Many young parents in China have a strong nostalgia about childrens illustration books they read in the 1980s and 1990s. This is also the last era in Chinas artistic innovation before the advent of the Internet period. The fourth stage is featured with the spread of the Internet and the o

59、ther computerized means of art innovation. The hand-drawn childrens illustration books are gradually replaced by cartoons drawn and copied by software and machines, and shown on tablets, computers, television and smart phones, instead of books. Hainan Tropical Wildlife Park and Botanical Garden is n

60、atures haven, with no less than 4,000 rare birds and animals representing 200 species. With tropical forest covering over 90 percent of its area, the garden offers beautiful views of a wide range of tropical plants, flowers and fruit trees. The scenic spot about 25 kilometers from the center of Haik