供應(yīng)鏈復(fù)習(xí)提綱

1、-Chapter 1 Understanding the Supply Chain1.1 What is a Supply Chain?1.2 The Objective of a Supply Chain1.3 The Importance of Supply Chain Decisions1.4 Decision Phases in a Supply Chain1.5 Process Views of a Supply Chain1.6 Examples of Supply Chains Identify the three key supply chain decision phases

2、 and explain the significance of each one. Describe the cycle and push/pull views of a supply chain.Classify the supply chain macro processes in a firm.1.1 What is a Supply Chain? 什么是供給鏈 ? - Component/raw material suppliers 零部件 / 原材料供給商 -The appropriate design ofthe supply chain depends on both the

3、customer s needs and theroles played by the stages involved. - - to customer needs, and then take customers Customer demand oriented product manufacturing. This ensures that products can be supplied according to customer needs. This is a virtuous cycle.1.2 The Objective of a Supply Chain 供給鏈的目標(biāo) Cust

4、omer value: can be estimated by the maximum amount the customer is willing to pay for it顧客價(jià)值：可以由顧客愿意支付的最大金額來(lái)估算。 消費(fèi)者剩余 =顧客價(jià)值價(jià)格 . Supply Chain Profitability : the difference between the revenue generated from thecustomer and the overall cost across the supply chain = CustomerValue Supply Chain Cost =顧

5、客價(jià)值 -供給鏈本錢 - - - ? Good supply chain management can support competitive strategy and offers a competitive Incur shortage 出現(xiàn)短缺 -Frequency and time frame: several year 頻率和時(shí)間框架：幾年A company decides how to structure the supply chain over the next several years.一家公司決定如何在未來(lái)幾年內(nèi)構(gòu)建供給鏈。 Inventory policies. 庫(kù)存策

6、略Timing and size of marketing and price promotions. Exchange rates 匯率的變化Competition over the time horizon 跨越時(shí)間的競(jìng)爭(zhēng)- Operation decisions include: 經(jīng)營(yíng)決策包括Allocate inventory or production to individual orders 將庫(kù)存或生產(chǎn)分配給個(gè)別訂單 Set delivery schedules oftrucks 設(shè)置卡車的交貨時(shí)間表 There are two ways to view the processe

7、s performed in a supply chain.有兩種方法來(lái)查看供給鏈中執(zhí)行的過(guò)程 - The difference between sub processes (如 :汽車用品 層級(jí) ) - 推/ 拉邊界 -Push/Pull View of Ethan Allen 伊頓艾倫的推拉觀點(diǎn) - 1.6 Examples of Supply Chains 供給鏈的案例Gateway and Apple Amazon - Question: What s the relationship between competitive strategy and supply chainstrategy?- /價(jià)格 /促銷 manufacture, whether 包 - 商How is Strategic Fit Achieved? 如何到達(dá)戰(zhàn)略契合Supply chain capabilities support ab