網(wǎng)絡(luò)營(yíng)銷外文文獻(xiàn)及翻譯

瀏南之猊申（免畢業(yè)設(shè)計(jì)（論文）外文資料翻譯學(xué)院（系）：計(jì)算機(jī)科學(xué)與技術(shù)學(xué)院專業(yè)：網(wǎng)絡(luò)工程名：學(xué)號(hào)：外文出處：附件：1.外文資料翻譯譯文；2.外文原文。指導(dǎo)教師評(píng)語(yǔ)：簽名：年月注：請(qǐng)將該封面與附件裝訂成冊(cè)。附件1:外文資料翻譯譯文網(wǎng)絡(luò)營(yíng)銷一、網(wǎng)絡(luò)營(yíng)銷的概念網(wǎng)絡(luò)營(yíng)銷是企業(yè)整體營(yíng)銷戰(zhàn)略的一個(gè)組成部分，是建立在互聯(lián)網(wǎng)基礎(chǔ)上，借助于互聯(lián)網(wǎng)的特性來(lái)實(shí)現(xiàn)一定營(yíng)銷目標(biāo)的一種營(yíng)銷手段。它以現(xiàn)代營(yíng)銷理論為基礎(chǔ)，以開(kāi)拓市場(chǎng)、增加盈利為目標(biāo)，利用因特網(wǎng)的技術(shù)和功能，最大限度地滿足客戶需求的經(jīng)營(yíng)過(guò)程。網(wǎng)絡(luò)營(yíng)銷的實(shí)質(zhì)是利用互聯(lián)網(wǎng)對(duì)產(chǎn)品的銷前、銷中、售后個(gè)個(gè)環(huán)節(jié)進(jìn)行跟蹤服務(wù)，它自始至終貫穿在企業(yè)經(jīng)營(yíng)的過(guò)程。網(wǎng)絡(luò)營(yíng)銷在英文中有多種表達(dá)方式，每種表達(dá)方式都有相應(yīng)的側(cè)重點(diǎn)和內(nèi)涵，如InternetMarketing，強(qiáng)調(diào)的是以因特網(wǎng)為工具的市場(chǎng)營(yíng)銷；WebMarketing指網(wǎng)站營(yíng)銷，著重于網(wǎng)站的推廣，站點(diǎn)與顧客的溝通；CyberMarketing指網(wǎng)絡(luò)營(yíng)銷是在虛擬的計(jì)算機(jī)空間進(jìn)行運(yùn)作；E-marketing指與電子商務(wù)相對(duì)應(yīng)的電子化、信息化、網(wǎng)絡(luò)化的營(yíng)銷活動(dòng)?，F(xiàn)在常用的翻譯方式是onlineMarketing和InternetMarketing，且專指國(guó)際互聯(lián)網(wǎng)營(yíng)銷。網(wǎng)絡(luò)營(yíng)銷不一定包括完整的商業(yè)交易過(guò)程（例如，它可以不考慮網(wǎng)上支付等環(huán)節(jié)）,但它是電子商務(wù)的重要組成部分。在我國(guó)，企業(yè)應(yīng)首先發(fā)展網(wǎng)絡(luò)營(yíng)銷，并通過(guò)完善企業(yè)網(wǎng)絡(luò)平臺(tái)穩(wěn)步過(guò)渡到電子商務(wù)。網(wǎng)絡(luò)營(yíng)銷的主要內(nèi)容包括網(wǎng)上市場(chǎng)調(diào)查、網(wǎng)上消費(fèi)行為分析、網(wǎng)絡(luò)營(yíng)銷策略制定、網(wǎng)絡(luò)營(yíng)銷價(jià)格策略制定、網(wǎng)上營(yíng)銷渠道選擇以及網(wǎng)絡(luò)營(yíng)銷管理與控制等。具體的營(yíng)銷手段有E-mail營(yíng)銷、網(wǎng)絡(luò)廣告和建立網(wǎng)絡(luò)營(yíng)銷站點(diǎn)等。二、網(wǎng)絡(luò)營(yíng)銷的特點(diǎn)互聯(lián)網(wǎng)的出現(xiàn)深刻地影響了人類生活的每個(gè)角落，它如同一種“萬(wàn)能膠”，把企業(yè)組織及個(gè)人跨時(shí)空地聯(lián)結(jié)在一起。在這樣一種新的營(yíng)銷環(huán)境下，網(wǎng)絡(luò)營(yíng)銷呈現(xiàn)其獨(dú)有的特點(diǎn)。全球性：網(wǎng)絡(luò)營(yíng)銷給企業(yè)帶來(lái)了無(wú)限的商機(jī)，同時(shí)也將企業(yè)推向一個(gè)更廣闊、更具選擇性的全球市場(chǎng)。互聯(lián)網(wǎng)信息量大，時(shí)效長(zhǎng)，且信息交換不受時(shí)空的限制，可以隨時(shí)隨地每天24小時(shí)提供全球性營(yíng)銷服務(wù)。互動(dòng)性：網(wǎng)絡(luò)營(yíng)銷使得企業(yè)可以通過(guò)電子布告欄、網(wǎng)上論壇和電子郵件等信息手段，與顧客作雙向互動(dòng)溝通，實(shí)時(shí)了解消費(fèi)者的需求，對(duì)企業(yè)的營(yíng)銷活動(dòng)進(jìn)行合理而有效的規(guī)則。個(gè)性化：傳統(tǒng)的規(guī)模產(chǎn)生使得營(yíng)銷產(chǎn)品只能滿足顧客的一般需求，顧客的個(gè)別需求難以一對(duì)一去滿足。網(wǎng)絡(luò)營(yíng)銷使得根據(jù)消費(fèi)者的特殊需求進(jìn)行產(chǎn)品設(shè)計(jì)、開(kāi)發(fā)成為可能。高效性：信息的快速傳播與獲取，使得企業(yè)可以迅速掌握市場(chǎng)行情。顧客在網(wǎng)上就可以實(shí)現(xiàn)購(gòu)物、交易，節(jié)省了時(shí)間和精力，提高了工作效率。經(jīng)濟(jì)性：網(wǎng)絡(luò)營(yíng)銷給交易雙方帶來(lái)了經(jīng)濟(jì)上的利益。廠商通過(guò)網(wǎng)絡(luò)直接與顧客聯(lián)系，減少了溝通的環(huán)節(jié)，使得銷售渠道更加直接，加速了二手書(shū)流、資金流和信息流。網(wǎng)絡(luò)銷售為消費(fèi)者節(jié)省了大量的時(shí)間和精力。網(wǎng)絡(luò)使得產(chǎn)品價(jià)格透明化，減少消費(fèi)者與營(yíng)銷人員面對(duì)面可能帶來(lái)的沖突，消費(fèi)者的購(gòu)物將更加理智。他們可以登錄不同公司的網(wǎng)站，進(jìn)行比較，選擇物美價(jià)廉的產(chǎn)品。對(duì)于生產(chǎn)者來(lái)說(shuō)，網(wǎng)絡(luò)的媒體功能，可使廠家全方位地展示自己的產(chǎn)品和服務(wù)，節(jié)省實(shí)際開(kāi)設(shè)商店的資金，降低成本，同時(shí)為中小企業(yè)提供了發(fā)展契機(jī)。任何企業(yè)，不論大小，都可以不再受自身規(guī)模的限制，與大企業(yè)平等地競(jìng)爭(zhēng)。三、網(wǎng)絡(luò)營(yíng)銷的策略盡管網(wǎng)絡(luò)營(yíng)銷具有很強(qiáng)的競(jìng)爭(zhēng)優(yōu)勢(shì)，但并不是每個(gè)公司都適合進(jìn)行網(wǎng)絡(luò)營(yíng)銷，公司能否實(shí)施網(wǎng)絡(luò)營(yíng)銷要考慮公司的業(yè)務(wù)需求、目標(biāo)規(guī)模、顧客購(gòu)買情況、技術(shù)支持等。開(kāi)展網(wǎng)絡(luò)營(yíng)銷時(shí)，仍以4P'S作為主體，即Product、Price、Place、Promotion，同時(shí)貫徹4C'S思想，^口Consumer、Cost、Convenience、Communication。（一）產(chǎn)品策略網(wǎng)絡(luò)營(yíng)銷是在網(wǎng)上虛擬市場(chǎng)開(kāi)展的。在網(wǎng)絡(luò)時(shí)代，個(gè)性化消費(fèi)成為主流，市場(chǎng)主導(dǎo)地位從企業(yè)轉(zhuǎn)向了消費(fèi)者，公司面臨著日益上升的開(kāi)發(fā)、上產(chǎn)和營(yíng)銷費(fèi)用，為此，首先要對(duì)網(wǎng)絡(luò)營(yíng)銷的產(chǎn)品和服務(wù)進(jìn)行定位。要通過(guò)網(wǎng)絡(luò)市場(chǎng)調(diào)研充分了解消費(fèi)者的需求，讓顧客全程地參與產(chǎn)品的開(kāi)發(fā)過(guò)程。應(yīng)充分利用互聯(lián)網(wǎng)所具有的雙向溝通特性，進(jìn)行制定營(yíng)銷，使得顧客通過(guò)互聯(lián)網(wǎng)在企業(yè)的引導(dǎo)下對(duì)產(chǎn)品和服務(wù)進(jìn)行選擇、設(shè)計(jì)。（二）定價(jià)策略在網(wǎng)絡(luò)營(yíng)銷中，由于企業(yè)生產(chǎn)成本降低，流通環(huán)節(jié)減少，價(jià)格競(jìng)爭(zhēng)較為激烈，消費(fèi)者會(huì)在網(wǎng)上廣泛搜集信息，貨比多家，這使得網(wǎng)上產(chǎn)品價(jià)格較低。為此，首先要以消費(fèi)者能接受的成本來(lái)定價(jià)，先由顧客給出能接受的價(jià)格，然后由企業(yè)根據(jù)該成本組織產(chǎn)生和銷售。其次議價(jià)將會(huì)是企業(yè)產(chǎn)品定價(jià)最常見(jiàn)的方式。價(jià)格取決于產(chǎn)品對(duì)用戶的價(jià)值，合理的價(jià)格表現(xiàn)為較低的價(jià)位、周到的服務(wù)和技術(shù)支持。（三）渠道策略網(wǎng)絡(luò)營(yíng)銷最大的革命在渠道上面，網(wǎng)上銷售渠道就是借助互聯(lián)網(wǎng)將產(chǎn)品從產(chǎn)生者轉(zhuǎn)移到消費(fèi)者的中間環(huán)節(jié)，起點(diǎn)是制造商，終點(diǎn)是消費(fèi)者和用戶。一個(gè)完善的網(wǎng)絡(luò)營(yíng)銷渠道用訂貨系統(tǒng)、供貨網(wǎng)絡(luò)、生產(chǎn)網(wǎng)絡(luò)、分銷網(wǎng)絡(luò)組成。消費(fèi)者通過(guò)企業(yè)的訂貨系統(tǒng)發(fā)出訂單，然后經(jīng)供貨系統(tǒng)輸入原材料，再經(jīng)生產(chǎn)網(wǎng)絡(luò)加工生產(chǎn)，由分銷網(wǎng)絡(luò)將產(chǎn)品送給消費(fèi)者，最后由服務(wù)網(wǎng)絡(luò)解決售后服務(wù)問(wèn)題。（四）促銷策略在網(wǎng)絡(luò)促銷策略中最具有創(chuàng)造力的方式是網(wǎng)絡(luò)廣告，它不同于報(bào)紙、雜志、電視這類傳統(tǒng)的廣告媒體，它將產(chǎn)品的特點(diǎn)、功能、價(jià)格等信息放在網(wǎng)絡(luò)上，由消費(fèi)者在自己需求或愿意時(shí)進(jìn)行查詢。網(wǎng)絡(luò)廣告信息呈現(xiàn)立體化和多方位化，豐富多彩。網(wǎng)絡(luò)廣告改變傳播者與接受者之間的關(guān)系，由原來(lái)單向轉(zhuǎn)為雙向互動(dòng)的信息交流。另外，傳統(tǒng)的促銷策略如打折、優(yōu)惠、推行會(huì)員制等，也可用于網(wǎng)絡(luò)促銷，通過(guò)建立鏈接、發(fā)送電子郵件、發(fā)布新聞等，來(lái)宣傳網(wǎng)絡(luò)營(yíng)銷站點(diǎn)，樹(shù)立企業(yè)網(wǎng)上品牌形象，實(shí)現(xiàn)網(wǎng)絡(luò)營(yíng)銷目標(biāo)。四、電子商務(wù)的安全問(wèn)題（一）電子商務(wù)安全的概念安全問(wèn)題是電子商務(wù)實(shí)施中的瓶頸之一，既是技術(shù)問(wèn)題，更是管理問(wèn)題，具體涉及計(jì)算機(jī)網(wǎng)絡(luò)安全和商務(wù)安全兩大方面。計(jì)算機(jī)網(wǎng)絡(luò)安全指的是網(wǎng)絡(luò)設(shè)備、網(wǎng)絡(luò)系統(tǒng)和數(shù)據(jù)庫(kù)等網(wǎng)絡(luò)本身可能存在的問(wèn)題。商務(wù)交易安全則是為了保證交易過(guò)程中的保密性、可鑒別性、防篡改性和不可抵賴性，消除信息被竊取、篡改和假冒等種種隱患。如黑客往往從網(wǎng)關(guān)或路由器上截取傳送的信息，有的掌握了信息的格式后篡改信息，甚至發(fā)送假信息，以假亂真。（二）實(shí)施電子商務(wù)主要使用的安全技術(shù)防火墻技術(shù)防火墻（Firewall）可看做是一道介于內(nèi)部網(wǎng)與外部公共網(wǎng)之間的屏障，是一種裝在主機(jī)或路由器等節(jié)點(diǎn)上的軟件。它的功能是防止非法的通訊和來(lái)自外部的攻擊：有的防火墻通過(guò)讀取外來(lái)數(shù)據(jù)的源地址、目標(biāo)地址等判斷是否來(lái)自安全站點(diǎn)，并及時(shí)拒絕來(lái)自危險(xiǎn)站點(diǎn)的數(shù)據(jù)；有的防火墻通過(guò)對(duì)防火墻內(nèi)部地址和外部地址轉(zhuǎn)換的方法來(lái)隱藏內(nèi)部IP地址，借以隱藏內(nèi)部網(wǎng)絡(luò)的各種信息。加密技術(shù)加密技術(shù)用于對(duì)重要的信息進(jìn)行加密。在這過(guò)程中需要用到密鑰。原理是將文中字母a,b,c,d,…,w,x,y,z的自然順序保持不變，但使之與E,F,G,Z,…,A,B,C,D分別對(duì)應(yīng)，然后用E代替a,用F代替b,每每相差四個(gè)字母。這條規(guī)則叫做加密算法，而4就是密鑰。加密方法有：私鑰密碼加密、公鑰密碼加密、數(shù)字簽字和數(shù)字認(rèn)證等。私鑰密碼加密私鑰密碼加密的工作原理如下：發(fā)送方A和接受方B共享共同的有密鑰分發(fā)中心分發(fā)的密鑰KoA用密鑰K加密得到密文傳送到B處，B用相同的密鑰解密。常用私鑰密碼有DES、IDES、GOST、RC-5、Blowfish、CRAB等。公鑰密碼加密公鑰密碼加密的工作原理：用戶A和B各自擁有一對(duì)密鑰(Ka，Ka-1)和(Kb，Kb-1)。私鑰Ka-1、Kb-1分別由A和B各自秘密保管，而公鑰Ka、Kb則以證書(shū)的形式對(duì)外公布。當(dāng)A要將明文消息P安全地發(fā)送給B，則A首先應(yīng)用B的公鑰Kb加密P，得到密文C=EKb(P)；而B(niǎo)收到密文P后，用私鑰Kb-1解密恢復(fù)明文，得到：P=DKb-1(C)二DKb-1(EKb(P))。常用的公用鑰加密算法有RSA，DSS等。數(shù)字簽名數(shù)字簽名用0和1組成的數(shù)字表示，它是使用某人的私鑰加密特定的消息，經(jīng)過(guò)處理而得到的結(jié)果。簽字體制中必要的兩個(gè)組成部分為：簽字算法，簽字密鑰(秘密)。證實(shí)算法(公開(kāi))。數(shù)字簽名的原理：對(duì)消息M的簽字可簡(jiǎn)記為：Sig(M)二S。對(duì)S的證實(shí)簡(jiǎn)記為：Ver(S)=|真，偽|二|0,1|。數(shù)字認(rèn)證和數(shù)字證書(shū)數(shù)字認(rèn)證是用電子方式來(lái)驗(yàn)證信息發(fā)送者的身份、信息接受者的身份以及判斷文件是否被人修改或照片是否有效的加密技術(shù)。數(shù)字證書(shū)上的內(nèi)容包括版本號(hào)、序列號(hào)、簽名算法標(biāo)識(shí)符、頒發(fā)者、擁有者名、公鑰及其算法標(biāo)識(shí)符、有效期等字段。電子商務(wù)的安全對(duì)策解決電子商務(wù)安全問(wèn)題涉及的面廣，其中包括技術(shù)、管理、制度、人員和法律等許多方面。其基本策略是綜合治理，不僅要注意技術(shù)上的創(chuàng)意，更重要的是加強(qiáng)管理。從管理方面加強(qiáng)電子商務(wù)安全的對(duì)策主要有：制定嚴(yán)格的法律與法規(guī)，做到有章可循，使非法分子懾于法律，不敢輕舉妄動(dòng)。制定安全管理措施，具體包括電子商務(wù)安全標(biāo)準(zhǔn)的建立、網(wǎng)絡(luò)的安全管理、設(shè)備和密鑰的安全管理、安全組織機(jī)構(gòu)與安全責(zé)任制度的建立、安全措施的確定和檢查實(shí)施等。重視安全檢測(cè)和評(píng)估。其中包括入網(wǎng)前和運(yùn)行中的安全檢測(cè)和評(píng)估。附件2：外文原文（復(fù)印件）NetworkMarketingFirst,theconceptofnetworkmarketingNetworkMarketingistheoverallcorporatemarketingstrategyasanintegralpartoftheestablishmentonthebasisoftheInternet,throughtheuseofInternetmarketingtoachieveacertaingoalofamarketingtool.Itisthebasisofmodernmarketingtheorytoopenupmarkets,increaseprofitobjectives,theuseoftheInternettechnologiesandfeaturestomeetcustomerneedstomaximizethebusinessprocess.NetworkMarketingistheessenceoftheuseoftheInternettosellproducts,sales,after-salestrackingservicesession,itpermeatedthroughoutthebusinessprocess.NetworkMarketingintheEnglishexpressioninavarietyofways,eachexpressionhasacorrespondingfocusandcontent,suchasInternetMarketing,stressedontheInternetasatoolformarketing;WebMarketingWebsitereferstomarketing,focusingonthepromotionwebsite,thesiteofcommunicationwithcustomers;CyberMarketingNetworkMarketingisthatthecomputerinthevirtualspacetooperateE-marketingande-commercereferstothecorrespondingelectronicinformation,Internet-basedmarketingactivities.NowthetranslationmethodiscommonlyusedonlineMarketingandInternetMarketing,andrefersspecificallytoInternetmarketing.Networkmarketingdoesnotincludetheintegrityoftheprocessofcommercialtransactions(forexample,itcannotconsideronlinepayment,etc.),butitisanimportantcomponentofe-commerce.InChina,theenterprisesshouldfirstofallthedevelopmentofthenetworkmarketing,andthroughimprovingtheenterprisenetworkplatformsteadytransitiontoe-commerce.NetworkMarketingmaincontentincludingon-linemarketresearch,onlineconsumerbehavioranalysis,networkmarketingstrategydevelopment,networkmarketingpricingstrategydevelopment,onlinemarketingchannelselectionandmarketingnetworkmanagementandcontrol.MarketingmeansofaspecificE-mailmarketing,onlineadvertisingandtheestablishmentofnetworks,suchasmarketingsites.Second,thecharacteristicsofNetworkMarketingTheemergenceoftheInternethasaprofoundimpactonhumanlifeineverycornerofitasa"Monaijiao",theirorganizationsandindividualslinkedacrosstimeandspace.Insuchanewmarketingenvironment,thenetworkmarketinghasitsownuniquecharacteristics.Global:networkmarketingtoenterprisesbroughtunlimitedbusinessopportunitiesandwillalsopushenterprisesabroader,moreselectiveontheglobalmarket.Internetinformation,longtime,andtheexchangeofinformationisnottimeconstraints,canbeanywhere,anytime24hoursadaytoprovideglobalmarketingservices.Interactive:networkmarketingallowscompaniesthroughelectronicbulletinboards,onlineforumsande-mail,andotherinformationtools,andcustomersfortwo-wayinteractivecommunication,real-timeunderstandingtheneedsofconsumers,enterprisesmarketingactivitiesrationalandeffectiverules.Personalized:thesizeofatraditionalmakemarketingproductscanonlymeetthegeneralneedsofcustomers,customerdemandfortheindividualone-on-onedifficulttomeet.NetworkMarketingmadeinaccordancewiththespecialneedsofconsumerproductdesign,developmentpossible.Efficiency:therapiddisseminationofinformationandaccess,whichallowtheenterprisemarketandcanquicklymaster.Customerscanbeachievedintheonlineshoppingtransactions,savetimeandeffortandimproveworkefficiency.Economy:networkmarketingtobringthepartiestothetransactioneconomicinterests.Networkvendorsthroughdirectcontactwithcustomers,adecreaseofcommunicationlinks,makingmoredirectsaleschannels,speeduptheflowofgoods,capitalandinformationflow.Networksalesforconsumerstosaveagreatdealoftimeandeffort.Networkmakespricesmoretransparent,reduceconsumerandmarketingstaffface-to-facepotentialconflict,ashoppingwillbemorerational.Theycanlogdifferentcompany'sWebsite,compare,selectandinexpensiveproducts.Forproducers,andnetworkmediacapabilities,allmanufacturerswilldisplaytheirproductsandservices,theactualsavingsfundssetupshop,reducecosts,andatthesametimeprovideSMEswiththeopportunityfordevelopment.Anybusiness,largeorsmall,cannolongerrestrictedbyitsownsize,andlargeenterprisesequalcompetition.Third,NetworkMarketingStrategyAlthoughnetworkmarketinghasastrongcompetitiveadvantage,butitisnotsuitableforeverycompanymarketingnetwork,theabilityoftheCompanytoconsidertheimplementationofthenetworkmarketingcompany'sbusinessneeds,goalsscale,customersbuy,technicalsupport.LaunchingInternetsales,asstill4P'Smain,Product,Price,Place,Promotion,atthesametimeimplementingthe4C'SideathatConsumer,Cost,ConvenienceandCommunication.ProductStrategyNetworkmarketingiscarriedoutinthevirtualmarket.IntheInternetAge,personalityandbecomemainstreamconsumermarketdominancefromtheenterprisetoconsumers,thecompanyfacesrisingdevelopment,theproductionandmarketingcostsofthis,wemustfirstnetworkmarketingproductsandservicespositioning.Throughmarketresearchnetworkfullyunderstandconsumerdemandforcustomersinvolvedinthewholeprocessofproductdevelopment.ShouldmakefulluseoftheInternetistwo-waycommunicationfeatures,theprocessofdevelopingamarketing,makingenterprisecustomersthroughtheInternetundertheguidanceofthechoiceofproductsandservicesdesigned.PricingStrategyInthenetworkmarketing,enterprisesreduceproductioncosts,reducethecirculationchain,themoreintensepricecompetition,consumerswillcollectextensiveonlineinformation,goodsthanmany,whichmakesonlineproductpriceslower.Tothisend,wemustfirstbeacceptedbyconsumersatthecostofpricing,customersaregivenfirsttoaccepttheprice,andthenbytheenterprisesunderthecostofproductionandsalesorganizations.SecondbargainingProductpricingwillbethemostcommonapproach.Pricesdependonthevalueofproductstotheusers,areasonablepriceperformanceforthelowerprice,goodserviceandtechnicalsupport.ChannelstrategyNetworkMarketingbiggestrevolutionintheabovechannels,onlinesaleschannelsusetheInternettotransferproductsfromproducerstoconsumersintermediatelinks,isthestartingpointformanufacturers,endusersandconsumers.Aperfectnetworkmarketingchannelsbyorderingsystem,supplynetworks,productionnetworks,distributionnetworks.Consumersthroughcorporateordersissuedorderingsystemandthenimportedrawmaterialssupplysystem,thentheproductionnetworkprocessing,distributionnetworkwillbepresentedconsumerproducts,servicesnetworksolutionsfromthefinalserviceissues.PromotionstrategyNetworkmarketingstrategyinthemostcreativewayisonlineadvertising,itisdifferentfromnewspapers,magazines,televisionsuchtraditionaladvertisingmedia,itwillfeatureproducts,functionality,priceandotherinformationontheInternetbyconsumerstheirownneedsortobeconductedenquiries.AdvertisingInformationNetworkshowedthree-dimensionalandmulti-directional,andcolorful.Internetadvertisingchangepropagatorandtherelationshipbetweentherecipient,fromone-waytotwo-wayinteractiveexchangeofinformation.Inaddition,traditionalmarketingstrategiessuchasdiscounts,offers,themembershipandsoon,canalsobeusedfornetworkmarketing,throughtheestablishmentoflinks,sende-mail,pressreleases,etc.,topromotenetworkmarketingsite,acorporateonlinebrandimage,networkmarketinggoals.Forth,e-commercesecurityproblemsTheconceptofe-commercesecuritySecurityissuesintheimplementationofe-commerceisoneofthebottlenecksisnotonlytechnology,butalsomanagementissues,specificallyrelatedtothecomputernetworksecurityandsafetyofthetwomajoraspectsofbusiness.ComputerNetworkSecurityreferstothenetworkequipment,networksystemsanddatabases,suchasthenetworkitselfmayexist.Businesstransactionsinordertoensuresecurityisintheprocessofconfidentialtransactions,beabletoidentify,tamper-resistantandnon-repudiation,andremoveinformationtheft,falsificationandcounterfeiting,andotherhiddendangers.Ifhackersoftengatewayorrouterontheinterceptionofmessagessent,andsomemasteredtheinformationaftertamperingwiththeformatoftheinformation,andevensentfalseinformationtoconfoundtruth.Theimplementationofe-commerceareusedmainlyforsecuritytechnologyFirewalltechnologyFirewall(Firewall)canbeseenasonebetweentheinternalnetworkandexternalbarriersbetweenthepublicnetwork,ahostorrouterinstalledinthenode,andsoonthesoftware.Itsfunctionistopreventillegalcommunicationsandexternalattacks:Somefirewallsexternaldatabyreadingthesourceaddress,destinationaddress,suchaswhetherthejudgefromsecuresites,andpromptlyrefusedtodatafromdangeroussites;SomefirewallsthroughthefirewalladdressinternalandexternaladdresstranslationmethodtohideinternalIPaddressestohidethevariousinternalnetworkinformation.EncryptiontechnologyEncryptiontechnologyusedtoencryptimportantinformation.Intheprocessneededforakey.Principleisthetextofthelettersa,b,c,d,...,w,x,y,znaturalorderremainsunchanged,butmakeitwiththeE,F,G,Z,...,A,B,C,D,respectively,andthenuseasubstituteE,Freplacedbyb,oftenadifferenceoffourletters.Thisruleiscalledencryptionalgorithms,and4iskey.EncryptionMethod:privatekeyencryption,publickeycryptographyencryption,digitalsignaturesanddigitalauthentication.PrivatekeyencryptionPrivatekeyencryptionworkingprincipleisasfollows:AsenderandtherecipientofaBshareacommonkeydistributioncentresdistributedkeyK.AKencryptionkeyusedbythetransmissionoftheB,Bdecryptedusingthesamekey.PrivatekeyisusedDES,IDES,GOST,RC-5,Blowfish,suchasCRAB.PublickeycryptographicPublic-keyencryptionprinciple:UserAandBeachhaveapairofkeys(Ka,Ka-1)and(Kb,Kb-1).PrivatekeyKa-1,Kb-1fromAandBrespectively,theirsecretcustody,andapublickeyKa,intheformofcertificateswhileKbreleased.WhenPAsecuritysourceexpresslytosendtoB,BAfirstapplicationofthepublickeyencryptionPKbbyEKboftheC=(P),andPBreceiptofthetext,usingprivatekeyKb-1expresslyresumedeclassifiedby:P=DKb-1(C)=DKb-1(EKb(P)).CommonpublickeyRSAencryptionalgorithm,suchasDSS.DigitalSignatureDigitalSignaturewith0and1ofthefiguresindicatedthatitisusingaperson'sprivatekeyencryptionspecificinformationprocessedandtheresultsobtained.Signaturesystemnecessaryforthetw