軟件市場調(diào)研與營銷報告

課程名稱課程代碼

軟件市場調(diào)研與營銷6014939對

WPS

辦公軟件的市場調(diào)研

2013

年

11

月

25

日

至

2013

年

12

月

3

日

調(diào)研工作方案···············································

調(diào)研內(nèi)容···················································

主要調(diào)查對象和范圍·········································

調(diào)研方式···················································

調(diào)研人員···················································

調(diào)研時間···················································

調(diào)研分析···················································消費者的意見與看法·············································

辦公軟件市場分析········································

行業(yè)市場分析···············································

市場特征分析···············································

消費者分析·················································

競爭者分析·················································

營銷策略···················································

市場營銷定位···············································

廣告策略···················································

產(chǎn)品策略···················································

定價策略···················································

促銷策略···················································

分銷策略···················································

品牌策略···················································

市場預測與分析·············································

辦公軟件的建議·······································

心得體會···················································

辦公軟件問卷調(diào)查表·······································

1.1

調(diào)研目的

1.2

調(diào)研內(nèi)容

1.3

主要調(diào)查對象和范圍

1.4

調(diào)研方式

1.5

調(diào)研人員）、韓璐1.6

調(diào)研時間

3.1

WPS

辦公軟件行業(yè)市場分析

窺、甚至被盜取······因此完全兼容

3.2

市場特征分析

3.3

消費者分析

3.4

競爭者分析

4.1

市場營銷定位

4.2

廣告策略

4.3

產(chǎn)品策略

4.4

定價策略

4.5

促銷策略

4.6

分銷策略

4.7

品牌策略

平臺），

億”，章