商務(wù)英語(yǔ)基礎(chǔ)-Unit-9-Establishing-Business-Relations

Unit9EstablishingBusinessRelationsTheSourceoftheClients’InformationandDetails1.Bank2.BusinessOrganizationssuchasChamberofCommerceinForeignCountries,ChineseCommercialCounsellor’sOfficeinForeignCountries,BusinessHousesoftheSameTradeetc..Unit9EstablishingBusinessRelations4.TheIntroductionfromtheBusinessPartnersorSelf-introductionoftheClients3.TheFair5.AdvertisementsTVInternetNewspaper

Listening

Speaking

BusinessReading

Grammar

PracticeExercises

HomeworkUnit9EstablishingBusinessRelationsListening（A)1.ThisisJohnCartercallingfromToysInternationalCompanyLimited.2.Aretheyavailableforexportforthetimebeing?3.We’rerepresentedforthisseriesintheNorthAmericamarket.4.Ifyouhaveanyotherquestions,pleaseletmeknow.5.It’sreallynicetalkingto

you.Mr.Carter：Hello,Mr.Zhang?Mr.Zhang:Yes,___1____that?Mr.Carter:ThisisJohnCartercallingfromToysInternationalCompanyLimited.WemetattheGuangzhouTrade___2____.Mr.Zhang:Oh.Howhaveyoubeen,Mr.Carter?Mr.Carter:I’m___3____,thankyou.I’mcallingtosaywehave___4____inyourproduct“Mini-Mons”.Aretheyavailableforexportforthetimebeing?Mr.Zhang:Oh,I’msorry.Youcan’tbuyMini-Monsfromus___5____.We’rerepresentedforthisseriesintheNorthAmericamarket.who’s

Fairfine

interest

directly

Listening（B)Mr.Carter:Isee.WouldyoutellmewhomIshould___6____then?Mr.Zhang:Yes.YongheTradingCompanyrepresentsusinyour___7____.YoumaycontactMr.LiMing,the___8____manager.Mr.Carter:MayIhavetheiraddressandphonenumber?Mr.Zhang:Theaddressis12598thstreet,Manhattan,NewYork.Thephonenumberis(212)666-0554.Mr.Carter:Thankyouverymuch,Mr.Zhang.Mr.Zhang:You’re___9____.Ifyouhaveanyotherquestions,pleaseletmeknow.AndIhopewecantradeinother___10____directinthefuture.Mr.Carter:Ihopeso,too.It’sreallynicetalkingtoyou.Goodbye.Mr.Zhang:Goodbye.contact

region

saleswelcomeseries

Listening（C)●WhatkindofproductdoesMr.Carterwanttoimport?●Aretheyavailableforexportforthetimebeing?●Whycan’tMr.CarterbuythisproductfromMr.ZhangDongdirect?●WhomshouldMr.Cartercontactthen?Mr.LiMing,thesalesmanagerinYongheTradingCompany.

BecausetheyarerepresentedforthisseriesintheNorthAmericamarket.No,

they

aren’t

Mini-Mons

SpeakingSituation：NowMr.BlackisvisitingthesampleroomofXiwangFoodstuffsFactory,andMr.Lin,adirector,isaccompanyinghim.Thefollowingmaybeuseful:Hereisoursampleroom.Weareinterestedin…findagoodmarketHowabout…?Shallwetalkaboutthedetails…?…BusinessReading(1)Self-studyingActivity

1.Whatarethemainproceduresofenteringintobusinessrelations?

Answer2.Wherecanyouobtainalltheinformationpossibleaboutthefirmyouareabouttodobusinesswith?

AnswerReadthetextwithin5minuteswiththreePre-readingQuestions:

3.WhatisthethreeCsofcredit?

Answer2.Banks,theChamberofCommerce,theChineseCommercialCounselor’sOfficeinforeigncountriesorotherinquiryagencies.

1.★

Toobtainthenameandaddressofthecompany;

★

Towritesomeletterstothepartiesconcerned;

★

Tomakestatusinquiresonthecompany;

★Tomakeafinaldecision.BusinessReading3.Character,CapacityandCapital

(2)ChoosingGameBusinessReading

Write“T”fortrue,“F”forfalseaccordingtothetext.()1.Establishingbusinessrelationsisthefirststepinforeigntrade.()2.Whenatraderwishestobuildupbusinessrelationswithothers,it’simpolitetomakestatusinquires.()3.Whentakingupabankreference,thetraderneedn’tdothroughhisownbank.()4.ThetradershouldmakeacorrectjudgmentaccordingtothethreeCsofcredit.

T

F

F

T

(3)FillingGame

BusinessReading1.Ourfirmis__________inIndiabyMr.Hall.2.Thisstorehasanexcellent__________forfairdealing.3.Furtherinformationcanbe__________fromourheadoffice.4.Manythanksforyourreplytoour__________ofMarch1.5.Idon'tseeany__________betweenthetwoproblems.6.Severalcarsare__________withinthispricerange.7.Heisfamiliarwithexport__________.8.Thiscompanywasinserious__________difficulties.represented

reputation

obtained

inquiry

relation

available

procedure

financial

relationfinancialreputationprocedureavailablerepresentedobtaininquiryBusinessReading(4)Translation

1.Theestablishmentofbusinessrelationsisveryimportantinforeigntrade.2.Everyoneknowsthatstatusinquiresareimportantandnecessaryintradeactivities.貿(mào)易關(guān)系的建立在外貿(mào)業(yè)務(wù)中很重要。

每個(gè)人都知道信用狀況調(diào)查在貿(mào)易活動(dòng)中是很重要又是很必要的。

BusinessReading3.Sowhenatraderwishestobuildupbusinessrelationswithothers,themostimportantthingistoobtainalltheinformationpossibleaboutthefirmheisabouttodobusinesswith.4.Toobtainsuchinformation,tradersusuallyapplytobanks,theChamberofCommerce,theChineseCommercialCounselor’sOfficeinforeigncountriesorotherinquiryagencies.5.HavingCompletedthestatusinquires,thetradershouldmakeacorrectjudgmentaccordingtothethreeCsofcredit.因此當(dāng)一個(gè)貿(mào)易者想要與其他人建立業(yè)務(wù)關(guān)系時(shí)，最重要的事是獲得他想與之做生意的企業(yè)的所有信息。

為了獲得信息，貿(mào)易者通常會(huì)咨詢銀行，商會(huì)，中國(guó)駐國(guó)外商務(wù)參贊處或其他咨詢機(jī)構(gòu)。

信用狀況調(diào)查后，貿(mào)易者應(yīng)該根據(jù)三“C”原則作出正確的判斷。

Grammar123456789GrammarTranslation

1.(我們馬上去，好嗎)_______________________?Ihaveacaroutside.

Shallwegorightaway

Translation2.Youcangetsomeinformationaboutforeigncompaniesfrom____________________________________________________(中國(guó)駐國(guó)外商務(wù)參贊處).theCommercialCounselor’sOfficeinforeigncountries

GrammarGrammarTranslation3._____________________________(您能告訴我)whomIshouldcontactthen?

Wouldyoutellme

GrammarTranslation4._______________________________________(我可以寄給您一份價(jià)目表)foryourreference.IcansendyouapricelistGrammarChoice1.Ahardworkingman_____becomeasuccessfulbusinessman,butasuccessfulbusinessman_____beahardworkingman.A.can’t;can B.maynot;canC.can’t;must D.maynot;mustDGrammarChoice2.You_____gorightnowifyouwant,butIthinkyou_____,becausewehaveenoughtime.A.must;maynot B.must;can’tC.may;needn’t D.may;mustn’tB

GrammarChoice3.--Whydoyouaskmetodothedifficultwork?--Becauseyou_____dosuchathingandnobodyelseisfitforit.A.would B.can C.should D.mayBGrammarChoice4.Mr.White_____betired;hehasbeenworkingforsolongatime,butMr.Epstin_____betired;hehasjustbeguntowork.A.maynot;must B.must;maynotC.can’t;must D.must;can’tDGrammarChoice5.It’ssaidthatthereareplentyofhotelsinthattown.There_____beanydifficultyforyoutofindsomewheretostay.A.wouldn’t B.mustn’tC.shouldn’tD.needn’tAPracticeExercisesTranslatethefollowingsentencesintoChinese.

1.IlearnedthatyouaretheleadingexporterofChineseartsandcrafts.2.Theseproductsareofgreatinteresttous.我得知貴公司是中國(guó)工藝品的主要出口商。

我們對(duì)這些產(chǎn)品非常感興趣。

PracticeExercises3.Icansendyouapricelistandabrochureofthisseriesforyourreference.4.Wespecializeinaudio-visualproducts,andweexpressourdesiretotradewithyouinthisline.

5.I’msureourbusinessdealingwilldevelopquicklyandproductively.我可以寄給您一份價(jià)目表和商品手冊(cè)，以供參考。

我們專門(mén)生產(chǎn)視聽(tīng)產(chǎn)品，愿與貴方開(kāi)展這方面的業(yè)務(wù)。我可以肯定我們之間的業(yè)務(wù)關(guān)系會(huì)發(fā)展得既快又富有成效。

PracticeExercisesCloze.Havingobtainedthenameandaddressneeded,wemaywrite___1___theparty___2___toestablishbusinessrelation.Insuchletters,first,weusuallytellthereceiverhowhisnameandaddressis___3___.Then,expressourintentionandintroduce___4___,includingourbusinessscope,businessprinciple,etc..Sometimesifnecessary,givethenameofafirmorabanktowhomreferencecan___5___.Askingforsomesamples,pricelistsoranearlyreplytoendourletters.Keepourletterssimple,courteousandclear.1.A.toB.inC.on D.about2.A.concerning B.concernedC.concernD.toconcern3.A.obtain B.obtainedC.obtainingD.toobtain4.A.usB.we C.ourD.ourselves5.A.makeB.makingC.madeD.bemadeA

B

DD

B

PracticeExercisesWritingBackground：你方于2008年8月5日經(jīng)德國(guó)漢堡漢森公司介紹，得知中國(guó)一家服裝公司名稱和地址，為了與這家中國(guó)公司建立貿(mào)易關(guān)系，于是給該公司發(fā)了一份信。Hints:執(zhí)事先生：承蒙德國(guó)漢堡漢森公司介紹，得知貴公司的名稱及地址。現(xiàn)致函給您，期望同貴公司建立業(yè)務(wù)關(guān)系。我們從