美國電子商務(wù)教育

美國電子商務(wù)教育

E-BusinessEducationintheUnitedStates林漳希德州理工大學(xué)信息系統(tǒng)與數(shù)量科學(xué)系May28-30,2001提要E-Business與E-Commerce美國大學(xué)怎么辦電子商務(wù)專業(yè)？美國大學(xué)電子商務(wù)課程怎么設(shè)置？美國大學(xué)電子商務(wù)教育面臨什么問題？美國大學(xué)電子商務(wù)教育給我們的啟示May28-30,20011.E-Business與E-Commerce

的區(qū)別E-Commerce–包括客戶，商業(yè)伙伴與代理商之間的交易E-Business–

e-commerce加上內(nèi)部運營（Operationthatarehandledwithinthebusinessitself,duction,development,corporateinfrastructureandproductmanagement.）May28-30,20012.美國大學(xué)怎么辦

電子商務(wù)專業(yè)？市場導(dǎo)向仍屬信息系統(tǒng)專業(yè)范疇設(shè)電子商務(wù)課程，或在其它課程中增加電子商務(wù)內(nèi)容May28-30,2001商學(xué)院就業(yè)市場學(xué)生教育管理機構(gòu)電子商務(wù)教育的市場導(dǎo)向May28-30,2001公司里的MIS專業(yè)畢業(yè)生主管人員MBAMS/MISMS/CS客戶應(yīng)用軟件項目商學(xué)院MIS專業(yè)設(shè)置與電子商務(wù)教育軟件開發(fā)部門May28-30,2001NationalInstrument

對MIS新雇員的期望勝任（Competencies）主動（Initiative）進取與持續(xù)（DriveandPersistence）合作性（Collaboration）技術(shù)獲取與使用（AcquireandUseTechnology）對客戶成功的關(guān)注（FocusonCustomerSuccess）May28-30,2001美國前15名信息系統(tǒng)專業(yè)(2000)1.

MassachusettsInstituteofTechnology(Sloan)

2.

CarnegieMellonUniversity(PA)3.

UniversityofTexas–Austin(McCombs)

4.

UniversityofArizona(Eller)

5.

StanfordUniversity(CA)6.

UniversityofMinnesota–TwinCities(Carlson)

7.

UniversityofPennsylvania(Wharton)

8.

NewYorkUniversity(Stern)

9.

UniversityofMaryland–CollegePark(Smith)

10.

UniversityofMichigan–AnnArbor

11.

GeorgiaStateUniversity(Robinson)

12.

UniversityofCalifornia–Berkeley(Haas)

13.

UniversityofCalifornia–LosAngeles(Anderson)

14.

PurdueUniversity–WestLafayette(Krannert)(IN)15.

IndianaUniversity–Bloomington(Kelley)

May28-30,20013.電子商務(wù)課程設(shè)置美國大學(xué)一般不設(shè)電子商務(wù)專業(yè)。電子商務(wù)是一門課程，或一個專門化。一些學(xué)校不設(shè)電子商務(wù)課，但在有關(guān)課程中根據(jù)需要增加了該課程內(nèi)容May28-30,2001課程類別基礎(chǔ)課程（Fundamental）核心課程（Core）選修課程（Elective）包括與科目有關(guān)的課程實習(xí)（Internship）May28-30,2001MIS有關(guān)關(guān)交交叉叉學(xué)學(xué)科科信息息系系統(tǒng)統(tǒng)（（InformationSystems））Datacomm,database,programminglanguage,client/servercomputing,systemanalysisanddesign,etc.管理理科科學(xué)學(xué)（（ManagementSciences））mathematicalprogramming,optimization,operationresearch生產(chǎn)產(chǎn)運運營營管管理理（（ProductionandOperationsManagement））Decisiontheory,organizationtheory,etc.統(tǒng)計計（（Statistics））其它它課課程程Marketing,finance,management,accounting,b-law,economics,etc.May28-30,2001電子子商商務(wù)務(wù)核核心心課課程程應(yīng)應(yīng)包包括括什什么么網(wǎng)絡(luò)絡(luò)技技術(shù)術(shù)與與互互聯(lián)聯(lián)網(wǎng)網(wǎng)（（NetworkTechnologyandtheInternet））系統(tǒng)統(tǒng)安安全全（（SystemSecurity））電子子商商務(wù)務(wù)系系統(tǒng)統(tǒng)開開發(fā)發(fā)（（ElectronicCommerceSystemDevelopment））電子子商商務(wù)務(wù)法法律律與與法法規(guī)規(guī)（（LegalIssuesinE-commerce））管理理經(jīng)經(jīng)濟濟學(xué)學(xué)（（ManagerialEconomics））May28-30,20014.電電子子商商務(wù)務(wù)教教育育的的有有關(guān)關(guān)問問題題電子子商商務(wù)務(wù)課課程程設(shè)設(shè)置置面面臨臨的的問問題題IS教教育育者者面面臨臨的的問問題題IS學(xué)學(xué)生生面面臨臨的的問問題題經(jīng)濟濟發(fā)發(fā)展展減減緩緩的的影影響響May28-30,2001電子子商商務(wù)務(wù)課課程程的的設(shè)設(shè)置置問問題題電子子商商務(wù)務(wù)課課程程調(diào)調(diào)整整跟跟不不上上電電子子商商務(wù)務(wù)發(fā)發(fā)展展速速度度IT商業(yè)業(yè)模模型型與與理理念念電子子商商務(wù)務(wù)涉涉及及面面太太廣廣，，難難以以用用一一本本教教材材中中涵涵蓋蓋May28-30,2001課程程設(shè)設(shè)置置面面臨臨新新技技術(shù)術(shù)的的挑挑戰(zhàn)戰(zhàn)程序序設(shè)設(shè)計計語語言言:COBOLorVB?Answer:stateofquoandmovetothenewerone數(shù)據(jù)據(jù)庫庫管管理理系系統(tǒng)統(tǒng):AccessorOracle?-Answer:depends網(wǎng)頁頁設(shè)設(shè)計計:fromHTMLtoXML?-Answer:yes網(wǎng)站站程程序序設(shè)設(shè)計計:CGIorJSP?-Answer:JSP操作作系系統(tǒng)統(tǒng):UnixorWindows?-Answer:Both電子子商商務(wù)務(wù)模模式式-Forexample，，P2PJava怎么么了了?MicroSoft’’sIE6.0hasstoppedthesupporttoJavaSUNneverhadalongtermplanforJavaThin-clienttrendwillcauseJava’’sdemandshrinkingMay28-30,2001如何滿滿足工工業(yè)界界的需需求NationalInstrument對新雇雇員的的新信信息技技術(shù)要要求:XMLWAP/WMLPL/SQLformiddlewareEnterpriseJavaBeansJSPUML/Datamodelinge-commercetoolsMobilecommerceNote:Thehighlightedaredirectlye-businessrelevant.IntegrationTechnologySupplyChainManagementMicrosoft's.NETmodelDesignPatternsSoftwaretestingReusablecodeDatawarehouseWebintegrationMay28-30,2001IS教教育育者面面臨的的問題題問題1:FastchangingE-businessmarketvs.slowadapttoITamongmajorityseniorprofessorsSolution:Recruitjuniorprofessorswhoarejust““baked”問題2:Highdemandandlowsupply––4:1Solution:MoreISPhDstudents問題3:SupplyalwayslagsdemandMay28-30,2001IS學(xué)學(xué)生面面臨的的問題題如何應(yīng)應(yīng)付變變化中中的就就業(yè)市市場該學(xué)什什么？？誰雇我我？做什么么工作作？工資？？經(jīng)濟情情況變變化對對就業(yè)業(yè)的影影響May28-30,2001經(jīng)濟發(fā)展減減緩的影響響許多.com公司將關(guān)閉閉電子商務(wù)就就業(yè)市場將將縮小對電子商務(wù)務(wù)教育的可可能影響Morestudentswillturntoanotherdegreeintheuniversity,particularlymoreMISPhDprogramapplicantsTheadjustmentofMIScurriculaisinevitableMay28-30,20015.美國電電子商務(wù)教教育的啟示示對教育者電子商務(wù)教教育必須面面向市場，，由市場推推動電子商務(wù)教教育應(yīng)由教教育界與工工業(yè)界合作作課程設(shè)計應(yīng)應(yīng)兼顧各方方面需要：：不同專專業(yè)，不同同類型生源源，信息技技術(shù)行業(yè)，，等等。結(jié)論：實例分析十十分重要必須緊跟最最新信息技技術(shù)必須實用性性與前瞻性性兼顧May28-30,2001美國電子商商務(wù)教育的的啟示對學(xué)生我該學(xué)些什什么?面向就業(yè)揚長避短因地制宜注重實踐能能力怎么學(xué)？課堂與實踐踐相結(jié)合May28-30,20015.附錄錄德州理工大大學(xué)（TexasTechUniversity）的電子商務(wù)務(wù)課程設(shè)置置奧斯汀德州州大學(xué)（UTAustin）MBA的電子商務(wù)務(wù)課程設(shè)置置麻省理工大大學(xué)（MIT）MBA的電子商務(wù)務(wù)課程設(shè)置置電子商務(wù)教教材教學(xué)練習(xí)項項目（Project）May28-30,2001德州理工大大學(xué)德州理工大大學(xué)商學(xué)院院4800studentsinCollegeofBusinessAdministration56faculties5departments:ISQS,Marketing,Finance,Management,AccountingRanking:60+innorthAmericaDepartmentofISQS:信息系統(tǒng)與與定量科學(xué)學(xué)系ThepioneerinsettingupMISprogramin1968Programs:Graduate:PhD,MS,MBA,ExecutiveMBAUndergraduate:BBA,BSConcentrations:Statistics,MIS,POM,NetworkManagementMay28-30,2001德州理工大大學(xué)的MIS專業(yè)

本科科生核心課課程MIS與工具介紹紹程序語言Internet應(yīng)用JavaClient/Server數(shù)據(jù)通信數(shù)據(jù)庫實習(xí)系統(tǒng)分析系統(tǒng)設(shè)計項目管理BBBCCCCCMay28-30,2001德州理工大大學(xué)的MIS專業(yè)MS/MBA核心課程基本計算機機應(yīng)用工具具數(shù)據(jù)通信程序設(shè)計語語言系統(tǒng)與信息息概念決策與管理理遠程通信技技術(shù)應(yīng)用策略高級數(shù)據(jù)通通信高級系統(tǒng)分分析數(shù)據(jù)庫信息系統(tǒng)設(shè)設(shè)計MISMay28-30,2001UTAustin的MBA核心心課程專門化:信信息管理理(IM)核心課程:MIS380N.2IMCOREI:ManagingInformationMIS380N.3IMCOREII:ManagingSystemsMIS380N.4IMCOREIII:DigitalEconomy&CommerceMIS380N.XIMCOREIV:RestrictedElective選修課Total32electivecoursesMay28-30,2001UTAustinMBA的部分選修修課程(信息管理專專門化)About55%electivecoursesareine-businesscategory:HighTechnologyEntrepreneurshipIntroductiontoElectricCommerceInformationTechnologyStrategyandServicesManagingVirtualOrganizationsInformationandKnowledgeManagementAdvancedDataCommunicationsGlobalInformationTechnologyManagementDataMiningforMarketingManagingFinancialInformationManagingDigitalBusinessInformationResourcesinHealthServicesBiomedicalInformaticsComputerizedFinancialModelingIntellectualPropertyMarketingAnalysis&DecisionMakingintheInformationAgeMarketingforTechnology-basedCompaniesOperations&MarketingStrategyintheDigitalAgeMay28-30,2001MIT的MBA核心課程(E-Business&Marketing)I.Requiredcoresubjects15.810IntroductiontoMarketing15.561InformationSystems:FromTechnologyInfrastructuretotheNetworkedCorporationAndoneof:15.412FinancialManagement15.401FinanceTheoryI15.760IntroductiontoOperationsManagementII.Requiredtracksubjects15.567eBusiness15.973ProseminarineBusinessandMarketingAndoneof:15.579TechnologiesforeBusiness15.823MarketingandtheInternetMay28-30,2001MIT的MBA選修課程(1)(E-Business&Marketing)InformationTechnologyElectives15.563 InventingtheOrganizationofthe21stCentury15.564InformationTechnologyI15.568ManagementInformationSystems15.578CommunicationsandConnectivityAmongInformationSystems15.579TechnologiesforeBusiness(ifinadditiontosectionII)15.924CorporateStrategicOptionsEnabledbyInformationTechnologyMay28-30,2001MIT的MBA選修課程程(2)(E-Business&Marketing)Electivesforbreadth15.020CompetitioninTelecommunications15.315PlanningandManagingChange15.318LeadershipandChangeinOrganizations15.343ManagingTransformationinWork,Organizations,andSociety15.768ManagingServices:Concept,Design,&Delivery15.771J CaseStudiesinLogisticsandSupplyChainManagement15.912TechnologyStrategy15.935CorporateStrategiesandPracticesinServiceIndustries15.963CompetitioninInternetSoftwareMarketsMay28-30,2001E-Business教材E-Business&E-CommerceforManagers-H.M.Deitel,P.J.Deitel,andK.SteinbuhlerPrincetonHall,2001E-businessmodel&Buildingane-businessOnlinemonetarytransactionsInternet,networktechnology,&InternetsecurityOnlineoperations:marketingaffiliateprogram,e-customerLegal,ethical,socialandglobalissuesCasestudyComment:GoodforMBAstudents.Butcoverstoomuchinasinglebook.May28-30,2001E-commerce教材ElectronicCommerce––AManagerialPerspective-EfraimTurban,JaeLee,DavidKing,andH.MichaelChungPrincetonHall,2000Internet-basedmarket,businesses,andconsumersInternettechnologiesElectronicpaymentsystemsLegalissuesECinfrastructureImplementationofECComment:AtypicalstructureofECcourse.May28-30,2001E-commerceSecurity教材ElectronicCommerce––Security,riskmanagementandcontrol-MarilynGreenstein,andToddM.Feinman,McGrawHill2000EC&independentthirdpartyRegulatoryenvironmentEDI,ECandtheInternetRisksofECsystemsanditsmanagementNetworksecuritytechnologyE-paymentmechanismComment:Goodfocus.ThereisalimitinexpandingECtocoversuchdetails.May28-30,2001數(shù)據(jù)通信教材材提要引言TelecommunicationandtheInternetNetworkapplicationande-commerce數(shù)據(jù)通信基本本原理OSInetworkmodelRoutingandQoS網(wǎng)絡(luò)技術(shù)與服服務(wù)LANs&backbonenetworksWANsandnetworkservices,InternetservicesWirelessnetwork網(wǎng)絡(luò)管理NetworkmanagementprotocolsandtechnologyNetworkse