市場(chǎng)營(yíng)銷英文Exernal Environmen Analysis

ExternalEnvironmentAnalysisMainAreasofFocusDemographicEconomicSocial-CulturalPolitical-LegalTechnologicalCompetitiveExternalEnvironment

andtheMarketingMixPriceDemographicSocial-CulturalProductEconomicPolitical-LegalPlaceCompetitivePromotionTechnologicalTargetMarketExternalEnvironment:DemographicPopulationGrowthRatePopulationAgeMixPopulationDispersionEthnicityEducationExternalEnvironment:EconomicIncomeBusinessCyclesInflationUnemploymentIncomeDistributionExternalEnvironment:EconomicIncome:ImportantTermstoRememberDisposableIncome:whatconsumershaveleftaftertaxesarepaid.DiscretionaryIncome:whatconsumershaveleftaftertaxesandnecessitiesarepaidforEngel’sLaw:theincomeprofileofaneconomymovesfromdisposabletodiscretionaryasaneconomydevelopsExternalEnvironment:Social-CulturalSocialclassesCultureValuesExternalEnvironment:Social-CulturalValuesguidebehaviorandcandefineneeds.Valuesaredefinedaswidelyheldbeliefsthatsomeactivities,relationships,feelings,orgoalsareimportanttoacommunity’swell-being.Valuesareimportanttomarketers,because:Theyguideculturallyappropriatebehavior,Theyaredifficulttochange,Theyarewidelyaccepted,andTheyinclinepeopletorespondtospecificstimuliinstandardways.ExternalEnvironment:Social-CulturalValuesCategoriesthatareusefultomarketers:Coreandsecondaryvalues:Corevaluesarehighlypersistent;secondaryvaluesaremuchmorelikelytochange.Subcultureandculturalvalues:Subcultureareseparatesegmentsofacultureorganizedaroundfactorsasrace,nationality,religion,orgeographiclocation.Instrumentalandterminalvalues:Instrumentalvaluesfocusonmodesofconduct(i.e.ambition);terminalvaluesdealwithend-statesofexistence(sperity).Materialandnon-materialvalues:Materialvaluespertaintothings(thatpeoplecanbuyandwheretobuythemi.e.);whilenonmaterialvaluesdealwithideas,customs,andbeliefs(i.e.religionandpoliticalorientation).ExternalEnvironment:Political-LegalImportantAreasofFocusGeneralmonetaryandfiscalpoliciesBroadsociallegislationandaccompanyingregulatoryagencypoliciesGovernmentrelationswithindividualindustriesLegislationrelatedtomarketingFortunately,thepolitical-legalenvironmenttendstochangeslowly.ExternalEnvironment:TechnologicalQuestionstoConsider:Couldtechnologycreatenewgoodsandservicestosell?Couldtechnologyimproveexistingproductsand/orservices?Couldtechnologyreducepricesthroughcost-efficientmanufacturinganddistributionprocesses?ExternalEnvironment:CompetitiveTypesofcompetitiontoconsider:Brand:competitionfromothercompaniesthatoffersimilarproductsorservicesForm:competitionfromotherformsofyourproductorservice(internal)Generic:competitionfromcompaniesthatofferdifferentproductsorservices,butcouldperformessentiallythesamefunctionDesire:competitionwithallotherdesiresthatcustomersmightsatisfybeforepurchasingyourproductorserviceExternalEnvironment:CompetitiveCompetitiveClimates:Monopoly,ImportantdimensionsUniquenessofeachfirm’sproduct:uniqueNumberofcompetitors:noneSizeofcompetitors(relativetomarket):noneElasticityofdemandfacingfirm:eitherElasticityofindustrydemand:eitherControlofpricebyfirm:completeExternalEnvironment:CompetitiveCompetitiveClimates:Oligopoly,ImportantdimensionsUniquenessofeachfirm’sproduct:noneNumberofcompetitors:fewSizeofcompetitors(relativetomarket):largeElasticityofdemandfacingfirm:kinkedElasticityofindustrydemand:inelasticControlofpricebyfirm:some(ifcareful)ExternalEnvironment:CompetitiveCompetitiveClimates:PureCompetition,ImportantdimensionsUniquenessofeachfirm’sproduct:noneNumberofcompetitors:manySizeofcompetitors(relativetomarket):smallElasticityofdemandfacingfirm:completelyelasticElasticityofindustrydemand:eitherControlofpricebyfirm:noneExternalEnvironment:CompetitiveCompetitiveClimates:MonopolisticCompetition,ImportantdimensionsUniquenessofeachfirm’sproduct:someNumberofcompetitors:fewtomanySizeofcompetitors(relativetomarket):largetosmallElasticityofdemandfacingfirm:eitherElasticityofindustrydemand:eitherControlofpricebyfirm:some9、靜靜夜夜四四無無鄰鄰，，荒荒居居舊舊業(yè)業(yè)貧貧。。。。1月月-231月月-23Thursday,January5,202310、雨中黃黃葉樹，，燈下白白頭人。。。02:59:2002:59:2002:591/5/20232:59:20AM11、以我我獨(dú)沈沈久，，愧君君相見見頻。。。1月-2302:59:2002:59Jan-2305-Jan-2312、故人江江海別，，幾度隔隔山川。。。02:59:2002:59:2002:59Thursday,January5,202313、乍見見翻疑疑夢(mèng)，，相悲悲各問問年。。。1月-231月-2302:59:2002:59:20January5,202314、他鄉(xiāng)生生白發(fā)，，舊國(guó)見見青山。。。05一一月20232:59:20上午午02:59:201月-2315、比不了得得就不比，，得不到的的就不要。。。。一月232:59上上午1月-2302:59January5,202316、行行動(dòng)動(dòng)出出成成果果，，工工作作出出財(cái)財(cái)富富。。。。2023/1/52:59:2002:59:2005January202317、做前，能夠夠環(huán)視四周；；做時(shí)，你只只能或者最好好沿著以腳為為起點(diǎn)的射線線向前。。2:59:20上午2:59上上午02:59:201月-239、沒有失失敗，只只有暫時(shí)時(shí)停止成成功！。。1月-231月-23Thursday,January5,202310、很多事事情努力力了未必必有結(jié)果果，但是是不努力力卻什么么改變也也沒有。。。02:59:2002:59:2002:591/5/20232:59:20AM11、成功就是是日復(fù)一日日那一點(diǎn)點(diǎn)點(diǎn)小小努力力的積累。。。1月-2302:59:2002:59Jan-2305-Jan-2312、世世間間成成事事，，不不求求其其絕絕對(duì)對(duì)圓圓滿滿，，留留一一份份不不足足，，可可得得無無限限完完美美。。。。02:59:2002:59:2002:59Thursday,January5,202313、不不知知香香積積寺寺，，數(shù)數(shù)里里入入云云峰峰。。。。1月月-231月月-2302:59:2002:59:20January5,202314、意志堅(jiān)堅(jiān)強(qiáng)的人人能把世世界放在在手中像像泥塊一一樣任意意揉捏。。05一一月20232:59:20上午午02:59:201月-2315、楚楚塞塞三三湘湘接接，，荊荊門門九九派派通通。。。。。一月232:59上午午1月-2302:59January5,202316、少年十十五二十十時(shí)，步步行奪得得胡馬騎騎。。2023/1/52:59:2102:59:2105January202317、空山山新雨雨后，，天氣氣晚來來秋。。。2:59:21上上午2:59上上午午02:59:211月-239、楊柳散散和風(fēng)，，青山澹澹吾慮。。。1月-231月-23Thursday,January5,202310、閱讀一一切好書書如同和和過去最最杰出的的人談話話。02:59:2102:59:2102:591/5/20232:59:21AM11、越越是是沒沒有有本本領(lǐng)領(lǐng)的的就就越越加加自自命命不不凡凡。。1月月-2302:59:2102:59Jan-2305-Jan-2312、越越是是無無能能的的人人