商務(wù)英語(初級(jí))教學(xué)課件Unit 2

I’vealwaysfoundsuccessbyhavinghappinessinmylife,andthisappliesasmuchtoyourpersonallifeasitdoestoyourprofessionallife.Ifyougotoworkeverydayandyou’renotenjoyingit,thenyou’dbetterfindanothercareer.Ifeeltremendouslyfortunatebecauseformanyyears—I’vefoundhappinessinboth.——DonCarty,AmericanAirline(abouthappiness)1GoldenTipsofGlobalLeaders&CEOsUnit2Letters,faxesandmemos2.1CommunicatinginwritingAThedifferentformsofcorrespondenceshownarefaxairmail（航空郵件）firstclasspost（優(yōu)先投遞郵件）handwrittenlettertypedletterinternalmemopostcard（明信片）e-mail(onthecomputerscreen)Post-ItTMnote（便簽）magazine3dopreparationmakepreparationThesizeofeachclasswillbelimitedto12participants.每個(gè)班僅限12人。請(qǐng)盡量在10分鐘之內(nèi)把話說完。Trytolimityourtalktotenminutes.startup創(chuàng)辦，開始從事誤會(huì)misunderstandingwhatif如果…將會(huì)怎么樣？如果這是真的又怎么樣？Whatifit’strue?howabout…?（你認(rèn)為）…怎么樣？Howaboutputtingoffthemeeting?延期開會(huì)，怎么樣？ELSEnglishLanguageSchool42.1Communicatinginwriting…let’ssayWednesday?say:假定，比如說…咱們假定星期三怎么樣？我們假定他在撒謊。Let’ssayheislying.playitbyear（沒有預(yù)定計(jì)劃）根據(jù)具體情勢(shì)需要而行動(dòng)口試oraltestrelativemerits相對(duì)的優(yōu)點(diǎn)內(nèi)部地internally外部地externallyjobtitle工作職務(wù)in-service在職的，不脫產(chǎn)的工作時(shí)間以外outsideworkinghours52.1Communicatinginwriting2聽錄音填空We’llhaveEnglishclassesin_________________.We’regetting_________________inagainfromELS.Couldyouletmehave_________________byWednesday?Thistimewe’ll_________________.There’llbetwoclasses-_________________and_________________.Thereareabout_________________peopleineachoftheclass.Whatifthereare_________________wantingtocome?Howabout_________________?62.1CommunicatinginwritingtheTrainingCentreMrRobertsalistofnamesprovidebooksintermediate;advancedtwelvemorepeoplerunninganotherclass72.1CommunicatinginwritingB.1Who“HGW”isandwhathisorherjobis?“HGW”seemstobeinchargeofstafftraining.B.2thedifferencesbetweenthetwowaysofcommunicatingtheinformationInthememoalotmoreinformationisgivenandit’seasiertofollowandyouhaveapermanentrecord.Intheconversationthereisanopportunityfordiscussionandforquestionstobeanswered–butthedetailswouldonlybegiveniftheyweredemanded.82.1Communicatinginwriting備忘錄發(fā)信人：HGW致：各部門經(jīng)理日期：—年4月21日事由：在職英語課程英語課程將從5月8日星期一開始在培訓(xùn)中心（3.17房間）開班。課程班分為兩個(gè)組：中級(jí)（8:30-10:00），高級(jí)（10:30-12:00）。請(qǐng)鼓勵(lì)員工參加。提供教材，但學(xué)生要做作業(yè)；業(yè)余時(shí)間要復(fù)習(xí)和預(yù)習(xí)課程。請(qǐng)?jiān)?月26日星期三中午之前，把有興趣參加的員工名單報(bào)給我。5月的第一個(gè)星期里要對(duì)報(bào)名人員進(jìn)行一次非正式的口語測(cè)試，以便進(jìn)行分班。每個(gè)班僅限12人。92.1CommunicatinginwritingTosucceedinlifeyouneedthreethings:awishbone,abackbone,andafunnybone.10Quotefortoday肘的尺骨端humor(鳥禽胸部的)叉骨hope,dream,goal脊梁骨determination,resolve英文信封的通常寫法寄信人的姓名、地址寫在左下角（英國(guó)式）或左上角（美國(guó)式）收信人的姓名、地址寫在中間或稍靠右側(cè)英文地址的排列順序(p17)門牌號(hào)碼、街道名稱城市名州/省名、郵編國(guó)名Incorrectspellinginabusinesslettergivesabadimpressionandcanbeconfusing.112.2NamesandaddressesBritishandAmericanspellingcentre(center)labour(labor)licence(license)catalogue(catalog)traveller’scheque(traveler’scheck)instalment(installment)programme(program)Somealternativespellings,suchas:enquire/inquiredespatch/dispatchrealise/realizeutilise/utilize122.2NamesandaddressesMme法文Madame的縮寫dictate聽寫；口授大寫的capital破折號(hào)dash書寫中撇號(hào)(')(表示省略或所有格)apostrophe句號(hào)fullstop；periodfluffy毛絨絨的,蓬松的,空洞的Ptyproprietary私有的Ltd.Limited有限公司Inc.Incorporated股份有限公司、法人（美國(guó)）plcorp.l.c.PublicLimitedCompany公共股份有限公司132.2Namesandaddresses2.3LayoutandstyleA.一般商業(yè)信函的組成Letterhead:Sender’saddressprintedatthetoporinthetopright-handcorner包括公司的名稱、地址、電話號(hào)碼、傳真號(hào)碼、網(wǎng)址等Receiver’sname,titleandaddress寫在信紙的左上角，信頭的下方Date英國(guó)寫法日、月、年：25(th)June,2011美國(guó)寫法月、日、年：June25(th),2011

月份要用英文名稱，不要用數(shù)字代替14Salutation知道收信人的姓名Dear+Mr.orMs.+姓不知道收信人的姓名或性別DearSirorMadamBodyofletterIfthereislinespacebetweeneachparagraph,thenewparagraphneedn’tbeindented.（p20,p21）152.3LayoutandstyleComplimentaryclose美國(guó)人一般習(xí)慣用Sincerely和Bestregards英國(guó)人習(xí)慣用Yourssincerely,Bestwishes,Kindregards,YoursfaithfullyYoursmostcordially,或Yoursrespectfully在需要特別禮貌或帶有特殊的官方性質(zhì)的信件中使用SignatureNameandtitleofsender有時(shí)信中還包括編號(hào)、抄送或附件等162.3Layoutandstyleplcpubliclimitedcompany公共有限公司Ref.Reference(number)參考，編號(hào)enc.enclosures附件p.p.perpro(onbehalfof)代表…一方c.c.carboncopy復(fù)寫的副本訓(xùn)練手冊(cè),培訓(xùn)手冊(cè)trainingmanual段落,節(jié)paragraphdotmatrix點(diǎn)陣郵編postcode/zipcode172.3LayoutandstyleSome“goldenrules”forwritingletters,faxesandmemos?18“指導(dǎo)原則”撰寫信函（包括傳真、備忘錄）的指導(dǎo)原則如下為了讓收信人更好地理解你寫信的目的，可以給信件加上一個(gè)題目。開始寫信或口述一封信之前，要想好你要說的話。否則，在你想出好法子收尾前，句子可能會(huì)寫得很長(zhǎng)。換句話說，你應(yīng)該事先構(gòu)思一下。使用簡(jiǎn)短句。一段表達(dá)一個(gè)完整的意思。為了讓閱信人更好地理解，可以給每個(gè)段落標(biāo)上順序號(hào)。使用通俗易懂的簡(jiǎn)短詞。192.3Layoutandstyle為閱信人著想。閱信人……應(yīng)當(dāng)能夠充分理解你的意思：所以，你的信應(yīng)寫得清楚明了……必須得到所有必要的信息：所以，你的信應(yīng)寫得完整無缺……或許是個(gè)大忙人，時(shí)間很緊：所以，你的信應(yīng)寫得簡(jiǎn)明扼要……一定要誠(chéng)懇、客氣地對(duì)待：所以，你的信應(yīng)寫得客氣禮貌……不應(yīng)該被語法、標(biāo)點(diǎn)、拼寫等錯(cuò)誤所分心：所以，你的信應(yīng)寫得準(zhǔn)確無誤如果信的卷面呆板、體例混亂，這樣的信便很不好懂。202.3Layoutandstyle2

Allofthetipsapplytofaxesandmemos—particularlyifyou’retalkingthetroubletotypeorprintthemoutnicely.Butshortnote-stylefaxes,e-mailsormemoscanbedashedoffmorequickly,providedthatyouhaveestablishedasuitablycloseworkingrelationshipwithyouraddressee.TheneedforacertainamountofwhitespaceonapageTheuseofheadingsandnumbersTheformandsizeoffonts(typefaces)usedIt’sbetteriflettersare‘a(chǎn)ttractiveandclear’,andnotdullorconfusing!212.3LayoutandstyleImaginethatyou’resettingupyourownbusiness.Designyourownletterheadandlogo.222.3Layoutandstyle2.4ThinkingaboutyourreaderS.A.法語SocieteAnonyme的縮寫，相當(dāng)于limitedcompany（股份有限公司）induecourse在今后適當(dāng)?shù)臅r(shí)候Shouldyourequirefurtherinformation,pleasedonothesitatetocontactus.Ifyourequirefurtherinformation,…Wedonotutilizeanyartificialadditiveswhatsoever.我們不使用任何人工添加劑。whatsoever用在否定句或含有any的句子中，放在被修飾的名詞或代詞之后，意思相當(dāng)于atall.潛在顧客prospectivecustomer摘錄，選段，引文extract23Everysingleoneofourproductismadefrom100%naturalingredients.我們的每一個(gè)產(chǎn)品都是用百分之百的天然原料制成。Ourrangeofwellover200naturalflavoursandaromasissecondtononeandisoutstandingvalueformoney.我們200多種自然風(fēng)味與天然香料首屈一指，物有所值。

242.4ThinkingaboutyourreaderDon’tjudgeapersonuntilyouhavewalkedamileintheirshoes.QuotefortodayA.信1翻譯親愛的夫人：有關(guān)貴方索函我公司產(chǎn)品目錄與價(jià)目表事宜按您來信要求，茲隨函附上我公司的價(jià)目表和產(chǎn)品目錄，請(qǐng)查收。我想借此機(jī)會(huì)提請(qǐng)您注意，我們的產(chǎn)品全部是用天然原料制成，沒有使用任何人工添加劑。產(chǎn)品目錄列有213種不同的產(chǎn)品，其價(jià)格合理，質(zhì)量?jī)?yōu)良。這是我們首次提供用Scratch’n’Sniff包裝方式包裝的十種最受歡迎的香料樣品。如果您需要進(jìn)一步了解情況，請(qǐng)隨時(shí)與我們聯(lián)系。如果本信的簽名人不在，則銷售經(jīng)理的私人助理定會(huì)很樂意向您提供幫助。我們期待著在適當(dāng)?shù)臅r(shí)候收到您的訂單。262.4ThinkingaboutyourreaderA.信2翻譯親愛的夫人：您來信索取我們最新的價(jià)目表和產(chǎn)品目錄。我相信您能在里面找到足以使您感興趣的商品。您會(huì)注意到我們的每一個(gè)產(chǎn)品都是用百分之百的天然原料制成——我們根本不使用人工添加劑。今年我們第一次提供采用Scratch’n’Sniff包裝的十種最受歡迎的香料樣品。我們的200多種天然香料首屈一指，物有所值。我想您會(huì)同意我這么說。如果您需要進(jìn)一步了解情況，請(qǐng)一定與我聯(lián)系。若您打電話，請(qǐng)找我或我的助理漢娜·羅塞，我們會(huì)很樂意向您提供幫助。我期待您的回復(fù)。附：產(chǎn)品目錄、價(jià)目表和訂貨單272.4ThinkingaboutyourreaderA1.（P20）Thefirstletterisratherold-fashioned(過時(shí)的),fuddy-duddy(古板的)anddull(乏味的).Along,impersonal(沒有人情味的)lettermaymakeyouandyourfirmseemold-fashioned.Longsentencesaredifficulttoread–anddifficulttowrite.ConsideryourreaderatalltimesandadaptyourstyletosuitthereaderThisideasapplytomemos,shortreports,e-mailsandfaxestoo.撰寫商務(wù)信函時(shí)，應(yīng)避免使用生硬、過時(shí)的表達(dá)及冗長(zhǎng)的句子282.4ThinkingaboutyourreaderA2.Someratherdullorold-fashionedphrasesinthefirstletterare:Weencloseforyourattention…Shouldyourequirefurtherinformation……youresteemedorder…Somerathereffectivephrasesinthesecondletterare:Iamsureyouwillfindplentytointerestyou…Thisyear,fortheveryfirsttime,…292.4Thinkingaboutyourreader2.4Thinkingaboutyourreaderbeermat啤酒墊子…Imakenotesonalargesheetofscrappaper.…我在一大張廢紙上記下要寫的話。scrap廢料sortoutthedetails理清細(xì)節(jié)IeditthedocumentsasIgoalong.我邊寫邊改。edit編輯，校訂goalong進(jìn)行，進(jìn)展30根據(jù)錄音選擇正確答案Thefirstpersonuses__________.aletterpapertowritealetterthebackofanenvelopetowritealetterabeermattodraftaletterThesecondpersonusually__________.sitsdownandstartswritingaletteratonce.sitsbackandthinksforsometimebeforewritingsitsbackforsometimetohavearestThethirdpersonwritesaletter__________.onacomputerwithoutmakingnotesonapieceofpaperaftermakingnotesonacomputeraftermakingnotes312.4ThinkingaboutyourreaderThefourthperson__________beforethefinaldraftofaletter.makesnoteswritesonoutlinescrabblesdownafewwordsThefifthpersonmakesnoteson__________.alargepieceofwastepaperthebackofaletterpaperasmallpieceofpaperThesixthperson__________.writestheletterhimselfdictatesthelettertohissecretaryaskshissecretarytotypetheletter322.4ThinkingaboutyourreaderTheseventhperson__________onthecomputer.editstheletterwritestheletterdoesbothwritingandeditingoftheletteronthecomputerTheeighthperson__________beforewritingtheletter.thinksabouttheoutlinethinksabouttheheadingmakesnotes1.c2.b3.a4.b5.a6.b7.c8.c332.4Thinkingaboutyourreader撰寫信函的7個(gè)步驟寫下寫信的目的：你寫這封信的目的是什么？收集所有的相關(guān)信息和文字材料：以前的信函、報(bào)告、數(shù)據(jù)等。按照重要程度來安排要點(diǎn)或事項(xiàng)，刪掉不相關(guān)的事項(xiàng)。做個(gè)大概的筆記。以記錄要點(diǎn)的形式寫個(gè)大綱，同時(shí)考慮以下這些問題：是否遺漏了什么要點(diǎn)？敘述的順序可否更清楚一些？信中是否包含了不相干的內(nèi)容？打草稿，為增減、修改預(yù)留下足夠的地方。342.4Thinkingaboutyourreader思考下列這些問題，修改草稿：信息：信的內(nèi)容是否包含所有的基本要點(diǎn)？傳達(dá)的信息是否是相關(guān)、正確和完整的？語言：語法、拼寫和標(biāo)點(diǎn)符號(hào)是否正確？風(fēng)格：格式是否引人注目？口氣是否自然、誠(chéng)懇？是否寫得清楚、簡(jiǎn)潔與禮貌？是否能給閱信人留下好的印象？倘若你是此信的閱信人，信這么寫你愛看嗎？書寫、打字，或者向別人口述信函的最終版本。352.4ThinkingaboutyourreaderD.Thethirdonewithshorter,clearersentences:ThereareanumberofqueriesthatIwouldliketoraiseaboutyourproducts.IwouldbegratefulifyoucouldaskarepresentativetogetintouchwithmesothatIcandiscussthesequeries.Hopefully,Iwillbeabletoplaceanorderifthequeriesaresatisfactorilyanswered.362.4Thinkingaboutyourreader反饋feedback提交,遞交submit談判,協(xié)商negotiate筆記本電腦laptop(工廠、學(xué)校等的)餐廳canteen達(dá)到預(yù)期水平comeuptoexpectationtransmit傳送,傳達(dá)merger(兩個(gè)或以上公司的)合并簽訂合同signthecontractlong-standing長(zhǎng)久的；經(jīng)久不衰的jeopardize危及，損害372.5SendingmessagesA.Whatmakesitdifficulttofollow?Thismemoisimprecise(不精確的)andconsequentlyliableto(易于...的)bemisunderstoodor,perhaps,disregarded.WhatthepurposeofKLJ’smemois?Whatactionareyousupposedtotakeafterreadingit?Whatinformationisnotgiven?A3.(p167)Themodelmemoisbetterbecauseit’smoredetailed,clearandprecise.It’snowabsolutelyclearwhatthereaderissupposedtodoasaresultofreadingit.382.5Sendingmessages2.5Sendingmessagesmemo目的主要用來提醒、督促對(duì)方，或就某個(gè)問題提出個(gè)人看法或建議使用范圍不同單位之間；本單位部門之間上下級(jí)之間；同事之間寫法信箋一般使用空白紙，上端中間寫上或打上MEMO一詞在左上端寫上收文人和發(fā)文人的姓名、發(fā)文日期，并用簡(jiǎn)短的幾個(gè)詞（甚至是一個(gè)詞）敘述事由，使收文人一看即知文中的主要內(nèi)容為節(jié)省版面，使信箋美觀平衡，收文人和發(fā)文人的姓名可以寫在一行，日期和事由寫在后面一行(page16)392.1C1Communicatingwithsomeoneface-to-faceAdvantages&pleasuresDisadvantages&difficultiesYoucanseetheirreactions；Morepersonal；moreinteractionandfeedbackpossible；canmakemoreimpact；cheaperifnotravelinvolved；youcansmile…Youhavetothinkandreactquickly；Onceyou’vesaidsomethingitcan’tbeunsaid；Saysomethingoncemaynotsinkinorberemembered…Communicatingw