佳能數(shù)碼相機廣告

佳能數(shù)碼相機廣告Unitone:AdvertisementWelcometotheunitandreadingCanyouguesswhatdotheyadvertise?

Commercialadvertisements

PublicserviceadvertisementsDiscussion:Canyoutelluswhichadvertisementsattractyoumost?Why?Wheredoweseetheseads?Onbillboards,ontheinternet,onTV,innewspapers,inmagazines,orinleafletsgivenoutinthestreets.Aretheygoodadvertisements?Why?Theirexitingimages,brieflanguagesandcreativeideasattractustobuytheproductorleadustodowhattheytellus.(1)Whoisthegirlintheillustration?(2)Howdoyoufeelwhenyouseethechildinthebigeyes?(3)Whatwouldyouliketodoforthechildafterseeingthisadvertisement?(4)WhydoestheadvertisementsayThereishopeforallofus?(5)Fromthisposter,doyouknowwhatdoyouthinkthepurposeofProjectHopemean?Thereishopeforallofus!ProjectHope!(1)Whatdotheillustrationsmean?(2)Whatproblemdotheposterswanttohighlight?(3)Afterseeingthetwoadvertisement,whatwillyoudo?(1)Whatkindofpeopledoyouthinkwillbuythiskindofthings?(2)DoyouthinkthisadvertisementwillsuccessfullypersuadepeopletobuythisShoo?Why?Discussion:(1)Whichadvertisementdoyoumakeyouwanttobuyaproductorservice?Why?(2)Whichadvertisementsmakeyouthinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp?Why?(3)Doyoubelievethatadvertisementstellusthecompletetruth?Whyorwhynot?Firstreading1)Whatdoadvertisementsencouragepeopletodo?2)WhatdoesPSAsstandfor?3)WhatarePSAsmeanttodo?Readthearticleoncemoreandfindtheanswerstothefollowingquestions1)Whereareadvertisementsmostcommonlyfound?2)Whatisthedifferencebetweencommercialadvertisementsandpublicserviceadvertisements?3)Whyaresomeoftheadvertisementscleveraccordingtothearticle?4)WhendidChinabeginanationwidepublicserviceadvertisingcaign?5)WhyshouldwefollowtheadviceinPSAs?Answerthequestions1)Whereareadvertisementsmostcommonlyfound?2)Whatisthedifferencebetweencommercialadvertisementsandpublicserviceadvertisements?Billboards,newspapers,magazines,theinternet,radioandtelevisionarethemostcommonplacestofindadvertisements.Acommercialadvertisementisonewhichsomeonehaspaidfortopromoteaproductorservice.PSAsareoftenplacedforfree,andintendedtoeducatepeopleabouthealth,safety,oranyotherissuewhichaffectspublicwelfare.3)Whyaresomeoftheadvertisementcleveraccordingtothearticle?

4)WhendidChinabeginanationwidepublicserviceadvertisingcaign?5)WhyshouldwefollowtheadviceinPSAs?Becausemostadvertisementsdon’ttellyouthecompletetrutheveniftheydon’tlie.In1996.BecauseallofthePSAsaremeanttobehelpful,andwecanoftenlearnalotbyfollowingtheadvicetheygive.Readthefollowingsentencesanddecidewhethertheyaretrueorfalseaccordingtothearticle1)Advertisementsarefoundinmanyplaces.()2)PSAsareonlyfoundinnewspapers.()3)Alladvertisementstellthecompletetruth.()4)PSAsandcommercialadsusesomeofthesamemethods.()5)Commercialadscanoftengiveussomevaluableinformationabouthowtoliveourlives.()6)AnadwarningpeopleagainstsmokingisanexleofaPSA.()TTTFFFWhatdoyouthinktheymean?1.persuasivea.sending(children)mittingsuicideh.happenthroughoutacountry

becfghadCommercialadsPublicserviceadsAretheycommercialadvertisementsorPSAs?1)

MakeitpossiblewithCanon.

佳能數(shù)碼相機廣告2)

Thedailymodern

日產(chǎn)（尼桑）汽車廣告3)

PlannedParenthoodChildrenbychoice,Notbychance4)

There’snobetterwaytofly.

德國漢莎航空5)

Thepowerofdreams

本田汽車廣告6)

MakePovertyHistory7)

Likenoother

索尼產(chǎn)品廣告8)TakeTOSHIBA,taketheworld.9)

Onebyonetheystepforward:anurse,ateacher,ahomemaker.Andlivesaresaved.

10)

Wecanbeatextremepoverty,starvation,AIDS.Butweneedyourhelp11)

Thechoiceofanewgeneration.新一代的選擇?！偈驴蓸?2)

Askformore渴望無限——百事流行鞋13)

Impossiblemadepossible使不可能為可能——佳能打印機14)We'renotaskingforyourmoney;we'reaskingforyourvoice.CAs:PSAs:1\2\4\5\7\811\12\133\6\9\10\14Readingstrategy:readingexpositorywritingIntroductionofsubjectSupportingdetailsConclusionAnexlefromourtextTheopinion:Evenifanaddoesnotlie,itdoesnotmeanittellsyouthecompletetruthSupportingdetails:Allitsaysisthatitfightsitandthatisnotthesamethingatall.Theconclusion:Wemustnotfallforthiskindoftrick!

Readthepassageagainanddecidethemainideasforeachparagraphafterdiscussion.

Para1

Para2

Para3

Para4

Advertisementsareimportantandpopularinourdailylife.

Wehavetwotypesofadvertisementsinallkindsofmedia.

Weshouldnotbelievealltheadvertisements.

Publicserviceadsalwaystellusthetruth.

DiscussionWhat’syouropinionofadvertisements?Doingbusinesswithoutadvertisementsislikewinkatagirlinthedark.Youknowwhatyouaredoing,butnobo