金錢鎮(zhèn)痛理論述評

金錢鎮(zhèn)痛理論述評

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TheSymbolicPowerofMoney

一：金錢在緩解痛中起到次要補充作用，社會支持是首要痛緩沖二：具體的情景信息確定金錢在緩解痛中地位的主次周欣悅等人通過“金錢概念啟示”和“難過感測試”兩個重點部分，實行“數(shù)錢法”、“造句法”、生理難過測試、社會性難過測試等6個試驗證明白金錢對于生理難過和社會難過（即社會排斥）的抵擋作用，即金錢概念的啟動能夠減緩人們感受到的難過，包括社會難過（社會排斥）和生理難過（高溫難過）。TheSymbolicPowerofMoneyExprement1socialrejectionincreasedthedesireformoneyExprement2thoughtsofphysicalpainincreasedthedesireformoneyExprement3moneyreduceddistressandmaintainedself-esteeminthefaceofsocialexclusionWashingAwayYour(GoodorBad)Luck:PhysicalCleansingAffectRisk-TakingBehaviorExperiment1Experimentersmanipulatedparticipants’percep-tionofgoodluckbyaskingthemtorecallanincidentinwhichtheyhadgoodluckfinancially(e.g.,“Youpurchasedalotteryticketandwonaprize”);wemanipulatedtheirperceptionofbadluckbyaskingthemtorecallanincidentinwhichtheyhadbadluckfinancially(e.g.,“Youpurchasedmanylotteryticketsbutwonnothing”)Experiment2Participantsreceivedaninitialendowmentof$100,whichtheycouldusetogamble.Theexperimentershowedparticipantsonepinkandonegreenballandplacedtheballsinabag.Participantschoseoneofthecolorsastheir“winning”colorandblindlypickedaballfromthebag.Iftheypickedtheirwinningcolor,theywon$50;otherwise,theylost$50fromtheirendow-ment.Participantsrepeatedthegambleuntiltheylosttheir$100endowment,won$100(endingupwithatotalof$200),orcom-pletedfourrounds,whichevercamefirstIncidentalHapticSensationsInfluenceSocialJudgmentsandDecisionFirstStudy

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SecondStudy:weightStudyThreeANDStudyFour:textureStudyfiveAND

Studysix:hardnessandtactilesense靈感來由1.售貨員供應商品的外觀對顧客心情的影響2.顧客被心情化后對售貨員的評價3.顧客對售貨員的印象對顧客是否再次走進該店