Apple公司英文簡介

Apple公司英文簡介第1頁/共21頁IntroductionofAppleInc

Apple.Inc(incorporated)isanAmericanmultinational(跨國公司)corporation(公司)thatdesignsandmarketsconsumerelectronics,computersoftware,andpersonalcomputers.Thecompany‘sbest-knownhardware(計(jì)算機(jī)硬件)productsincludetheMacintoshlineofcomputers,theiPod,theiPhoneandtheiPad.ApplesoftwareincludestheMacOSXoperatingsystem;theiTunes;theSafariinternetbrowser;andiOS,amobileoperatingsystem.AsofAugust2010,thecompanyoperates301retailstoresintencountries,4andanonlinestorewherehardwareandsoftwareproductsaresold.AtthetimeofMay2010,Appleisoneofthelargestcompaniesintheworldandthemostvaluabletechnologycompanyintheworld,havingsurpassed(超過)Microsoft第2頁/共21頁AbriefhistoryofAppleInc.第3頁/共21頁1976-1980:TheearlyyearsApplewasestablished(確定的)onApril1,1976bySteveJobs,SteveWozniak,andRonaldWayne,toselltheAppleIpersonalcomputer.Theywerehand-builtbyWozniak1516andfirstshowntothepublicattheHomebrewComputerClub.TheAppleIcomputerwassoldasamotherboard(母版)(withCPU,RAM,andbasictextual-videochips)—lessthanwhatistodayconsideredacompletepersonalcomputer.TheAppleIcomputerwentonsaleinJuly1976andwasmarket-pricedat$666.66($2,572in2011dollars,adjusted(調(diào)整)forinflation(膨脹).)第4頁/共21頁1981-1985:LisaandMacintoshSteveJobsbeganworkingontheAppleLisain1978butin1982hewaspushedfromtheLisateamduetoinfighting,andtookoverJefRaskin'slow-cost-computerproject,theMacintosh.AwarbrokeoutbetweenLisa's"corporateshirts"andJobs'"pirates"overwhichproductwouldshipfirstandsaveApple.Lisawontheracein1983andbecamethefirstpersonalcomputersoldtothepublicwithaGUI(GraphicalUserInterface),butwasacommercialfailureduetoitshighpricetagandlimitedsoftwaretitles第5頁/共21頁1986-1993:RiseandfallHavinglearnedseveralpainfullessonsafterintroducingthebulkyMacintoshPortablein1989,AppleintroducedthePowerBookin1991,whichestablishedthemodernformfactorandergonomiclayoutofthelaptopcomputer.TheMacintoshPortablewasdesignedtobejustaspowerfulasadesktopMacintosh,butweighed17

poundswitha12-hourbatterylife.Thesameyear,AppleintroducedSystem7,amajorupgradetotheoperatingsystem,whichaddedcolortotheinterfaceandintroducednewnetworkingcapabilities.ItremainedthearchitecturalbasisforMacOSuntil2001第6頁/共21頁Untillnow:Post-PCeraDeliveringhiskeynotespeechattheMacworldExpoonJanuary9,2007,JobsannouncedthatAppleComputer,Inc.wouldfromthatpointonbeknownasAppleInc.,becausecomputerswerenolongerthemainfocusofthecompany,whichhadshifteditsemphasistomobileelectronicdevices.TheeventalsosawtheannouncementoftheiPhoneandtheAppleTV.80Thefollowingday,Appleshareshit$97.80,anall-timehighatthatpoint.InMay,Apple'ssharepricepassedthe$100mark

第7頁/共21頁Leader:SteveJobs第8頁/共21頁

StevenPaulJobs(borninFebruary24,1955)isanAmericanbusinessmagnateandinventor.

Heistheco-founderandchiefexecutiveofficerofAppleInc.JobsalsopreviouslyservedaschiefexecutiveofPixarAnimationStudios;hebecameamemberoftheboardofdirectorsofTheWaltDisneyCompanyin2006,followingtheacquisitionofPixarbyDisney.Hewascreditedinthe1995movieToyStoryasanexecutiveproducer.第9頁/共21頁Apple’spromotionstrategy

第10頁/共21頁AppleInc.hasbecomewellknownforitsadvertisements,whicharedesignedtoreflectaplanofmarketingtheirproductstocreativeindividuals.Theirmostsignificantadcampaignsincludethe1984“SuperBowl”commercial,the1990s“ThinkDifferentcampaign,andthe"iPodpeople"ofthe2000s.Apple'sportablemusicplayer,theiPod,hasbeenshowcasedasapieceofcontemporaryartin“NewYork'sMuseumofModernArt”.第11頁/共21頁MainProducts第12頁/共21頁MacIncludeMacmini,iMac,MacPro,Macbook,MacbookAir,MacbookPro第13頁/共21頁iPodIncludeiPodclassic,iPodNano,iPodShuffle,iPodTouch第14頁/共21頁iPhone第15頁/共21頁iPadIncludeiPad，iPad2，Thenewipad,ipadwithretinadisplayandipadAir，ipadAir2

andipadmini1，2，3第16頁/共21頁MacintoshJustanamazingOS第17頁/共21頁TheMacintosh(orMac),isaseriesofseverallinesofpersonalcomputersdesigned,developed,andmarketedbyAppleInc.ThefirstMacintoshwasintroducedonJanuary24,1984;itwasthefirst