上海影視新區(qū)商業(yè)綜合體及單體設計方案文本

Whatis時間與空間的交錯MOVIE?何為影視?TIMEANDSPACETheFusionof時間與空間的交錯RealityANDIllusionTheDialogbetween現(xiàn)實與夢想的交織EmotionANDTechnologyTheCommunicationbetween情感與技術(shù)的交流設計概念DesignConcept[VISION]愿景StageCreatea創(chuàng)造一個舞臺Inordertohighlightthecharacteristicsofcinema-relatedindustryforthisproject,richlayersandurbanfabrichierarchyareaddedtothesite;particularatmosphereandspatialspiritareendowedbymeansofourprofessionalurbandesignmethods,andthesiteitselfthenbecomea“Stage”Drama

創(chuàng)造一部戲劇Astagethateverythinginreallifecouldserveasapartofmoviescene,atthesametimeallmoviesetsandpropscouldalsobepartsofreallife;Astagewhichallowspeoplecomingtoeitherworkorplaytowanderaround,tohaveactivitiesandeventolivein,wherethena“Drama”happens.Whentheyexperiencetherichnessofthevariedspatialtransformationwhileprogressingfrompointtopoint,peoplearenotonlyenjoyingthedramainanimmediatedistance,buttheyarealsocreatingonebybeingapartofit.CreateaShrineCreatea創(chuàng)造一個殿堂Theobjectiveisnotonlytomakethissiteasplendidstage,butalsotomakethisplaceasupreme“Shrine”whichcouldbeaniconicsymbolrepresentingglobalcinema-relatedindustries–Theshrinewhichhostsmostimportantinternationaleventssuchaspremiereandawardsceremonies,andattractsglobalmovieaudiencesandfanscomingheretopilgrimageIf“MovieCulture”isonekindofreligion;Moviefansarethedisciples,ThisplacewillbetheShrineofSacredSpirit背景概述BackgroundReview位于現(xiàn)浦東新新區(qū)南匯地區(qū)區(qū)，是上海東東部的門戶，，也是上海陸陸域的最前沿沿。洋山深水港重重要的配套輔輔助部分，擁擁有重要的地地理位置與戰(zhàn)戰(zhàn)略位置。擁有豐沛的自自然資源，它它的一部份是是南匯區(qū)以至至于上海市最最大的灘涂森森林區(qū)。新城的中心位位置是滴水湖湖，目前國內(nèi)內(nèi)最大人工湖湖，該湖呈圓圓形，總面積積為5.56平方公里。位于港新城中中心區(qū)滴水湖湖北部地區(qū)，，透過周邊高高速，至浦東東國際機場僅僅需20分鐘，通過軌道交通通21號，至上海市市龍陽路樞紐紐約45分鐘。規(guī)劃區(qū)區(qū)總用地1221.8公頃。LingangNewCityislocatedinNanhuidistrictofPudongNewArea.ItistheportalofeastShanghaiandtheforelandofShanghailandarea,functioningasthemostimportantsupportingfacilitiesofYangshenDeep-waterPortduetoitsimportantgeographicandstrategicposition.TherearerichnaturalresourcesinLingangNewCity,featuringwiththelargestmudflatforestareaInNanhuiDistrict,oreveninthewholeShanghai.IntheheartoftheNewCityislocatedwiththebiggestartificiallakeinChina,DishuiLake,whichisincircularshapeand5.56km2inarea.TheprojectbaseislocatedtothenorthofDishuiLake,whichisjust20minutesawayfromPudongInternationalAirportbyhighway,and45minutesawaybyNO.21railtransitline.Totalplannedareais1,221.8ha.本次受委托第第一期城市設設計基地范圍圍為其中以開開放性自然生生態(tài)搭配影視視文化娛樂為為主的北島;以商業(yè)商務綜綜合及影視產(chǎn)產(chǎn)業(yè)制作功能能為主的一環(huán)環(huán)帶;公共自然開放放的二環(huán)綠化化帶公園;以及部份以影影視研發(fā)結(jié)合合居住以及服服務配套為主主的三環(huán)帶，，面積為412.6公頃。ScopeofPhaseIprojectundercommissionforurbandesignincludestheNorthIslandorientatedtobewithopeneconatureandmovieculture,1stRingAreaorientatedtobewithbusinessandcommercemixed-usefunctionandmovieproductionindustryfunction,2ndRingParkorientatedtobepublic,naturalandopen,andthe3rdRingAreaorientatedtobewithmovieR&D,residencesandsupportingservicefunctionswhichis412.6hainarea.基地發(fā)展定位位研究SiteDevelopmentandPositionStudy基地在上海TheBaseinShanghai浦東發(fā)展新格格局NewDevelopmentPlanningofPudong基地在浦東發(fā)發(fā)展中的定位位BasePositioninginOverallDevelopmentofPudong浦東新區(qū)在構(gòu)構(gòu)建與浦東戰(zhàn)戰(zhàn)略定位相適適應的文化新新格局進程中中，提出八大大文化產(chǎn)業(yè)群群，基地作為為上海國際高高新科技文化化產(chǎn)業(yè)園區(qū)，，其功能明確確為以華語影影視為核心的的國際影視傳傳媒及相關(guān)產(chǎn)產(chǎn)業(yè)，其發(fā)展展定位是匯聚聚國內(nèi)外影視視行業(yè)龍頭企企業(yè)和領(lǐng)軍人人物，全方位位整合國內(nèi)影影視文化與新新媒體內(nèi)容生生產(chǎn)業(yè)的高端端資源，搭建建一個國際化化、高科技、、高標準的產(chǎn)產(chǎn)、學、研一一體化，產(chǎn)、、供、銷相結(jié)結(jié)合的影視文文化與新媒體體內(nèi)容產(chǎn)業(yè)發(fā)發(fā)展平臺。EightcultureindustrialclusterswhicharecompatiblewithdevelopmentoftheoveralldevelopmentstrategyofPudongNewAreaareplannedfordevelopmentofPudong.Thebase,whichistargetedtobetheinternationalhi-techcultureindustrialparkofShanghai,willbedevelopedintermsofinternationalmoviemediaandrelatedindustriesconcerningonChinesemovies.Thedevelopmentorientationis,byintroducingbothlocalandforeignmovieindustryleadersandintegratinghigh-endresourcesoflocalmoviecultureandnewmediaindustries,todevelopainternational,hi-techandhighstandardindustrialdevelopmentplatformformoviecultureandnewmedia,whichintegrateproduction,studyandresearch,production,supplyandsales.基地分析BaseAnalysis機會A.臨近國際重要要接口-機場/洋山港B.新開發(fā)區(qū)，吸吸引人潮入駐駐C.緊臨地鐵11號線起終站D.鄰近高速公路路交流道限制距離上海中心心城區(qū)遠OpportunitiesA.Adjacenttointernationalairport/harborB.NewDevelopmentareatoattractpeopleC.ClosetoSubwayLineNo.11D.ClosetoHighwayintersectionsConstraintsA.CertaindistancefromShanghaiCitycenterSubwayz基地分析BaseAnalysis機會A.臨近國際重要要接口-機場/洋山港B.新開發(fā)區(qū)，吸吸引人潮入駐駐C.緊臨地鐵11號線起終站D.鄰近高速公路路交流道限制距離上海中心心城區(qū)遠OpportunitiesA.Adjacenttointernationalairport/harborB.NewDevelopmentareatoattractpeopleC.ClosetoSubwayLineNo.11D.ClosetoHighwayintersectionsConstraintsA.CertaindistancefromShanghaiCitycenter基地如何更好好融入臨港整整體發(fā)展IntegrationintooveralldevelopmentofLingang臨港地區(qū)的發(fā)發(fā)展定位DevelopmentorientationofLingangdistrict臨港地區(qū)將建建設成為面向向太平洋、聯(lián)聯(lián)接長三角的的綜合性、樞樞紐型、現(xiàn)代代化濱海新城城.Lingangdistrictwillbedevelopedintoanewcomprehensive,modernandpivotalcoastalcityfacingthePacificandconnectingYangtzeRiverDelta.空間結(jié)構(gòu)延續(xù)續(xù)Spacestructureextension用地布局優(yōu)化化Landlayoutprioritization開放空間融合合Openspaceintegration風貌形象亮化化HighlightofFeatures基地如何更好好融入臨港整整體發(fā)展IntegrationintooveralldevelopmentofLingang臨港地區(qū)的發(fā)發(fā)展定位DevelopmentorientationofLingangdistrict空間結(jié)構(gòu)延續(xù)續(xù)Spacestructureextension用地布局優(yōu)化化Landlayoutprioritization開放空間融合合Openspaceintegration風貌形象亮化化HighlightofFeatures基地如何更好好融入臨港整整體發(fā)展IntegrationintooveralldevelopmentofLingang臨港地區(qū)的發(fā)發(fā)展定位DevelopmentorientationofLingangdistrict空間結(jié)構(gòu)延續(xù)續(xù)Spacestructureextension用地布局優(yōu)化化Landlayoutprioritization開放空間融合合Openspaceintegration風貌形象亮化化HighlightofFeatures基地如何更好好融入臨港整整體發(fā)展IntegrationintooveralldevelopmentofLingang臨港地區(qū)的發(fā)發(fā)展定位DevelopmentorientationofLingangdistrict空間結(jié)構(gòu)延續(xù)續(xù)Spacestructureextension用地布局優(yōu)化化Landlayoutprioritization開放空間融合合Openspaceintegration風貌形象亮化化HighlightofFeatures基地功能產(chǎn)業(yè)業(yè)研究Function&IndustryStudy中國經(jīng)濟總量量已躍升全球球第二，人均均GDP達到4000美元，但作為為國家軟實力力的象征文化化產(chǎn)業(yè)卻依然然缺少真正的的國際競爭力力?！笆逡?guī)劃劃”指出：……發(fā)展新型文化化業(yè)態(tài)，增強強多元化供給給能力，滿足足多樣化社會會需求，繁榮榮社會主義文文化市場，推動文化產(chǎn)業(yè)業(yè)成為國民經(jīng)經(jīng)濟支柱性產(chǎn)產(chǎn)業(yè)。加強對外宣傳傳和文化交流，，創(chuàng)新文化“走走出去”模式，，增強中華文化化國際競爭力和和影響力?！袊奈幕a(chǎn)業(yè)業(yè)CultureIndustryofChinaChina’stotalGDPhasbecomeNo.2intheworld,However,itsculturalindustrystillisn’tcompetitiveenoughinternationally.StrengtheningChina’sculturalindustryhasbecomeamajortypeofindustryfornationaleconomygrowth.2010年世界文化產(chǎn)業(yè)市場份額By相關(guān)資料整理2010GlobalCulturalIndustriesProportionchart2010年主要國家GDP排行（十億美元）2010GDPGlobalRanking(billionsofUSD)2010bytheInternationalMonetaryFund圖1中美電影業(yè)產(chǎn)值比較Source:《中國電影報》、《好萊塢啟示錄》GlobalOutputValueofMovie-RelatedIndustriesComparisonBetweenChinaandUSA圖2

2009年度百萬人口銀幕密度對比（塊/百萬人口）Source:億恩咨詢資料整理DensityofMovieScreens(permillionpeople)ChinaUSAGlobal中國影視文化產(chǎn)產(chǎn)業(yè)PresentSituationofFilmIndustry,China作為文化產(chǎn)業(yè)核核心產(chǎn)業(yè)，中國國的影視文化產(chǎn)產(chǎn)業(yè)在軟硬件方方面與美、日、、韓等國相比落落差尤為巨大。。China’sMovie-RelatedIndustriesarefarbehindthemofUSA,Japan,andKorea,intermsofeitherhardware-wiseorsoftware-wise.圖3中國歷年觀影人人次中國影視文化產(chǎn)產(chǎn)業(yè)現(xiàn)狀PresentSituationofFilmIndustry,China在全球影視文化化市場占比少，，但發(fā)展勢頭迅迅猛，潛力巨大大China’sMovieIndustrieshavelowmarketshare,butitalsomeansithashighpotentialfordevelopment.ChinaUSAGlobal圖5全球票倉構(gòu)成Source:《2010中國電影產(chǎn)業(yè)研究報告》等GlobalboxofficeComparison圖4中國與全球票房房歷年增長率Source:《2010中國電影產(chǎn)業(yè)研研究報告》等Global全球中國China困境與瓶頸DifficultiesandBottlenecks中美影視產(chǎn)業(yè)發(fā)發(fā)展歷程比較ComparativestudyofChineseandAmericanFilmIndustry基地的戰(zhàn)略角色色Strategicroleofthebase產(chǎn)業(yè)功能建議Proposalsonindustrialfunctions城市設計UrbanDesign項目現(xiàn)況介紹Currentstatusofthebase控規(guī)解讀UnderstandingofControllingRules項目現(xiàn)況介紹Currentstatusofthebase業(yè)主解讀:項目現(xiàn)況介紹ClarificationFromTheOwner:CurrentStatusOfTheProject三片區(qū)一核心ThreeDistrictsAndOneCoreZone片區(qū)意向AreaImageImpression設計概念DesignConcept總空間結(jié)構(gòu)圖SpaceStructure一心、二軸、四四組團、多核OneCoreZone,TwoAxes,FourDistricts,Multi-Key-Point設計概念DesignConcept總空間結(jié)構(gòu)圖SpaceStructure四個片區(qū)FourDistricts設計概念DesignConcept總空間結(jié)構(gòu)圖SpaceStructure兩個軸線TwoMajorAxes設計概念DesignConcept總空間結(jié)構(gòu)圖SpaceStructure一心多核OneCoreZoneAndMulti-Key-Node總平面OverallMasterPlan土地使用LandUse土地使用LandUse開放空間OpenSpace開放空間OpenSpace一環(huán)帶綠化人行行步道1stRingPedestrianWalk開放空間OpenSpace濱水散步道Waterfrontwalk交通分析Trafficanalysis公交車流線PublicTransitCirculationBRT流線BRTCirculation輕軌電車流線TramCirculation自行車流線BicycleCirculation地下空間UndergroundSpace容積率分布FARDistribution建筑高度BuildingHeights項目分期ProjectPhasing一期(0~3年):北島+中亞文化互動園園沿湖商業(yè)帶和和湖濱公園及靠靠核心影視制作作區(qū)二期(4~6年):中亞文化互動園園完成+核心商務區(qū)完成成+中歐文化互動園園沿湖商業(yè)帶和和湖濱公園及靠靠核心影視制作作區(qū)+二環(huán)公園中心區(qū)區(qū)三期(7~10年):中歐文化互動園園完成+中美文化互動園園+二環(huán)帶公園完成成PhaseI(0-3years):NorthIsland+Lakefrontcommercialbelt,lakefrontparkandthedistrictnearingthecorevideoproductiondistrictinAsia-ChinaDistrict.Phase2(4-6years):completionofAsia-ChinaDistrict+completionofcorecommercialdistrict+Lakefrontcommercialbelt,lakefrontparkandthedistrictnearingthecorevideoproductiondistrictinEurope-ChinaDistrict+coreareaof2ndringpark.Phase3(7-10years):completionofEurope-ChinaDistrict+America-ChinaDistrict+completionof2ndringpark.分區(qū)詳細設計DistrictDetailedDesign北島及核心區(qū)NorthIsland&CoreArea北島區(qū)及核心區(qū)區(qū)概述OverviewofNorthIslandDistrict:空間結(jié)構(gòu)及布局局SpatialStructureandLayout:土地使用和功能能分布Land-UseandFunctionDistribution北島全區(qū)鳥瞰圖圖NorthIslandOverallBirdView北島及核心區(qū)NorthIsland&CoreArea北島區(qū)及核心區(qū)區(qū)概述OverviewofNorthIslandDistrict:空間結(jié)構(gòu)及布局局SpatialStructureandLayout:土地使用和功能能分布Land-UseandFunctionDistribution北島及核心區(qū)NorthIsland&CoreArea北島區(qū)及核心區(qū)區(qū)概述OverviewofNorthIslandDistrict:空間結(jié)構(gòu)及布局局SpatialStructureandLayout:北島:NorthIsland:基地的幾何中心心Geometriccenterofthebase西面陽剛東面婉婉約Masculinewestandgracefuleast建筑與地景結(jié)合合Combinationofarchitectureandlandscape核心區(qū):CoreDistrict:二軸交會Intersectionoftwoaxes核心廣場CoreSquare三組地標建筑ThreePairsoflandmarkbuildings土地使用和功能能分布Land-UseandFunctionDistribution北島及核心區(qū)NorthIsland&CoreArea北島區(qū)及核心區(qū)區(qū)概述OverviewofNorthIslandDistrict:空間結(jié)構(gòu)及布局局SpatialStructureandLayout:土地使用和功能能分布Land-UseandFunctionDistribution北島及核心區(qū)NorthIsland&CoreArea北島區(qū)及核心區(qū)區(qū)概述OverviewofNorthIslandDistrict:空間結(jié)構(gòu)及布局局SpatialStructureandLayout:土地使用和功能能分布Land-UseandFunctionDistribution嘉年華廣場鳥瞰瞰圖CarnivalPlazaOverallBirdView北島建筑群透視視圖PerspectiveofNorthIslandBuildingGroup北島全區(qū)鳥瞰圖圖NorthIslandOverallBirdView北島全區(qū)鳥瞰圖圖NorthIslandOverallBirdView北島人視點透視視圖NorthIslandHuman-ViewPerspective北島人視點透視視圖NorthIslandHuman-ViewPerspective中亞文化互動園園Asia-ChinaDistrict中亞文化互動園園概述OverviewofAsia-ChinaDistrict:空間結(jié)構(gòu)及布局局SpatialStructureandLayout:土地使用和功能能分布Land-UseandFunctionDistribution中亞文化互動園園韓國區(qū)鳥瞰圖圖Asia-ChinaDistrict-KoreanAreaBirdView中亞文化互動園園Asia-ChinaDistrict中亞文化互動園園概述OverviewofAsia-ChinaDistrict:空間結(jié)構(gòu)及布局局SpatialStructureandLayout:土地使用和功能能分布Land-UseandFunctionDistribution中亞文化互動園園Asia-ChinaDistrict中亞文化互動園園概述OverviewofAsia-ChinaDistrict:空間結(jié)構(gòu)及布局局SpatialStructureandLayout:西韓東日KoreaintheWestandJapanintheEast南北曲線道路–韓國區(qū)代表South-northCurvedRoad:TypicalKoreanSection南北直線道路–日本區(qū)代表South-northStraightRoads—TypicalJapaneseSection貫串東西的步行行連廊East-WestPedestrianStreet沿湖商業(yè)環(huán)帶空空中連廊Sky-Walkalonglakefrontcommercialarea土地使用和功能能分布Land-UseandFunctionDistribution中亞文化互動園園Asia-ChinaDistrict中亞文化互動園園概述OverviewofAsia-ChinaDistrict:空間結(jié)構(gòu)及布局局SpatialStructureandLayout:土地使用和功能能分布Land-UseandFunctionDistribution中亞文化互動園園Asia-ChinaDistrict中亞文化互動園園概述OverviewofAsia-ChinaDistrict:空間結(jié)構(gòu)及布局局SpatialStructureandLayout:土地使用和功能能分布Land-UseandFunctionDistribution中亞文化互動園園全區(qū)鳥瞰圖Asia-ChinaDistrictOverallBirdView中亞文化互動園園-韓國區(qū)Asia-ChinaDistrict–KoreanArea中亞文化互動園園-日本區(qū)Asia-ChinaDistrict–JapaneseArea中亞文化互動園園-韓國區(qū)Asia-ChinaDistrict–KoreanArea中歐文化互動園園Europe-ChinaDistrict中歐文化互動園園概述OverviewofEurope-ChinaDistrict:空間結(jié)構(gòu)及布局局SpatialStructureandLayout:土地使用和功能能分布Land-UseandFunctionDistribution中歐文化互動園園全區(qū)鳥瞰圖Europe-ChinaDistrictOverallBirdView中歐文化互動園園Europe-ChinaDistrict中歐文化互動園園概述OverviewofEurope-ChinaDistrict:空間結(jié)構(gòu)構(gòu)及布局局SpatialStructureandLayout:土地使用用和功能能分布Land-UseandFunctionDistribution中歐文化化互動園園概述OverviewofEurope-ChinaDistrict:空間結(jié)構(gòu)構(gòu)及布局局SpatialStructureandLayout:東側(cè)兩條條放射狀狀道路Tworadialroadsintheeast貫串東西西的步行行連廊Easttowestwalkingcorridor南北向水水渠Northtosouthwaterchannel沿湖商業(yè)業(yè)環(huán)帶空空中連廊廊Sky-Walkalonglakefrontcommercialarea土地使用用和功能能分布Land-UseandFunctionDistribution中歐文化化互動園園Europe-ChinaDistrict中歐文化化互動園園Europe-ChinaDistrict中歐文化化互動園園概述OverviewofEurope-ChinaDistrict:空間結(jié)構(gòu)構(gòu)及布局局SpatialStructureandLayout:土地使用用和功能能分布Land-UseandFunctionDistribution中歐文化化互動園園Europe-ChinaDistrict中歐文化化互動園園概述OverviewofEurope-ChinaDistrict:空間結(jié)構(gòu)構(gòu)及布局局SpatialStructureandLayout:土地使用用和功能能分布Land-UseandFunctionDistribution歐洲藝文文廣場局局布鳥瞰瞰圖EuropeanArtistsPlazaPartialBirdView中歐文化化互動園園全區(qū)鳥鳥瞰圖Europe-ChinaDistrictOverallBirdView歐洲街角角廣場人人視點透透視圖EuropeanCornerPlazaPerspective歐洲河畔畔人視點點透視圖圖EuropeanCanal-SidePerspective歐洲藝文文廣場人人視點透透視圖EuropeanArtistsPlazaPerspective歐洲河畔畔人視點點透視圖圖EuropeanCanal-SidePerspective中歐文化化互動園園風情Europe-ChinaDistrict中歐文化化互動園園風情Europe-ChinaDistrict中美文化化互動園園America-ChinaDistrict中美文化化互動園園概述OverviewofAmerica-ChinaDistrict:空間結(jié)構(gòu)構(gòu)及布局局SpatialStructureandLayout:土地使用用和功能能分布Land-UseandFunctionDistribution中美文化化互動園園America-ChinaDistrict中美文化化互動園園概述OverviewofAmerica-ChinaDistrict:空間結(jié)構(gòu)構(gòu)及布局局SpatialStructureandLayout:土地使用用和功能能分布Land-UseandFunctionDistribution中美文化化互動園園概述OverviewofAmerica-ChinaDistrict:空間結(jié)構(gòu)構(gòu)及布局局SpatialStructureandLayout:三個片區(qū)區(qū)ThreeZones軸線與網(wǎng)網(wǎng)絡AxisandNetwork土地使用用和功能能分布Land-UseandFunctionDistribution中美文化化互動園園America-ChinaDistrict中美文化化互動園園America-ChinaDistrict中美文化化互動園園概述OverviewofAmerica-ChinaDistrict:空間結(jié)構(gòu)構(gòu)及布局局SpatialStructureandLayout:土地使用用和功能能分布Land-UseandFunctionDistribution中美文化化互