香氛公司企業(yè)運(yùn)營(yíng)管理

香氛公司企業(yè)運(yùn)營(yíng)管理目錄第一章項(xiàng)目概況一、項(xiàng)目概述........................................................................................................3二、項(xiàng)目總投資及資金構(gòu)成................................................................................4三、資金籌措方案................................................................................................5四、項(xiàng)目預(yù)期經(jīng)濟(jì)效益規(guī)劃目標(biāo)........................................................................5五、項(xiàng)目建設(shè)進(jìn)度規(guī)劃........................................................................................6第二章公司概況一、公司基本信息................................................................................................7二、公司主要財(cái)務(wù)數(shù)據(jù)........................................................................................7第三章企業(yè)戰(zhàn)略概述一、企業(yè)戰(zhàn)略的實(shí)施............................................................................................9二、企業(yè)戰(zhàn)略的制定..........................................................................................14第四章企業(yè)戰(zhàn)略類型....................................................................................19一、企業(yè)成長(zhǎng)戰(zhàn)略..............................................................................................19二、企業(yè)緊縮戰(zhàn)略..............................................................................................28第五章市場(chǎng)營(yíng)銷組合策略.............................................................................31一、促銷策略......................................................................................................31二、產(chǎn)品策略......................................................................................................34第六章品牌管理............................................................................................40一、品牌.............................................................................................................40二、品牌資產(chǎn)......................................................................................................41第七章分銷渠道系統(tǒng)評(píng)估.............................................................................44一、分銷渠道運(yùn)行績(jī)效評(píng)估..............................................................................44二、渠道差距評(píng)估..............................................................................................48第八章企業(yè)物流管理概述.............................................................................52一、物流、企業(yè)物流的概念..............................................................................52二、企業(yè)物流的內(nèi)容、分類和作業(yè)目標(biāo)...........................................................53第九章績(jī)效考核............................................................................................66一、績(jī)效考核的含義與功能..............................................................................66二、績(jī)效考核的步驟與方法..............................................................................68第十章人力資源規(guī)劃....................................................................................77一、人力資源規(guī)劃的制定程序..........................................................................77二、人力資源需求與供給預(yù)測(cè)..........................................................................79第十一章網(wǎng)絡(luò)營(yíng)銷........................................................................................87一、網(wǎng)絡(luò)營(yíng)銷的策略組合..................................................................................87二、網(wǎng)絡(luò)市場(chǎng)調(diào)研的概念、方法......................................................................92第一章項(xiàng)目概況2、承辦單位名稱：xxx4、項(xiàng)目建設(shè)地點(diǎn)：xx20.07%。萬(wàn)元，根據(jù)資金籌措方案，xxx司計(jì)劃自籌資金（資本金）23011.24萬(wàn)1、項(xiàng)目達(dá)產(chǎn)年預(yù)期營(yíng)業(yè)收入（SP）：62100.002、年綜合總成本費(fèi)用（TC）：50200.993、項(xiàng)目達(dá)產(chǎn)年凈利潤(rùn)（NP）：8692.124、財(cái)務(wù)內(nèi)部收益率（FIRR）：17.36%。5、全部投資回收期（Pt）：6.066、達(dá)產(chǎn)年盈虧平衡點(diǎn)（BEP）：25054.16需第二章公司概況1、公司名稱：xxx3、注冊(cè)資本：8404、統(tǒng)一社會(huì)信用代碼：xxxxxxxxxxxxx5、登記機(jī)關(guān)：xxx6、成立日期：2012-4-227、營(yíng)業(yè)期限：2012-4-228、注冊(cè)地址：xx市區(qū)表格題目公司合并資產(chǎn)負(fù)債表主要數(shù)據(jù)項(xiàng)目2020年12月2019年12月2018年12月資產(chǎn)總額負(fù)債總額15541.905922.289619.6212433.524737.827695.7011656.424441.717214.72股東權(quán)益