高冰鎳公司物流管理

高冰鎳公司物流管理目錄第一章公司概況一、公司基本信息................................................................................................3二、公司主要財(cái)務(wù)數(shù)據(jù)........................................................................................3第二章監(jiān)督機(jī)構(gòu)一、國有獨(dú)資公司的監(jiān)督機(jī)構(gòu)............................................................................5二、監(jiān)事會(huì)制度....................................................................................................6第三章董事會(huì)................................................................................................10一、有限責(zé)任公司的董事會(huì)..............................................................................10二、股份有限公司的董事會(huì)..............................................................................14第四章市場營銷環(huán)境....................................................................................25一、市場營銷宏觀環(huán)境......................................................................................25二、市場營銷環(huán)境分析......................................................................................27第五章品牌管理............................................................................................29一、品牌.............................................................................................................29二、品牌戰(zhàn)略......................................................................................................30第六章生產(chǎn)控制............................................................................................34一、生產(chǎn)控制的方式..........................................................................................34二、生產(chǎn)控制的基本程序..................................................................................35第七章企業(yè)銷售物流管理.............................................................................39一、企業(yè)銷售物流管理概述..............................................................................39二、企業(yè)銷售物流管理......................................................................................40第八章籌資決策............................................................................................49一、杠桿理論......................................................................................................49二、資本結(jié)構(gòu)理論..............................................................................................50第九章財(cái)務(wù)管理的基本價(jià)值觀念.................................................................54一、貨幣的時(shí)間價(jià)值觀念..................................................................................54二、風(fēng)險(xiǎn)價(jià)值觀念..............................................................................................55第十章國際貨物運(yùn)輸保險(xiǎn).............................................................................58一、國際貨物運(yùn)輸保險(xiǎn)單據(jù)..............................................................................58二、我國海洋運(yùn)輸貨物保險(xiǎn)條款......................................................................59第一章公司概況1、公司名稱：xx3、注冊資本：13404、統(tǒng)一社會(huì)信用代碼：xxxxxxxxxxxxx5、登記機(jī)關(guān)：xxx6、成立日期：2014-10-67、營業(yè)期限：2014-10-68、注冊地址：xx市區(qū)表格題目公司合并資產(chǎn)負(fù)債表主要數(shù)據(jù)項(xiàng)目2020年12月2019年12月2018年12月資產(chǎn)總額負(fù)債總額4006.361746.332260.033205.091397.061808.023004.771309.751695.02股東權(quán)益合計(jì)表格題目公司合并利潤表主要數(shù)據(jù)項(xiàng)目營業(yè)收入營業(yè)利潤利潤總額凈利潤歸屬于母公司所有者的凈利潤1014.96第二章監(jiān)督機(jī)構(gòu)盲區(qū)，增強(qiáng)監(jiān)督效能，20