國外頂尖商學院MBA案例分析英文模板

PowerPointTimesaver.第一頁，共一百一十一頁。IntroductionThisfile‘PowerPointTimesaver’containsalargenumberofpreformatteddummyslidesthatarereadytobecopiedandpastedontoyourownpresentationforfurtherprocessing,therebydramaticallyreducinglay-outingandformattingtimeensuringconsistencyoflay-outthroughoutyourpresentationThestructureoftheslidesisconform:Headings:20pointsBoldVerdanaSub-headings16pointsVerdanaBulletslidesaccordingtotemplate(automatic),jump-inwithTab,jump-backwithShift-TabText14,12or10pointsVerdanaFootnotes8pointsVerdana* Excludingspecialcharts(Bubble,Merrimekko,Skyline,Brickyardetc.);theseareavailabletolicensedpractitioners

throughtheStratBridge‘StrategicSurveyor’tool2第二頁，共一百一十一頁。GenericBlocks,CirclesandArrows-Copy/PastetheObjectsBeloworUsethePaintBrushontheFormattingToolbartoCopyColorsontoOtherObjects11StandardDarkBlueRGBCode:51-102-153StandardLightBlueRGBCode:222-211-182

GreenRGBCode:153-204-000PreferredColors13第三頁，共一百一十一頁。AllchartsinthisdocumentcomplytothisglobalPowerPointpaletteR=9G=29B=93R=156G=209B=0R=221G=210B=181PrimarycoloursHighlightcolorsusingstandardPowerPointpalette(charts&diagrams)TobeusedasanaccentorhighlightcoloronlyTobeusedasabackgroundcolorbehindchartsandgraphsonlyThecolorpalettehasbeenadjustedinPowerPointtoallowforbetteronscreenprojectionR=161G=61B=58R=89G=110B=110R=102G=51B=104R=145G=125B=74R=151G=115B=174R=220G=130B=64R=87G=125B=61R=84G=156B=1814第四頁，共一百一十一頁。AgendaStructuredtextGraphsPicturesServiceLineCharts5第五頁，共一百一十一頁。TextBlocks-UnrelatedList..................................................6第六頁，共一百一十一頁。TextBlocks-CausesandEffects..................................................Subtitlecomeshere7第七頁，共一百一十一頁。TextBlocks-Matrix...............................................................................................Subtitlecomeshere8第八頁，共一百一十一頁。TextBlocks-CauseandEffect....................Subtitlecomeshere9第九頁，共一百一十一頁。TextBlocks-SequenceofCausesandEffects..............................Subtitlecomeshere10第十頁，共一百一十一頁。Text-SequentialVertical............................................................Subtitlecomeshere11第十一頁，共一百一十一頁。Text-MakingPoints.............................................Subtitlecomeshere12第十二頁，共一百一十一頁。Text-Bullits.........................Subtitlecomeshere13第十三頁，共一百一十一頁。TextBlocks-Influencing.....Subtitlecomeshere………………14第十四頁，共一百一十一頁。TextBlocks-Leadingto.........................Subtitlecomeshere15第十五頁，共一百一十一頁。......Text-EnvelopingElements...................................Subtitlecomeshere16第十六頁，共一百一十一頁。TextBlocks-ElementsLeadingTo..................................................Subtitlecomeshere…17第十七頁，共一百一十一頁。TextBlocks-ResultingFrom.....Subtitlecomeshere…………………18第十八頁，共一百一十一頁。Text-Interrelations.....……....................Subtitlecomeshere19第十九頁，共一百一十一頁。MultipleBoxes..........................................................................................................................................20第二十頁，共一百一十一頁。OrgChart...................................................................................................................Subtitlecomeshere21第二十一頁，共一百一十一頁。LogicTree-OneLevelPlusText................................................................................................Subtitlecomeshere22第二十二頁，共一百一十一頁。LogicTree-TwoLevels...................................Subtitlecomeshere23第二十三頁，共一百一十一頁。LogicTree-Vertical.................................................................Subtitlecomeshere24第二十四頁，共一百一十一頁。DriverTree-ArrowsShowingTrend....................................................................................................Subtitlecomeshere25第二十五頁，共一百一十一頁。DriverTree-ArrowsShowingBaseTrends..................................................................Subtitlecomeshere26第二十六頁，共一百一十一頁。DriverTree-MoonsShowingBaseTrends.......................................................strongweakSubtitlecomeshere27第二十七頁，共一百一十一頁。DriverTree-TextwithGeneralTrends............................................................Subtitlecomeshere28第二十八頁，共一百一十一頁。DriverTree-ExpandedText...........................................................................

.......................29第二十九頁，共一百一十一頁。RangeofpossibleoutcomesUncertainties...................................RangeofOutcomes..................................................Subtitlecomeshere30第三十頁，共一百一十一頁。StandardTable-bulletedcellsSubtitlecomeshereColumnheadingColumnheadingColumnheadingColumnheadingEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertextEntertext31第三十一頁，共一百一十一頁。StandardTableLayoutSubtitlecomeshereColumnheadingColumnheadingColumnheadingColumnheading32第三十二頁，共一百一十一頁。AgendaStructuredtextGraphsPicturesServiceLineCharts33第三十三頁，共一百一十一頁。BarChart-StackedSource:....UnitsCharttitlecomeshere34第三十四頁，共一百一十一頁。BarChart-TwoStackedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshere35第三十五頁，共一百一十一頁。BarChart-ThreeStackedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshereUnitsCharttitlecomeshere36第三十六頁，共一百一十一頁。BarChart-FourParallelSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshereUnitsCharttitlecomeshereUnitsCharttitlecomeshere37第三十七頁，共一百一十一頁。BarChart-PairedSource:....UnitsCharttitlecomeshere38第三十八頁，共一百一十一頁。BarChart-TwoPairedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshere39第三十九頁，共一百一十一頁。ColumnChart-StackedSource:....UnitsCharttitlecomeshere40第四十頁，共一百一十一頁。ColumnChart-TwoStackedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshere41第四十一頁，共一百一十一頁。ColumnChart-PairedSource:....UnitsCharttitlecomeshere42第四十二頁，共一百一十一頁。ColumnChart-TwoPairedSource:....UnitsCharttitlecomeshereUnitsCharttitlecomeshere43第四十三頁，共一百一十一頁。ColumnChart-MultipleCountryUnitsCountryCountryCountryCountryCharttitlecomeshere44第四十四頁，共一百一十一頁。PieChartSource:....Charttitlecomeshere45第四十五頁，共一百一十一頁。RadarChartCharttitlecomeshere46第四十六頁，共一百一十一頁。LineChartSource:....UnitsUnitsStraightLineDottedLineGreenLineCharttitlecomeshere47第四十七頁，共一百一十一頁。LineChart-TwoSource:....UnitsUnitsStraightLineDottedLineGreenLineCharttitlecomeshereUnitsUnitsStraightLineDottedLineGreenLineCharttitlecomeshere48第四十八頁，共一百一十一頁。WaterfallChartUnitsSource:....Charttitlecomeshere49第四十九頁，共一百一十一頁。WaveChartEaseofImplementationBenefitsWave1Wave2Wave3Source:....HighHighLowLowInitiativeInitiativeInitiativeInitiativeInitiativeInitiativeCharttitlecomeshere50第五十頁，共一百一十一頁。DriverTreeChart/DupontChart..............................XSource:....-/--/-Subtitlecomeshere51第五十一頁，共一百一十一頁。AgendaStructuredtextGraphsPicturesServiceLineCharts52第五十二頁，共一百一十一頁。MoonsstrongweakSubtitlecomeshere53第五十三頁，共一百一十一頁。TrafficLightsNegativeNeutralPositiveSubtitlecomeshere54第五十四頁，共一百一十一頁。ArrowsPositiveNeutralNegativeSubtitlecomeshere55第五十五頁，共一百一十一頁。DonutsCompanyA00010203CompanyB00010203CompanyC00010203CompanyD00010203Criterium..Criterium..Criterium..Criterium..Criterium..Criterium..Criterium..strongweakSubtitlecomeshere56第五十六頁，共一百一十一頁。TimelineWeeknumberStartsonMilestoneMilestoneMilestoneMilestoneSubtitlecomeshere57第五十七頁，共一百一十一頁。ValueChains-LooseArrows............................................................Subtitlecomeshere58第五十八頁，共一百一十一頁。ValueChains-TouchingArrowsSubtitlecomeshere59第五十九頁，共一百一十一頁。InterrelatedStages.......................................................Subtitlecomeshere60第六十頁，共一百一十一頁。Movements.........................Subtitlecomeshere61第六十一頁，共一百一十一頁。Circle-OverlappingArrows..................................VirtuousViciousSubtitlecomeshere62第六十二頁，共一百一十一頁。Circle-IntegratedArrows

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.............................VirtuousViciousSubtitlecomeshere63第六十三頁，共一百一十一頁。ClosedLoop....................Subtitlecomeshere64第六十四頁，共一百一十一頁。ProcessEndinginaClosedLoopSubtitlecomeshere65第六十五頁，共一百一十一頁。WheelofFortuneSubtitlecomeshere66第六十六頁，共一百一十一頁。Puzzle-FourPiecesFittingTogetherSubtitlecomeshere67第六十七頁，共一百一十一頁。Puzzle-FivePiecesFittingTogetherSubtitlecomeshere68第六十八頁，共一百一十一頁。Puzzle-PiecesNotFittingTogetherSubtitlecomeshere69第六十九頁，共一百一十一頁。Puzzle-PiecesMightFitTogetherSubtitlecomeshere70第七十頁，共一百一十一頁。QuotesSubtitlecomeshere71第七十一頁，共一百一十一頁。CirclesofInfluenceSubtitlecomeshere72第七十二頁，共一百一十一頁。Eggs........................................Subtitlecomeshere73第七十三頁，共一百一十一頁。Circles-Interrelated...............Subtitlecomeshere74第七十四頁，共一百一十一頁。Circles-OverlappingSubtitlecomeshere75第七十五頁，共一百一十一頁。Expansion....................................................Subtitlecomeshere76第七十六頁，共一百一十一頁。CubeSubtitlecomeshere77第七十七頁，共一百一十一頁。Maps-NetherlandsSubtitlecomeshere78第七十八頁，共一百一十一頁。Maps-WesternEurope,TheWorld[ungrouptoselectcountries]Subtitlecomeshere79第七十九頁，共一百一十一頁。LifeCycle-GenericUnitssoldTimesincelaunchProductAProductBProductCProductDSubtitlecomeshere80第八十頁，共一百一十一頁。LifeCycle-CountriesEmergingMatureDevelopmentStageNetherlandsSwedenU.K.FranceItalyGermanySubtitlecomeshere81第八十一頁，共一百一十一頁。CostCurveCost/unitCumulativeVolume....................Subtitlecomeshere82第八十二頁，共一百一十一頁。Downwardandupwardslopes123Time321TimeSubtitlecomeshere83第八十三頁，共一百一十一頁。RecognitionForTeachingRecognitionOfResearch84第八十四頁，共一百一十一頁。FunnelsSubtitlecomeshere85第八十五頁，共一百一十一頁。BuildingblocksSubtitlecomeshere86第八十六頁，共一百一十一頁。Spectrum...................................LowHighSubtitlecomeshere87第八十七頁，共一百一十一頁。Balance..........Subtitlecomeshere88第八十八頁，共一百一十一頁。Cross....................Subtitlecomeshere89第八十九頁，共一百一十一頁。Pyramid.................Subtitlecomeshere90第九十頁，共一百一十一頁。Historyx x x x x 2005Subtitlecomeshere91第九十一頁，共一百一十一頁。Trackers-PlaceinTopRightCornerofSlideSubtitlecomeshere92第九十二頁，共一百一十一頁。AgendaStructuredtextGraphsPicturesServiceLineCharts93第九十三頁，共一百一十一頁。GenericStrategyDevelopmentFramework-EnglishEnvironmentalAnalysisBusinessImperativesBusinessDefinitionBusinessConstraintsBusinessImperativesExternalAnalysisInternalAnalysisKeyInsightsFutureIndustryScenariosFutureIndustry

ScenariosStrategicOptionsAnalysisStrategyImplementationImplementActionPlansMonitorActionPlansActie-plannenStrategicOptionsRiskandRewardStrategicDirectionReassesstheBusinessImperativesDeskResearchandInterviewsInterviewsandWorkshopsWorkshopsandAnalysesBusinessPlanWritingCrea-tivitySubtitlecomeshere94第九十四頁，共一百一十一頁。GenericStrategyDevelopmentFramework-DutchExterneeninterneanalyseBepalinguitgangspuntenMissieenVisieRand-voorwaar-denUitgangs-puntenExterneAnalyseInterneAnalyseInzichtFutureIndustryScenariosScenariosStrategischekeuzeImplementatiePlannenMeet-puntenActie-plannenStrategi-scheoptiesRende-mentenrisico’sStrategieHeroverweegdeuitgangspuntenDeskresearcheninterviewsInterviewsenworkshopsWorkshopsenanalysesUitwerkingplannenCreati-viteitSubtitlecomeshere95第九十五頁，共一百一十一頁。StrategyDevelopment-TheFishChosenStrategyProjects&ResourcesMonitoringFinancialPositionStrategicPositionCapitalMarketEconomicProfitabilityGrowthCommercialMarketMarket

AttractivenessCompetitivePositionInsightCSFs&KPIsStrategicIssuesScope

&ContextCreativityScenarios

&OptionsSubtitlecomeshere96第九十六頁，共一百一十一頁。StrategyDevelopment-TheLoopCAPITALMARKETMANAGEDPERFORMANCEStrategyExecutionStrategyFormulationDynamicStrategyCOMMERCIALMARKETSTRUCTURE&RESOURCES

StrategicPositionStrategicPositionCompetitivePositionMarketAttractivenessScope&ContextStrategicIssues

InsightValueCreationFinancialPositionGrowthEconomicProfitabilityCriticalSuccessFactors&KeyPerformanceIndicatorsPerformanceMonitoring&IncentiveCompensationOrganizationalArchitectureProjects&ResourcesChosenStrategyScenarios&OptionsCreativity

Subtitlecomeshere97第九十七頁，共一百一十一頁。BackwardStrategicPlanningFrameworkTIMEGOALActionsdrivenbystrategyWhereare

wenow?Mission:Whyareweinbusiness?Values:Whatareourenduringprinciplesandbeliefs?Vision:Wheredowewanttobein2010?Strategy:Howdowegetthere?Subtitlecomeshere98第九十八頁，共一百一十一頁。IncrementalversusDynamicStrategicPlanningFrameworkVersusIncrementalPlanningProcessDynamicStrategicPlanningProcessIncrementalism[Onereasonwhycompaniesstagnate]TIMEGOALWherewe

arenow?ActionstakeninresponsetocircumstancesWherecanwebenextyear?Focus[Onereasonwhycompaniesgrow]TIMEGOALActionsdrivenbystrategyWhereare

wenow?Visionofwhereweneedtobefiveyearsfromnow99第九十九頁，共一百一十一頁。StrategicDisciplines...............…Subtitlecomeshere…100第一百頁，共一百一十一頁。ActivityMap-Generic...................................AdvantagedNeutralDisadvantaged..................................................................................................................................................................................................................Subtitlecomeshere101第一百零一頁，共一百一十一頁。ActivityMap-VeryDetailedGeographicmarketsDistributionchannelCustomerEnduseIndustrySystemdesign/ApplicationengineeringInstallationServiceCustomisedStandardSub-systemsFoodpackagingCanningBottlingSystemSalesforceOEMDirectIndependentAgentMNCRegionalNationalN.AmericaL.AmericaW.EuropeE.EuropeMiddleEast&AfricaAsiaJapanAustralasiaLiquidHybridDryProcessedPumpsValvesHomogenisersTubularheatexchangersFoodProcessingEvaporatorsTanksOtherOhmicheatersFreezers&RefrigeratorsPlateheatexchangersSeparatorsAirtreatmentAutomationWrapping

DryersCartoningSystemsSubcontractormanagement3rdpartymaintenanceUpgrades/modificationsContractTime/materialOwnmaintenanceConveyersystemsAsepticprocessingsystemsBlowmouldingequipmentFiltrationequipmentThermal&energytechnologyControlsystemsSealingLabellingGlobalStandardDairyBrewingSoftdrinksJuicesCheeseIceCreamBakedSnacks/ConfectioneryCerealsSoups/saucesBabyFoodOil/fats/margarinesProjectmanagementFillinglinesNewbusinessstrengthsInstalledbasestrengthsCanningBottlingPumpsValvesHomogenisersTubularheatexchangersEvaporatorsTanksOhmicheatersPlateheatexchangersSeparatorsWrapping

DryersCartoningSealingLabellingFillinglinesConveniencefoodCustomer

DIYSpare

partsFreezers&RefrigeratorsAutomationConveyersystemsAsepticprocessingsystemsBlowmouldingequipmentFiltrationequipmentControlsystemsStrongpositionAverageWeakpositionNoposition102第一百零二頁，共一百一十一頁。ActivityMap-CompetitorOverview.........................AdvantagedNeutral.............................................DisadvantagedSubtitlecomeshere103第一百零三頁，共一百一十一頁。ActivityMap-SynergyAnalysis.......................................................................................................................................AdvantagedDisadvantagedNMAAverage..................................................BSubtitlecomeshere104第一百零四頁，共一百一十一頁。ActivityMap-SynergySummaryABNewCo+=AdvantagedDisadvantagedNMAverage.............................................Subtitlecomeshere