分析英文及案例詳解

分析英文版及案例ppt課件現(xiàn)在是1頁\一共有24頁\編輯于星期一

ThefacilitywasoldThestafflackofmotivationThebuildingwasreallysmall……TherewasalotofpaperWorkandbureaucracy31542StartingpositioncaseHealthCenter現(xiàn)在是2頁\一共有24頁\編輯于星期一

ThesecharacteristicsresultedinthishealthcentrefacinguptoalotofproblemswiththeaccommodationofthepatientsStartingpositioncase現(xiàn)在是3頁\一共有24頁\編輯于星期一

theestablishmentofanewadvancedhospitalinthecitymadethesituationevenworsecaseStartingposition現(xiàn)在是4頁\一共有24頁\編輯于星期一

SothehealthCentermaycan’tachieveit’smissionNow,theydecidedtoperformaSWOTanalysisinordertoperformthebestdecision-makingforalltheproblemsthattheyfaced!caseOfcoursetheyneedyourhelp!?現(xiàn)在是5頁\一共有24頁\編輯于星期一RulesUsingSWOTanalysisgrid(next2slides)TwogroupsUsingpaper10minutesforanalysis10minutesfordecisionmaking現(xiàn)在是6頁\一共有24頁\編輯于星期一SWOTAnalysisMatrix

INTERNALFACTORSEXTERNALFACTORSSTRENGTHSWEAKNESSESOPPORTUNITIESTHREATS…………………………………………HARMFULToachievingtheobjectivesHELPFULToachievingtheobjectives現(xiàn)在是7頁\一共有24頁\編輯于星期一SWOTAnalysisMatrix(recommended)Opportunities………Threats………SOWOSTWTOptions………Options………Options………Options………Weaknesses………Strengths………現(xiàn)在是8頁\一共有24頁\編輯于星期一stepsStep1:PurposeofconductingSWOTanalysisStep2:ThegatheringofinformationonStrengthsandWeaknessesfocusedontheinternalfactorsofskills,resourcesandassets,orlackofthem.ThegatheringinformationonOpportunitiesandThreatsshouldfocusontheexternalfactors

現(xiàn)在是9頁\一共有24頁\編輯于星期一stepsStep3:ThemanagerofthehealthcentreencouragedallthemembersofstafftofreelyexpresstheiropinionsaboutwhattheyfelttobeappropriateStep4:SWOTmatrixStep5:AftercompletingtheSWOTmatrixtheSWOTparticipantshadawiderviewofthesituationatthecentresotheywereabletoproposethealternativesthathelpedconsiderablyintheoperationofthehealthcentre現(xiàn)在是10頁\一共有24頁\編輯于星期一Nowisyourshowtime!現(xiàn)在是11頁\一共有24頁\編輯于星期一ReviewofSWOTanalysis現(xiàn)在是12頁\一共有24頁\編輯于星期一ReviewWhatisSWOTanalysis?SWTOStrengthsWeaknessesOpportunitiesThreats現(xiàn)在是13頁\一共有24頁\編輯于星期一WhatisSWOTanalysisASWOTanalysisisaplanningtoolusedtounderstandtheStrengths,Weaknesses,Opportunities,andThreatsinvolvedinaprojectorinabusiness.Itinvolvesspecifyingtheobjectiveofthebusinessorprojectandidentifyingtheinternalandexternalfactorsthataresupportiveorunfavorabletoachievingthatobjective.現(xiàn)在是14頁\一共有24頁\編輯于星期一SWOTAnalysisSWOTStrengthsPositivetangibleandintangibleattributes,internaltoanorganization.Theyarewithintheorganization’scontrol現(xiàn)在是15頁\一共有24頁\編輯于星期一SWOTAnalysisSWOTWeaknessesFactorsthatarewithinanorganization’scontrolthatdetractfromitsabilitytoattainthedesiredgoal.Whichareasmighttheorganizationimprove?

現(xiàn)在是16頁\一共有24頁\編輯于星期一SWOTAnalysisSWOTOpportunitiesExternalattractivefactorsthatrepresentthereasonforanorganizationtoexistanddevelop.Whatopportunitiesexistintheenvironment,whichwillpropeltheorganization?

現(xiàn)在是17頁\一共有24頁\編輯于星期一SWOTAnalysisSWOTThreatsExternalfactors,beyondanorganization’scontrol,whichcouldplacetheorganizationmissionoroperationatrisk.Theorganizationmaybenefitbyhavingcontingencyplanstoaddressthemiftheyshouldoccur.Classifythembytheir“seriousness”and“probabilityofoccurrence”

現(xiàn)在是18頁\一共有24頁\編輯于星期一SWOTAnalysisMatrixOpportunities………Threats………SOWOSTWT(Offensive)makethemostofthese(Defensive)watchcompetitionclosely(Adjust)restorestrengths(Survive)turnaroundWeaknesses………Strengths………現(xiàn)在是19頁\一共有24頁\編輯于星期一

ProductevaluationCompetitorevaluationDecisionMaking(withforcefieldanalysis)

StrategicPlanning

SituationalAnalysisSWOTanalysisProblemsolving

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WhentouseSWOTanalysis?

現(xiàn)在是20頁\一共有24頁\編輯于星期一

step5EvaluatelistedideasagainstobjectivesStep4ListS,W,O,TintheSWOTMatrixStep3CreateaworkshopenvironmentStep2Allocateresearchandinformation-gatheringtasksStep1EstablishtheobjectivesHowtodoSWOTanalysis-5steps現(xiàn)在是21頁\一共有24頁\編輯于星期一SimplerulesforasuccessfulSWOTanalysisBerealisticaboutthestrengthsandweaknessesofyourorganizationTheAnalysisshoulddistinguishbetweenwhereyourorganizationistoday,andwhereitcouldbeinthefutureBespecific.AvoidgreyareasAlwaysanalyseinrelationtoyourcompetition現(xiàn)在是22頁\一共有24頁\編輯于星期一SimplerulesforasuccessfulSWOTanalysisKeepyourSWOTshortandsimpleAvoidunnecessarycomplexityandoveranalysisThereislittlepointinlistinganOpportunity(O)ifthesameopportunityisavailabletocompetitorsItispointlesstosayyouhaveStrengths(S)ifyourcompetitorshavethesame現(xiàn)在是23頁\