超市設(shè)計(jì)規(guī)劃精

超市設(shè)計(jì)規(guī)劃精第1頁(yè)/共31頁(yè)

超級(jí)市場(chǎng)項(xiàng)目規(guī)劃及設(shè)計(jì)

原則：按照公司經(jīng)營(yíng)發(fā)展策略，合理準(zhǔn)確規(guī)劃 目的：爭(zhēng)取商業(yè)利潤(rùn)最大化(EBIT+NOPAT)

功能：按照營(yíng)運(yùn)模式合理投資，執(zhí)行并開(kāi)發(fā)零售理念

第2頁(yè)/共31頁(yè)項(xiàng)目執(zhí)行項(xiàng)目計(jì)劃制定投資預(yù)算制定總體方案制定項(xiàng)目時(shí)間進(jìn)度制定項(xiàng)目運(yùn)營(yíng)模式項(xiàng)目規(guī)劃及設(shè)計(jì)項(xiàng)目推進(jìn)(設(shè)備采購(gòu)＋安裝）開(kāi)店060天180天240天270天360天＋360天

超級(jí)市場(chǎng)開(kāi)店進(jìn)度時(shí)間表第3頁(yè)/共31頁(yè)

超級(jí)市場(chǎng)投資預(yù)算控制昆明昆明烏魯木齊深圳龍泉店云紡店北京路店7號(hào)店店形狀2floors1floor2floors1floor賣場(chǎng)(平方米)7,0808,4837,5417,161銷售預(yù)測(cè)/年180,000,000180,000,000175,000,000190,000,000概念基本基本非?；净狙b璜750,000650,000250,000750,000貨架300,0001,440,0001,800,0002,600,000木制品資產(chǎn)450,000450,000250,000650,000總數(shù)1,500,0002,540,0002,300,0004,000,000裝璜費(fèi)用/平方米1067733105貨架費(fèi)用/平方米42170239363木制品費(fèi)用/平方米64533391運(yùn)營(yíng)費(fèi)用/平方米212299305559銷售/平方米/年25,42421,21923,20626,533滾動(dòng)投資/平方米120.070.976.147.5店名第4頁(yè)/共31頁(yè)NOPAT＝EBIT×（1-T） *T為企業(yè)所得稅率EBIT

EarningsBeforeInterestandTaxes息稅前收益

在利息之前包括所有贏利，operatingand

non-operating，并且所得稅被扣除。EBIT是不包括costofcapital的一個(gè)傳統(tǒng)測(cè)量方法。同時(shí)可稱為OperatingProfit和OperatingEarnings。

EBIT公式是直接的：

凈銷售量

-

營(yíng)業(yè)費(fèi)用

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營(yíng)運(yùn)利潤(rùn)NOPAT

NetOperatingProfitAfterTax息稅后經(jīng)營(yíng)性利潤(rùn)

NOPAT，減去企業(yè)所占用資本（CECapitalEmployed）的成本之后的剩余收益

超級(jí)市場(chǎng)項(xiàng)目可行性的判定標(biāo)準(zhǔn)第5頁(yè)/共31頁(yè)

超級(jí)市場(chǎng)項(xiàng)目規(guī)劃及設(shè)計(jì)要素

超市商品結(jié)構(gòu)組織 平面商品概念圖 設(shè)計(jì)運(yùn)用標(biāo)準(zhǔn)，規(guī)則

第6頁(yè)/共31頁(yè)

超級(jí)市場(chǎng)商品結(jié)構(gòu)分析雜貨生鮮百貨家電紡織飲料清潔護(hù)膚休閑食品調(diào)味品沖調(diào)類日常食品冷凍冷藏熟食魚蔬果面包肉手工制作家用百貨文化用品休閑百貨園藝汽車配件大家電小家電照像通訊影音器材電視音像電腦鞋非季節(jié)性季節(jié)性床上用品服飾配件第7頁(yè)/共31頁(yè)

超級(jí)市場(chǎng)商品結(jié)構(gòu)能做什么？？雜貨生鮮百貨家電紡織??%??%??%??%??%了解商品各個(gè)分類的營(yíng)業(yè)額比重是設(shè)計(jì)的基礎(chǔ)和關(guān)鍵！在項(xiàng)目執(zhí)行過(guò)程中起到的商業(yè)導(dǎo)向及參考價(jià)值。第8頁(yè)/共31頁(yè)

超級(jí)市場(chǎng)平面商品概念圖（樣稿）家電百貨百貨紡織雜貨雜貨生鮮加工區(qū)收銀線倉(cāng)庫(kù)倉(cāng)庫(kù)服務(wù)服務(wù)商鋪商鋪商鋪商鋪商鋪商鋪商鋪銷售區(qū)域第9頁(yè)/共31頁(yè)

超級(jí)市場(chǎng)項(xiàng)目規(guī)劃及設(shè)計(jì)

案例家樂(lè)福廣州元村店第10頁(yè)/共31頁(yè)2005SOUTHREGION南方區(qū)GUANGZHOUYUANCUN廣州元春店案例第11頁(yè)/共31頁(yè)GZ4-YUANCUNGeneralLAYOUT總體布局案例第12頁(yè)/共31頁(yè)GZ4-YUANCUNGeneral3DLAYOUT總體3D平面圖STOREMAINENTRANCE主入口SHOPPINGMALL商場(chǎng)CASHIERLINE收銀線SHOPPINGMALL商場(chǎng)SHOPPINGMALL商場(chǎng)STOREENTRANCEOFFICE辦公室Storage倉(cāng)庫(kù)SALESAREA賣場(chǎng)FIREFIGHTINGEMERGENCYFIREFIGHTINGEMERGENCY案例第13頁(yè)/共31頁(yè)GUANGZHOU-YUANCUNCONCEPT1方案1SOUTHREGION案例第14頁(yè)/共31頁(yè)GUANGZHOU-YUANCUNCONCEPT1方案1SOUTHREGION南方區(qū)案例廣州區(qū)域面積(SQM)占比(%)面積(SQM)占比(%)面積(SQM)占比T(%)

2003各區(qū)域凈銷售雜貨2278.0032.81%2360.9634.00%1986.0031.91%54.36%生鮮1213.0017.47%972.1614.00%1143.0018.36%14.38%耐用品1351.0019.46%1388.820.00%1230.0019.76%8.99%家電731.0010.53%763.8411.00%723.0011.62%13.61%紡織1224.0017.63%1249.9218.00%1142.0018.35%8.66%促銷147.002.12%200.943.00%凈銷售6944.00100.00%6944.00100.00%6224.00100.00%100.00%其他0.00%銷售總額6944.00庫(kù)房面積(sqm):2022營(yíng)業(yè)面積推薦CashierQTY:參考廣州萬(wàn)國(guó)店第15頁(yè)/共31頁(yè)GUANGZHOU-YUANCUNCONCEPT2方案2SOUTHREGION南方區(qū)案例第16頁(yè)/共31頁(yè)GUANGZHOU-YUANCUNCONCEPT2方案2SOUTHREGION案例2309.0033.02%2377.6234.00%1986.0031.91%54.36%1005.0014.37%979.0214.00%1143.0018.36%14.38%1292.0018.48%1398.620.00%1230.0019.76%8.99%764.0010.93%769.2311.00%723.0011.62%13.61%1281.0018.32%1258.7418.00%1142.0018.35%8.66%342.004.89%200.943.00%6993.00100.00%6993.00100.00%6224.00100.00%100.00%0.00%6993.00收銀臺(tái)總數(shù):42廣州區(qū)域面積(SQM)占比(%)面積(SQM)占比(%)面積(SQM)占比T(%)

2003各區(qū)域凈銷售雜貨生鮮耐用品家電紡織促銷凈銷售其他銷售總額庫(kù)房面積(sqm):2022營(yíng)業(yè)面積推薦參考廣州萬(wàn)國(guó)店第17頁(yè)/共31頁(yè)GUANGZHOU-YUANCUNCONCEPT3方案3SOUTHREGION南方區(qū)案例第18頁(yè)/共31頁(yè)GZ4-YUANCUNMDConceptLAYOUTSOUTHREGIONDept15FrozenDept12CosmeticDept10Beverage+CigDept62SeasonalDept60ShoesDept61PermanentDept65BeddingBookDept32Stat.WhiteappliancecounterMP3Dept32Audio+VideoBrownAppDept11CleaningDept14SnackingDept14Food30/3533Toys31CookingHouseholdBazPromDept30ToiletpaperDept33Sports+BicycleCashierLineFreshFresh案例第19頁(yè)/共31頁(yè)GZ4-YUANCUNMD_LAYOUTSOUTHREGION案例第20頁(yè)/共31頁(yè)GUANGZHOU-YUANCUN

SOUTHREGION案例GuangzhouYuanCunAREA(SQM平方米)PERCENT(%)AREA(SQM)PERCENT(%)AREA(SQM)PERCENT(%)YTD2003Net

SalesbydivisionGROCERY雜貨2486.0033.33%2535.7234.00%1986.0031.91%54.36%FRESH生鮮989.0013.26%1044.1214.00%1143.0018.36%14.38%BAZAAR百貨1529.0020.50%1491.620.00%1230.0019.76%8.99%APPLIANCE家電927.0012.43%820.3811.00%723.0011.62%13.61%TEXTILE紡織1386.0018.58%1342.4418.00%1142.0018.35%8.66%PROMOTION促銷141.001.89%223.743.00%NetSales凈銷售額7458.00100.00%7458.00100.00%6224.00100.00%100.00%Others其他0.00%GrossSales總銷售額7458.00CashierQTY收銀臺(tái)數(shù)量:42SALESAREA賣場(chǎng)RECOMMENDED推薦Storagearea(sqm)倉(cāng)庫(kù)（平方米）:2022GUANGZHOUWANGUOReference參考第21頁(yè)/共31頁(yè)

超級(jí)市場(chǎng)項(xiàng)目設(shè)計(jì)技術(shù)標(biāo)準(zhǔn)及規(guī)則 提供標(biāo)準(zhǔn)設(shè)計(jì)平臺(tái)以減少管理時(shí)間及成本 CAD設(shè)計(jì)標(biāo)準(zhǔn)，項(xiàng)目文檔管理 …….第22頁(yè)/共31頁(yè)2005ChinaOpeningTeam<MerchandiseConceptLayoutCriterion商品布局標(biāo)準(zhǔn)>第23頁(yè)/共31頁(yè)2005StandardMDCONCEPTLayout標(biāo)準(zhǔn)方案平面圖F.R黑家電圖書音像白家電MASSAGEFrozenRiceFrozenRICEBulk12Cosmetic10BeverageDept14FOODFresh11DeptcleaningFresh百貨季節(jié)用品促銷Stationery玩具sLuggage30/35Dept.31FurnitureDept.31Cleaning服裝J.W女士用品內(nèi)衣褲襪鞋床品自行車促銷CashierLine第24頁(yè)/共31頁(yè)[3000<SQM<4999]SalesAreaSegments賣場(chǎng)分區(qū)3000<SQM<4999SpecificPlace特殊區(qū)域Dist.距離Grocery雜貨MainEntrance

[A]主入口5.5Fresh生鮮Centralmainalley[B]主通道4.0Bazaar百貨Cashierline(Front)[C]收銀線（前面）3.5Appliance家電Cashierline(Back)[D]收銀線（后面）4.2Textile紡織BackAlley[E]后面通道2.22.02.31.