2023學年完整公開課版Lesson43TheAdvertisingGame【全國一等獎】

Unit11TheAdvertisingGame教學設計

Ⅰ.Teachingaimsandrequirements

1．Tomakecleartothestudentsthecontentsandthestructureofthetext;

2．Toenablethestudentstograsponeofthewaystogetthemainideaandtolearn

3．Toenjoybeautifullydesignedads;

4．Tohelptodrawmoreattentiontopublicadsandsenseofsocialresponsibility.

Ⅱ.Interactions

Teacher-student,individual,pairs,groups

Ⅲ.Teachingprocedures

StepⅠLeading-in

Greetingsandfreetalk

Guessinggame.Studentsareaskedtofindoutasquicklyaspossiblewhatproductsareadvertisedinthegivenads.

StepⅡReadingandreadingskills

Readthetext.Trytomatchthegivenadswiththekindsofadsreferredtointhetext.

Learntofigureoutthemainidea.Inthispart,studentsaregiventhreestatementsforeachoftheparagraphs.Theyareaskedtojudgewhichstatementcanactasthepropermainideaforeachparagraph.Atthesametimetheyhavetomarktheremainingtwostatementswith“B”or“N”whichstandfor“toobroad”and“toonarrow”.

Discussandsumup.

StepⅢPracticeandproduction

1．let’senjoysomeads.Whatdoyoufindinthem?

2．It’sshowtime!Workingroupsoffour.Thestudentsareencouragedtogivetheirowndesigns.Let’sseewhosedesignisthemostpopular.

StepⅣSummaryandassignment

Goandfindadvertisements,especiallyEnglishones,aroundyou.Thinkabouthowtheyaredesignedaccordingtowhatwehavelearned.

Students’workingsheet

1．Whichparagraphshouldtheadvertisementsgoto?

Paragraph1

Paragraph2

Paragraph3

Paragraph4

Paragraph5

2．Markthefollowingstatementswith“B”,“N”or“M”

B:toobroadN:toonarrowM:mainidea

Paragraph3:

Productsaresometimeslinkedwithdifferentconceptsorideas.

Usingcommonideastosellproductsisasoldasadvertisingitself.

Modernadsmuststandouttomakethemselvesattractive

Paragraph4:

Someadvertiserswanttocreatesomethingthathasneverbeenseenbefore.

Newandunusualideasoftenappearintoday’stopadvertisements.

Advertiserslookforotherwaystomakepeoplenoticetheirproducts.

Paragraph5:

Notalladvertisingisaboutsellingproducts.

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