全球酒店線上輿評管理對標(biāo)報告_第1頁
全球酒店線上輿評管理對標(biāo)報告_第2頁
全球酒店線上輿評管理對標(biāo)報告_第3頁
全球酒店線上輿評管理對標(biāo)報告_第4頁
全球酒店線上輿評管理對標(biāo)報告_第5頁
已閱讀5頁,還剩195頁未讀, 繼續(xù)免費(fèi)閱讀

下載本文檔

版權(quán)說明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請進(jìn)行舉報或認(rèn)領(lǐng)

文檔簡介

A????1????fi???2022¢

????? ?fl?fifi?

fi?fi??A?? ?fl;?? ?fl??fl;

fi?fl;?]??

&??fl?fl;$f

i

&

"?fl;

fl?fl;??

&y?

??fi?$]§?

RqviqwPrQA????1????fi???

|

2022¢

????? ?fl?????$?]??§??fl?fl;fi?fl;$fi§"?fl;??fl;2022fi?A????1????fi???

|

2022Mi3hgql

Kq33lqr§?RqviqwPrQ

CEO?A????1????fi????8]fl$?fi?]!fl$fi??$,fiЪfi2022¢ ???????]A??fl,?§600}fl???,2000}fl????$

§,fi§?400fl??? ?fl?? fl$fi ???$,fiЪ$

?{o?:?‰fi

[%???? fifia?¢

?§$?fl$??} ??flfi?$?‰????α?fi?.н!??,???¢fi;??y?

,fi?£fl??§?RqviqwPrQ%—λ???

t{£??,fiЪ??¢????1????.????$.?fi!ka?????‰$?????fi¤fi$t?{£}A????fi

fl,fi£?"g???flfl,fi{$$fl£??$

fl]??fifl?flfl?,¢??£?t??flою,%?Ъfl?]§?RqviqwPrQ,flfiA??—

??????????y

$??fi?fi??,¢?$?@?!fi?fi??A?? ?fl;??

?fl??fl;fi?fl;?]??

&

??

fl?fl;

$

fi

&

"?fl;fl?fl;??&y?

??fi?$]§?RqviqwPrQ4]??}$]fl??????$fi?,fi‰fi?:www.rqviqwprQ.3hiji

grQyp.3Qm2022¢ ???1??? ?fl$??%fi?A???????fi??“ ?fl?? ???,?fl]2022¢A¢ ????? , ?]A?7500???610}fl??fi,?‰?fi@$fl66λ??1,}fi??]A??$???fl;???‰?]??fi£?A? ????? ??] ?A???fi?$ ?§,fiЪ‰?fl]Χ?fl;?Χ?¤??? $fi,¢?$fl2019¢?2021¢??]flfi?2022¢%?????α?fi ??t? —¢(λ?fl;?§),?—¢??$fi ? ??? ? ?Χ??, fl$}?fl;,?? @}$fi ??]2019¢? flfl? ,A???α{?ρ?fi??@.?ffi? ???$?? §q!÷????‰?§$

??

??

??$fi

?fl??$,fiЪ?fi

?2022¢???1????]fl?,????fl2022¢fi?fi?fl???fi? ??fi??fl,fiЪfifi2023¢??αflfia@}?t?? fi? $fi?$? ? ?αfi‰£g? fi???fi??@??

??,????;????.‰ ??yAfi

$fi$?

y?,$???J[?????

fl??:fi$

??

???]?

?????fiA??dλ;????

???fi?

?fl???fly?: ??$ $ ??[]?? ?2023¢fl??? %????fi?:??α?a$fi??%??$?y ???fi? ?‰,?fifl?fi$A??;? $????fi?fi? ????$?Z??$?,?? ?§?k??£ ? ???A????1????fi???

|

2022fi?fi?fi??A?? ?fl;??

?fl??fl;fi?fl;?]??

&

??

fl?fl;

$

fi

&

"?fl;fl?fl;??&y?

??fi?$]§?RqviqwPrQ52022fi?fiA????1????fi???

|

20227????66λ??fi??OTA??,??45????;????¤???3%¤

(2,500???)4%¤

(2,500

???)5%¤

(2,500

???)????fl;:?$

fi?

,$?

,fl,fl ? ?,??fi?fl;:??,

?€],

‰],T?%,??$fi§"?fl;:?§,???,???? ,fl",??$?]??§??fl?fl;: ,??fl?fi,?flfl?,? ?fl?fl;:??,??$fi?fi$??$ ? ??A?dλT?fl;7500????????A?.fl;???¤?÷? fi? ??]?fl,¢ ??.fi??%fl$?? ???]?????????2022¢1$1??12$31?@$

?

?,¢fl2019¢?2021¢@$????flfi????‰:$??§%$¢g?$??fi??fi§?RqviqwPrQ

?§?$,$‰¢???,Χ?§??7,500

???6,132,521

???20,076,777

????$

§? ?£??

? @?]2023¢1$7??(flfl??Z?@$ ?fi? Χ¢?fl??$?)??fl;(1,500

???)fi?fl;(1,500

???)$fi&

"?fl;(1,500

???)?]??

&??fl?fl;(1,500

???)fl?fl;(1,500

???)fi?fi?fi??A??

?fl;??

?fl??fl;fi?fl;?]??

&

??

fl?fl;

$

fi

&

"?fl;fl?fl;??

&

y???fi?$]§?RqviqwPrQ2022??Shiji

ReviewPro

Global

Hotel

Review

Benchmark

|

2022?????fifl]2022¢?2021¢ ? ,‰fl2019¢??? ???]fifl?fl$?;$,????¢?fl]$ ?? ?fl?$???2022¢,?? A??? ?(GRl?)???fi

84.3%,fl2019¢?

1.7λ$??,fl2021¢?

0.5λ$???d%¤??

GRl?

??(88.4%),…%¤????(80.8%)?$fi?"?fl;

GRl???,fi82.8%,??fl;

GRl???,fi86.4%?????fifl2021¢,2022¢A????????fi]

20.3%,flfl2019¢?29.3%?$fi?"?fl;

????

?2019¢,§fl?

16.3%???fl;2022¢ ??????fi2019¢??]

44.9%?fi?fi?fi??A??

?fl;??

?fl??fl;9fi?fl;?]??

&

??

fl?fl;

$

fi

&

"?fl;fl?fl;??

&

y???fi?$]§?RqviqwPrQgrQyp.3Qm]??}$]fl??????$fi?,fi‰fi?:www.rqviqwprQ.3hijiShiji

ReviewPro

Global

Hotel

Review

Benchmark

|

2022?????tflfl66λ????$,??BQQking.3Qm???t2022¢A?????

41.8%,

fl2019¢??]12.9%?$?tfl29.4%,fi2019¢??]

2.2%?=$?fitfl71.2%?fi@?…

%???,tfl11.8%,fl2019¢fl?]

1.8%?fldλfl;$,BQQking.3Qmflfi?fl;?

?fl???,fi

58.6%??? ?flT3????$,A???

???%??(91.1%).Trip.3Qm(89.3%)?HQ?ql3.3Qm

(85.0%);?J,?‰?????%?fifi? ?BQQking ?? ???,fi

81.5%, ‰????]

41.8%?fi?,?—?

???flA?????§ ?,fl2019¢?fl,2022¢?$T? ???§ ? $?fl??%$,?аfl?????,fi

81.1%,fi2019¢fl?

1.4%? ? ?fi

84.4%,fl2019¢fl?0.5%???

?fi87.2%,fl?1.5%?…%¤?? ?$???§ ????fi???fi?fi?fi??A??

?fl;??

?fl??fl;10fi?fl;?]??

&

??

fl?fl;

$

fi

&

"?fl;fl?fl;??

&

y???fi?$]§?RqviqwPrQShiji

ReviewPro

Global

Hotel

Review

Benchmark

|

2022???$?flflfi2022¢??2000fl???

§???$?flfiE?,fiЪ@fi,%$

72.4%

fi?§,27.6%

fia? §?$@(86.4%)???(78.5%)

E???

§fl???,?€]?(34.1%)???(29.8%)a???

§fl????{£?$ ?$E??

?$,Ҥ(+0.9)fi

GRl??”?$ ?$ §(-2.3)fi

GRl? a?? ?$???

??2022¢,A??????? fi61.9%,

fl2019¢??]6.0%,fl2021¢??]3.1%?d%¤?? fi

70.0%, %¤??fi

61.7%,…%¤??fi56.2%?$fi?"?fl;??‰?$

??

fl???(72.6%),fl?fl;??(49.5%)???J?,??fi??$ §E??$?fi4.4$,a?

‰fi5.6$?fi?fi?fi??A??

?fl;??

?fl11??fl;fi?fl;?]??

&

??

fl?fl;

$

fi

&

"?fl;fl?fl;??

&

y???fi?$]§?RqviqwPrQ2022A?? ?flA????1????fi???

|

2022A???

??(GRl?)A?????(GRl?)%§?RqviqwPrQ

[

fi$?α??fl????а ??‰ ??]140}?OTA???45?? ,flЪ{Efl $

GRl???%??$fi,?;????? ??fi?? ,?? ?$?fi$?[?A?fl?1fl §?RqviqwPrQ t?‰fi??fl???fi@}?,¢fl??fi$??flfi???A??? ??? ?1λ$??,???? fl ??fi:+0.89%

+0.54%

+1.42%ADR }fi RqvPAR]??}$]fl??????$fi?,fi‰fi?:www.rqviqwprQ.3hiji

grQyp.3Qmfi?fi?fi??A??

?fl;??

?fl13??fl;fi?fl;?]??

&

??

fl?fl;

$

fi

&

"?fl;fl?fl;??

&

y???fi?$]§?RqviqwPrQ86,0%8X,8%86,X%89,8%81,6%84,8%84,3%80,8%84,9%84,5%88,6%88,4%87,0%85,0%83,0%81,0%79,0%77,0%75,0%89,0%91,0%4%¤??5%¤??|

A?

GRl?

?2019 2021 202292,0%90,0%

88,0%

86,0%84,0%82,0%80,0%78,0%76,0%74,0%GRlQ1GRlQ2GRlQ3GRlQ4GRlQ1GRlQ2GRlQ3GRlQ4GRlQ1GRlQ2GRlQ3GRlQ42019 2019 2019 2019 2021 2021 2021 2021 2022 2022 2022 2022A? 3%¤??|A?

GRl?@$q!A?

3%¤??4%¤??5%¤???,$}?????flα¢? ?a??J,$]????$?3},a?fifl??α?ρ“???fi??@”?fi??flfl? ,?ffi? 1}??]?? ??fl$???;а? ?2022¢A???}fi ?]

2019¢,

?а1? ???

?fi§?$fl;??

RqvPAR$fi ??]2019¢?1?J,??{fi??а??fi?fi?fi[]fiа?2022¢,

GRl?

fi84.3%,fl2019¢fl?]1.7%,fl20A???21¢fl?]0.5%?2022¢…%¤??GRl?

fl??fi??,fi2019¢fl?]2.0%? %¤??fl?]

1.7%,d%¤??fl?]

1.4%?1STR.

2022¢A?$}?;???RqvPAR?‰?fiA?

??2023¢1$?A????1????fi???

|

2022A?

GRl? ?2022¢,A???α??fl??$fi?fi?fi??A?? ?fl;??

?fl??fl;fi?fl;?]??

&

??

fl?fl;

$

fi

&

"?fl;fl?fl;??&y?

??fi?$]§?RqviqwPrQ14A????1????fi???

|

2022A???????fl2021¢?fl,2022¢A?????????]20.2%,?$????fi$?????J,2022¢????flfl2019¢?29.3%?2021¢?2022¢,BQQking.3Qm2019¢?fl,?$T3????8.679.0572.512.1872.736.0271.181.409513.937279.442217.484148.3701.090.2015.103.9221.687.1001.458.678489.612455.264182.381161.628106.366562.8936.132.5212.564.0101.800.704726.186300.260170.44074.96759.761436.1935.000.0004.000.0003.000.0002.000.0001.000.00006.000.0007.000.0008.000.0009.000.00010.000.000?$??BQQking.3QmGQQglq???ExpqdigHQ?ql3.3Qm??fiTr

ip.3Qm%fl????fi]52.7%,$???]23.4%,?????]48.3%??J,fl???

$?fl?,?$

BQQking.3Qm

?$?fi(+2.1%)?|

A???????2019 2021 2022fi?fi?fi??A?? ?fl;??

?fl??fl;fi?fl;?]??

&

??

fl?fl;

$

fi

&

"?fl;fl?fl;??&y?

??fi?$]§?RqviqwPrQ15A????1????fi???

|

2022A????

????tfl??

fi?

fiЪ

fl??T??

fl

%T3????

fi??%

$

,

B

Q

Q

k

i

n

g

.

3

Q

m ?

?

?

t

fl

?

?,

fi

41.

8%

,

fl2019

¢??]

12

.

9

%

,

fl2021¢??

]8.7%?t

fl?

=

%

$

?

,

fi

29.

4%

,

fl2019

fl?]2.

1%

?%?%???,t

fl

1

1

.8

%

,

fl2019¢fl?]1.8%?fifl??%Expqdi

g,

fi

4.9%,fl2019¢fl?]

1.0%?201920212022GQQglq:31.5%???:13.6%BQQking.3Qm:33.1%GQQglq:28.6%???:9.6%BQQking.3Qm:41.8%GQQglq:29.4%???:11.8%1.0%1.2%HQ?ql3.3Qm2.8%Expqdig:4.9%??fi:Trip.3Qm:

%fl:7.1%fi?fi?fl;?]??

&

??

fl?

fl; |

???$

fi

&

"?fl;????tflfl?fl;??

&

y? Trip.3Qm:%fl:12,6%Trip.3Qm:%fl:11.0%1.7%2.1%??fi? ??fi: BQQking.3Qm: ??fi:2.5% 28.9% 3.2%$]§?RqviqwPrQHQ?ql3.3Qm:3.2%HQ?ql3.3Qm:3.6%Expqdig:5.9%Expqdig:8.9%16fi?fi??A??

?fl;??

?fl??fl;A????1????fi???

|

2022A??????? ??? ?%$§?

RqviqwPrQ???$$??[?λ??????????,%$???;α]?%?1#?fi§OTA1 $?????fifiZ? $fi ?? ??fl2022¢fi@?? ????$,BQQking.3Qm ?? ???,fi81.5%,fl2019¢fl?]3.2%?

?]

BQQking.3Qm ???tfl$% ?

,????]%?{

GRl????fi?

Trip.3Qm

??

?.????

Expqdig86.0%84.7%86.1%84.1%85.1%85.8%91.1%90.5%84.8%81.7%85.7%84.1%84.5%85.2%91.8%90.6%84.3%81.5%84.8%83.2%84.5%85.0%91.1%89.3%94.0%92.0%90.0%88.0%86.0%84.0%82.0%80.0%78.0%76.0%?$??BQQking.3QmGQQglq???ExpqdigHQ?ql3.3Qm??fiTr

ip.3Qm????},??fi91.1%

?

89.3%, yЪ ????fi??%fl…λT?????$?flfi??,fl

83.2%?84.8%Z??|A??????? ?2019 2021 2022fi?fi?fi??A?? ?fl;??

?fl??fl;fi?fl;?]??

&

??

fl?fl;

$

fi

&

"?fl;fl?fl;??&y?

??fi?$]§?RqviqwPrQ17A????????§

?88.7%85.2%88.3%81.7%87.8%87.2%80.2%87.5%

87.2%91.8%

91.8%92.0%90.0%88.0%86.0%84.0%82.0%80.0%78.0%76.0%74.0%A?3%¤??4%¤??5%¤??|

??

2019 2021 202294.0%

91.9% ???§ ?%??

RqviqwPrQ?$$??????a.?? ??аfl÷?§ ??????,??????fl?fi? $fi,¢fi%

?]$а? ??fi????‰? %,¢Χ%?$ ???? ofi???§????,{Χ%?$ $ ?fifi???§??????fl,fl$??$%fl$ ??

??fl$?fl,???§? fi$ %fififlA?? ,2022¢d$???§ ?$$ λ

?fi]2019¢$?fl???$ ?fi?1}0.1%?2022¢,?аfl ?????,fi

81.1%,fl2019¢fl?]

1.4%, ? ?fl?]0.5%?fl??¤? ??fl??fi???? ,…%¤?? ???§87.2%84.3%90.3%86.8%86.8%82.5%86.1%81.3%86.2%

85.7%89.9%

89.6%76.0%78.0%80.0%82.0%84.0%86.0%88.0%90.0%92.0%A?3%¤??4%¤??5%¤??20212022A????1????fi???

|

2022|

?a

2019fi?fi?fi??A??

?fl;??

?fl18??fl;fi?fl;?]??

&

??

fl?fl;

$

fi

&

"?fl;fl?fl;??

&

y???fi?$]§?RqviqwPrQA????1????fi???

|

2022A????????§

?87.8%|

?$2019

2021

202282.0%88.0%|

?аfl20192021

202284.9%84.5%85.6%80.0%

79.5%85.1%84.4%77.7%84.0%89.2%89.7%

89.1%92.0%90.0%88.0%86.0%84.0%82.0%80.0%78.0%76.0%74.0%72.0%70.0%A?3%¤??4%¤??5%¤??| ?2019

2021

2021fi?fi?fi??93.0%92.0%92.3%

92.0%91.6%86.0%85.0%

85.5%84.5%A?? ?fl;??

?fl91.0%90.0%89.8%90.5%89.9%90.2%89.9%89.5%84.0%82.0%82.5%

82.6%81.1%80.0%82.2%81.0%??fl;89.0%88.0%87.9%80.0%78.0%78.5%fi?fl;87.0%86.7%76.0%76.0%86.0%?]??

&

??

fl?

fl;

85.0%74.0%$

fi

&

"?fl;84.0%72.0%fl?fl;83.0%A?3%¤??4%¤??5%¤??70.0%A?3%¤??4%¤??5%¤????

&y???fi?$]§?RqviqwPrQ19A????1????fi???

|

2022A??????$?fl?fi?fi?fi?? $ ??,? ?§?RqviqwPrQ ?$??????$?%???§??flI???fl?$ ?fi?fi,¢ %?fi??fiE??a???????$??? $? ??fi?§!fi??!

?,$?]??fl???? ?} y??нfi?yfi?2022¢,§?RqviqwPrQ

?fl]A???fi??2000fl????$ §?fl?‰?? §$,

72.4%

fi?fiE? ,27.6%fia? ??…?Z—(32.8%)???????1????§,28.0%??

BQQking.3Qm,20.7%??$??2022¢,BQQking.3Qm

1 a??? §fl??]%flT???,fi

38.3%?HQ?ql3.3Qm(35.3%)?Expqdig(34.4%) a??? §{?fifi??72.4%61.7%76.3%78.6%65.6%64.7%86.1%83.4%74.1%27.6%38.3%23.7%21.4%34.4%35.3%13.9%16.6%25.9%0%20%40%60%80%100%A?BQQking.3QmGQQglq???ExpqdigHQ?ql3.3Qm??fiHQlidgy3hq3k%fl|2022¢A??????E?/a?§tfl2022¢E???

§2022¢a???

§fi?fi?fi??A??

?fl;??

?fl20??fl;fi?fl;?]??

&

??

fl?fl;

$

fi

&

"?fl;fl?fl;??

&

y???fi?$]§?RqviqwPrQA????1????fi???

|

2022A??????$?flBQQking.3Qm28.0%GQQglq20.7%???32.8%Expqdig4.9%HQ?ql3.3Qm1.8%HQlidgy3hq3k3.7%??fi0.7%8.3%| §??tfl%flBQQking.3Qm:23.9%GQQglq:21.8%???:35.6%Expqdig:4.4%??fi:0.9%HQ?ql3.3Qm:1.6%HQlidgy3hq3k:4.3%|

E?

§??tfl%fl:8.9%BQQking.3Qm:38.9%GQQglq:17.7%???:25.5%Expqdig:6.1%HQlidgy3hq3k:??fi:

2.2%0.4%HQ?ql3.3Qm:2.3%%fl:6.9%|

a?

§??tflfi?fi?fi??A?? ?fl;??

?fl??fl;fi?fl;?]??

&

??

fl?fl;

$

fi

&

"?fl;fl?fl;??&y?

??fi?$]§?RqviqwPrQ21A????1????fi???

|

2022A??????$?fl$?;,fiЪ???fi???? §??]?fl?2022¢,fl??

2000fl???§$,$}?(64.4%)fi??,8.9%fi??,7.7%

fi

‰]??flT???$,a?

§fl???

??%?€]?(34.1%),%?%??(29.8%),????$fi?($$%

29.0%)¢fi?…?E?§fl???%$@(86.4%)???(78.5%)?80.0%20.0%86.4%13.6%70.2%29.8%65.9%34.1%71.0%29.0%78.5%21.5%71.1%28.9%71.0%29.0%72.4%27.6%0%10%20%30%40%50%60%70%80%90%100%?$????‰]????$fi??€]???$@%fl|

2022¢???E?/a?

§tflE?

§ a?

§fi?fi?fi??A??

?fl;??

?fl22??fl;fi?fl;?]??

&

??

fl?fl;

$

fi

&

"?fl;fl?fl;??

&

y???fi?$]§?RqviqwPrQA????1????fi???

|

2022A??????$?fl??64.4%‰]?7.7%??8.9%?$fi?1.1%???€]?4.5%4.0%$@2.1%7.3%|

????%fl§tfl??:63.1%‰]?:7.6%??:9.6%|

???E?$@:2.5%??:4.4%?€]?:3.7%?$fi?:1.1%§tfl%fl:8.1%??:67.7%‰]?:8.0%$@:1.0%5.4%|

???a???:4.9%‰]?:5.0%?$fi?:1.1%??:6.9%§tfl%fl:fi?fi?fi??A?? ?fl;??

?fl??fl;fi?fl;?]??

&

??

fl?fl;

$

fi

&

"?fl;fl?fl;??&y?

??fi?$]§?RqviqwPrQ23A????1????fi???

|

2022A??

??

GRl?

d$?§RqviqwPrQ?$?flI??!]Χ??§fi]A??? ??(GRl) ? ???,fiЪ ?fi[]???E?/a???d$?§,$???‰?$]??‰?§????}$‰fi }? ?? ?fl?? A?? ???fi [, ??§o

?GRl????$ a?? , %fl?2.3?%?%??(-1.7),??(-1.5),??(-1.4),fi§{£(-1.2)?{£fi

GRl? E??

?$,fi+0.9,%?%?I(+0.7)??a(+0.5)??? ???fi

GRl?? ,?fi+0.4??‰?,?$??§ ?§ ?? ???,fiGRl?%?flE?? ,{?fl]a?? ?{£0.9?I0.7?a0.5??0.4??0.4a?E??-2.3??-1.7??-1.5??-1.4{£-1.2fi?fi?fi??A??

?fl;??

?fl24??fl;fi?fl;?]??

&

??

fl?fl;

$

fi

&

"?fl;fl?fl;??

&

y???fi?$]§?RqviqwPrQA????1????fi???

|

2022A???

??$?;,fiЪ fi?? ??y????fl?§fi????]fl?J$?? ??Χ }?fl??Zfi?2022¢,fl?400fl??

?

??$,??fi61.9%

??

[]?$fl

?‰

?,fl2021¢??]3.1%,

fl2019¢??]6.0%???$?Χfl, ??‰?$?fiflfi?k? ? ??? ? ???d%¤??fi70%

?

????]61.7%,…%¤??fi56.2%???‰?, %¤??fi%,?$%¤?A???;?? н} ?E???JΧ%a????? ? ,??fiE??? ??fi65.1%,a??fifi52%?1???,77% ??$?$??f

l?fi??

[ ??fi;?

2019¢12$?55.9%45.6%61.6%58.8%51.3%57.3%

57.6%65.8%61.9%56.2%61.7%70.0%75.0%70.0%65.0%60.0%55.0%50.0%45.0%40.0%35.0%30.0%A?3%¤??4%¤??5%¤??|

Χ?¤?????

tfl2019 2021 202265.1%55.6%64.2%72.9%52.0%46.1%53.9%58.1%30.0%40.0%50.0%60.0%70.0%80.0%A?3%¤??4%¤??5%¤??|

Χ?¤???E???tflE?/a???a???

fi?fi?fi??A?? ?fl;??

?fl??fl;fi?fl;?]??

&

??

fl?fl;

$

fi

&

"?fl;fl?fl;??&y?

??fi?$]§?RqviqwPrQ25A????1????fi???

|

2022flT3????

,??fi??

fi(E???

fiA???

??82.0%,a??? fi73.1%)????(E???fi79.6%,a??? fi65.4%) ?? ???fi@?…

%Trip.3Qm(E??? fi70.0%,a

???

fi59.7%)???fi

BQQking.3Qm ????(

E???

fi

58.

4%,a???

fi50.8%),??fi%$]‰?? ????fi}???$?? ??$fi? ,??ofl4.4$fifiE???fl[ ,fl5.6$fifia???fl[

?

6.93

6.70.01.02.03.04.05.06.07.08.09.0BQQking.3QmExpqdig???GQQglqTr

ip.3QmHQ?ql3.3Qm%fl

1.0

2.0

3.0|

Χ?????????a???4.0 5.0?($)E???6.07.0A?3%¤??4%¤??5%¤??|

Χ?¤???????a????($)E???62.2%79.6%82.0%55.1%50.8%46.6%65.4%

67.7%62.9%

64.4%73.1%70.0%57.5%59.7%38.4%30.0%40.0%50.0%60.0%

58.4%70.0%80.0%90.0%100.0%BQQking.3Qm

GQQglq??? Expqdig HQ?ql3.3Qm??fiTr

ip.3Qm%fl|

???E?/a???E?????a???

fi?fi?fi??A??

?fl;??

?fl26??fl;fi?fl;?]??

&

??

fl?fl;

$

fi

&

"?fl;fl?fl;??

&

y???fi?$]§?RqviqwPrQ2022;?? ?flA????1????fi???

|

2022?fl;$ ?? ?2022¢,fl??????fl,A?dλ;?A???

???$?fl???J,Χ?fl;

$fiflfl?$Za?$fi?"?%$——λ2022¢GRl???2021¢fl;,?fi]

0.7%,4?82.8%??—?yfl2019¢?]0.5%,%dλfl;$????2019-2022¢,fl?fl;??GRl??fl????,fl???fi3.5%,fld

λfl;$fi@‰??=???fl;??GRl?

???,fi86.4%?86.0%87.3%86.1%86.5%83.3%86.8%84.8%87.5%84.7%86.4%82.1%83.6%84.3%86.4%84.2%85.1%82.8%83.3%75.0%77.0%79.0%81.0%83.0%85.0%87.0%A???fl;fi?fl;?]??fl;$fi

&"?fl;??

&??$|

?fl;

GRl?

?2019 202189.0%2022]??}$]fl??????$fi?,fi‰fi?:www.rqviqwprQ.3hiji

grQyp.3Qmfi?fi?fi??A?? ?fl;??

?fl??fl;fi?fl;?]??

&

??

fl?fl;

$

fi

&

"?fl;fl?fl;??&y?

??fi?$]§?RqviqwPrQ28A????1????fi???

|

2022?fl;$ ?? ?1.993.9071.868.7471.442.6491.706.7241.669.1455.103.9221.048.145896.0131.025.4161.197.6106.132.5211.097.9001.403.254876.874

1.081.6411.427.9731.120.28201.000.0002.000.0003.000.0004.000.0005.000.0006.000.0007.000.0008.000.0009.000.000 8.679.05710.000.000A???fl;fi?fl;?]??fl;$fi

&"?fl;??

&??$|

?fl;????2019 202120222022¢,?fl?§,?$fl;????fi2021¢?$??fi,fl?????‰fl?]6.5%?fi????$??????](56.6%),%?%$fi?"?(39.3%)fi§?]??(23.4%)??J,fl2019¢?fl,?$fl; ???? $?fl??fl2019¢?fl,??fl;2022¢??44.9%??$$fi?"?fl; ?2019¢ fl?,§fl2019¢?16.3%?fi?fi?fi??A??

?fl;??

?fl29??fl;fi?fl;?]??

&

??

fl?fl;

$

fi

&

"?fl;fl?fl;??

&

y???fi?$]§?RqviqwPrQ2022??fl;A????1????fi???

|

2022??fl;A?????

(GRl?)2022¢,??fl;%A?dλfl;$??—λ??????fl? fi fl;?%$,$???2023¢1$$?fl???y??

fl,

2022

¢???

?

?

?

}

fi

fl2019¢?]23.7%????а(ADR)??]9.9%,?????@}(RqvPAR)??]31.2%?? , STR ? ,

?$fi??$??RqvPAR??]4.3%,?а4?]2019¢fl?20.8%,J}fiflfl?]13.6%?1$?? ??,?

?fl;

?? GRl?fi86.4%,fl2021¢fl?]1.1%,fl2019¢fl?]0.9%,flA?GRl??2.1%,?]A?dλfl; ?????%¤??,…%¤??fl2022¢GR

l

?

??

?

?

,

§

fl

2019

¢?]

0.4%?d%¤??fl2019¢?1.4%,%¤???0.9%?1STR?2022¢A?$??fl; ??RqvPARA???2023¢1$?87.3%83.8%87.1%90.5%87.5%84.6%87.4%90.2%86.4%83.4%86.2%89.1%75.0%77.0%79.0%81.0%83.0%85.0%87.0%89.0%91.0%93.0%4%¤??5%¤????

(GRl?)|

??fl;2019A???2021 202282.0%80.0%78.0%84.0%86.0%88.0%90.0%92.0%GRl

Q1

GRl

Q2

GRl

Q3

GRl

Q4

GRl

Q1

GRl

Q2

GRl

Q3

GRl

Q4

GRl

Q1

GRl

Q2

GRl

Q3

GRl

Q42019 2019 2019 2019 2021

2021 2021 2021 2022 2022 2022 2022??fl;

3%¤??|

??fl;A???4%¤??

??fl;?@$q!3%¤??5%¤??]??}$]fl??????$fi?,fi‰fi?:www.rqviqwprQ.3hiji

grQyp.3Qmfi?fi?fi??A?? ?fl;??

?fl??fl;

fi?fl;?]??

&

??

fl?fl;

$

fi

&

"?fl;fl?fl;??&y?

??fi?$]§?RqviqwPrQ31A????1????fi???

|

2022??fl;????????fl;?? ? fi?,fifi?? %,?—fl; ???fi??fl%flfl;?fl?]fi?fl??2021-2022¢,‰fl;????§?fi4.7%,2022¢ ????fl2019¢?44.9%?2021-2022¢,fi@?? ??3Th ???? $??fi,%$BQQkingfi88.6% ?fifl??}?????fi]

39.9%,$??fi]29.2%?flfl?

,???Trip.3Qm‰??fl?]54.3%?47.4%?? ,??? ???? fi2019¢$?fl??1.993.907342.489653.228184.11755.58730.788193.360132.909401.4291.048.145142.746314.51577.88811.7964.555157.536103.356235.7531.097.900269.251406.405108.93212.2108.23772.03654.328166.5010500.0001.000.0001.500.0002.000.0002.500.000?$??BQQking.3QmGQQglq???ExpqdigHQ?ql3.3Qm??fiTr

ip.3Qm%fl|

??fl;??????2019 2021 2022fi?fi?fi??A?? ?fl;??

?fl??fl;

fi?fl;?]??

&

??

fl?fl;

$

fi

&

"?fl;fl?fl;??&y?

??fi?$]§?RqviqwPrQ32A????1????fi???

|

2022??fl;????

??tflfl%flfl;BQQking.3Qmt??Tafl?Χ?,fl??fl;,$?fl2022¢3Th]?$fi???,tflfi37.0%,fl2021¢??]7%??flZ§,BQQking.3Qmfi?—?

fl??,2022¢tflfi24.5%,fl2021¢??]10.9%????fl????fi?$tfl??$fl]?…?,tflfi9.9%,fl2021¢?fi]2.5%???fi?Trip.3Qm

??tfl

fl??fl]TOP3??fi,2021-2022¢,?$???????

fi?fi???fl?]8.4%?5.0%?|

??????tfl201920212022BQQking.3Qm:17.2%GQQglq:32.8%???:9.2%HQ?ql3.3Qm:1.5%Expqdig:2.8%??fi:9.7%Trip.3Qm:6.7%%fl:20.1%BQQking.3Qm:13.6%GQQglq:30.0%???:7.4%Expqdig:1.1%HQ?ql3.3Qm:0.4%??fi:15.0%Trip.3Qm:9.9%%fl:22.5%BQQking.3Qm:24.5%GQQglq:37.0%???:9.9%HQ?ql3.3Qm:0.8%Expqdig:1.1%??fi:6.6%Trip.3Qm:4.9%%fl:15.2%fi?fi?fi??A?? ?fl;??

?fl??fl;

fi?fl;?]??

&

??

fl?fl;

$

fi

&

"?fl;fl?fl;??&y?

??fi?$]§?RqviqwPrQ33A????1????fi???

|

2022??fl;??????

?? ???—92.3%???%? %Trip.3Qm—90.6%? ??‰,2022¢,fl?$T?????$????]?????fi]%fl????,?$$

?????fi

}?%,fl??fl;$? ????%?$ ?87.3%83.7%86.3%87.0%84.7%85.6%91.2%90.4%87.5%80.8%87.4%90.1%85.7%86.6%92.5%91.4%86.4%80.1%86.4%89.8%84.8%86.3%92.3%90.6%75.0%70.0%65.0%60.0%80.0%85.0%90.0%95.0%100.0%?$??BQQking.3QmGQQglq???ExpqdigHQ?ql3.3Qm??fiTr

ip.3Qm??? ???? ?fi@?…,fi89.8%,%?%$?,fi86.4%???$‰BQQking.3Qm ???? ???,fi80.1%?|??fl;??fi?? A??? ??2019 2021 2022fi?fi?fi??A?? ?fl;??

?fl??fl;

fi?fl;?]??

&

??

fl?fl;

$

fi

&

"?fl;fl?fl;??&y?

??fi?$]§?RqviqwPrQ34A????1????fi???

|

202235??fl;???????§ ?fl??fl;fi@?d ? ?§$,?? ??$,fl?]

%¤??

??fl2019¢?2022¢fl??

1.7%?%$,…%¤????$,??fi4.1%?4.0%?2019-2022¢,?a?fl?]0.2%?

??fl?]0.8%,?аfl?fi?1}]0.4%,?fi]2021¢‰%fl?]1.0%?89.3%88.0%87.1%

87.3%91.4%86.3%90.3%88.6%

88.5%87.8%87.0%89.5%83.0%84.0%85.0%86.0%87.0%88.0%89.0%90.0%91.0%92.0%??fl;3%¤??4%¤??5%¤??|

?a20192021202288.5%88.5%92.2%92.2%

91.8%85.5%85.4%89.3%88.6%84.4%84.5%92.0%90.3%80.0%84.0%82.0%86.0%88.0%90.0%94.0%??fl;3%¤??4%¤??5%¤??|

??

2019 2021

2022fi?fi?fi??A?? ?fl;??

?fl??fl;

fi?fl;?]??

&

??

fl?fl;

$

fi

&

"?fl;fl?fl;??&y?

??fi?$]§?RqviqwPrQA????1????fi???

|

202236??fl;???????§

?88.9%88.8%90.1%

90.0%91.6%91.8%

91.9%87.8%87.5%90.6%89.2%88.7%85.0%86.0%87.0%88.0%89.0%90.0%91.0%92.0%93.0%??fl;3%¤??4%¤??5%¤??|

?$2019

2021

202284.9%82.2%86.5%85.7%85.4%83.3%83.2%87.3%84.7%84.9%82.5%86.0%88.0%87.0%86.0%85.0%84.0%83.0%82.0%81.0%80.0%79.0%??fl;3%¤??4%¤??5%¤??|

?аfl2019

2021

202286.6%80.9%89.6%88..0%85.0%90.6%87.0%84.2%83.7%84.3%

83.6%89.4%80.0%78.0%76.0%82.0%84.0%86.0%88.0%90.0%92.0%??fl;3%¤??4%¤??5%¤??| ?201920212022fi?fi?fi??A?? ?fl;??

?fl??fl;

fi?fl;?]??

&

??

fl?fl;

$

fi

&

"?fl;fl?fl;??&y?

??fi?$]§?RqviqwPrQA????1????fi???

|

2022???fl;

GRl? d$?§flfi??fl;???????$?fl$,fiЪ@fifiGMl?

3Th?$a??

d$?§% ?(-1.4).?? (-1.0).??(-0.9).??(-0.8)??fl??(-0.7)?fi

GRl?

3Th?$E??

dλ?§%:{£(+0.7).?I(+0.6).?a(+0.6).??(+0.5)??fl??(+0.3)?{£0.7?I0.6?a0.6??0.5??0.3a?E??-1.4??-1.0??-0.9??-0.8?fl??-0.7fi?fi?fi??A??

?fl;??

?fl??fl;37fi?fl;?]??

&

??

fl?fl;

$

fi

&

"?fl;fl?fl;??

&

y???fi?$]§?RqviqwPrQA????1????fi???

|

2022??fl;

??

??2022¢,??fl;?fi??fi67.2%??

[]

,fl2019¢??]5.4%,fl2021¢??]1.4%?‰

flA???fi—?,d%¤?? ]68.4% ?fi, %¤??fi66.5%,J…%??61.9%?[5.3%?‰fl;?%¤??¤??fi64.2%?flT? ????$,???fiE?????,fi84.8%,fia???fi70.1%?BQQking.3Qm

??fi47.2%?61.8%57.7%63.3%62.1%65.8%66.9%65.7%67.2%64.2%65.3%66.5%68.4%30.0%35.0%40.0%45.0%50.0%55.0%60.0%65.0%70.0%75.0%??fl;3%¤??4%¤??5%¤????,fiE??? fi53.9%,a???|

Χ?¤??? ??

溫馨提示

  • 1. 本站所有資源如無特殊說明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請下載最新的WinRAR軟件解壓。
  • 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
  • 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁內(nèi)容里面會有圖紙預(yù)覽,若沒有圖紙預(yù)覽就沒有圖紙。
  • 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
  • 5. 人人文庫網(wǎng)僅提供信息存儲空間,僅對用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對任何下載內(nèi)容負(fù)責(zé)。
  • 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請與我們聯(lián)系,我們立即糾正。
  • 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時也不承擔(dān)用戶因使用這些下載資源對自己和他人造成任何形式的傷害或損失。

評論

0/150

提交評論