在線英語翻譯：禽流感影響肯德基在華4月銷售額

在線英語翻譯：禽流感影響肯德基在華4月銷售額YumsaysbirdfluhitsChinaAprilsales;Marchdown

肯德基母公司百盛集團(tuán)警告說，中國新的禽流感疫情嚴(yán)峻影響本月餐廳銷售額，該公司還宣布中國市場3月份同店銷售額降幅超過預(yù)期，主要是受到食品安全恐慌的不利影響。

百勝集團(tuán)在周三的監(jiān)管文件中表示，過去一周中國爆發(fā)禽流感的相關(guān)宣傳對(duì)肯德基的銷售額產(chǎn)生嚴(yán)峻的負(fù)面影響。百盛集團(tuán)一半以上的銷售額來自中國市場，在中國開頭的近5300多家餐廳大局部是肯德基餐廳，去年肯德基受到雞肉化學(xué)藥物殘留的影響，在中國市場經(jīng)營困難。百勝集團(tuán)在中國市場的3月份銷售額下降13%，超過ConsensusMatrix分析師估計(jì)的10%。

KFCparentYumBrandsIncwarnedthatanewbirdfluoutbreakinChinabadlyhitrestaurantsalestherethismonth,evenasthecompanyalsoreportedasharper-than-expectedslideinMarchsalesinthecountrycausedbythelingeringimpactofaseparatefoodsafetyscare.

“Withinthepastweek,publicityassociatedwithavianfluinChinahashadasignificant,negativeimpactonKFCsales,“thecompanysaidinaregulatoryfilingonWednesday.

Yumdidnotquantifytheimpact.

Thebirdfluoutbreakhasalreadysickened33andkillednine,asChineseauthoritiestrytoclampdownonrumorsaboutthedeadlyvirusanditspotentialspread.

YumreapsmorethanhalfitsoverallsalesinChina,wheremostofitsnearly5,300restaurantsareKFCs.Itwasalreadystrugglinginthecountryafterchemicalresiduewasfoundinasmallportionofitschickensupplylatelastyear.

“Thiswillsetthembackalittlebit.Ifthose(birdflucasualty)numbersgoup,thentheimpactcouldbelonger,“saidEdwardJonesanalystJackRusso.

SalesatYum”sChinarestaurantsopenatleastoneyearfell13percentinMarch,morethanthe10percentaveragedropexpectedbyanalystspolledbyConsensusMatrix.

TheMarchresultsincludeda16percentdropatKFCanda4percentriseatPizzaHut.

Thecompanyplanstoeducateconsumers,asithasdoneinthepast,thatproperlycookedchickenissafetoeat,YumsaidinWednesday”sfiling.

InFebruary,KFC”ssaleswereflatinChina,whichhadgivenanalystssomehopeaturnaroundwasalreadytakinghold.

WhiletheMarchresultsweredisappointing,theymayshowthattheeffectsofthetimingshiftoftheall-importantChineseNewYearholidayonJanuaryandFebruarywerebiggerthanexpected.

“Idon”tthinkweshouldinterpretthis,necessarily,asastepback,“SanfordBernsteinresearchanalystSaraSenatoresaid.

Yumsharesfellmorethan2percentto$65.20inextendedtradingfollowingt