北京語言大學(xué)23春“英語”《英語商務(wù)通論》補(bǔ)考試題庫附答案

北京語言大學(xué)23春“英語”《英語商務(wù)通論》補(bǔ)考試題庫附答案第I卷一.綜合考核(共15題)1.Themajorformsofbusinessinamarketeconomyare___.A.soleproprietorshipB.partnershipC.corporationD.franchising2.Iftheorganizationissoflatthatonesuperiorhastomanagetoomanysubordinates,efficiencymaysufferratherthanimprove.()A.錯(cuò)誤B.正確3.Ifaconflictoccursbetweencommonlawandstatutorylaw,thelattertakesprecedence.()A.錯(cuò)誤B.正確4.Propertyisanythingofvaluethatisownedbyaninpidualorabusiness.()A.錯(cuò)誤B.正確5.Accountingpracticesfallinto___.A.publicB.privateC.governmentD.person6.ThemajorformsofNTBare___.A.quotasB.voluntaryexportquotasC.foreignexchangecontrolD.statemonopoly7.Multinationalcorporations(MNCs)arethehighestform.fororganizinginternationalbusiness.()A.錯(cuò)誤B.正確8.Aquotacanbeexpressedintermsofeitherphysicalquantityorvalue.()A.錯(cuò)誤B.正確9.Themostcommonchannelsofdistributionare___.A.wholesalersB.retailersC.agentD.brokers10.Whowillbuysecurities?A.speculatorsforquickgainsB.investorsforlongtermreturnC.thosewhoareacombinationofspeculatorsforquickgainsandinvestorsforlongtermreturnD.thosewhohavealotofmoney11.Ingeneral,thereareseveraltypesoflifeinsurance:___A.termlifeinsuranceB.wholelifeinsuranceC.limitedpaymentlifeinsuranceD.endowmentlifeinsurance12.Themostcommonsourcesofshort-termfundsare___.A.tradecreditB.bankloansC.commercialpaperD.factoringaccountsreceivable13.SWOTherestandsforstrengths,weaknesses,opportunitiesandthreats.()A.錯(cuò)誤B.正確14.Well-administeredappraisalsareveryimportanttohumanresourcesdevelopment,becausetheyprovidesystematicandregularfeedbacktoboththeemployerandtheemployeesabouthowwellthelatterperform.()A.錯(cuò)誤B.正確15.Somecertainbasicprinciplesaboutinsuranceare___.A.insurableinterestB.utmostgoodfaith,indemnityC.contribution,subrogationD.thedoctrineofproximatecause第II卷一.綜合考核(共15題)1.Accordingtoitsattributes,propertycanbeclassifiedinto___.A.tangiblerealpropertyB.intangiblepersonalpropertyC.intellectualpropertyD.materialproperty2.VISAandMasterCardaretwoofthemostpopularbankcreditcards.()A.錯(cuò)誤B.正確3.Whenidentifyingmarketsegments,marketerslookatsomevariables,themostcommonbeing:___A.GeographicB.DemographicC.PsychographicD.Product-use4.Tradecreditincludes___.A.openaccountB.promissorynoteC.tradedraftD.pident5.Currentratioandquickratioaretwoofthemostcommonratiosusedtoanalyzeafirmsshort-termorliquidityposition.()A.錯(cuò)誤B.正確6.Speculatorsaremainlyinterestedinstockswhichgivehighpidendsand/orarelikelytoriseinpriceinthelongrun.()A.錯(cuò)誤B.正確7.Committeescouldbeindependentorganizations,butmostofthemworkincombinationwithoneoftheabovediscussedformsoforganization.()A.錯(cuò)誤B.正確8.Therearebasicallythreetypesofeconomicsystemsintheworld___.A.capitalismB.socialismC.feudalismD.communism9.Toolsthatarecommonlyusedforpromotionare:___A.dvertisingB.salespromotionC.personalsellingD.publicrelations10.Inpursuingfunctionalgoals,differentdepartmentsoftenlosesightoftheorganizationsgoals,andnooneistotallyaccountableforthefinaloutcomeasawhole.()A.錯(cuò)誤B.正確11.Apensionfundisapooloffundscreatedandmanagedtoprovideretirementincomeforthemembers.()A.錯(cuò)誤B.正確12.Oncethepricingobjectiveisset,anappropriatestrategycanbeworkedoutaccordingly:___A.SkimmingStrategyB.PenetrationStrategyC.LossLeaderPricingStrategyD.OddPricingStrategyE.PriceLiningStrategy13.Inorderforadocumenttobeanegotiableinstrument,itmustcontainseveralcharacteristics:___A.itmustbeinwritingandsignedbythemakerordrawerB.itmustcontainanunconditionalpromiseorordertopayaspecificsunofmoneyC.paymentmustbemadeondemandoratadefinitefuturedateD.itmustbepayabletoorderortobearer14.Majorformsofimportsurtaxesare___.A.tariffB.countervailingdutyC.antidumpingdutyD.variablelevy15.IntheUS,copyrightisissuedforthelifeoftheauthorplusfiftyyears.()A.錯(cuò)誤B.正確第III卷一.綜合考核(共15題)1.Quickratioiscalculatedbypidingcurrentassetsbycurrentliabilities.()A.錯(cuò)誤B.正確2.Cafeteriabenefitsisaflexiblearrangementinwhicheachemployeeisallocatedacertainsumtocoverbenefitsofhisorherownchoice.()A.錯(cuò)誤B.正確3.Acheckisessentiallyanorderinstructingthebanktopayagivensuntoadesignatedpersonorfirm.()A.錯(cuò)誤B.正確4.Largeorganizations,ingeneral,haveseverallevelsofmanagement:___A.chiefexecutiveofficerB.pisionmanagersC.supervisors5.Publicrelationsisatoolwithwhichafirmbuildsgoodwillamongthepublicandmaintainsapositiveimageofitself.()A.錯(cuò)誤B.正確6.Therearetwotypesofadvertising___.A.productadvertisingB.institutionaladvertisingC.indooradvertisingD.outdooradvertising7.Sometechniquesareinventedtomakethejobsmoresatisfying,including___.A.jobrotationB.jobenlargementC.jobenrichmentD.jobredesign8.Acompletelyforeign-ownedenterpriseisindependentindecision-makingandcantakealltheprofitsitmakes.()A.錯(cuò)誤B.正確9.Accordingtotheeconomictheoryofsupplyanddemand,priceissetwheresupplymeetsdemand,andthispriceisreferredtoastheequilibriumprice.()A.錯(cuò)誤B.正確10.___havelongbeenregardedbytheChineseasthemostimportantfactorsforsuccess.A.HumanunityB.AppropriatetimingC.FavorablelocalityD.Goodluck11.Thecostandvalueofmiddlemenare___.A.timeutilityB.placeutilityC.informationutilityD.form.utility12.Short-termunsecuredloanstakeseveralforms:___A.one-time-onlyloansB.linesofcreditC.revolvingcreditagreementsD.non-interest-bearingaccount13.Acommitteewhichisestablishedonapermanentbasisisknownasanadhoccommittee.()A.錯(cuò)誤B.正確14.Consumerproductscanbefurtherclassifiedinto___.A.convenienc