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PAGEPAGE17中國某某某某學(xué)校學(xué)生畢業(yè)設(shè)計(論文)題目:Non-verbCommunicationinBusinessNegotiation姓名:0000000班級、學(xué)號:00000000000000系(部):經(jīng)濟管理系專業(yè):商務(wù)英語指導(dǎo)教師:00000000開題時間:2008完成時間:2009-11-122009年11月12日目錄TOC\o"1-2"\h\z\u畢業(yè)設(shè)計任務(wù)書 1畢業(yè)設(shè)計成績評定表 2答辯申請書 3-4正文 5-19答辯委員會表決意見 20答辯過程記錄表 21TOC\o"1-2"\h\z\u課題Non-verbCommunicationinBusinessNegotiation課題(論文)提綱0介紹1非語言交際的歷史2非語言交際的定義3商務(wù)談判中非語言交際的形式3.1目光的接觸3.2合適的裝扮3.3體勢語3.4語調(diào)3.5小禮物3.6準(zhǔn)時3.7微笑4結(jié)論二、內(nèi)容摘要語言是交際的工具,是文化的載體;非言語是語言交際的補充,人們在人際交往中通常只視重語言交際,而往往忽略非言語交際作為信息傳遞的重要地位。觀其現(xiàn)狀,非語言行為已越來越受他人關(guān)注且有著語言交際時不可比擬的特性。本文旨在探討在商務(wù)交往中非言語交際的重要性且詳細論述了商務(wù)談判中非語言交際的形式。參考文獻[1]周靜.語言學(xué)概論[M].河南大學(xué)出版社,1999[2]李杰群.非語言交際概論[M].北京大學(xué)出版社,2003[3]畢繼萬.跨文化非語言交際[M].外語敎學(xué)與硏究出版社,1999[4]DavidHesselgrave.VerbalandNonverbalCommunication[J].U.S.CopyrightActs.1976Non-verbCommunicationinBusinessNegotiation0000000Abstract:Languageisatoolforcommunicationandthecarrierofculture;Non-verbalcommunicationisthesupplementoflanguagecommunicate.Peopleonlyemphasisonverbalcommunicationandoftenoverlookthenon-verbalcommunication’simportanceasthetransmissionofinformation.Lookuponthissociety,peoplearemoreandmoreconcernaboutothersnon-verbalbehaviorandithasthepeculiartythatthelungaugecan’tcompared.ThisarticleaimstodiscussiontheimportanceofnonverbalcommunicationinbusinessEnglishnegotiationandtheformofnonverbalcommunicationindetails.KeyWords:non-verbalcommunication;businessnegotiation;formofnon-verbalcommunication
0IntroductionWiththedevelopmengtofourpeople’sintellignce,weusemoreandmorenon-verbalbehaviorstocommnicatewithothers.Althoughnon-verbalcommncationplaysuchanimportantrolesinourdailylife,mostofusalwaysignored.Forwestudiedbusinessnegotiation,weshouldlearnmoreaboutnon-verbalcommunicationanditcouldhelpusalotonourjob.1Thehistoryofnon-verbalcommunicationNon-verbalcommunicationisbothanancientandayoungsubject.Sayitisoldbecauseofitslonghistoryismuchmorethantheverbalcommunication.Lookuponfromthehistoryofhumanbeings,languageiscomeintoexistenceafterquitealongtimeofphysicallabor.Butbeforethat,howtopeoplecommunicatewithothers?Ofcourse,theyrelyonnon-linguisticmeans.Inaddition,fromaperson'sgrowth,weknoweveryoneisgenerallystartbabblingafteroneortwoyearsandevenhewasn’tcometotheworldhecancommunicatewithhismotherbylittletrickswhenhewillbeabletokick.Thereforewecansay,whentherehavehumanbeings,wealsohadnon-verbalcommunication.However,whenhumansbegantostudynon-verbalcommunicationexactly,nooneknows.Butonethingisclearlythatnon-verbalcommunicationisrecordedallthetimesinChinaandwesterncountry.FrenchscholarLevyBruhl,Lucien(1857-1939)inhisfamousPrimitiveMentality(1923)ismentioned:"IntheAbipen,DobricHuoFeierseeashamanusinggesturescommunicatesecretconversationswithothers,inthesegestures,thehands,armsandheadplayeditsownrole.Hiscraftbrotheralsousedgesturestoanswer,sotheyeasilykeepintouchwitheachother."InChina,asearlyasZhou-Qinerawehaveusedtheflamestoalarmbythiskindofnon-verbalcommunication.Sayit’syoungbecauseasasubject,non-verbalcommunicationisonlyabout60yearsold.DecadesbeforeWorldWarII,inthisfieldtheresearchismainlystayinalimitedpartofthebodylanguageandcouldn’tbeasystem.AfterWorldWarII,non-verbalcommunicationisleapessentiallyandtherehavebeenseveralfamouspunditshasmadeanoutstandingcontributiononthissubject,SuchasBirdwhistell'sIntroductiontoKinesics(1952)andETHall'ssilentlanguage(1959).AsIknow,domesticscholarsbegantointroducethisforeignresearchandbegintheirstudiesin1980sandtheearliestmonographspublishedbyErlingGengASummaryofBodyLanguage(1988).WenzhongHu(awell-knownEnglishprofessor)whohascompiledseveralbooks,suchascross-culturalcommunicationandEnglishlanguagelearning(1988),SelectedReadingsinInterculturalCommunication(1990),CultureandCommunication(1994))etc.,whichareselectedanumberofresearchpapersonnon-verbalcommunicationindomesticandforeignscholars.Fortherepeoplearemoreandmorevalueatnonverbalcommnication,moreandmorepeoplemajoredatstudythenonverbalcommunicationandmanybookshaspublished,forexample,QinxiangLi,aprefessorfromOceanUniversityofChinaQingdaoCollege,hisbookTheStudyofNon-verbelComunicationbetweenChinaandJapan(2008)isgeneralintroducedthenonverbalcommunication.Today,evenlanguagecommunicationsystemhasbeenhighlydevelopedandwiththeevolutionofhumanbeings,theoriginalinstinctshasbeendegradation,andsomeofthenon-verbalcommunicationskillshasalsodeteriorated.Butitisstillplaysanimportantroleinourdailylife.Inmanycases,Peoplecancommunicatewithoutlanguage,butwecan’tgiveupnon-verbalcommunication.E.T.Hallpointedoutthat"Silentlanguageshowsalotthanthespokenlanguageandalsomuchmoreprofound."BritishscholarMichaelArgyleissimplythoughtthatnon-verbalcommunicationisthecoreinhuman’scommunication.2Thedefinitionofnon-verbalcommunicationNon-verbalcommunicationisameansforcommunicateandaffectpeople'snon-verbalbehavior.Postureandmovements(wellknownasbodylanguage),changesinfacialexpression,clothingandothermakeup,eventhesilenceinthemiddleofconversationarewellknownedasnon-verbalcommunication.Formyopinion,eyescontact,dressinghabits,bodygestureandasweetsmileisalsothewaystoexpressyourideaswithoutlanguage.Inbusinessnegotiations,non-verbalcommunicationisveryimportant.Itcouldusetoindicatetheattitudedirectly,exchangeideas,expresstheiremotionsandconcealone’sbosom,sequentially,gettingthesoundeffectsofthecommunication.First,Non-verbalcommunicationcanbeworkseparatelyandrepeattheinformationinthebusinessnegotiations,forexample,whenyoupointedoutsomethinginyourlanguageandthenreusegesturesasadirection,otherscouldunderstandyoumuchbetterandbelieveyoudeeply,thenegotiationwouldbeafreechatandmorerelaxing.Second,insomecases,non-verbalinformationisnotconsistentwithlanguageinformationandthelanguageexpressedinformationisnottrue,wecanlearnsomeinformationbenefittousthroughtheirchangesinfacialexpressionandmovements.Suchaswenegotiatewithstrangers,wehavetopayattentiontohisbodylanguageandjudgethesincerityofhim.Supposedheisaswindler,theireyesarealwaysflickeringlyanderratic,eventheydon’tlookdirectlyatyoubecauseoftheirguilty.Lastbutnotleast,non-verbalcommunicationalsocouldhavesupplementaryorancillaryfunctions.Languageisinsufficienttoconveythemessageingeneralandatthistimewemustmeetthenon-verbalmeans,andmakethelanguagemorefully,morevividandlively.3Theformofnon-verbalcommunicationinbusinessnegotiationNon-verbalcommunicationisakindofcontactthatwithoutlanguageandisaimedatexpressingtheirideasorunderstandingofotherpeople'sintentions.Therearevariouskindsofitandhasimportantsignificance.Listanyasfollows:3.1EyescontactEyecontactisthemostvividandinterpersonalnon-verbalcommunication.Shiningthroughyoureyesjustcouldexplaintheimportanceoftheit,andotheridiomsliketheeyesarethewindowsofthesoulillustratestheeyesplaysuchanimportantroleforpeopleexchangetheirfeelings.Inbusinessactivities,youshouldlookedatthespeakertoexpressyouareconcernedaboutit;butthespeakershouldnotbemeetonthereceivingparty’seyesunlessyoutwo’srelationshavebeencloselythatyoucouldshiningthroughyoureyesdirectly.Onlywhenthespeakerfinishesthelastsentencethespeakercouldmovetotheother'seyes.Itpresentsthespeakeraskingtheotherone"DoyouagreewhatIsay?"Orimpliestheother,"Now,it’syourturn."Inpeople'sassociationandbusinessprocess,themutualeyescontactshouldbedifferentfollowpeople'sstatusandself-confidence.Inastudybymarketingscientist,lettwostrangergirlsfromtheuniversitystudentstodiscusssomequestionstogether,toldoneoftheminadvancethatanotheroneisagraduatestudent,atthesametimetheytellanotherpersonthatherconversationiswithalosermiddleschoolstudentsthathercollegeentranceexaminationisalwaysfailed.Theresultis,theonethinkingherselfisonhigh-statusisfullofconfidenceintheprocessoflisteningandspeakingandcouldnothelpstaringattheothergirl,andthatthelow-statusstudentsspeakverylittleanddidnotdaretostareattheotherside.Wecanwidelyknownthatinourdailylifethattheinitiativeonearemoreoftentotakealookattheotherpersonandthepassiveareoftenlowerhishead.3.2YourdressingAtthenegotiatingtable,people'sdressingisalsotransmissiontheinformationandcommunicateswiththeother.Sophia.Loren,AfamousactressfromItalianhassaid:"Yourclothestendtoshowthatwhattypeofpeopleyouare,itrepresentsyourpersonality,onebodymeetingwithyouandoftenconsciouslytojudgeyouwhatsortofpersonaccordingtoyourdress."Clothingthemselvescouldnotspeak,butitisofteninaspecificsituationthatpeoplewearcertainclothinginordertoexpresstheirideasandsuggestionsintheirinnermind.Inbusinesscontact,peoplearealwayscarefullytochoosethesuitableclothingconcerntheenvironment,occasionsandtherival.Thesuitabledressingcanbesaidtheextensionoftheirself-imageatthenegotiating.Similarly,apersondressdifferentkindofclothcouldgivethedifferentimpressionandleadcompletelydifferenteffects.AmarketingexpertsintheUnitedStatesconductedanexperimentthathehimselfappearedinadifferentstyleofdressingupinthesameplace,Whenhewaswearingasuittolooklikeagentlemanappeared,whetheritistoaskfordirectionsoraskthetime,mostofthemareverypolite,andthemselvesseemsallgentleman;whenhedressedupasvagrants,thepeopleclosetohismostwerehomelessorcometolendafireforsmoke.
3.3BodygestureDa.Vincihadsaidthattoshowthespiritshouldthroughthepostureandthepracticeoflimbs.Inthesameway,people'severymovementcanreflectaparticularattitudeandmeaninginthebusinessandinterpersonalrelation.Thesalesman’sgesturewillbeshowinghisattitude.Ifmusclesstretchedtootightly,itmaybeduetotheinnertensionorstiff,thisisalwayshappenedwhenwecontactwithahigherstatusthanourselves.Marketingexpertsbelievethatourbody’srelaxationisakindofinformationdisseminationbehavior.Tiltbackwardof15degreesisextremelyrelaxedandthanpeople'sthoughtsandfeelingswillbereflectedfromthebody’sgesture.Ifweslightlyinclinedtotheotherthatexpressedtheenthusiasmandinterest;ifslightlyrosethatindicatingcourteous;ifleanbackrepresentslookifnothinghadhappenedandslighted;tiltyourbodytoexpressdisgustandcontempt;theirbackspeopleexpresseddisdainignore;leavewithouthesitate,itissaidrejectedandinteraction.China'straditionalislookpostureverygreatimportanceandthinkitasaruletojudgesomeonewhethereducated.Soitisknownasarealmanneedsto"standaspine,sittinglikebells,linewind".InJapan,departmentstorestotheemployees,therearespecificcriteriaforbendingbow:Welcomecustomerswithbowand30degrees,keepcustomersbuymerchandisebowed45degreesonthebow45degreesawaycustomers.Ifyouwanttogiveagoodfirstimpressiontoyouroppositeinthesalesprocess,thenyoushouldfirstattachimportancetoyourgesture.Ifyoumeetsomeonewithyourheadhangedandlistlessness,theotheronewouldguessthathimselfmaybenotwelcome;Ifyoudonotfacehimandglancerightandleft,thepersonmaywonderwhetheryouhavesellingfaith.
3.4ToneOnceatime,thefamousItaliantragedystarValentinoRossiinvitedtoattendabanquetthatwelcomedtheforeignguests.Manyguestsaskedhimtoperformatragedyduringthereception,sohereadapassagelinesinItalian,eventhoughtheguestsdonotunderstandhislinescontent,buthisemotionaltoneofvoiceandfacialexpressionsisverydesolateandpathos,theycan’thelpsothatweshedtearsofsympathy.AtthistimeanItaliancan’thelplaughingandranoutofthevenue.Itturnedoutthatthistragedyisnotastarstudentinlines,butthefeastonthemenu.Properuseofnaturaltonesisoneoftheconditionsforsuccessinsmoothcommunicationandmarketing.Undernormalcircumstances,thegentletoneofvoicereflectsfrankandfriendly,naturallytherewillbetremblinginexcitement,whenslightlydepressedyouaresympathy.Nomatterwhatkindoftoneyousaid,ifitiscynical,andbecomescynical;withnasalhumisoftentheperformanceofarrogance,indifference,angerandcontempt,lackofsincerity,andthiswillcausepeopleunhappy.3.5LittlepresentThetruevalueofthegiftcannotbemeasuredbyeconomicvalue,itsvalueliesinlinkuptheirfriendlyfeelings.Inprimitivetribe,thefirstpurposeofthecustomofgiftexchangeismoral,theyinordertoproduceafriendlyfeelingbetweenthetwosides.Meanwhile,thepeoplethroughtheexchangeofgiftstheycouldmaintainsocialcontactswithothertribesclans.Whenyoureceivedabouquetofbirthdayflowers,youwillfeelveryhappyandthatcouldnotsayaflowerissmellgood,itjustbecausetheblessingofflowersbroughtthewarmthandfriendshipmakesyouintoxicated,andwhileyouboughtflowersyourselfyouwillnotcausesuchapleasantfeeling.Inthesalesprocess,agiftisinevitable,andpresentedasmallgifttoeachothercanbeaddedourfriendshipandstrengthentradingrelationshipmutually.Sothegiftshouldworthhowmuchmoneyisprobably?Inmostoccasions,itisnotnecessarilyexpensivegiftsmaketherecipienthappy.Onthecontrary,itmaybecauseitistooexpensive,buttomaketherecipientfeelsorry.We’drathersendforrichemotionalgiftanditwouldbebetterandalsomakesalestargetgladlyaccepted.
3.6BeontimeInsomeimportantoccasions,theimportantpeopleareoftenlateandleteveryonewaitingtogreet,theyalwaysseemsitashonorable.However,inordertoraisethestatusbyalwayslate,afterall,itisnotafairexchanges,whichoftenleadtodissatisfactionwitheachotherandtoaffectcooperationandcontactsbetweenthem.whenweattendthemeetingwemustbeontimeandiftheothersideatappointyouat7:00,youshouldarriveontimeoraheadofamoment,thiscouldreflecttheinteractionofyourfaith.Ifyouarrivedthereat8:00andevenifyousaysorryverbally,butitwillalsodefinitelymaketheotherfeelunhappyandtheywillthinkyoudonotrespecthim.Differentculturalbackgroundsandsocialstatushasdifferenttimeperception.SuchastheGermanspaymuchmoreattentiontopunctuality,butifyouinvitedtoparticipateintheFrenchdinner,pleasedonotarriveearlyforanappointment,otherwiseyouwillfindatthistimeonlyyoutothescene.AAmericandiplomatsdefendinanAfricacountryandhegototheMinistryofForeignAffairsontime,butover10minutesnothinghappened,heaskedtheClerktore-informed,halfanhourlatertherealsohassomeoneaccepthim,thediplomatsbelieveistheyareintendstosnubandinsulthim,heisveryangryandgoback.Severaldayslaterdidheknowtheproblem,andthatjustbecausethetimeconceptisdifferentbetweenthetwocountryandtheydidnotwishtodownplaytheAmericandiplomat.
3.7SmileAsweetsmilealsorepresentspleasureorsatisfaction,thisisalwaystrueinallovertheword.Ifyousmiletosomeone,thoughyoutwoareenemyyesterday,youcouldbefriendtomorrow.Asmilefromthehappiness,italsocouldbringshappinessanditcouldcreateshappinesstoo.Inbusinessnegotiation,asmilebothfromtheirheartandsmileleavethismessage:"Iamyourfriend".Smilingissilent,buttheyspeakoutkindsofmeaningssuchashappy,joy,consentandrespect.Asasuccessfulsalesperson,youshouldalwayswiththesmilewrittenonhisface.4ConclusionThestudyofnon-verbcommunicationshouldbecomplementarytothestudyoflanguage.Theunderstandingofoneshouldbehelpfulinthefurtherunderstandingoftheother.Someauthoritiesfeelthatthetwoaredependentoneachother.Thisiscertainlytrueinmostsituations.Butitisalsotruethatincertainsituationsnon-verbactionwouldcontradictswhatisbeingsaid,justasthespokenwordsmaymeansomethingquitedifferentfromwhatnon-verbcommunicateshasshowed.Whenthisoccurs,onemusttrytogetfurtherinformation,orguessthemeaningfromthecontextofthesituation.Inasense,allnon-verbactionsshouldbeinterpretedwithinagivencontext;toignoretheoverallsituationcouldbemisleading.Awordofgeneraladvice:Firstofall,whenonecommunicatesinacertainlanguage,itisgenerallyadvisabletousethenonverbalbehaviorthatgoeswiththatparticularlanguage.Observationshowsthatatrulybilingualpersonswitcheshisbodylanguageatthesametimeheswitcheslanguages.Thismakescommunicationeasierandbetter。Foranother,weshouldusenon-verbactionsrightlyandgiveanattentionatourusualbehavior,afterthat,wecouldgiveotherswithabetterimpression.Bibliography:[1]周靜.語言學(xué)概論[M].河南大學(xué)出版社,1999[2]李杰群.非語言交際概論[M].北京大學(xué)出版社,2003[3]畢繼萬.跨文化非語言交際[M].外語敎學(xué)與硏究出版社,1999[4]DavidHesselgrave.VerbalandNonverbalCommunication[J].U.S.CopyrightActs.1976基于C8051F單片機直流電動機反饋控制系統(tǒng)的設(shè)計與研究基于單片機的嵌入式Web服務(wù)器的研究MOTOROLA單片機MC68HC(8)05PV8/A內(nèi)嵌EEPROM的工藝和制程方法及對良率的影響研究基于模糊控制的電阻釬焊單片機溫度控制系統(tǒng)的研制基于MCS-51系列單片機的通用控制模塊的研究基于單片機實現(xiàn)的供暖系統(tǒng)最佳啟停自校正(STR)調(diào)節(jié)器單片機控制的二級倒立擺系統(tǒng)的研究基于增強型51系列單片機的TCP/IP協(xié)議棧的實現(xiàn)基于單片機的蓄電池自動監(jiān)測系統(tǒng)基于32位嵌入式單片機系統(tǒng)的圖像采集與處理技術(shù)的研究基于單片機的作物營養(yǎng)診斷專家系統(tǒng)的研究基于單片機的交流伺服電機運動控制系統(tǒng)研究與開發(fā)基于單片機的泵管內(nèi)壁硬度測試儀的研制基于單片機的自動找平控制系統(tǒng)研究基于C8051F040單片機的嵌入式系統(tǒng)開發(fā)基于單片機的液壓動力系統(tǒng)狀態(tài)監(jiān)測儀開發(fā)模糊Smith智能控制方法的研究及其單片機實現(xiàn)一種基于單片機的軸快流CO〈,2〉激光器的手持控制面板的研制基于雙單片機沖床數(shù)控系統(tǒng)的研究基于CYGNAL單片機的在線間歇式濁度儀的研制基于單片機的噴油泵試驗臺控制器的研制基于單片機的軟起動器的研究和設(shè)計基于單片機控制的高速快走絲電火花線切割機床短循環(huán)走絲方式研究基于單片機的機電產(chǎn)品控制系統(tǒng)開發(fā)基于PIC單片機的智能手機充電器基于單片機的實時內(nèi)核設(shè)計及其應(yīng)用研究基于單片機的遠程抄表系統(tǒng)的設(shè)計與研究基于單片機的煙氣二氧化硫濃度檢測儀的研制基于微型光譜儀的單片機系統(tǒng)單片機系統(tǒng)軟件構(gòu)件開發(fā)的技術(shù)研究基于單片機的液體點滴速度自動檢測儀的研制基于單片機系統(tǒng)的多功能溫度測量儀的研制基于PIC單片機的電能采集終端的設(shè)計和應(yīng)用基于單片機的光纖光柵解調(diào)儀的研制氣壓式線性摩擦焊機單片機控制系統(tǒng)的研制基于單片機的數(shù)字磁通門傳感器基于單片機的旋轉(zhuǎn)變壓器-數(shù)字轉(zhuǎn)換器的研究基于單片機的光纖Bragg光柵解調(diào)系統(tǒng)的研究單片機控制的便攜式多功能乳腺治療儀的研制基于C8051F020單片機的多生理信號檢測儀基于單片機的電機運動控制系統(tǒng)設(shè)計Pico專用單片機核的可測性設(shè)計研究基于MCS-51單片機的熱量計基于雙單片機的智能遙測微型氣象站MCS-51單片機構(gòu)建機器人的實踐研究基于單片機的輪軌力檢測基于單片機的GPS定位儀的研究與實現(xiàn)基于單片機的電液伺服控制系統(tǒng)用于單片機系統(tǒng)的MMC卡文件系統(tǒng)研制基于單片機的時控和計數(shù)系統(tǒng)性能優(yōu)化的研究基于單片機和CPLD的粗光柵位移測量系統(tǒng)研究單片機控制的后備式方波UPS提升高職學(xué)生單片機應(yīng)用能力的探究基于單片機控制的自動低頻減載裝置研究基于單片機控制的水下焊接電源的研究基于單片機的多通道數(shù)據(jù)采集系統(tǒng)基于uPSD3234單片機的氚表面污染測量儀的研制基于單片機的紅外測油儀的研究96系列單片機仿真器研究與設(shè)計基于單片機的單晶金剛石刀具刃磨設(shè)備的數(shù)控改造基于單片機的溫度智能控制系統(tǒng)的設(shè)計與實現(xiàn)基于MSP430單片機的電梯門機控制器的研制基于單片機的氣體測漏儀的研究基于三菱M16C/6N系列單片機的CAN/USB協(xié)議轉(zhuǎn)換器基于單片機和DSP的變壓器油色譜在線監(jiān)測技術(shù)研究基于單片機的膛壁溫度報警系統(tǒng)設(shè)計基于AVR單片機的低壓無功補償控制器的設(shè)計基于單片機船舶電力推進電機監(jiān)測系統(tǒng)基于單片機網(wǎng)絡(luò)的振動信號的采集系統(tǒng)基于單片機的大容量數(shù)據(jù)存儲技術(shù)的應(yīng)用研究基于單片機的疊圖機研究與教學(xué)方法實踐基于單片機嵌入式Web服務(wù)器技術(shù)的研究及實現(xiàn)基于AT89S52單片機的通用數(shù)據(jù)采集系統(tǒng)基于單片機的多道脈沖幅度分析儀研究機器人旋轉(zhuǎn)電弧傳感角焊縫跟蹤單片機控制系統(tǒng)基于單片機的控制系統(tǒng)在PLC虛擬教學(xué)實驗中的應(yīng)用研究基于單片機系統(tǒng)的網(wǎng)絡(luò)通信研究與應(yīng)用基于PIC16F877單片機的莫爾斯碼自動譯碼系統(tǒng)設(shè)計與研究HYPERLINK"/deta
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