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2023年國開電大《商務(wù)英語3》期末機考總題庫說明:適用于國開電大2023年期末一平臺機考。第一大題交際用語A題目:―Andcouldyougivemeyoursignaturehere?―___________________[答案]:B.Sorry?I'mafraidIdidn'tquitecatchthat.題目:―________________―Accordingtolaw,theyrefertotransportation,construction,finance,insuranceandthelike.[答案]:C.Whatdoyoumeanbytaxableservices?題目:―________________―Alright,Iwilltrymybest.[答案]:C.Canyougivemeabriefintroductionaboutbusinesstax?B題目:―Bytheway,whatdoyouwantmetodothere?―___________________[答案]:C.Youhavetogiveapresentationonwhatourproductsare.題目:―Butwhatdoyouwantmetodothere?―___________________.[答案]:B.Youhavetogiveapresentationonwhatourproductsare.C題目:―Canyoushowmetheschedule?―___________________.[答案]:B.Sure,atightscheduleasusualD題目:―Don'thesitatetoclickonourwebsitewhenyouneedus.―__________.Thankyou.[答案]:B.Iwill題目:―Doesmodernlogisticsmeantransportationanddelivery?―____________,Modernlogisticsismoreabouteffectiveandefficientflowofmaterialsandinformation.[答案]:B.No,it'snotthewholestoryE題目:―Excuseme,______________.―Itstandsforstrengths,weaknesses,opportunitiesandthreats.[答案]:B.whatdoyoumeanbySWOT?F題目:―________________―Forindividualincometax,itiswithinthefirst7days.[答案]:A.Whatisthedeadlinefortaxdeclaration?G題目:―Goodmorning.FarEastLogisticsCompany.__________.―Goodmorning.ThisisMaggieBonner.Iwouldliketoknowmoreaboutyourproducts.[答案]:C.MayIhelpyou?題目:―Goodafternoon.CanIhelpyou?―___________________―Adepositaccountoracurrentaccount?[答案]:C.Yes,I'dliketoopenanaccount.題目:―Goodmorning.______________Madam?―Goodmorning!IneedachecktosendtomypublisherinNewYork.[答案]:A.WhatcanIdoforyou,題目:―Goodmorning.FarEastLogisticsCompany.__________.―Goodmorning.ThisisMaggieBonner,Iwouldliketoknowyourfreightforwardingbusiness.[答案]:A.MayIhelpyou?H題目:―Hello,thisisStevenSmith.Nicetohearyourvoiceagain.―Hi,Mr.Smith.________[答案]:C.Iwouldliketoknowmoreaboutthecoverageofyourfreightforwardingbusiness.題目:―Hello,thisisStevenSmith.Nicetohearyourvoiceagain.―Hi,Mr.Smith.__________thecoverageofyourfreightforwardingbusiness?[答案]:C.Iwouldliketoknowabout題目:―Hello!__________?―Hello,thisisMichaelfromTianjinVanguardTradingInc.[答案]:C.Whoisthat?I題目:―Ithinkabusstopadvertisementisaverywisechancetopromoteourproducts.―___________________.[答案]:A.Yousaidit.題目:―I'mafraidweputlessemphasisontheoveralldesignofthewholeproject.―___________________[答案]:C.Ourmaingoalistoestablishhourbrandnameamongourtargetaudience.題目:_________Itincludesmerchantdise,packagingandshipping,dutyifrequired,anytaxesandinsurance.[答案]:B.Whatdoestheestimateinclude?K題目:―Kathy,I'dlikeyoutomeetMaggieJacobs.―_________,Maggie.You'redoingagreatjob.[答案]:A.I'mpleasedtomeetyouM題目:―Morning,Maggie.Couldyoutalkbrieflyaboutyourcareerdevelopment?―___________________.[答案]:C.Thanksforgivingmethisopportunity.Istartedasaclerkinthe…題目:―MayIsuggestthesalesstartonoraboutOctober1?―___________________[答案]:C.Great.Wecanstarttoprepareforthebigevent.O題目:―___________________―OK.Wehave8majorretailersrunningdemonstrationsatmostbranches,and…[答案]:C.Let'sgooverourpromotionplansagain,shallwe?[答案]CT題目:―________________―Theyrefertotheroyalties,includingpatentright,copyright,trademarkright,andsoon.[答案]:A.Whatareintangibleassets?題目:―________________―Thankyou.ImustsayIhaveagreatstaff.[答案]:C.It'sapleasuretomeetyou,Ben.Soyou'retheoneresponsibleforthoseoutstandingsalesfiguresI'veseen.題目:―Then,whatkindofmusicareyougoingtohaveinthebackground?―___________________[答案]:B.We'dbetteruselightones.Theymaketheaudiencefeelcomfortable.U題目:―________________―Usually,thesimilarcontractssignedwithotherconsigneesarebasedon12months.[答案]:B.Howlongisyourconsignmentterm,normally?W題目:―WewouldliketoplaceanorderforsomeofyourC&-Zdeskunits.―___________________[答案]:A.Great!Wekeepalargesupplyinstock.題目:―________________―WeareheadquarteredinShanghai.[答案]:C.Whereareyourheadquarters?題目:―WewouldliketoplaceanorderforsomeofyourC&.Zdeskunits.―___________________[答案]:A.Certainly,wekeepalargesupplyinstock題目:―WewouldliketoplaceanorderforsomeofyourC&Zdeskunits.―___________________.[答案]:A.Thankyouverymuch.Wekeepalargesupplyinstock.題目:―________________―Weofferspecialservicessuchaspersonalbelongings,express,holidaypick-upanddeliveryservicesandsoon.[答案]:A.Whatkindofspecialservicesdoyouoffer?題目:―________________―Well,itisaseparatedepartment.Buttherearetwolaboratories,oneateachproductionplant.[答案]:C.WhatabouttheResearchandDevelopmentDepartment?題目:―Whataboutthecommission?―___________________.[答案]:C.I’mafraidyouhavetotellme,first,howlargeyourorderisgoingtobe.題目:―Whataboutthecommission?―___________________[答案]:C.I'mafraidyouhavetotellmehowlargeyourorderisgoingtobe.題目:―Whataboutthecommission?―___________________[答案]:B.I'mafraidyouhavetotellmehowlargeyourorderisgoingtobe題目:―Whatarethey?________?―It'sasecret.ButI'llgiveyousomehints,anyway.[答案]:B.CanIhaveanideaaboutthem題目:―WhatcanIdoforyou,Madam?―_______remit500YuanincashtomysoninBeijingUniversity.[答案]:B.I'dliketo題目:―WhatcanIdoforyou,Madam?―___________________[答案]:B.I'dliketoremit500YuanincashtomysoninBeijingUniversity.題目:―WhatcanIdoforyou,Madam?―_______500YuanincashtomysoninBeijingUniversity.[答案]:B.I'dliketoremit題目:―WhatdoesCIFreferto?―___________________.[答案]Itreferstocost,insuranceandfreight題目:―Whydidyouchooseourcompany?―___________________.[答案]:C.Sorry,Ididn'tcatchthat.Wouldyousayitagain?題目:―Whatisitinparticularyou'reinterestedin?―___________________.[答案]Yourkitchenware,Isuppose.題目:―Whatisthecriminallimit?―___________________.[答案]Theamountexceeds10%oftheamountthatheshoulddeclare.題目:―Whatkindofmusicareyougoingtohaveinthebackground?―Lightones._________.[答案]:B.Itmakestheaudiencefeelcomfortable.Y題目:―________________―Yes,Iwilltrymybest.[答案]:B.Canyougivemeabriefintroductionaboutvalueaddedtax題目:―YouneedtopayavisittoourimportantcustomersfromChamberlainAutomationSystemsCompanyinWashington.―________________[答案]:A.Sorry,canyourepeatthenameofthecompany?題目:―________________―Yes,Iwilltrymybest.[答案]:C.Canyougivemeabriefintroductionaboutit?題目:―________________―Yes,certainly.Weareamediumfirmwithabouttwothousandpeopleintwodifferentplants.[答案]:B.Couldyoutellmehowyourcompanyisactuallyorganized?第二大題詞匯與結(jié)構(gòu)A題目:Asalesdepartment_________manypeoplewhoarebasedindifferentpartsofthecountryortheworld.[答案]:A.consistsof題目:Accordingtolaw,taxableservicesrefertotransportation,________,finance,insuranceandthelike.[答案]:B.construction題目:Amarketer_________buyers’needsanddesiresinordertodecidewhatproductstomakeavailable.[答案]:A.focuseson題目:_________avacationisalwaysagoodwaytogetrelaxationandrefreshment.[答案]:C.Taking題目:_________aneffectivemanagerliesinknowingtherightmanagementstyle.[答案]:C.Being題目:Agoodsalespersonisgoodatlisteningtoandtakingnoteof_________differentpeopletellhim.[答案]:A.what題目:Aletterof_________isadocumentissuedbyafinancialinstitution.[答案]:credit題目:Accordingtolaw,theyrefertotransportation,construction,finance,insuranceand_________.[答案]:C.thelike題目:Accountingerrorswillhappenfromtimetotimebutmanycommonaccountingmistakes_____withproperplanningandpreparation.[答案]:B.canbeavoided題目:Additionally,makesurethatyourpasswordislongenoughto________easilybeinghacked.[答案]:A.preventitfrom題目:Additionally,makesurethatyourpasswordislongenoughto________easilybeinghacked.[答案]:A.preventyouraccountfrom題目:Afterhavingseenthe___________andsamples,Jennymakesthespecificinquiry.[答案]:B.catalog題目:Allthepricesonthelistaresubject___________ourfinalconfirmation.[答案]:A.to題目:Arethereanyotherfeaturesworth_________abouttheorganizationofthecompany?[答案]:A.mentioning題目:Assetsappearonyourbalance_________.[答案]:A.sheet題目:Anexampleofsoftsellisto_________freesamplestowhichcustomersoftenrespondfavorably.[答案]:A.distribute題目:AnITsystematapersonalcomputermanufacturermayhelpamanager_________theinformationandRecommendanaction.[答案]:B.analyze題目:Anexampleofsoftsellistodistributefreesamples_________customersoftenrespondfavorably.[答案]:A.towhichB題目:BeingAn_________managermeansknowingwhentousetherightmanagementstyle.[答案]:C.effective題目BeforeIcametoAmerica,I______asanexecutivesecretarywithatradingcompanyforoneyearinBritain.[答案]:B.hadworked題目:BusinessesCanusefreesamplestobuildrapportand_______customers_______productsorservices.[答案]:B.engage…in…題目:Businessescanusefree________tobuildrapportandengagecustomersinproductsorservices.[答案]:C.samplesD題目:Doesthatincludetheturnover_________inadvance?[答案]:B.receivedF題目:Firmsholdregularsalesconferences_________theirentiresalesforcecanmeet,receiveinformationandaskquestionsaboutnewproductsandreceivetraining.[答案]:where題目:Finally,theyreturnthe_________tothepeoplewhoboughtsharesinthecompany.[答案]:C.profitsG題目:Generally_________,businesstaxisbasedontaxableservices,thetransferofintangibleassetsandsaleofimmovablepropertywithinChina.[答案]:speaking題目:Goodmannersmaybevaried_________culturalbackgrounds.[答案]:duetoH題目:Headhuntersor_________searchfirmsspecializeinfindingtherightpersonfortherightjob.[答案]:executive題目:Havingbeenworkinginlogisticsfor3years,heismore_________thanheusedtobe.[答案]:confidentI題目:Ithinkabusstopadvertisementisaverychoiceto_________ourproducts.[答案]:promote題目:Ithinkourmarketingteamis_________andtheafter-salesserviceisfastandeffective.[答案]:qualifying題目:Iplantousethemediamixtoreachour_________.[答案]:targetmarket題目:Iusuallygetacommissionofabout6%fortheimports,It’sageneral_________everywhereelse.[答案]:practice題目:Ican’tattendthemeetinginWashingtonnextweeksoI_________youasthemostablesubstitute.[答案]:haveproposed題目:Ididn’tknowyou_________aprevioussupplier.[答案]:were題目:Ihavemonthlyremittances_________tomefromtheCanadaEmbassyandI’dliketohavethemoneypaidintoanaccount.[答案]:sent題目:Iledand_________asalesteamof20people.[答案]:motivated題目:Iwas_________devisingsalesstrategiesandtargetsfortheWestRegion.[答案]:responsiblefor題目:I’dlike75unitsbytheendofthemonth.CouldIgetan_________beforeplacinganorder?[答案]:estimate題目:Ideallyanegotiationshouldbeawin-winsituationsobothyouandyourcustomerwillprobablyhaveto_________onsomepoints.[答案]:A.givein題目:Ideallya_________shouldbeawin-winsituationsobothyouandyourcustomerwillprobablyhavetogiveinonsomepoints.[答案]:B.negotiation題目:I'll______theexchangerateandservicechargeandthentypeupthecheckforyou.[答案]:C.figureout題目:Importingandexportingistransferringgoodsfromonecountrytoanotherwhileattention______tothelawsandrequirementsofbringinggoodsoutorintothatcountry.[答案]:B.paying題目:Inasoftsellapproach,thesalespersontriestobuildtrustwithconsumersbyrecommendingaproductandlettingtheconsumers_________theirowndecisions.[答案]:C.aboutwhom題目:IfyouneedothertaxregistrationsinadditiontotheABN,youmayneedtoprovide_____information.[答案]:B.additional題目:Ideallya_________shouldbeawin-winsituationsobothyouandyourcustomerwillprobablyhavetogiveinonsomepoints.[答案]:B.negotiation題目:Ifthecasereachesthecriminallimit,thetaxpayermybeaccused______criminalresponsibilities.[答案]ofS題目:Someofyourproductsare________.Theymightfindareadymarketinmycountry.[答案]:B.uniqueindesign題目:Sometimesyourbodylanguage,gesturesandexpressionsmaytellpeople________aboutyouthanthewordsyouuse.[答案]:A.more題目:SheistheCEOofRostonSportAccessories________Itoldyou.[答案]:C.aboutwhom題目:SoIhaveanumberofother________upmysleeve,aswell.[答案]:A.tricks題目:Sometimesasituationwill________adirectstyleofmanagement.[答案]:B.callfor題目:Sometimesasituationwill________adirectstyleofmanagement.[答案]:C.callfor題目:Sometimesyourbodylanguage,gesturesandexpressionsmaytellpeople________aboutyouthanthewordsyouuse.[答案]:B.moreT題目:Themanagementstyleyouselectwill_____yourpeopleskillsandknowledge,andavailableresources.[答案]:A.dependon題目:Themanageraskedme________Icouldfinishmyworkbeforetheweekend.[答案]:B.whether題目:Thenewly-designedadvertisement____ahigherclickthroughratebytheendofnextmonth,Isuppose.[答案]:C.willbringabout題目:Thefollowinghintsmayhelpyoustayenergized,oratleast______untilyoucanmakethetimeforrest.[答案]:B.getyougoing題目:Themajorityofyourbodyis________water.Ifyoudon'thydrate,you'regoingtofeeltired.[答案]:B.madeof題目:________thelaw,theyrefertotransportation,construction,finance,insuranceandthelike.[答案]:A.Accordingto題目:Telephonesellingmayusethesalespeople'stimeof“ontheroad”more________,butaface-to-facemeetingismoreeffective.[答案]:C.productively題目:Thatcanlead________abiggerpersonalincome-taxbill.[答案]to題目:Thatisthereason________we'velostsomanycustomers.[答案]:A.why題目:Thebank________granddoorfacessouthisBankofChina.[答案]:C.whose題目:Thenewly-designedadvertisement______broughtaboutahigherclickthroughratebytheendofnext[答案]:C.willhave題目:TheonlythingIhaveisthisbill________thepublisher’snameandaddress________it.[答案]:A.with…on題目:Theorganizationstartedwithasmallnumberofchildren________tentotwelve.[答案]:B.aged題目:Thepaymentismadebyanirrevocable________letterofcreditinourfavour.C.sight題目:Thepriceofcommodities________onmanyfactorslikequality,demand,supply,etc.[答案]:C.isbased題目:Thiswillmake________easiertotransfermoneyandmakeloanpaymentsonline.[答案]:B.it題目:Throughresearch,marketers________findouttheneedfornewproduetsandservices.[答案]:A.may題目:Toomanydebtsinacompanyeasily________bankruptcy.[答案]:C.resultin題目:Tradinggloballyallowsustoexpandourmarketsforbothgoodsandservicesthatotherwisemaynothavebeen________tous.[答案]:C.available題目:Therelationshipyouhavewithaperson________thekindoflanguageyouuse.[答案]:A.determines題目:ThetotalcostinlogistiesinChinaisstillhigherthanthatinmanyother________countries.[答案]:A.industrialized題目:ThetotalcostinlogisticsinChinaisstillhigherthan________inmanyotherindustrializedcountries.[答案]:B.that題目:Thetotal________inlogisticsinChinaisstillhigherthanthatinmanyotherindustrializedcountries.[答案]:C.cost題目:The________youhavewithapersondeterminesthekindoflanguageyouuse.[答案]:A.relationship題目:Theyhavesignedthe________toexporttextiles.[答案]:B.contract題目:Theyusethemoneytobuythematerialstheyneedtomaketheirproduct,________theythensell.[答案]:C.which題目:ThisisBen,theoneresponsibleforthose________salesfiguresyouhaveseen.[答案]:C.outstanding題目:Thisisthebestbusinessprogram________hasbeenaccomplishedthisyear.[答案]:C.that題目:They______theroyalties,includingpatentright,proprietarytechnology,copyright,trademarkright,andsoon.[答案]:B.referto題目:ThereisthePlanningDepartment-ChowFungis________that.[答案]:B.inchargeof題目:Theyaretalkingabouthowtomakeuseofadvertisingto________theproducts.[答案]promote題目:They______overatgreatlengththematterofhowtoincreasethesaleofyourproductslastnight.[答案]:C.talkedU題目:Usually,thesimilarcontracts________withotherconsigneesarebasedon12months.[答案]:A.signedW題目:WiththerapideconomicgrowthinChina,thelogisticsindustryis________greatly.[答案]:A.expanding題目:Whentalkingtopeoplewithinyourcompany_______don’tspeakyourlanguage,youmayhavetouseEnglish.[答案]:A.who題目:Weusuallykeepalargesupply________stock.[答案]:C.in題目:WeWill________anorderwithyourcompanyfordigitalcameras.[答案]:C.place題目:Weworkclosely________everylargeairlinelikeAirChina,AirFranceandAmericanAirlines.[答案]:A.with題目:Wewillhaveflownfor13hoursbythetimewe________toNewYork.[答案]:A.willget題目:―Whatisyouropinionforpromotionofourproducts?[答案]Whydon’twetrytheonlineadsforourproducts?題目:Wearealargechainofretailersandarelookingforamanufacturer________couldsupplyuswithalargequantityofsmartphonesfortheteenagermarket.[答案]:C.who題目:Weareengagedinthedevelopmenttofreal________.[答案]:C.estate題目:Wehave________inmostmajorcitiesinChina.[答案]:B.subsidiaries題目:Wesellinsurancecover,the________youpaywilldependonthecoveryourequire.[答案]:C.charge題目:WiththeRMBaccountyoucan________anddepositRMBcashdirectly.[答案]:B.withdraw題目:Withoutinformation,amanagerwillnotknowwhatconsumerswant,howmuchinventoryis____andwhenmoreproduetsshouldbeproducedandshipped.[答案]:A.instock題目:What________wedoifthecompanycutdownonads?[答案]:C.shall題目:Whenpeopleinyourteamknowwheretheyfitinthebigpicture,they'remorelikely_____tocompletethetask.[答案]:A.tobemotivated題目:Whetheryouleavetownforadayorforaweek,havingsomethingfunyou______willexciteyouandstimulateenergy.[答案]:A.havebeenlookingforwardto題目:Whenyousentinyourreport,youalsohavetofileareport________yourtrip.[答案]:B.summarizing題目:Whenyousetupyouronlinebanking,besure________allofyouraccountsatthebankarelisted.[答案]:C.thatY題目:______yourpricebecompetitiveanddateofshipmentacceptable,weintendtoplacealargeorderwithyou.[答案]:B.Should題目:YoucanapplyforanAUSkey,whichmeansyoucan________onlinewithusandupdateyourdetailsonline.[答案]:B.transact題目:Youcangetthegoods________toyourdoorsoquicklynowadays.[答案]:C.delivered題目:__________yougotovisitanewcustomertonegotiateasale,youshouldfindoutasmuchasyoucanaboutthem.[答案]:C.Before題目:__________youhavesaidisveryimportanttous.[答案]:A.What題目:__________you'dhavetotellmehowlargeyourorderisgoingtobe.[答案]:C.I'mafraid題目:Youaretherightpersonforthejobthat________yourapplicationtotheadvertisement.[答案]:A.relates題目:Youngpeoplecanlearnhowentrepreneurshipworksby________theirowncompanies.[答案]:B.operating題目:YourT-shirtsfoundareadymarketintheeasternpartofourcountry________2014.[答案]:B.in題目:Youaretherightpersonforthejobthat________yourapplication________theadvertisement.[答案]:C.relates…to…題目:Youcansendthemgifts________yourmostloyalcustomers.[答案]:C.inhonorof題目:Youjustsendthefaultyproductbacktothemandthey________itfreeofcharge.[答案]:A.willreplace題目:Youcaninformyourembassyofyouraccountnumbersothatyourmoneycanbe________directly.[答案]:A.transferred題目:Youcansendthemgifts________yourbestclients.[答案]:B.inhonorof題目:Yousee,withtherapideconomicgrowthnowadaysinChina,thelogisticsindustry________greatly.[答案]:C.isexpanding第三大題閱讀理解選擇題BBeinganeffectivemanagermeansknowingwhentousetherightmanagementstyle.Somestyles,forinstance,aremorepeople-oriented,whileotherstendtofocusonaprojectorproduct.Themanagementstyleyouselectwilldependonyourpeopleskillsandknowledge,availableresources(liketimeandmoney),desiredresults,and,ofcourse,thetaskbeforeyou.Thecommonmanagementstylescanbesummarizedintothreecategories.Theparticipatorystyleisthefirstofitskind.Here,itiscriticaltogiveeachemployeeanentiretasktocomplete.Ifthat'snotpossible,makesuretheindividualknowsandunderstandshisorherpartasitrelatestotheprojectortask.Whenpeopleinyourteamknowwheretheyfitinthebigpicture,they'remorelikelytobemotivatedtocompletethetask.Followingthat,wehavethedirectingstyle.Sometimesasituationwillcallforadirectstyleofmanagement.Perhapsatightdeadlinelooms,ortheprojectinvolvesnumerousemployeesandrequiresatop-downmanagementapproach.Here,amanageranswersfivequestionsfortheemployees:What?Where?How?Why?andWhen?Letemployeesknowwhattheyneedtodo,howthey'regoingtodoit,andwhenthequestionsmustbefinished.Thelastoneistheteamworkstyle.Ifyouwanttospeedupaprojectandchoosethebestprocessforcompletingthatproject,managingbyteamworkisthewaytogo.Whenyoumotivatepeopletopooltheirknowledge,theresultsmayexceedyourexpectations.Often,teamscantackleproblemsmorequicklythanwhatyoucanaccomplishonyourown.Thegive-and-takecancreateaprocessthatyoucanrepeatinotherprojects.1.Beinganeffectivemanagerliesinknowingtheright_________.[答案]:C.managementstyle2.WhichofthefollowingisNOTmentionedasafocusofdifferentmanagementstyles?[答案]:B.Customers.3.Whichofthefollowingcan’tbeinferredfromthepassage?[答案]:A.Themanagementstyleislikelytochangebecausethemanagerhasbeenreplaced.4.Whenpeopleinyourteamknowwheretheyfitinthebigpicture,theyaremorelikelytobe_________tocompletethetask.[答案]:C.inspired5.Ifyouwanttospeedupaprojectandchoosethebestprocessforcompletingthatproject,youcanresortto_________.[答案]:A.teamworkHHardsellandsoftsellareimportantbusinesstermsandusefulstrategiesforsalesstafftoknowandunderstand.Bothofthemcanwork.Theeffectdependsonthetypeofcustomersandthetypeofproducts.Ahardsellisakindofmoredirectandforcefulsalestactics.ThesalespersonjustkeepsexplaininghowgoodTheproductis,whypeopleshouldbuyitandevenhowthepricesmightinereaseiftheconsumerwalksoff.Asoftsellisadifferentapproach.Thesalespersontriestobuildtrustwithconsumers.Hedoesn'tputpressureonthemtobuythings,justrecommendingaproductandlettingtheconsumersmaketheirowndecisions.Anexampleofsoftsellistodistributefreesamplestowhichcustomersoftenrespondfavorably.Businessescanusefreesamplestobuildrapportandengagecustomersinproductsorservices,Recommendingproductsbetweenfriendsisalittlebitlikedoingsoftselling.Peopledon'treallycareifsomeoneelsebuystheproduct.Theyarejustgivingtheirhonestopinionsandtryingtobehelpful.Humorinadvertisingisalsousedtoattraettheconsumer'sattentionandgettheminterestedintheproductsorservices.Customersoftenresisthardsalestactics,thusmakingsoft-sellingmuchmoreeffectiveforsuccess.1.Customersoften_________hardsalestactics,thusmakingsoft-sellingmoreeffectiveforsuccess,[答案]:A.resist2.Examplesofsoftsellmentionedinthepassageinclude_________.[答案]:B.recommendingproductsamongfriends3.Makinghumorousadvertisementsisoneoftheapproachescompaniesuseto_________.[答案]:B.attractpeople'sinterests4.Accordingtothepassagetheauthorindicatesthat_________.[答案]:A.softsellispreferredbybusinesscompanies5.What'sthetopicandmainideaofthepassage?_________[答案]:C.SellingStrategyHardSellandSoftSellStrategiesHardsellandsoftsellareimportantbusinesstermsandusefulstrategiesforsalesstafftoknowandunderstand.Bothofthemcanwork.Theeffectdependsonthetypeofcustomersandthetypeofproducts.Ahardsellisakindofmoredirectandforcefulsalestactics.ThesalespersonjustkeepsexplaininghowgoodTheproductis,whypeopleshouldbuyitandevenhowthepricesmightincreaseiftheconsumerwalksoff.Asoftsellisadifferentapproach.Thesalespersontriestobuildtrustwithconsumers.Hedoesn'tputpressureonthemtobuythings,justrecommendingaproduetandlettingtheconsumersmaketheirowndecisions.Anexampleofsoftsellistodistributefreesamplestowhichcustomersoftenrespondfavorably.Businessescanusefreesamplestobuildrapportandengagecustomersinproductsorservices.Recommendingproductsbetweenfriendsisalittlebitlikedoingsoftselling.Peopledon'treallycareifsomeoneelsebuystheproduct.Theyarejustgivingtheirhonestopinionsandtryingtobehelpful.Humorinadvertisingisalsousedtoattracttheconsumer'sattentionandgettheminterestedintheproductsorservices.Customersoftenresisthardsalestactics,thusmakingsoft-sellingmuchmoreeffectiveforsuccess.1.What'sthetopicandmainideaofthepassage?[答案]:C.SellingStrategy-HardSellandSoftSellStrategies.2.Customersoften___________hardsalestactics,thusmakingsoft-sellingmoreeffectiveforsuccess.[答案]:A.resist3.Examplesofsoftsellmentionedinthepassageinclude___________.[答案]:C.alltheabove4.Makinghumorousadvertisementsisoneoftheapproachescompaniesuseto___________.[答案]:B.attractpeople'sinterests5.Accordingtothepassagetheauthorindicatesthat___________.[答案]:A.softsellispreferredbybusinesscompaniesHardsellandsoftsellareimportantbusinesstermsandusefulstrategiesforsalesstafftoknowandunderstand.Bothofthemcanwork.Theeffectdependsonthetypeofcustomersandthetypeofproducts.Ahardsellisakindofmoredirectandforcefulsalestactics.ThesalespersonjustkeepsexplaininghowgoodTheproductis,whypeopleshouldbuyitandevenhowthepricesmightincreaseiftheconsumerwalksoff.Asoftsellisadifferentapproach.Thesalespersontriestobuildtrustwithconsumers.Hedoesn’tputpressureonthemtobuythings,justrecommendingaproductandlettingtheconsumersmaketheirowndecisions.Anexampleofsoftsellistodistributefreesamplestowhichcustomersoftenrespondfavorably.Businessescanusefreesamplestobuildrapportandengagecustomersinproductsorservices.Recommendingproductsbetweenfriendsisalittlebitlikedoingsoftselling.Peopledon'treallycareifsomeoneelsebuystheproduct.Theyarejustgivingtheirhonestopinionsandtryingtobehelpful.Humorinadvertisingisalsousedtoattract

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