XXXX年月賽諾CDMA報(bào)告

中國(guó)移動(dòng)市場(chǎng)2010年10月CDMA市場(chǎng)月度分析報(bào)告第一部分

市場(chǎng)綜述

連續(xù)12個(gè)月市場(chǎng)趨勢(shì)發(fā)展變化（單位：百萬(wàn)）市場(chǎng)容量變動(dòng)CDMA市場(chǎng)容量:3.6M環(huán)比變動(dòng):-5.0%同比變動(dòng):+34.5%

CDMA在2G&3G總體市場(chǎng)占比18.4%,較上月變化：-2.6%省市場(chǎng)容量（千）市場(chǎng)容量變動(dòng)（千）市場(chǎng)容量環(huán)比變化率廣東471-45-8.8%江蘇372-3-0.8%浙江28000.1%福建267-11-4.0%四川253-20-7.2%陜西211-13-6.0%湖北1780-0.2%安徽14610.7%上海123-13-9.5%重慶123-8-6.0%湖南12210.9%山東103-16-13.2%河北103-17-14.3%甘肅8034.1%云南780-0.1%北京72-15-17.6%遼寧69-23-24.5%廣西6746.9%新疆6111.0%河南61-3-4.8%全動(dòng)國(guó)櫻C攝D踏M帥A洞市躺場(chǎng)子容岸量面環(huán)趕比雷變策化們率柱:案-5慌.榆0墻%H枝e票i武l圍o森n塘g稻j租i決a砌n音gH婦u去b劑e猶iF籮u青j待i到a坦nJ綁i屬l哨i放nL顯i反a搜o梁n危i勞n籍gI海n智n音e究r洲M枕o鋤n閉g全o趨l偶i休aG謝a億n棄s駱uX曾i史n娃j到i臉a始n洲gN么i弟n擁g嬸x城i頓aQ毫i翻n響g僚h低a寨iS尚i綿c狠h抵u發(fā)a宿nY侵u影n屬n憶a惕nG秩u努a寄n注g跳x墓iG尺u探i折z屬h未o依uG閱u拖a陳n倦g傘d盆o錫n笛gZ陡h膊e年j穗i施a術(shù)n藝gJ杯i西a河n溜g蟲s薯uS朱h餓a兼n掛d蒜o水n忠gJ團(tuán)i友a(bǔ)川n飛g到x愧iA盯n淹h胃u樂(lè)iS怕h邀a縣a稻n撤x巖iS露h消a愿n棄x掌iH歸e忠n腎a呈nH貝u劍n同a西nH頃e騙b蹄e讀iT叨i籠a孤n莊j年i摸nB閉e減i會(huì)j濕i矩n經(jīng)gT繭i忘b巴e蛛tC勻h墻o袖n鍵g大q怖i覆n餅gS殿h耗a餐n遲g傳h顏a疏iT辨a珍i鼓w魔a毀nH吐a輪i萄n橋a隙n分組省販?zhǔn)忻箞?chǎng)浩容盲量期變六動(dòng)分礦省百市壇場(chǎng)檔容豎量嚇變滑動(dòng)當(dāng)月銷量>=20萬(wàn)臺(tái)當(dāng)月銷量>=10萬(wàn)臺(tái)當(dāng)月銷量<10萬(wàn)臺(tái)第圓二糟部宣分市骨場(chǎng)狹份絞額C府D透M優(yōu)A許市懷場(chǎng)關(guān)前吼2肯0唉品烈牌鼻表墳現(xiàn)市禍場(chǎng)喜份暗額馬發(fā)錄展?jié)弛吔覄?shì)當(dāng)盼月虛銷束量頃增岡長(zhǎng)棍最跡快媽的差前敵5蓄品紡牌當(dāng)粱月糟銷什量工下嚇降除最油快施的陜前竄5更品濱牌排名品牌市場(chǎng)銷量銷售額份額MOM變化銷量(千)份額MOM變化銷售額(百萬(wàn)元)1Samsung24.8%-0.3%89432.9%0.3%9692Huawei15.9%-0.2%5749.9%0.0%2903ZTE11.1%0.4%3986.3%1.1%1864Coolpad9.2%0.3%33014.3%-2.1%4225LG5.8%0.2%2085.0%-0.1%1476Hisense.5.3%-0.1%1903.8%0.3%1137Tianyu4.8%-0.1%1724.2%-0.1%1228(9)EPHONE3.4%-0.1%1212.5%-0.2%749(8)Okwap3.3%-0.3%1191.9%-0.2%5610(11)Hesens2.1%0.0%772.1%0.1%6211(10)Skyworth2.1%-0.6%761.7%-0.6%5112(13)Guangxin2.0%0.1%711.3%0.1%3713(15)Motorola1.5%0.2%556.6%0.7%19414(12)Nokia1.5%-0.4%551.6%-0.4%4815(14)Lenovo1.5%-0.1%540.9%-0.1%2516YCTY0.7%0.0%270.5%0.1%1417Lantian0.7%0.1%250.2%0.0%718Haier0.6%0.0%210.4%0.1%1119Hualu0.5%0.1%190.6%0.1%1620(22)Corise0.2%0.1%90.1%0.0%3市控場(chǎng)杏份塞額秤變倦動(dòng)銷摩售伴額線份獲額雙變債動(dòng)分慕品映牌商C造D苦M窮A善市頌場(chǎng)炸份梁額烈變蘆化前1榨0品橡牌測(cè)市碗場(chǎng)血集動(dòng)中總度波發(fā)侍展捏趨異勢(shì)1雞2萌個(gè)貼月恭手蛋機(jī)奴市慈場(chǎng)耗集趁中趨度貿(mào)發(fā)咸展撓趨獨(dú)勢(shì)慢(公單咽位鑒：蠟千紹臺(tái)稍)前峽1料0辨品期牌蕩合筑計(jì)銷腦量農(nóng):3委,控0血8桶2療K環(huán)障比黎變鞋化卻:-拾5座.觸8班%同燭比駝變淡化泉:+業(yè)2耽3劇.仆4鞏%前敢1俘0獲品扭牌糕合計(jì)計(jì)份鄭額刮:8蓄5掌.探6盼%環(huán)衫比膀變塵化耕:-有0擁.遭8顧%同乎比胞變爭(zhēng)化攝:-惱7獻(xiàn).帥7城%

2009年11月2009年12月2010年1月2010年2月2010年3月2010年4月2010年5月2010年6月2010年7月2010年8月2010年9月2010年10月市場(chǎng)份額(前10品牌)國(guó)內(nèi)品牌53.8%54.6%54.6%52.7%53.4%53.2%52.6%52.8%51.8%51.7%55.7%55.0%國(guó)際品牌39.3%37.2%35.2%36.4%36.8%35.7%35.5%35.5%35.1%34.8%30.7%30.6%合計(jì)93.1%91.8%89.8%89.1%90.2%88.9%88.1%88.3%86.9%86.5%86.4%85.6%S租a動(dòng)m四s浮u濟(jì)n語(yǔ)gH鐮u逮a堤w副e濤iZ號(hào)T蔥EL簡(jiǎn)G主貞要扁品稱牌靠各軋省寸貢窩獻(xiàn)稼率跟（1）該品牌各省當(dāng)月貢獻(xiàn)率該品牌各省上月貢獻(xiàn)率各省當(dāng)月該品牌份額T顧i免a葉n熄y猜uH貪i律s浮e自n冊(cè)s獵e績(jī).C望o失o泥l(xiāng)她p為a玻dL較e燃n武o醉v焰o主膚要枯品慎牌豪各醒省妙貢蚊獻(xiàn)腳率梨（2）該品牌各省當(dāng)月貢獻(xiàn)率該品牌各省上月貢獻(xiàn)率各省當(dāng)月該品牌份額N摧o冊(cè)k忽i翻aH醉a條i最e邁rM肅o嘴t休o茅r信o浮l哲aO吐k損w棗a艷p主奶要見品衣牌創(chuàng)各習(xí)省指貢廣獻(xiàn)半率才（3）該品牌各省當(dāng)月貢獻(xiàn)率該品牌各省上月貢獻(xiàn)率各省當(dāng)月該品牌份額第形三梨部濁分廠姜商挽分灘析三通星匯/吳O缺C輪T遠(yuǎn)-勤1辦0半效年穴來(lái)熟市例場(chǎng)在份恢額浩和昂銷揮量同的林變慌動(dòng)剖情輕況品攏牌午市魔場(chǎng)言結(jié)還構(gòu)重釀點(diǎn)討型大號(hào)吃份饒額割發(fā)瞇展勁趨纖勢(shì)重伙點(diǎn)績(jī)型令號(hào)銹價(jià)厲格妹發(fā)復(fù)展胖趨言勢(shì)分價(jià)格段份額型號(hào)數(shù)量單型號(hào)份額價(jià)格段內(nèi)最暢銷機(jī)型Above30002.4%120.20%SCH-W5892000-29990.9%80.11%SCH-W6091500-19991.7%90.19%SCH-F3391000-14991.1%60.18%SCH-S569700-9991.7%50.33%SCH-S239400-6992.0%30.67%SCH-F299Below39915.0%62.50%SCH-B309Total24.8%490.51%SCH-B309華殿為拒/顛O牌C啄T疑-禽1龍0半托年估來(lái)進(jìn)市康場(chǎng)鄭份虧額傲和移銷雪量習(xí)的豪變裂動(dòng)程情湯況品吸牌惠市霉場(chǎng)款結(jié)只構(gòu)重珍點(diǎn)洋型刪號(hào)需份瓦額邁發(fā)沸展次趨艙勢(shì)重迷點(diǎn)咽型拳號(hào)掙價(jià)水格慢發(fā)冠展練趨砌勢(shì)分價(jià)格段份額型號(hào)數(shù)量單型號(hào)份額價(jià)格段內(nèi)最暢銷機(jī)型Above30002000-29990.0%20.02%C76001500-19990.4%40.10%HuaweiC86001000-14991.0%40.26%C5900700-9993.1%60.51%C5700400-6991.0%60.16%C5110Below39910.4%190.55%C2827Total15.9%410.39%C2827中磁興梁/候O回C延T梳-斤1嫁0半禿年列來(lái)診市系場(chǎng)琴份酬額釣和管銷雅量武的役變扇動(dòng)涌情鴿況品繡牌袖市秧場(chǎng)拉結(jié)暖構(gòu)重嚷點(diǎn)鎮(zhèn)型擠號(hào)梳份濟(jì)額或發(fā)嶄展杯趨賠勢(shì)重榨點(diǎn)鞭型溜號(hào)添價(jià)故格路發(fā)魂展忌趨慚勢(shì)分價(jià)格段份額型號(hào)數(shù)量單型號(hào)份額價(jià)格段內(nèi)最暢銷機(jī)型Above30000.0%20.00%ZTE-D8002000-29990.1%50.01%ZTE-CR7501500-19990.2%40.05%ZTE-R7101000-14990.3%60.05%ZTE-CR200700-9992.3%50.46%ZTE-CR516400-6990.4%90.05%F290Below3997.7%230.34%S100ZTotal11.1%540.20%S100ZL外G伴/學(xué)O躬C學(xué)T映-庭1賭0半徹年面來(lái)似市竿場(chǎng)饒份好額遺和之銷領(lǐng)量言的脾變鉤動(dòng)疲情鋪況品帳牌焰市踐場(chǎng)吼結(jié)臣構(gòu)重圣點(diǎn)坊型歡號(hào)將份僚額厘發(fā)膝展郊趨限勢(shì)重朽點(diǎn)濃型院號(hào)將價(jià)歐格翼發(fā)刻展牲趨呢勢(shì)分價(jià)格段份額型號(hào)數(shù)量單型號(hào)份額價(jià)格段內(nèi)最暢銷機(jī)型Above30002000-29990.5%50.11%KV8001500-19990.6%40.15%KV7001000-14990.5%30.17%KV220700-9990.1%20.03%KX218400-6990.1%20.04%KX266Below3994.0%60.66%KX195Total5.8%220.26%KX195天躍語(yǔ)嘆/貼O不C坊T獵-沉1繡0半續(xù)年耽來(lái)堡市莊場(chǎng)目份猛額界和半銷津量縱的企變用動(dòng)局情謝況品味牌趣市膽場(chǎng)祥結(jié)登構(gòu)重跡點(diǎn)續(xù)型城號(hào)嫂份所額案發(fā)葬展鵝趨瞎勢(shì)重母點(diǎn)牛型緒號(hào)你價(jià)炸格餓發(fā)皇展輩趨倚勢(shì)分價(jià)格段份額型號(hào)數(shù)量單型號(hào)份額價(jià)格段內(nèi)最暢銷機(jī)型Above30002000-29990.1%40.03%TianyuE681500-19990.1%20.03%K-TouchE901000-14991.2%140.09%E379700-9990.7%50.13%E309400-6990.4%40.11%F6229Below3992.3%100.23%F6219Total4.8%390.12%F6219海畏信窄/貞O鵝C件T壺-興1館0分價(jià)格段份額型號(hào)數(shù)量單型號(hào)份額價(jià)格段內(nèi)最暢銷機(jī)型Above30000.0%10.00%HS-EG9682000-29990.0%40.01%HisenseE81500-19990.1%50.02%E71000-14990.7%70.09%HS-E500700-9990.7%20.35%HS-E300400-6991.3%50.26%HS-E350Below3992.5%100.25%HS-C268Total5.3%340.16%HS-E350半絮年畫來(lái)活市蔽場(chǎng)鴉份校額華和佳銷騎量侄的沒(méi)變遍動(dòng)氧情溝況品劑牌拿市垃場(chǎng)錢結(jié)韻構(gòu)重帽點(diǎn)蒙型昆號(hào)圣份謀額煉發(fā)旦展鏈趨地勢(shì)重算點(diǎn)燭型把號(hào)法價(jià)礎(chǔ)格危發(fā)警展文趨逼勢(shì)酷遙派鳥/抽O古C凳T鮮-櫻1糠0分價(jià)格段份額型號(hào)數(shù)量單型號(hào)份額價(jià)格段內(nèi)最暢銷機(jī)型Above30000.5%70.08%CoolpadD5502000-29990.3%50.05%COOLPADE6001500-19991.6%110.14%COOLPADD5201000-14991.9%90.21%COOLPADD508700-9991.9%20.95%COOLPADE230400-6993.0%60.49%CoolpadS116Below399Total9.2%400.23%CoolpadS116半撞年俘來(lái)耽市好場(chǎng)譯份雜額斷和廉銷割量業(yè)的依變理動(dòng)著情莖況品缺牌察市曬場(chǎng)蓋結(jié)雷構(gòu)重箏點(diǎn)壩型測(cè)號(hào)田份友額廳發(fā)智展鴉趨曬勢(shì)重束點(diǎn)券型鳴號(hào)艦價(jià)劑格酒發(fā)革展排趨線勢(shì)聯(lián)堅(jiān)想而/少O色C挪T哥-相1較0分價(jià)格段份額型號(hào)數(shù)量單型號(hào)份額價(jià)格段內(nèi)最暢銷機(jī)型Above30002000-29990.0%20.02%ET60C1500-19991000-14990.2%30.06%I310E700-9990.0%10.04%I909C400-6990.0%10.01%P580CBelow3991.2%30.41%E260CTotal1.5%100.15%E260C半石年材來(lái)墊市萬(wàn)場(chǎng)也份籌額魄和直銷摘量躍的擦變肥動(dòng)活情考況品跪牌企市溪場(chǎng)栗結(jié)朵構(gòu)重疊點(diǎn)勾型述號(hào)回份寶額俯發(fā)掌展駛趨適勢(shì)重純點(diǎn)鹽型享號(hào)挖價(jià)敲格漁發(fā)事展吳趨擋勢(shì)諾爬基繪亞揀/部O宮C悼T葬-適1柴0分價(jià)格段份額型號(hào)數(shù)量單型號(hào)份額價(jià)格段內(nèi)最暢銷機(jī)型Above30002000-29991500-19990.4%20.18%82081000-14990.0%10.01%X3-01700-9990.4%40.11%3806400-6990.2%20.12%2505Below3990.5%20.23%1506Total1.5%110.14%1506半租年管來(lái)伐市抵場(chǎng)信份損額赤和決銷營(yíng)量廈的強(qiáng)變子動(dòng)籌情筍況品料牌瞇市移場(chǎng)貪結(jié)參構(gòu)重真點(diǎn)具型握號(hào)誤份歇額觸發(fā)產(chǎn)展姨趨皺勢(shì)重末點(diǎn)腫型寄號(hào)午價(jià)斃格貴發(fā)斗展狐趨黨勢(shì)海素爾投/墳O匙C騎T未-孔1勻0分價(jià)格段份額型號(hào)數(shù)量單型號(hào)份額價(jià)格段內(nèi)最暢銷機(jī)型Above30002000-29990.0%10.00%HC-C601500-19991000-14990.1%20.07%H-V66E700-9990.0%10.00%HC-D600400-6990.1%60.02%HC-C550Below3990.3%60.06%HC-C2060Total0.6%160.04%HC-C2060半質(zhì)年萄來(lái)己市憤場(chǎng)笛份知額裁和搜銷頸量勁的節(jié)變賢動(dòng)歲情宇況品牧牌講市前場(chǎng)紀(jì)結(jié)賴構(gòu)重化點(diǎn)戒型妨號(hào)憂份拐額蓮發(fā)惜展庸趨宗勢(shì)重辟點(diǎn)足型胳號(hào)兵價(jià)裕格去發(fā)兔展主趨毅勢(shì)摩貿(mào)托就羅兔拉舅/叼O追C眠T材-歉1滲0分價(jià)格段份額型號(hào)數(shù)量單型號(hào)份額價(jià)格段內(nèi)最暢銷機(jī)型Above30001.0%30.33%XT8002000-29990.1%20.07%A18901500-19990.1%20.03%EX200M1000-1499700-9990.0%10.03%W562400-6990.0%10.02%W362Below3990.3%10.28%WX270Total1.5%100.15%XT800半夏年鞠來(lái)惜市后場(chǎng)語(yǔ)份充額己和除銷青量動(dòng)的參變南動(dòng)產(chǎn)情勁況品潮牌科市度場(chǎng)緞結(jié)功構(gòu)重肯點(diǎn)色型舟號(hào)狼份澇額捕發(fā)誦展錄趨災(zāi)勢(shì)重啟點(diǎn)摔型墨號(hào)躬價(jià)叛格撓發(fā)圾展暑趨伸勢(shì)第昨四抓部議分價(jià)睛格第分菜析1蜜2市個(gè)諸月賊平棋均扇價(jià)廚格粘及攜降象價(jià)堵率這發(fā)貼展泊趨話勢(shì)降價(jià)率=當(dāng)月價(jià)格上月價(jià)格-1×100%當(dāng)乞月任C詳D茄M怨A香市全場(chǎng)憐平算均訪價(jià)持格戒:R級(jí)M近B必8旋1夸9當(dāng)棉月務(wù)C亞D掌M腳A澡市慢場(chǎng)阿降欲價(jià)咽率嗽:-醫(yī)2神.嗽4薄%國(guó)身際黎品爸牌C葛D盞M莖A吹市標(biāo)場(chǎng)臟各售品鴨牌集平樣均眼價(jià)敢格喉走胖勢(shì)慘（闊1漁）平情均喬價(jià)攀格寧走楊勢(shì)降墻價(jià)州率援走督勢(shì)國(guó)改內(nèi)責(zé)品嶼牌C灘D維M使A樹市康場(chǎng)避各臨品姨牌得平世均破價(jià)凡格尊走塘勢(shì)速（病2苦）平察均內(nèi)價(jià)床格助走羽勢(shì)降價(jià)價(jià)紛率然走令勢(shì)價(jià)格段399元及以下400-699元700-999元1000-1499元1500-1999元2000-2499元2500-2999元3000元及以上型號(hào)數(shù)量157158981197025203680%市場(chǎng)份額的型號(hào)數(shù)量3026112212869各候價(jià)微格節(jié)段很型乖號(hào)滑量芝分素布第六五涌部菊分產(chǎn)蝕品穗分檢析價(jià)格段型號(hào)主要產(chǎn)品功能份額發(fā)展趨勢(shì)平均價(jià)格發(fā)展趨勢(shì)大于3,000元Samsung/GSM/EVDO/折疊/2.6英寸/3M攝像頭2,000-2,999元Samsung/GSM/EVDO/折疊/2.6英寸/3.2M攝像頭1,500-1,999元Coolpad/GSM/EVDO/直板/2.8英寸/2M攝像頭1,000-1,499元Coolpad/GSM/EVDO/直板/2.4英寸/1.3M攝像頭700-999元華為/EVDO/直板/2英寸/1.3M攝像頭400-699元Coolpad/EVDO/直板/2.4英寸/無(wú)攝像頭小于399元Samsung/CDMA/直板/1.52英寸/無(wú)攝像頭S踩C他H美-微W參5丹8傅9C巨o貸o宣l案p心a曲d遲S臂1歪1他6S坐C昨H權(quán)-圾B謝3菊0哨9各冤價(jià)辯格倍段見最院暢測(cè)銷握機(jī)騾型徑信煉息C貴D間M爭(zhēng)A丹市附場(chǎng)剩=赴1幟0誓0氧%S業(yè)C踢H軍-粒W境6沾0皆9C配o蟲o材l柴p這a祝d濤D化5怎2墳0C或o豎o肆l嶼p雞a不d牛D墻5盾0纖8C楚5脅7其0咐0產(chǎn)燈品迅重偽點(diǎn)診功息能決價(jià)灣格乳段科占棗比C斗D異M尾A歡市佛場(chǎng)懂各動(dòng)價(jià)牽格啞段輝重幸點(diǎn)適產(chǎn)損品侵功什能基分殘析佳-月1大銅于找3疼,溫0滅0礎(chǔ)0銷元5升M羨及疑以訂上先像弟素貞拍難照轎手虜機(jī)困市烈場(chǎng)蔥容鄰量潑：8蒼5辜KG腫P蘇S能手仿機(jī)擴(kuò)市朋場(chǎng)黑容狗量刃：7欄5頃K智泳能殘手勿寫滿手棗機(jī)母市幟場(chǎng)版容牲量之：8均0筒K智家能協(xié)非悄手燒寫殲手踏機(jī)鬧市砌場(chǎng)攀容緞量贈(zèng)：0挪K手逮寫然非振智做能廢手既機(jī)中市漠場(chǎng)孫容獄量蒼：7飄0添K雙熄模膝手爐機(jī)衣市鴉場(chǎng)廊容支量顧：1屠2薪9間K高銀分盯辨撫率禮手寄機(jī)遣(塞>竿2房誠(chéng)4織0設(shè)*校3氏2助0朵)雜市轎場(chǎng)騰容關(guān)量治：9股3豆K2賭,搖0值0匹0召-狼2套,疤9暮9取9怒元產(chǎn)席品趴重逐點(diǎn)混功鳳能荒價(jià)膚格辣段謠占鍬比3號(hào)M跌及哨以翼上滿像釣素憐拍敘照漸手影機(jī)父市拉場(chǎng)桐容敘量量：5涉1棋KG聞P廊S姥手宗機(jī)晉市累場(chǎng)笛容騙量才：3艱9慚K智郊能亞手揉寫很手沿機(jī)奶市秤場(chǎng)常容得量寺：1耳4讀K智刑能喉非棗手騎寫欣手者機(jī)旱市違場(chǎng)屆容宜量重：0負(fù)