“TENT PINK ISLAND島嶼甜品節(jié)”策劃案

PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLETENTPINKISLAND“”金灣華發(fā)商都2023TENTPINKISLAND島嶼甜品節(jié)活動(dòng)策劃方案“”TIME4/29-5/03廣州玩出奇跡活動(dòng)策劃有限公司Copyright?Copyright?PLAYMIRACLECo.,Ltd.AllRightsPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE各位獵人，歡迎來到TENTPINKISLAND這里有數(shù)不盡甜食，情歌，蜜語你需要在這座島嶼上完成屬于你的糖度指標(biāo)冒險(xiǎn)從無糖獵人進(jìn)階成為全糖獵人，獲得獵人執(zhí)照你準(zhǔn)備好了嗎PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE做一名全糖獵人執(zhí)證上崗做一名全糖獵人PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLETIME4/29-5/03PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPART1策劃思路PART2活動(dòng)內(nèi)容 PART3視覺設(shè)計(jì)ACTIVEDIRECTORYPART4宣傳推廣PART5關(guān)于我們 PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE什么是TENTPINK什么是TENTPINKISLAND?ILDTENTPINKISLANDPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEIK?獵人通過在島嶼上的尋寶冒險(xiǎn)，找尋可以填充糖度指標(biāo)盒子的道具，糖度指標(biāo)盒子可以檢測(cè)獵人們所獲得的糖度，I獵人通過在島嶼上的尋寶冒險(xiǎn)，找尋可以填充糖度指標(biāo)盒子的道具，糖度指標(biāo)盒子可以檢測(cè)獵人們所獲得的糖度，TENTPINKISLANDTENTPINKISLAND獵人們可以前往全糖獵人協(xié)會(huì)，兌換全糖獵人執(zhí)照。PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE生活是一種精彩的可貴的事物，它生活是一種精彩的可貴的事物，它應(yīng)該是一種快樂的體驗(yàn)，人們可以用不同的方式去探索生活，用不同的方式去享受生活，這意味著我們應(yīng)該讓生活有一種質(zhì)的變化，保持一種拒ISLANDTSLADPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE相比于小孩子對(duì)于生活動(dòng)不動(dòng)就開啟Hard的Z時(shí)代青年們或許更需要“甜”的撫慰，用糖衣平衡生活的苦TENTPINKISLAND我們舉辦TENTPINKTENTPINKISLAND希望它是一顆撫慰生活的糖果讓Z時(shí)代的青年們?cè)趶?fù)雜的社會(huì)上不要再反復(fù)的自我內(nèi)耗明白取悅自己才是最重要的我們希望讓你的.....PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLETIME4/29-5/03PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE甜蜜活動(dòng)關(guān)鍵詞PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE甜蜜活動(dòng)關(guān)鍵詞TENTPINKISLAND咖啡潮流反內(nèi)耗多元化Z時(shí)代悅己情歌Z時(shí)代悅己PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE以甜出發(fā)氛圍布置甜蜜加分社群滲透情感沉浸以甜出發(fā)氛圍布置甜蜜加分社群滲透情感沉浸ISLAND以粉紅泡泡為主要調(diào)性打造獨(dú)一無二的TENEPINKIALAND甜品島嶼以沉浸式糖衣般的體驗(yàn)，安撫每一位游客內(nèi)心的苦，是一顆撫慰生活的成人糖“甜食”+“情歌”IALAND甜品島嶼現(xiàn)場熱推現(xiàn)場熱推商業(yè)導(dǎo)流TENEPINKIALAND甜品島嶼的現(xiàn)場，通過抖音網(wǎng)紅的流量影響力進(jìn)行商業(yè)導(dǎo)流TENTPINKISLANDPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE我們要打造的是一場甜蜜滿分、盛夏狂歡的甜品派對(duì)以沉浸式體驗(yàn)，宣揚(yáng)甜蜜的個(gè)性主張打造專屬于金灣華發(fā)商都的人氣活動(dòng)IP！我們要打造的是一場甜蜜滿分、盛夏狂歡的甜品派對(duì)以沉浸式體驗(yàn)，宣揚(yáng)甜蜜的個(gè)性主張打造專屬于金灣華發(fā)商都的人氣活動(dòng)IP！開啟全新的PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEISLANDTENTPINKISLANDPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLETIME4/29-5/03PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE活動(dòng)概述TENTPINK活動(dòng)概述ISLAND甜品島嶼②“甜言蜜語說唱你聽”情歌彈唱TPK5、活動(dòng)概述：以“甜蜜滿分，盛夏狂歡”為TENTPINKISLAND島嶼甜品節(jié)的主要元素和調(diào)，以“生活甜上加甜”為調(diào)，以“生活甜上加甜”為slogan，打造一場盛夏甜品派對(duì)PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPINKISLANDISLANDTENTPINKISLANDPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE活動(dòng)主題活動(dòng)內(nèi)容4.29-5.314:00-22:00凡事不過一口甜甜食主題市集活動(dòng)主題活動(dòng)內(nèi)容4.29-5.314:00-22:00凡事不過一口甜甜食主題市集4.29-5.319:00-22:00甜言蜜語唱給你聽甜蜜雙人組合情歌專場演出4.29-5.314:00-22:00有些甜，大人才懂情歌歌詞展ISLANDTENTPINKISLANDPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPINK限時(shí)限量免費(fèi)入場+獵人試煉冒險(xiǎn)者直通ISLAN入場方式增加體驗(yàn)感限時(shí)限量免費(fèi)入場+獵人試煉冒險(xiǎn)者直通入場方式一：限量免費(fèi)預(yù)約入場，每日限量，無獵人禮包入場方式二：獵人免約直通，獵人專屬入場券+糖度指標(biāo)盒+紀(jì)念貼紙+滿額消費(fèi)代金券*人糖度指標(biāo)冒險(xiǎn)玩法TENT（2）TENTPINKISLAND島嶼甜品節(jié)內(nèi)單筆*人糖度指標(biāo)冒險(xiǎn)玩法TENT（2）TENTPINKISLAND島嶼甜品節(jié)內(nèi)單筆消費(fèi)即可獲得一顆專屬糖果（3）每一個(gè)糖果可進(jìn)階一個(gè)獵人等級(jí) I紀(jì)念杯一個(gè)ISLANDPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE凡事不過一口甜所有咽下去的苦PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE活動(dòng)內(nèi)容TENT活動(dòng)內(nèi)容I接觸到味蕾的那一刻，你要說果醬搭配甘納許，酸酸甜甜的風(fēng)味就像初戀一樣。TENTTENTPINKISLAND就像戀愛一樣，同甘共苦。你要說巧克力的醇苦和奶油的甜膩，那是我的回首望去不羈的青春回憶。PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE攤位樣式&數(shù)量PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE攤位樣式&數(shù)量活動(dòng)內(nèi)容TENT活動(dòng)內(nèi)容ISTENTPINKISLANDPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPINKISLANDTENTPINK2.2m*2.2m*2.2Hm2m*2m*2.4HmIND2.2m*2.2m*2.2Hm2m*2m*2.4HmPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE甜言蜜語唱給你聽甜蜜雙人組合情歌專場PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE活動(dòng)內(nèi)容TENT活動(dòng)內(nèi)容因?yàn)榕R睡前想起了你！我正在去找你的路上，聽著我們一起聽過的歌，即使我已經(jīng)跑得氣喘吁吁了，我也會(huì)加快步伐。TENTPINK即使我已經(jīng)跑得氣喘吁吁了，請(qǐng)你在原地等一等我，聽著我們一起聽過的歌，你的時(shí)間和我的時(shí)間交匯的那一刻，我會(huì)擁抱你！你的時(shí)間和我的時(shí)間交匯的那一刻，我會(huì)擁抱你！我真的，真的好想你！PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPINKISLAND演唱共4part（每part半個(gè)小時(shí)）ISLANDPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE有些甜大人才懂專屬于我的歌詞它在撫平我的傷疤PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE活動(dòng)內(nèi)容TENT活動(dòng)內(nèi)容I碎片化的生活，欲望追求刺激。當(dāng)音樂追求流量，TENTTENTPINK“幸得伴著你我，是窩心的自然”歷經(jīng)歲月的打磨，ISLAND有些歌，如酒曲發(fā)酵醇香濃厚。ISLAND有些歌詞，穿越時(shí)空洗滌浮躁的心靈。PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPINKISLANDTENTPINKISLANDPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLETIME4/29-5/03PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLETENTPINKISLAND主視覺設(shè)計(jì)TENTPINK主視覺設(shè)計(jì)ISL*DPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE市集攤位（20個(gè)）舞臺(tái)沿路氛圍布置NK獵人協(xié)會(huì)市集攤位（10個(gè)）歌詞展噴水池PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE市集攤位（20個(gè)）舞臺(tái)沿路氛圍布置NK獵人協(xié)會(huì)市集攤位（10個(gè)）歌詞展噴水池PINK兌票處休息區(qū)ISLAND兌票處休息區(qū)入口門樓入口門樓ISLAND*黑色描邊區(qū)域進(jìn)行圍擋ISLANDPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE異形KT板氛圍裝飾ISLANDPLAYMIRACLE異形KT板氛圍裝飾ISLANDPINK弧形桁架甜甜圈TENTPINKI弧形桁架甜甜圈TENTPINKPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPINKI子等元素，小眾有趣，十分出片。TENTPINK落水毛裝飾DPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPINK在休息區(qū)旁的DP點(diǎn)搭建調(diào)高的裝置在休息區(qū)旁的DP點(diǎn)搭建調(diào)高的裝置，亮眼吸睛，并能很好的傳達(dá)活動(dòng)主題。TENTPINK鐵架/篝火塔異形KT板情I文LAND鐵架/篝火塔PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEEPINKISLANDTENTPINKPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLE考PINK氛圍燈光IA給游客提升滿滿的幸福感。氛圍燈光帳篷天幕TENTPINISLADPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLETPINKISLAND市集門頭、燈串、彩旗、地貼、道旗等氛圍裝飾性物料ISLANDKDTKDSPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLETIME4/29-5/03PLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEISLANDPLAYMIRACLEPLAYMIRACLEISLANDTENTPINK#金灣華發(fā)商都2023“TENT#金灣華發(fā)商都2023“TENTPINKISLAND島嶼甜品節(jié)#TENTPINK社群/媒體平臺(tái)持續(xù)宣傳曝TENTPINKPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIRACLEPLAYMIR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