BEC口語常用模板句型及商務(wù)常識

.PART1Mynameis----.Youcancallme----------.感謝閱讀IamanassistantandworkingforacommunicatingcompanywhichsellsequipmentIlikemyjobforthechancetopracticemyselfandlearningsomepractice感謝閱讀knowledgeinadministration.精品文檔放心下載PART2Whenwetalkingabout/makereferenceto/itcomestowhatisimportantin****,therearethreepointforthisproblem.1/2/3.Tomypoint,1isthemostconsiderable/significant/important/crucial/reason,because/forthereasonsbelow:精品文檔放心下載PositivereasonIncreasesales/profits/customerloyalty/employee/staffsatisfaction.精品文檔放心下載Appealingto/attractpotentialcustomer/client.謝謝閱讀Enrichproductcategory.Launch/carryoutmarketresearch，analysisclienthabitanddemand.感謝閱讀Provideuswithconvenience.謝謝閱讀Stimulatecustomer’sdesire,tapstaffs’potential.感謝閱讀Isanessentialelementincompanyoperating/management感謝閱讀Broadenmarketingarea,enlargeourcustomerscope,精品文檔放心下載9. Savetime/cost/space relievestress/burden精品文檔放心下載havegoodadvancepreparations,謝謝閱讀PassivereasonBringgreatlosstobothindividualandthewholecooperation.精品文檔放心下載Greatmassoftime=awasteoftime感謝閱讀Doharmtoourharmony/safe/environment/health.精品文檔放心下載Raisethefinancialburden精品文檔放心下載PART3Areyouready?Shallwestart?感謝閱讀You'reright/Asisknowntoall/Soundsexciting.Thefirstthingtodois謝謝閱讀ofcoursetomaketravelandaccommodationarrangements,suchaschoosinganairlineofferinggoodservicesandtheflightoftherighttimesothatwecanarrangethingswellandinaneffectiveway.感謝閱讀Inaddition/atthesametime/what’smore,itwouldbeuseful/beneficial精品文檔放心下載advantageous/assistanttoknowaboutsomebusinesscustomsintheUS,includingcommonlyacceptedbusinesspractices,waysofdoingbusiness,andlawsand感謝閱讀regulations,etc.Peopleattachmuchimportancetoformalagreementandcontractswith感謝閱讀detailedtermsandconditions.精品文檔放心下載Itwillbeeasierforourcompanytogainanlargermarketingperformance,謝謝閱讀ifwetakeactions/measures/stepstodealwith/manage/handle/settle/resolve/figureoutthisproblems/issues.感謝閱讀Word文檔資料.Wehavedifferentapproaches/ways/measurestoCompletingTasks.感謝閱讀Raisetheattractiveofourcompany,andbuildup/accelerate/growin謝謝閱讀/promote/boost/improve/increasethecustomerloyalty.精品文檔放心下載Establish/setup/builda/ansuitable/adequate/proper/appropriatePricing/advertising/ProductStrategy.謝謝閱讀Example1Asisknowntoall,itisveryimportantforacompanyto***.謝謝閱讀Ithinkacompanyshouldtryeverypossiblewayto****.精品文檔放心下載First,itshouldalwaysmakesurethatitprovidesitscustomerswithqualitygoodsandafter-salesservice.精品文檔放心下載Second,itshouldlayenoughemphasisonthefeedbackfromitscurrentcustomersandtakepromptactiontotakecareoftheirneedsanddemands.謝謝閱讀Third,ifpossibleitmayprovidesomeincentivestoitsoldcustomers.感謝閱讀Forexample,itcangrantacertaindiscounttothemiftheirpurchasesreachacertainamount.感謝閱讀Apartfromallthese,acompanyshoulddesignstrategiestoattractnewcustomersandcreatetransactionswiththem,toexpandtheircustomerbase,sotospeak.Thesestrategiesincludeproductdiversificationandupgrading.感謝閱讀Allinall,acompanyshouldtryitsutmost/besttokeepitscurrentcustomerssatisfiedwithitsproductsandservices,andatthesametimeitshouldstayaheadofthemarketthroughproductandpricingstrategies.謝謝閱讀附商務(wù)知識首先是Marketing，一般presentation部分考官會(huì)給三個(gè)題目供你選擇，可以說必有一道是關(guān)于Marketing的，所以這方面的材料要好好準(zhǔn)備。以下是我當(dāng)時(shí)準(zhǔn)備的一些常用材料。I.PricingStrategy精品文檔放心下載1.theproductitself:thecostofproducingplusyourexpectingprofit感謝閱讀2.similarproducts,therivalfirms:Whataretheirprices?Whatareyourproduct’scompetitiveadvantages?Inwhataspectdoesyourproductsuperiortoothers?Thiscanaddextravaluetoyourproduct.3.targetcustomer:Whethertheyarewealthyornot?Cantheyaffordtheprice?Ex:Howtoensurethatpricelevelsfornewproductsaresetappropriately?感謝閱讀○1Thefirstproblemiswhoyourtargetcustomersare.Theirincome,occupation,preference.謝謝閱讀○2Domarketresearchtomakesurewhetheryourtargetcustomerscanaffordthepricelevel.Therearemainlyfourwaysofdoingmarketresearch:survey,telephoneinterview,observationandquestionnaire.○3Testyourproductinasmallregion.Findouthowitsells,getthefeedbacksofthecustomers.Decid精品文檔放心下載ewhethertomakeanyadjustment.謝謝閱讀II. ProductPackageEx:Theimportanceofpackagingproductsappropriately精品文檔放心下載○1Traditionally,thepurposeofpackagingaproductistoprotectthepro精品文檔放心下載Word文檔資料.ductortomakeitconvenientforcarrying,assomeproductsareliquidorsticky.感謝閱讀○2Today,thepackageaddvaluetotheproduct,especiallytotheconsumergoods.Thepackageistheproduct’sfirstimpressiontothecustomer.Theymayjudgethequalityoftheproductbyitspackageanddecidewhethertobuyitornot.Sometimes,agorgeouspackageisasymbolofidentity,especiallywhen精品文檔放心下載theproductservesasagiftorpresent.謝謝閱讀○3Youhavetopackagingyourproductsappropriatelysothatyourproductscanstandoutfromthecrowdandbeboughtbythecustomers.精品文檔放心下載III.DiversificationEx:Theimportanceofproductdiversificationtothesuccessofabusiness.精品文檔放心下載這時(shí)你可能對productdiversification并不是很熟悉，可以舉一些案例，比精品文檔放心下載,thecaseofcoca-cola:despiteofitsregularcola,itproducedietcolaforpeoplewhogetdiabetesoradiposityproblems.然后借以說明productdiversification的作用。謝謝閱讀○1Meettheneedsofdifferentcustomers.謝謝閱讀○2Increasethecompany’smarketshares/marketpenetration.感謝閱讀○3Marketingsegmentation:thedivisionofpotentialbuyersaccordingtoage,sex,lifestyle,etcwiththeaimofdesigningandpromotinggoodsandservicestomeettheirspecificneed.(此定義引自《牛津英漢雙解商務(wù)英語辭典》，我認(rèn)為很不錯(cuò)的一本商務(wù)英語詞典，每個(gè)詞匯都有在商務(wù)方面的中英兩種解釋和例句)感謝閱讀IV.Advertising1.Media○1Thetypesofmedia:TVandradiocommercial,newspapersandmagazine,posterandbillboard,directmail,theInternet,etc精品文檔放心下載○2Advantagesanddisadvantagesofthemajortypes感謝閱讀2TV:highattention,combinationofsight,soundandmotion;highcostandlessaudienceselectivity.感謝閱讀Newspaper:flexibility,goodlocalmarketcoverage,broadacceptance;shortlife,poorreproductionquality.Magazine:highgeographicanddemographicselectivity,credibility,longlife,goodpass-alongreadership;havingrivalsin謝謝閱讀thesamemagazine.Directmail:audienceselectivity,flexibility,noadcompetitionwithinthesamemedium;relativelyhighcost,junkmailimage.感謝閱讀Internet:highreachofinternationalaudience,similareffectasTVcommercial,interactive;theusersofInternetarelimited,comparedwithTV.謝謝閱讀○3Consideryourtargetaudienceandyourbudgettomakeawisedecision.2.Agency感謝閱讀○1Selectasuitableagency精品文檔放心下載A.Considerthereputationandpastperformancesoftheagency.Agenciesprovidetheclientwiththeservicesofhighlyskilledindividualswhoarespecialistsintheirchosenfield.感謝閱讀Word文檔資料.B.Samecompensationphilosophies.Differentcompensationsystemsmayresultindisagreement.謝謝閱讀C.Stabilityinagency’spolicies.Mergersandacquisitionsmayleadtopolicychanges.Thiswillhavenegativeeffectontheperformanceoftheagency.謝謝閱讀○2Ensurethatagenciesmaintainahighlevelofeffectiveness.A.Regularreviews:financialandqualitativeassessments.感謝閱讀B.Financialaudit:Itisdesignedtoverifycostsandexpenses,salariesfortheemployees,andpaymentstothemediaandoutsidesuppliers.精品文檔放心下載C.Givedetailedinstructionsorcertaintrainingstotheagenciesabouthowtorepresentacompany.精品文檔放心下載D.Makefulldisclosureofanypotentialandexistingconflictofinterest.Oneagencycannotruntwoaccountswhichareindirectcompetitionwitheachother.Insomecases,evenindirectcompetitionwillnotbetolerated.感謝閱讀3.Tradefairandexhibition感謝閱讀○1Typesofexhibition.Whatareexhibited?Whetheritisrelatedtoyourfield?Whetheryoucanfindpotentialcustomers,suppliers,orpartners?謝謝閱讀○2Scaleofexhibition.Howmanyparticipantsarelisted?Whetheritislocalornationalorinternational?○3Publicityofexhibition.Howfaristheorganizerwillingtoincreasepublicawareness?Whethertheyareabletoattract精品文檔放心下載publicattentionandtheleadingcompaniesofthefield?精品文檔放心下載○4Costofadmission.Someoftheexhibitionsarerelativelyhigh,becausetheywishtoattractonlytheprofessionalsoftheirownfield.Someareadmissionfree,becausetheirtargetmarketistheentirepopulation.○5Otherpoin謝謝閱讀ts:Location,transportation,accommodationandtime.精品文檔放心下載Ex:Theimportanceofselectingappropriatemembersofstafftoattendexhibitions.精品文檔放心下載○1Theexhibitionisastageforacompanytoexhibititsproduct,capacityandcredibility.謝謝閱讀○2Themembersneedtoknoweveryaspectoftheproductandthecompany,andwhatthecompanywantsintheexhibition.感謝閱讀○3Theyshouldhaveeloquencetopromotetheproductandtheflexibilitytoadapttothechanges.謝謝閱讀○4Becausetheyrepresenttheimageofthecompany,theyshouldalsohaveagoodphysicalappearance.感謝閱讀V.MarketResearchThedefinitionofmarketresearch:studycarriedoutbyacompanybeforelaunchinganewproduct,intotheneeds,lifestyle,income,etcofpotentialbuyersandtomeasurethesuccessofsimilarproductsthatarealreadyavailable.Itmayinvolveinterviewingpeopleinthestreetorgivingawaysampleproduct.謝謝閱讀○1Marketresearchcanbedoneforbothaproductandacompany.Asforaproduct,itisthefirststepwhenpromotinganewproduct.Itcanfindoutwhetherthemarketaccepttheproductornot.Asforthe謝謝閱讀3Word文檔資料.company,marketresearchcanfindoutthecustomers’opinionabouttheafter-salesservicesandcorporateimage.感謝閱讀○2Therearegenerallyfourwaysofdoingmarketresearch,observation,survey,questionnaireandtelephoneinterview.精品文檔放心下載○3Therearefourprocedureswhiledoingmarketresearch.First,representsuitablequestions.Second,recordthecustomers’feedbacks.Third,gatherth謝謝閱讀esestatistics.Forth,analysethemanddrawaconclusion.精品文檔放心下載VI.SalesEx:Howtosellaproducteffectivelyininternationalmarkets.精品文檔放心下載○1Advertising.Chooseamediatoadvertiseyourproductsinaforeigncountry,TVcommercials,magazines,billboard,oretc.Makesureitsuitsthelocaltastes.Maybeyoucantrytosellonthenet;itwillreceivetheworld-wide謝謝閱讀attention.○2Domarketresearch.Findoutwhethertheproductsareacceptedbyforeigncustomers.Itcanbecarriedoutassurveys,observations,andquestionnaires.感謝閱讀○3Adjustyourproducttothelocaltastes.Althoughthecaseofyourproductsarethesame,youcanchangesomedetails.TakeIKEA,thelargestfurnitureretailer,forexample,isdoingwellinsuitingthelocaltaste.○4WhatIwanttoputemphasisonisfranchising.Franchisingisagoodwaytosellyourprosuctinaforeigncountry.Aslocalbusinessmenunderstandtheirownculturebest.感謝閱讀其次是HRManagement，這一部分也很重要，而且這些材料在寫作時(shí)都可以派上用謝謝閱讀I.RecruitmentEx:Howtoensurethatthebestcandidateforapostisselected.Howtoorganiseaneffectiverecruitmentdrive.精品文檔放心下載○1Hiringanewemployeeisaninvestment.Gettinganichepersonforanicherolewilladdvaluetoanorganization.Organizationcanneverbesurethattheyhaveselectedtherightpersonuntilheorshestartsworking,butaneff感謝閱讀icientrecruitmentandselectionprocesscanreducetherisk.謝謝閱讀○2Produceanaccuratejobdescription,alistofskills,experience,attitudesandsoon.謝謝閱讀○3Choosethebestrecruitmentmethod:internalrecruitment,jobadvertisements,recruitmentagenciesandheadhunting/executivesearch.謝謝閱讀○4Ashortlistofcandidateswillthenbedrawuptobeputthroughthecompany’srecruitmentprocesses,usuallyinterviews.Thiswillproducetheideal精品文檔放心下載candidate.○5Negotiatetermswiththiscandidate.Itshouldbebothaffordableforthecompanyandattractiveenoughtogettheidealcandidate.感謝閱讀II.MotivationEx:Howtoachieveandmaintainhighmotivationamongaworkforce.Theimportancetoacompanyofhavingwellmotivatedstaffs.感謝閱讀○1Wellmotivatedstaffscanaddvaluetothecompany.Theyareenthusiastic,creativeandloyal.Theyincreasetheproductivityandquality.○2Spiritu謝謝閱讀Word文檔資料.almotivation.A.Giveemployeesguidancewhentheyarejustrecruited.精品文檔放心下載B.Demonstrateacommitmenttocareerdevelopmentandpromotionfromwithin.感謝閱讀C.Forsterasenseofteamspirit.謝謝閱讀D.Publiclyrecognizeandcongratulateemployeesforgoodwork.○3Materialmotivation.謝謝閱讀A.Setincentiveschemes:profitsharing,bonusscheme.感謝閱讀4B.Fringebenefits:companycar,contributiontopension/healthscheme,relationallowance.C.Establishtheincentive-basedcompensationsystem.謝謝閱讀III.CareerdevelopmentEx:Theimportanceofhavingacareerplaninordertoachievehighlevels感謝閱讀ofsuccessatwork.Theimportanceofacquiringarangeofskillsthroughoutyourcareer.精品文檔放心下載Howtoassessthecareeropportunitiesprovidedbydifferenttypesofcompanies.精品文檔放心下載○1Whenpeoplefirstenteringacompany,manydreamthattheywillonedayberunningamajorbusiness,wieldingpowerandinfluencingmarket.Butonlyafewofthemsucceed.Fortherest,compromise,mediocrityandalternativecare謝謝閱讀erwillbetheirlot.○2Ifyouwanttoclimbuptothesummit,thefirstthingyouhavetodoishavingacareerplan.Itshouldbealong-runplanandbesetoutonestepafteranother.Maybeyoucanstartwithincreasingyoursalesvolumeby10%.Makeamarvelousproposaloftheproblemhappenstoyourdepartmentanddrawthema感謝閱讀nager’sattentiontopromoteyoutotheManagerAssistant.Thenyouknowwhatyoushoulddo,workhard,becreativeandwaitforthenextpromotion.See,stepbystep,youwillachievehighlevelofsuccessatwork.謝謝閱讀IV.TrainingEx:Howtomonitorinternalstafftrainingschemeeffectively.精品文檔放心下載Theimportanceofacumulousprogramofstafftrainingwithinacompany.謝謝閱讀Howtoevaluatetheeffectivenessofcompanytrainingprogram.感謝閱讀○1Stafftrainingisawin-winsituation.Itbothbenefitthecompanyandthestaffmembers.Itoffersopportunitiestostaffswhowanttoacquiresomespecializedskillsandimprovethemselves.Italsoincreasetheefficiencywhich感謝閱讀meansmoreprofittothecompany.Moreover,thecompanycanpassitscorporateculturetothestaffsduringthetraining.感謝閱讀○2Asfortheinternalstafftraining,thetrainingandEnterpriseCouncilsshouldtakethisresponsibility.Beforethetraining,theyfirsthavetodoasurveytofindoutwhichtrainingcourseiswelcomedbystaff,compareitwiththecompany’sobjectives,andthenmakeafinaldecision.Second,theywillselectatrainerandmakeascheduleforthecourse.Itcanbeanonthejobtraining,whichmeansemployeeslearnwhileundertakingthejob,oroffthejobtraining,whichmeansemployeesaretrainedawayfromtheactualjob.Itreallyd謝謝閱讀Word文檔資料.epends.○3Afterthetraining,theHRDepartmentshouldarrangeinterviewswiththeemployeeswhotookpartinthetrainingandgetfeedbackstoimprovethetraininginthefuture.Theevaluationsystemalsocontainsevaluatetheperformancesofthesestaffsandmakecomparisonsbetweenthepreviousperformancesandthepresentones.Ifthepresentperformancesarebetterandstaffsmakemoreprofitsthanbefore,thetrainingprogramcanbeseenaseffective,especiallywhenthecompany’soutputiswelloveritsinput.精品文檔放心下載V.CommunicationEx:Howtoensureappropriatelevelsofconfidentialityoverthelong-termstaffingplansofacompany.○1Weallheardaboutthebusinessespionage.Onecompanysendspeopletoanothercompanytogathersensitiveinformation.Thelawforbidstheseindecentbehaviors.Butthesebehaviorsarealwaysdifficulttolegallyidentify.Whatthecompanycandoistakingcareofitselfandmaket感謝閱讀hesensitiveinformationconfidential.精品文檔放心下載○2Firstly,thecompanyshouldbeawareoftherecruitmentprocess.CVorresumecansometimestellwhetheracandidateissentbyitscompetitors.精品文檔放心下載○3Secondly,givedifferentrightstodifferentlevelsofstaffonaccesstothecompany’simportant精品文檔放心下載5documents.○4Thirdly,addcodetothecomputerandinstallfirewall.感謝閱讀Ex:Theimportanceofprovidingemployeeswithclearjobdescriptions.○1Itispartoftheincentiveschemesandcommunication.Itimprovesthe精品文檔放心下載communicationwithyouandyouremployeesandmotivatesthem.Theywillfeelbeingrecognizedpubliclyanddevotethemselvestotheirwork.謝謝閱讀○2Thejobdescriptionsincluderequirementofanyskills,responsibilityandpayment.精品文檔放心下載VI.HealthandSafetyEx:Theimportanceofasafeworkingenvironmentformaintainingstaffmora謝謝閱讀le.Howtodeveloparesponsibleattitudeamongstafftothehealthandsafe精品文檔放心下載tyrequirementofacompany.Theimportancetoacompanyofhavingahealthandsafetypolicy.感謝閱讀○1Itisanessentialpartoflawsconcerningtheworkplace.Healthandsafetyregulationmustbefollowedbyemployersandemployeestopreventaccidentsandprotectthehealthofpeopleatwork.IntheUK,thereregulationsarebasedontheHealthandSa