藝術設計專業(yè)英語Unit-12-How-to-課件

Unit12HowtoMakeaMagazineUnit12HowtoMakeaMagazin1Step1:GettingStartedCreateathemeorfocus.Whatistheprimarytopicofyourmagazine？Keepinmindthatmostmagazinesarepublicationsthattargetahighly-specificaudience(forinstance,peoplewhoareinterestedintravelingorbrideslookingforweddingideas).Step1:GettingStarted2☆

Askyourself:Willthisbeastandalonepublicationoroneinaseries？Ifit’spartofaseries,what’syourlargertheme？☆

Trytodrawthetitleofyourmagazineoutofthisoverarchingtheme.Notethatmostmagazineshaveone-ortwo-wordtitles(suchasTIME,NationalGeographic,Seventeen,RollingStone,andForbes).Notonlycanashorttitlesumupyourthemenicely,it’salsoeasiertodealwithfromadesignstandpoint.☆Askyourself:Willthisbea3Establishadeadline.Whendoyouplantohavethemagazinefinished？Askyourselfifyou’resettingreasonableexpectations,andifyoucanfeasiblyhavethemagazinefinishedandinthehandsofyourreadersbythedeadline.Establishadeadline.Whendo4Step2:CreatingContentWritearticles,columnsandstories.Whatdoyouwanttosaytoyourreaders？Whetheryourmagazineisbuiltaroundhumorousanecdotes,artyfiction,newsreports,high-browinterviews,oranycombinationorgenres,you’llneedtextualcontent.Herearesomepossibilitiestoconsider:Step2:CreatingContent5☆

Writearticlesabouttopicsyouoryourcollaboratorscareabout.Dotheytacklehumanitarianissues？Aretheyrelatedtocurrentevents？Dotheyofferadviceorinterviewinterestingpeople？☆

Writeshortstoriestogiveyourmagazineamorepersonaltouch.Thesecanbefictionornonfictiondependingonhowtheyrelatetoyourtopic.☆

Digupoldpoems,oraskfriendsifyoucanpublishtheirworkinyourmagazine.Thesewouldgiveamagazineanartisticflair.☆Writearticlesabouttopics6Gatherimages.Evenifyourfocuswillbewrittencontent,magazinesareavisualmedium.Greatimageswillkeepyourreadersinterestedandaddanotherdimensiontoyourarticles.Gatherimages.Evenifyourfo7☆

Takephotographsthatrelatetoyourcontent.Besuretoincludephotoswithempty,neutralspaces;thesemakegreatbackgroundsoverwhichtoplacewrittencontent.☆

Makeaphotojournalismproject.Thismeansexploringonetopicin-depthandguidingthereaderalongwithaseriesofphotos.Thisisagoodoptionforpeoplewithstrongphotographyskills.☆

Drawyourownpictures,orjoinforceswithsomeonewhodoes.Thisisrecommendedforanart-house-stylemagazine☆Takephotographsthatrelate8Designacover.Thecoverofyourmagazineshouldgivereadersatantalizingtasteofeverythingthat’sinside。Herearesomewaystoaccomplishthat:Designacover.Thecoverofy9☆

Makesureyourmagazine’stitleisprominent.Thoughmanymagazineswillchangethecoloroftheirtitlefromissuetoissue,thefontisalmostalwaysthesame.Settleononethat’seasytoread,recognizable,andhasanaestheticthatmatchesyourcontent.☆

Mostmagazinesputthisatthetopofthecover,inordertomakethebrandprominent.Forsomeinterestingexamplesofhowyoucanplaywiththeinterplaybetweenthetitleandwhat’sonyourcover,lookupcoverimagesforHarper’sBazaar.☆Makesureyourmagazine’sti10☆

Decidewhat’sgoingtobeonthecoverforthisissue.Fashionmagazinesoftenusecovermodels,whilegossipmagazinesusepaparazziphotos,andnewsmagazinesmightuseportraits.Whateverimageyouuse,itshouldlookcompellingandbeconnectedtoyourmagazine’smainstory.☆Decidewhat’sgoingtobeon11Step3:AssemblingYourContentChooseafinalaestheticforyourmagazine.Howyourmagazinelookswilldefineitsbrand,trytoconsiderthefollowingaspects:☆

Thefont:Areyouusingfontsinsidethemagazinethatareeasytoreadandfitwithyourtheme？Dotheycallbacktothefontyouusedforyourmagazine’stitle,onthecover？☆

Thepaper:Areyougoingtoprintyourmagazineonglossyormattepaper？Step3:AssemblingYourConten12☆

Thecolor:Somemagazines,suchasPeople,usedtobehalfcolor,halfblackandwhitetosaveoninkcosts.Manyliterarymagazinesareprintedinblackandwhite,thoughmostmainstreamtitleshavemovedtocolor.Considerwhatyoucanaffordtospendoninkperissue,andhowyoucanincorporatethatintoyourmagazine’slookandfeel.☆Thecolor:Somemagazines,s13Decidehowtoorderyourcontent.Howyouorganizeyourcontentinsidethemagazinedictateshowthereaderwillflipthroughit.☆

Usuallythetableofcontentsgoesfirst.Ifyourmagazinehasmanyads,therecanbeseveralpagesofthembeforethetableofcontents.Decidehowtoorderyourconte14☆

Acolophonfollowsthetableofcontents.Thecolophonshouldlistthetitle,thevolumeandissueofthemagazine,theplaceofpublication,andthepersonnelwhoworkedonit(suchaseditors,writersandphotographers).☆

Orderyourarticlessothatthemainpieceissomewhereinthemiddle,oreventowardtheback.☆Acolophonfollowsthetable15Producethelayoutofyourmagazine.Onceyouknowwhereyou’regoingtoputyourcontent,it’stimetolayitout.Exactlyhowyouchoosetodothiswilldependonwhatsoftwareyoudecidetouse,buttherearecertainelementstoremember:Producethelayoutofyourmag16☆

Keepyourformattingconsistent.Usethesameborders,styles,numbering,andfont.☆

Numberyourpages,especiallyifyou’veprovidedatableofcontents.☆

Makesureyourfinalproductiseven-numbered(countingthecover).Ifyoutrytomakeanodd-numberedmagazine,you’llhaveatleastoneblankpage.☆

Ifyou’remakingyourmagazinebyhand,nowisthetimetofigureouthowyou’lltransferyourcontenttothepage.Willyouprintitout？Writeitdirectlyontothepages？Pasteonphotos？☆Keepyourformattingconsist17Publishyourmagazine.Youcandothistheold-fashionedwaybyhavingitprinted,oryoucanpublishitonline.Researchyouroptionstoseewhatmakesthemostsenseforyourbudget.Publishyourmagazine.Youcan18Formoreinformation:Howtocreateamagazine:5tipsfromtopdesigners/how-to-create-a-magazine-1211113HowtoCreateaProfessionalMagazineLayout/tutorials/designing/how-to-create-a-professional-magazine-layout/HowtoStartaMagazine/article/how-to-start-a-magazine-a40128Formoreinformation:19ExercisesDecidewhetherthefollowingstatementsaretrue(T)orfalse(F)accordingtothetext:1．Mostmagazineshavemorethan3wordsforthetitle,becauseitcansumupyourthemenicely.2．Setreasonableexpectationsandhavethemagazinefinishedbythedeadline.3．Takephotographsthatrelatetoyourcontentandit’snoneedtoincludephotoswithempty,neutralspaces.4．Choosethefontthat’seasytoread,recognizableandhasanaestheticthatmatchesyourcontent.5．Agoodmagazineshouldkeepaconsistentformat,forexample,thesameborders,styles,numbering,andfont.Therearesometipsforyouwhenmakingamagazine,pleasetrytotranslatetheinformationintoChinese.ExercisesDecidewhetherthefo20Tips:EditThingsyou’llNeed→