商務英語函電課件

國際商務英語函電（第三版）

電子教案國際商務英語函電（第三版）電子教案電子教案簡介(第三版)

《國際商務英語函電》教材適應高職高專國際經(jīng)濟與貿(mào)易、經(jīng)貿(mào)英語等專業(yè)外貿(mào)函電教學的需要。為了使教材貼近實際工作，我們在第二版的基礎(chǔ)上進行修改和增減，使之涵蓋面更廣泛、更現(xiàn)代。本書按外貿(mào)進出口流程進行編寫，環(huán)節(jié)緊湊，通過教與學了解外貿(mào)進出口的整個過程，每單元后的實訓練習幫助學生進行實際操作，加強動手能力，同時還能提高學生外貿(mào)業(yè)務、英語知識和語言運用能力。修改過程中，我們盡可能貼近業(yè)務實際及學生特點，做到準確精練、深入淺出，選用大量合同、信用證、各種單據(jù)等實例供學生操作，突出實用性、可操作性，充分體現(xiàn)高職高專教材“以能力為本位，以應用為目的，以學生為主體”的特點。為適應多媒體教學的需要，我們制作了本教材的多媒體課件以幫助教師提高教學水平。課件內(nèi)容包括：課文、英漢注釋、例句、練習、實訓練習、補充內(nèi)容，并附有習題答案、實訓練習答案、譯文供參考。電子教案簡介(第三版)《國際商務英語函電》教材適2制作單位：福建對外經(jīng)濟貿(mào)易職業(yè)技術(shù)學院制作人：陳淑霞

商務英語函電ppt課件目錄WritingPrinciplesofBusinessLettersEstablishingBusinessRelationsEnquiriesOffers1234CONTENTSCounter-Offers5TermsofPayment6目錄WritingPrinciplesofBusin目錄EstablishmentofL/CandAmendmentsPackingShippingInsurance78910CONTENTSComplaintsandClaims11Agency12目錄EstablishmentofL/CandAmLayoutandTransmissionofaBusinessLetterChapterILayoutandTransmissionofaB6TeachingAimsThepurposeofcommunicationistoobtaincompleteunderstandingbetweenthepartiesinvolved,andelicittheresponsesrequired.Althoughformalityinbusinessletter-writingisrapidlygivingwaytoalessconventionalandmorefriendlystyle,thelayoutstillfollowsamoreorlesssetpatterndeterminedbycustom.Itissafetofollowestablishedpracticesoastoavoidconfusionandawasteoftimeforbothsenderandreceiver.Throughthestudyofthischapter,studentswillbeabletounderstandthelayoutandtransmissionofabusinessletterandarrangeanEnglishbusinessletterinproperformandsendittothereceiversmoothly.TeachingAimsThepurposeofco7Main&DifficultPoints

1.FullBlockStyle.2.IndentedForm.3.ModifiedBlockStyle.4.Semi-blockStylewithIndentedParagraphs.Main&DifficultPoints1.Ful8BriefIntroduction1.PrinciplesofBusinessLetterWriting

(4"C")1)Clearnessoneideainasentence,onetopicinaparagraphandonematterinaletter.2)Concisenessnatural,humanandeasytoread.briefandtothepointUsedailyexpressionstoreplacejargons.concisewordywewillconsiderthedeliveryscheduleattoday'smeeting.wearegoingtogiveconsiderationtothedeliveryscheduleattoday'smeeting.theyattendtheGuangzhouTradefairtofindapartner.theyattendtheGuangzhouTradeaffairforthepurposeoffindingabusinesspartner.wehaveexportedourmachinetomanycountries.wehavegeguntoexportourmachinestocountriesabroad.BriefIntroduction1.Principle9BriefIntroduction1.PrinciplesofBusinessLetterWriting3)CorrectnessNogrammaticalmistakes.Notypingmistakes.Payspecialattentiontonumbers,suchasquantity,priceandsoon.4)Courtesypositive,friendlyandsincere.Insteadofsaying:Iaminreceiptofyourorderfor1,000tonsofBlackTea.Youbettersay:Thankyouforyourorderfor1,000tonsofBlackTea.BriefIntroduction1.Principle10BriefIntroduction2.ToLearnThisCourse,YouShould1)haveagoodcommandofEnglish;2)payattentiontothespecialtermsinthiscourse;3)understandthatthebestwaytolearnitistoreadmoreandwritemore.Onlyinthiswaycanyouhaveabetterunderstandingofwhatyouhavelearnedandbeabletousethem.Itisagoodideatorecitesomeletters.Itwillhelpyoualotwhenyouwritebusinesslettersyourself.BriefIntroduction2.ToLearn11

Contents1CompositionofabusinessletterLayoutofabusinessletter2EnvelopEmailFax345Contents1Compositionofab12OfaBusinessLetterCompositionOfaBusinessLetterCompositio13CompositionofaBusinessLetter

standardparts

LetterheadInsideaddressDateSalutationBodyoftheletterComplimentarycloseSignatureoptionalparts

(8)

Rreferencenumber(9)

Attentionline(10)

Subjectline(11)

Referencenotation(12)

Enclosure(13)

Carboncopy(14)

PostscriptCompositionofaBusinessLett14(1)Letterhead信頭Thecompany’snameAddressPostcodeTelephonenumberFaxnumberE-mailaddressElements:(1)Letterhead信頭Thecompany’15(1)Letterhead信頭寧波市慈溪進出口股份有限公司

地址：慈溪市寺山路269號郵編：315300

電話：+86-574-63891000傳真：+86-574-63813763

E-mail:sale@Website:

practice:ChinaNingboCixiImportandExportCorporationAdd:269SishanRoad,Cixi,Ningbo,Zhejiang,ChinaP.C.:315300

Tel:+86-574-63891000Fax:+86-574-63813763

E-mail:sale@Website:(1)Letterhead信頭寧波市慈溪進出口股份有限16(2)Insidenameandaddress封內(nèi)地址

收信人的姓名和地址一般列在信的左上方

由于不同國家書寫地址的習慣不同，收件人地址應按照對方公司信紙中的信頭書寫，切勿擅自更改。寫國際地址時，不要忘記在最后一行寫上國家名。(2)Insidenameandaddress封內(nèi)17(2)Insidenameandaddress封內(nèi)地址致某公司：Messrs.LakeKane＆Co.，Ltd.66MartinsLaneLondonEC3V7BH致公司中某職位：TheManagerEaglePressInc.66MartinsLaneLondonEC3V7BH致公司某人：Mrs.JuttaBrownEaglePressInc.66MartinsLaneLondonEC3V7BH

(2)Insidenameandaddress封內(nèi)18(3)Date日期一般寫法有:

A,5thMarch2008

B,5March2008

C,March5th,2008D,March5,2008

day/month/year(Englishpractice)month/day/year(Americanpractice)A.一般按日,月,年的順序?qū)懗觯蝗湛捎没鶖?shù)或序數(shù)；日亦可放在月份后面，當日年之間必須加逗號。B.年份應完全寫出，不能用(12)代替(2012)

C.月份要寫英文名稱，不能用數(shù)字來代替，但可以用縮寫。注意事項：(3)Date日期一般寫法有:A.一般按日,月,年的19(4)Salutation稱呼ForaddressingonepersonDearSir,DearMadam,ForaddressingtwoormorepersonsDearSirs,DearMadams,Gentlemen:(alwaysshouldbeinpluralform)AlessformalgreetingDearMr.DearMs.注意：

若不能確定閱信者是男是女，用DearMadamorSir;稱呼后面的標點，一般使用逗號或分號，美加來信中Gentlemen后用冒號：(4)Salutation稱呼Foraddressin20(5)Bodyoftheletter正文書信的主體(一般分為3部分)OpeningSentencesWehavereceivedyourletterofMay5th,2006…Wehaveyournameandaddressfrom…Iamwritingthisletterto…TheclosingSentencesWehopetoreceiveyourreplyearly.(5)Bodyoftheletter正文書信的主體21(6)Complimentaryclose結(jié)尾敬語結(jié)束語是一種客套用語它應與前面的稱呼相呼應，后面加逗號。Salutation

FormalLessformalInformalDearSirorMadamDearMr.DearMary,DearSirs,DearMs.DearTom,Gentlemen,DearGreen,complimentaryYoursfaithfully,Yourssincerely,Sincerely,Faithfullyyours,Sincerelyyours,Cordially,Trulyyours,Cordiallyyours,Bestregards,(6)Complimentaryclose結(jié)尾敬語結(jié)束22(7)Signature簽名Alettershouldbesignedbyhand,andinink.外國函件都必須由負責親筆簽名，用橡皮戳說明該信并非本人親自過目，只是通函，不為人重視，不禮貌。

JulieWangforMaryHuang（此方式表示書信內(nèi)容為MaryHuang的意思，JulieWang只是代為簽字而已；一般商務書信，還應在簽名下方將發(fā)信人的姓名用打字形式打出。簽名者代表公司、某單位名義時，應在結(jié)束詞下方打出全部大寫的單位名稱，然后再簽名。當負責人不在而由經(jīng)辦人員代簽名時，要加上by,for字樣。(7)Signature簽名Alettershoul238.Referencenumber

存檔編號

信函編號常見的書寫形式有兩種：一種比較簡單的形式“Re:XXX”，例如,Re:Invoice12345或Re:YourletterdatedJanuary20,2006。一種比較常用的形式“Yourref:XXX,Ourref:XXX”提供一組縮寫信息，包括：文件編號、起草人、錄入人的姓名縮寫和部門代號等。8.Referencenumber存檔編號信函編號24通常位于信內(nèi)名稱和地址與稱呼之間，用于向收信的公司提示希望將信函交給某個具體的經(jīng)辦人或部門。例：Attention:WilliamSmith,GeneralManager或FortheAttentionofExportDepartment9.AttentionLine轉(zhuǎn)發(fā)提示通常位于信內(nèi)名稱和地址與稱呼之間，用于向收信的公司提示希望將2510.SubjectLine主題標題寫在稱呼語下面兩行，一般是在信箋中間位置，事由要簡單扼要，說明商品名稱，數(shù)量，信用證或合同號等即可。e.g.(1)Subject:SewingMachines(2)Subject:OurcontractNo.123(3)SewingMachines10.SubjectLine主題標題寫在稱呼語下面兩行2611.ReferenceNotation（經(jīng)辦人代號）經(jīng)辦人代號是由書信口述人和打字員的姓名的首字母組成的，用冒號或斜線分開。如自己打字，則省去這部分。寫法有：WL/SMWL:SMWL/smWL:sm11.ReferenceNotation（經(jīng)辦人代號）經(jīng)辦2712.Enclosure附件如信中有附件時，應在簽名下注明Encl.或Enc.如附件不止一件應注明2Enclsor3Encls,或詳細列明如下：Encls:2InvoicesEnc:1B/L

1Photo

1Certificate12.Enclosure附件如信中有附件時，應在簽名下2813.CarbonCopy抄送如果函件要抄送其他有關(guān)單位，同時使對方也知道已抄送其他單位，可在信件最后的左下角注明“CCtoxxx”or“CCxxx”CCMr.J.Cooper(thatmeansMr.J.Cooperwhowillreceivethecopiesof

theletter.)13.CarbonCopy抄送如果函件要抄送其他有關(guān)單2914.Postscript附言信寫完后，如果想起還有要緊的要說，可以在信末加P.S.引出補敘的話，然后由發(fā)信人簽署本人簡筆簽名(本人姓名的第一個字母)。Note:

Don’tuseP.S.ifyouforgettomentionapointinthe

bodyoftheletter.rewritetheletterinstead.14.Postscript附言信寫完后，如果想起還有要緊30LayoutofabusinessLetterLayoutofa31信頭(Letterhead)存檔編號(Ref.No.)日期(Date)

封內(nèi)名稱和地址(InsideNameandAddress)轉(zhuǎn)發(fā)提示(AttentionLine)稱呼(Salutation)事由標題(SubjectLine)

正文部分(BodyoftheLetter)………………………

結(jié)尾敬語(ComplimentaryClose)簽名(Signature)經(jīng)辦人代號(ReferenceNotation)附件(Enclosure)抄送(Carboncopy)附言(Postscript)外貿(mào)業(yè)務書信的基本結(jié)構(gòu)：信頭(Letterhead)外貿(mào)業(yè)務書信的基本結(jié)構(gòu)：32Full-blockstyle（全齊頭式）Indentedform

（縮行式）Modifiedblockstyle

（改良的齊頭式）Semi-blockformatwithindentedparagraphs（半齊頭式或混合式）常用的四種商務信函格式Theformofabusinessletter

Full-blockstyle常用的四種商務信函格式Th33XiamenPolykingCo.,Ltd.46PkBuilding,HuliZone,TonganIndustrialCenter,Xiamen,ChinaTelFaxmail:sales@Webs:

July30,2014ACHILLESCONCEPTGMBH&CO.KGBahnhofstr.14163263Neu-IsenburgFranceTel:6102595770Fax:6102596170Gentlemen:Re:AD103Easy-carrierWethankyouforyourletterofJuly28concerningourAD103Easy-carrier.However,weregrettoinformyouthatwecannotacceptanyfreshordersasweareheavilycommittedatpresent.Ifyouareinterestedinanyotheritems,pleasedonothesitatetoletusknow.Wearelookingforwardtohearingfromyousoon.Yourstruly,

XiamenPolykingCo.,Ltd.(Signature)

EricChen

GeneralManage

1.fullblockedstyleXiamenPolykingCo.,Ltd.1.ful34XiamenPolykingCo.,Ltd.46PkBuilding,HuliZone,IndustrialCenter,Xiamen,ChinaTelFaxmail:sales@Webs:

July30,2014ACHILLESCONCEPTGMBH&CO.KGBahnhofstr.14163263Neu-IsenburgFranceTel:6102595770Fax:6102596170Gentlemen:Re:AD103Easy-carrierWethankyouforyourletterofJuly28concerningourAD103Easy-carrier.However,weregrettoinformyouthatwecannotacceptanyfreshordersasweareheavilycommittedatpresent.Ifyouareinterestedinanyotheritems,pleasedonothesitatetoletusknow.Wearelookingforwardtohearingfromyousoon.Yourstruly,

XiamenPolykingCo.,Ltd.(Signature)

EricChen

GeneralManage

2.indentedstyle

35XiamenPolykingCo.,Ltd.46PkBuilding,HuliZone,TonganIndustrialCenter,Xiamen,ChinaTelFaxmail:sales@Webs:

July30,2014ACHILLESCONCEPTGMBH&CO.KGBahnhofstr.14163263Neu-IsenburgFranceTel:6102595770Fax:6102596170Gentlemen:Re:AD103Easy-carrierWethankyouforyourletterofJuly28concerningourAD103Easy-carrier.However,weregrettoinformyouthatwecannotacceptanyfreshordersasweareheavilycommittedatpresent.Ifyouareinterestedinanyotheritems,pleasedonothesitatetoletusknow.Wearelookingforwardtohearingfromyousoon.Yourstruly,

XiamenPolykingCo.,Ltd.(Signature)

EricChen

GeneralManage

3.ModifiedbolickedstyleXiamenPolykingCo.,Ltd.3.Mo36XiamenPolykingCo.,Ltd.46PkBuilding,HuliZone,TonganIndustrialCenter,Xiamen,ChinaTelFaxmail:sales@Webs:

July30,2014ACHILLESCONCEPTGMBH&CO.KGBahnhofstr.14163263Neu-IsenburgFranceTel:6102595770Fax:6102596170Gentlemen:Re:AD103Easy-carrierWethankyouforyourletterofJuly28concerningourAD103Easy-carrier.However,weregrettoinformyouthatwecannotacceptanyfreshordersasweareheavilycommittedatpresent.Ifyouareinterestedinanyotheritems,pleasedonothesitatetoletusknow.Wearelookingforwardtohearingfromyousoon.Yourstruly,

XiamenPolykingCo.,Ltd.(Signature)

EricChen

GeneralManage

4.SemiblockstylewithindentedparagraphsXiamenPolykingCo.,Ltd.4.Se37

AddressingEnvelopesThethreeimportantrequirementsofenvelopeaddressingareaccuracy,clearness,andgoodappearance.Businessstationeryordinarilyhasthereturnaddressprintedintheupperleftcorneroftheenvelope.Nameandaddressofthereceivershouldbetypedabovehalfwaydowntheenvelope,leavingenoughspaceforthepostmarkandstamps.Postnotationssuchas“Registered”,“Certified”,or“Confidential”shouldbeplacedinthebottomleft-handcorner.AddressingEnvelopesThethree38Sender’sAddressStampReceiver’saddressRemarksFormofEnvelopMailingdirectionsPrivatePersonalconfidentialRegisteredExpressOrdinarymailImmediate(urgent)PrintedmattersampleSender’sAddressStampReceiver’39Receiver’saddress如果信件不是通過郵寄，而是托某人轉(zhuǎn)交，則在信封上不寫收信人的地址，只在收信人的名稱之下寫：ByPolitenessof/ByKindnessof/ThroughtheCourtesyof/PerKindnessof/Forwardedby/PerFavorof/By(or:With)Favorof/Favoredby加上帶信人的姓名，例如：Dr.JohnSmithKindnessofMr.ZhengHe

Receiver’saddress如果信件不是通過郵寄，40Receiver’saddress如果不寫出帶信人的姓名，則只需在收信人姓名之上寫：PleaseForward，例如：PleaseForwardMr.ChenReceiver’saddress如果不寫出帶信人的姓名，41Receiver’saddress如果信件通過郵局寄給第三者轉(zhuǎn)交給收信人，則要在收信人姓名下面寫明轉(zhuǎn)交人的姓名，其前面加c/o(=careof由……轉(zhuǎn)交)，例如：Mr.JohnSmithc/oMr.Chen128WuyiRoadFuzhou,Fujian,ChinaReceiver’saddress如果信件通過郵局寄給第三42

ExampleofEnvelopesWilliam&Sons(Stamp)58LancasterHouse,Manchester,LondonTheNationalTransportCo.120BroadwayStreet(Registered)Rangoon,BurmaExampleofEnvelopesWilliam&43TheformofE-mailTo:收件人的e-mail信箱CaptionorSubject主題Copy抄送Body正文EnclosureorAttachment附件E-mailTheformofE-mailE-mail44To:dieter@achilles-concept.frSubject:AD103Easy-carrierCopy:(Omit)Body:Gentlemen:WethankyouforyourletterofJuly28concerningourAD103Easy-carrier.However,weregrettoinformyouthatwecannotacceptanyfreshordersasweareheavilycommittedatpresent.Enclosedpleasefindourlatestcatalogue.Ifyouareinterestedinanyotheritems,pleasedonothesitatetoletusknow.Wearelookingforwardtohearingfromyousoon.Yourstruly,

XiamenPolykingCo.,Ltd.(Signature)

EricChen

GeneralManage

ExampleTo:dieter@achilles-concept.fr45FaxorFaxor46GESiliconesGeneralElectricCompany1001-3ThreeSquare，H.K.Tel:(652)8436760Fax:(852)8775780CERTIFICATEOFORIGINDate:June5,2014RE: UltraglazaSSG4000StructuralGlazingSealant Quantity:1512kgs Batch:DG550 SilprufSCS2000One-componentSiliconeWeatherproofingSealant

Quantity:N/A Batch:N/AWecertifythattheaboveproductsweremanufacturedbyGESilicones(GeneralElectricCompany)atyourfacilitylocatedatWaterfordNY,UnitedStatesofAmerica.CountryofOriginandManufacturer—GeneralElectricCompany,U.S.A.(Signature)GeneralElectricCompanyExampleGESiliconesExample47ExercisesExercises48

I.Arrangethefollowinginproperformastheyshouldbesetoutinaletter:1.Sender’sname:ChinaFujianChemicalImp.&Exp.Corp.2.Sender’saddress:128WuyiRoad,Fuzhou,China3.Sender’sFaxSender’stelephonenumberDate:March23,20036.Receiver’snameH.GWilkinsonCompanyLimited7.Receiver’saddress:245LombartStreet,Lagos,Nigeria8.Subject-matter:SewingMachines9.Themessage:WethankyouforyourletterofMarch16enquiringforthecaptionedgoods.TheenclosedbookletcontainsdetailsofallourSewingMachinesandwillenableyoutomakeasuitableselection.Welookforwardtoreceivingyourspecificenquirywithkeeninterest.KeyI.Arrangethefollowinginp49Key

ChinaFujianChemicalImp.&Exp.Corp.128WuyiRoad,Fuzhou,ChinaFaxel/p>

March23,2013H.GWilkinsonCompanyLimited245LombartStreet,Lagos,NigeriaDearSirs,

Re:SewingMachinesWethankyouforyourletterofMarch16enquiringforthecaptionedgoods.TheenclosedbookletcontainsdetailsofallourSewingMachinesandwillenableyoutomakeasuitableselection.Welookforwardtoreceivingyourspecificenquirywithkeeninterest.Yoursfaithfully,KeyChinaFujianChemicalImp.50II.

Addressanenvelopefortheaboveletter.KeyII.

Addressanenvelopefort51KeyChinaFujianChemical（Stamp）Imp.&Exp.Corp.128WuyiRoadFuzhou,China

H.GWilkinsonCompanyLimited245LombartStreet,Lagos,Nigeria(Registered)KeyChinaFujianChemical52ProfessionalAdviceAletterfunctionswellifitcandeeplyimpressorinfluenceitsrecipient.Togainsuchafavorableimpressionandreply,youshouldputyourselfinthepositionoftherecipient,takingintoconsiderationhisdemand,hope,interests,etc.Whenwriting,youshouldpayattentiontothefollowing:ProfessionalAdviceAletterfu53insteadingofsaying:Yousay:Taketherecipient’sattitude,i.e.“You”