【家電報告】2023年H1中國廚余垃圾處理器市場半年報

2023年H1中國廚余垃圾處理器市場總結(jié)奧維云網(wǎng)(AVC)廚衛(wèi)事業(yè)部2023年8月2023H1廚余垃圾處理器線上分月度零售額規(guī)模及同比3.1%-4.1%-19.4%-23.3%-27.7%0.62023H1廚余垃圾處理器線上分月度零售額規(guī)模及同比3.1%-4.1%-19.4%-23.3%-27.7%0.6-17.3%0.40.20.10.20.22023H1廚余垃圾處理器線下分月度零售額規(guī)模及同比17.2%-17.4%-27.2%-45.2%-49.5%0.7-30.2%0.40.3零售額(億元)23.0123.0223.0323.0423.0523.06億元)同比增長23.0123.0223.0323.0423.0523.062019-2023H1廚余垃圾處理器全渠道零售額規(guī)模市場整體：上半年行業(yè)整體零售額4.4億元，降幅持續(xù)擴大(億元)同比增長110.2%14.213.814.213.815.7%.4-15.9%-20.4%-27.6%2019年2019年2020年2021年2022年2023年H1品牌競爭格局：品牌集中度略有下降，線上CR5集中度達73.1%2022-2023H1廚余垃圾處理器線上市場TOP10品牌份額表現(xiàn)0%30.0%35.0%0.40.0%45.0%37.9%50.0%0%30.0%35.0%0.40.0%45.0%37.9%50.0%貝克巴斯10.8%10.8%10.6%海爾7.2%唯7.2%6.7%復(fù)6.7%5.2%5.2%4.0%德4.0%3.1%勒3.1%2.4%霍尼韋2.4%1.3%美的1.3%2022-2023H1廚余垃圾處理器線下KA市場TOP品牌份額表現(xiàn)39.2%貝克巴39.2%20.2%卡薩20.2%16.7%愛16.7%9.6%唯9.6%4.8%小4.8%2.5%2.5%1.9%海爾1.9%0.9%大胃0.9%0.8%西0.8%0.7%0.7%數(shù)據(jù)來源：奧維云網(wǎng)(AVC)線上/線下監(jiān)測數(shù)據(jù)垃圾處理器連續(xù)月度均價表現(xiàn)垃圾處理器連續(xù)月度均價表現(xiàn)28102250線上均價(元)線下均價(元)2021-2023年H1垃圾處理器分價格段零售額結(jié)構(gòu)變化結(jié)構(gòu)表現(xiàn)-價格段：線上價格下降趨勢明顯，線下價格持續(xù)攀升4%4%4%4%24%26%%16%15% 3%4%5%21H122H123H121H122H123H1線上線下5%5%5%5%2%3%7%%H22H123H11L1.1L1.2L1.3L1.4L1.5L1.8L其他76HH3H1H%H22H123H11L1.1L1.2L1.3L1.4L1.5L1.8L其他76HH3H1HH3H1HH3H1HH3H1HH3H1HH3H1HH3H1HH3H1線上線下6253 21H1-2023H1垃圾處理器線上分容量零售額結(jié)構(gòu)變化21H1-2023H1垃圾處理器線下分容量零售額結(jié)構(gòu)變化12%12%1L1.1L1.2L1.3L1.4L1.5L1.8L其他2021H1-2023H1垃圾處理器分容量均價走勢84.3%8%17.0%84.3%8%17.0%25.0%75.0%83.0%%注：內(nèi)環(huán)為22H1，外環(huán)為23H1數(shù)據(jù)來源：奧維云網(wǎng)(AVC)線上/線下監(jiān)測數(shù)據(jù)-6-結(jié)構(gòu)表現(xiàn)-功能/開關(guān)類型：直流電機、無線開關(guān)份額進一步擴張線上市場零售額份額變化線下市場類型零售額份額變化開關(guān)類型88.1%0%14%17%71%14%17%71%55%21H121H222H122H223H16%3%%%5%%%%113%15%556%62%5%%%%116%12%18%%%21H121H222H122H223H1華北區(qū)東北區(qū)華東區(qū)中南區(qū)西南區(qū)西北區(qū)2021H1-2023H1垃圾處理器分市場級別零售額結(jié)構(gòu)變化2021H1-2023H1垃圾處理器線下分大區(qū)零售額結(jié)構(gòu)變化TOP10機型2023H1線上市場零售額暢銷榜TOP10產(chǎn)品級容積(L)均價(元)1261%39%45%55%640%7%8O92