國(guó)際食品信息委員會(huì)：2023年食品與健康調(diào)查 2023 Food and Health Survey International Food Information Council

2023FoodandHealthSurvey

InternationalFoodInformationCouncil

Anonlinesurveyof1,022Americans

ages18to80.Fieldingtookplace

betweenApril3rdandApril10th,2023.

Methodology

Onaverage,thesurveytook

approximately20minutestocomplete.

TheresultswereweightedtoensurethattheyarereflectiveoftheAmericanpopulationages18to80,asseeninthe2022CurrentPopulationSurvey.

Specifically,resultswereweightedbyage,education,gender,race/ethnicity,andregion.

ThesurveywasconductedbyGreenwaldResearchusingDynata’sconsumerpanel.

Suggestedcitation:InternationalFoodInformationCouncil.2023Food&HealthSurvey.23May2023.[

/2023-food-

health-survey/

]

1

1

Executive

Summary

Thisyear’sFoodandHealthSurveymarksthe18thtimetheInternationalFoodInformationCouncil(IFIC)hassurveyedAmericanconsumerstounderstandtheirperceptions,beliefs,andbehaviorsaroundfoodandfood-purchasingdecisions.

Thefindingsfromthisyear’sonlinesurveyof1,022Americansages18to80focuson:

.Perceptionsabouthealthandnutrition,andhowhealthyfoodisdefined

.Foodandbeveragepurchase-drivers

.Theimpactandusageofsocialmediacontentonfoodandnutrition

.Stressandthelinkbetweenfoodchoicesandmentalandemotionalwell-being

.Eatingpatternsanddiets,aswellassnackinghabitsandmindfuleatingbehaviors

.Healthbenefitsconsumersseekfromfood,andhowtheygetthem

.HowAmericansapproachsugarconsumptionandtheuseoflow-andno-caloriesweeteners

.Beliefsaboutfoodproductionandfoodtechnologies

.Viewsonfood-safetyissues

Findingsarepresentedforallrespondents.Additionalinsightsareprovidedbasedonhowfindingsvarybydifferenttypesofdemographicgroups,suchasbyage,race,

gender,andincome.

Note:Significantchangesintrendvs.2022(orinsomecases,prioryears)areindicated

whereappropriateusingup-and-downarrowsorcall-outboxes.

2

3

ExecutiveSummary

KeyFindings

Theincreasedcostoffoodand

beverageshasimpactedshopping

behaviorsformanyAmericans

ThreeinfourAmericans(76%)saypriceishighlyimpactfulontheirdecisiontobuyfoodsandbeverages,anincreasefromlastyear’s

results(68%).Women(82%)aremorelikelythanmen(70%)tosaythatpricesignificantlyimpactstheirdecisions.

Inthepastyear,nineintenAmericans(91%)havenoticedanincreaseintheoverallcostoffoodandbeverages,upfrom83%in2022.Seven

inten(72%)describethisincreaseinfoodcostas"major"(upfrom

59%).Asaresultofincreasedcosts,manyhaveoptedfornewproductsorbrandsthatarelessexpensive(with47%sayingthey"always/often"doso),havechosenless-premiumorbrand-nameproducts(47%),or

havecutbackonnon-essentialproducts(47%).Inaddition,morethanaquarter(28%)saytheyhavemadeless-healthyfoodandbeverage

choicesduetoincreasedcosts.

Thatsaid,priceisnottheonlydriveroffoodandbeveragepurchases.

Theimportanceoftaste,whichstillranksnumberoneasapurchase-

driver,hasincreasedfrom80%to87%.Healthfulnessalsoremainsa

keydriverforsixintenrespondents(62%).Andconvenienceisup,from56%to61%.

Socialmediacontentfocusedonfood

andnutritioncancauseconfusionand

doubt

FourintenAmericans(42%)havecomeacrosssocialmediacontenton

foodandnutritioninthepastyear.Exposuretothiscontentincreases

amongGenZ(71%)andMillennials(58%),bothofwhomaremorelikely

tohaveseencontentthanGenX(36%)andBoomers(22%).

Facebook(64%),YouTube(57%),andInstagram(51%)arethetop

platformswhereAmericanshaveseenfoodandnutritioncontent.

Interestingly,trustinthecontentishigh:two-thirds(67%)trustthe

informationonsocialmediaaboutfoodandnutrition,withatleastseven

intensayingtheytrusteachsocialmediaplatform.

SixintenAmericans(60%)saythecontenttheyfindonsocialmedia

aboutfoodandnutritionhasencouragedhealthierchoices.However,

68%agreethattheyhaveseenconflictinginformationaboutwhatfoods

toeatoravoidonsocialmedia,and60%agreethattheconflicting

informationmakesthemdoubttheireatingchoices.

Asaresultofsocialmediacontent,halfofAmericans(51%)saythey

havetriedanewrecipe,42%saytheyhavetriedanewbrandorproduct,

29%saytheyhavetriedanewrestaurant,and28%saytheyhave

reevaluatedtheirrelationshipwithfood.

4

ExecutiveSummary

KeyFindings

Foodandbeveragechoicesare

interconnectedwithmentaland

emotionalwell-being

ThreeinfourAmericans(74%)believethefoodandbeveragesthey

consumehaveasignificantormoderateimpactontheiroverallmentalandemotionalwell-being.Morethansixinten(61%)alsobelievetheiroverallmentalandemotionalwell-beinghasasignificantormoderate

impactontheirfoodandbeverageschoices.GenZ(71%)and

Millennials(68%)aremorelikelytobelievetheirfoodchoicesare

impactedbytheirwell-beingthanBoomers(56%).

SixintenAmericans(60%)saytheyhavebeen"very"or

"somewhat"stressedoverthepastsixmonths,whichisconsistentwithlastyear’sresults(56%).GenZ(76%)andMillennials(76%)aremore

likelytoreporttheselevelsofstressthanGenX(56%)andBoomers

(42%).

Asaresultoftheirstresslevels,51%ofAmericanssaytheyconsumedmuchlesshealthyorsomewhatlesshealthyfoodandbeveragesoverthepastsixmonthscomparedwiththeirtypicalconsumption.

Environmentalsustainability

continuestotrailotherdecision-

makingfactors

AthirdofAmericans(34%)sayenvironmentalsustainabilityishighly

impactfulontheirdecisionstobuyfoodsandbeverages,whichcontinuestofallbelowtheotherfactorstested.Similarly,35%saythattheclimatefriendlinessofaproducthasanimpactontheirpurchasingdecisions.

Millennialsaremostlikelytocare,with46%sayingsoversus39%ofGenZ,38%ofGenX,and22%ofBoomers.

Amongthosewhosaytheycaremoreabouttheclimatefriendlinessof

certainfoods,thetopcategorieswhereitmakesadifferenceintheir

choicesincludemeatandpoultry(62%),freshfruitandvegetables(55%),anddairy(50%).

Consistentwithlastyear,fourintenAmericans(40%)sayknowingthata

foodorbeverageisproducedinawaythatminimizesitscarbon

footprint/climateimpactisanimportantfactorintheirpurchasing

decision.Amongthosewhosayit’simportant,havingrecyclable(43%)

andreusablepackaging(37%)arethetopindicatorsofproductionthat

minimizesclimateimpact.Labelsthatindicateclimatefriendlinessare

consideredlessoften—infact,only12%saytheyregularlybuyproducts

thatarelabeledashavingasmallcarbonfootprint.

5

ExecutiveSummary

KeyFindings

RoughlyhalfofAmericanshave

followedaneatingpatternordietin

thepastyear

Holdingsteadyfromlastyear’sresults,52%ofAmericansreportthattheyfollowedaspecificeatingpatternordietatsomepointinthepastyear.GenZ(66%)andMillennials(63%)aremorelikelythanGenX

(50%)andBoomers(41%)tohavefollowedaneatingpatternordiet.

Thatsaid,Boomerssawabigincreaseinthosefollowinganeating

pattern/diet(41%,upfrom29%in2022).

Themostcommoneatingpatternsordietsincludehigh-protein(18%),mindfuleating(17%),calorie-counting(12%),cleaneating(12%),andintermittentfasting(12%).

Thetopmotivatorsbehindmakinganefforttoadoptaneweating

patternordietincludewantingtoloseweight(43%),wantingtoimprovephysicalappearance(39%),wantingtofeelbetterandhavemore

energy(39%),andwantingtoprotectlong-termhealthandprevent

futureconditions(33%).Incomparisonwithlastyear,thetopmotivatorshavebothincreased:losingweighthasjumpedfrom34%to43%,and

physicalappearancehasjumpedfrom31%to39%.

Snackingfrequencyremainselevated

forthesecondstraightyear

SevenintenAmericans(72%)snackatleastonceadayinadditionto

theirmainmeals,afindingconsistentwithlastyear’sresults(73%).Themostcommonreasonforsnackingisduetohungerorthirst,whichhasincreasedsince2022(from34%to41%).Othertopreasonsforsnackingincludetheperceptionthatsnacksareatreat(29%)andthedesirefor

sweet(21%)andsalty(21%)snacks.

Whensnackinginthemorning,Americansmostoftengravitatetoward

fruits(30%);dairy(14%);danishes,donuts,andpastries(14%);and

nutritionbars(13%).Saltyandsavorysnacksaremostpopularinthe

afternoon(31%)andevening(26%),alongwithfruits(20%/16%);candy,chocolate,andothertreats(18%/19%);andcookies,cake,oricecream(17%/29%).

Inordertochoosetheportionsizeoftheirsnack,41%saytheysimply

eatuntiltheyfeelsatisfied,whileaquarter(24%)saytheypre-portion

howmuchtheyplantoeat.

Oneinten(10%)sayarecommendationoradvertisementfroman

influenceronsocialmediaplatformshasbeenamotivationfortheir

eatingpatternordiet.Infact,amongthosewhohaveseensocialmedia

contentonfoodandnutritioninthepastyear,18%saytheystarteda

dietoreatingpatternasaresult.

ExecutiveSummary

KeyFindings

MostAmericansfeelconfidentabout

thesafetyofthefoodsupply,butsay

moreeducationwouldbebeneficial

SevenintenAmericans(70%)saytheyfeel"very"or"somewhat"confidentaboutthesafetyoftheU.S.foodsupply,afindingthatissimilarto2022

results(68%).Interestingly,Boomers(77%),GenX(70%),andMillennials(70%)aremorelikelytofeelconfidentthanGenZ,ofwhichlessthanhalffeelconfident(44%).

Amongthosewhofeelconfident,47%thinkthefederalgovernmentand

44%thinkfoodcompaniesarecommittedtoensuringthatfoodissafe.

Fourinten(43%)trustgrocerystoresandfoodretailersonthisissue,while41%believeeveryoneacrossthefoodsystemisworkingtogether.In

contrast,themajority(55%)ofthosewhoarenotconfidentbelieve

thatprofitsareprioritizedoversafetyinthefoodindustry.Aboutfourintenbelieveeveryoneisnotworkingtogether(46%),thattherearetoomany

foodrecalls(40%),andthatfederalgovernmentregulationsarenotstrictenough(39%).Understandinghowthegovernment(36%)andfood

companies(35%)ensurefoodissafe,alongwithstricterregulations(36%),areseenaskeyfactorsforincreasingconfidenceinthesafetyofthefood

supply.

SixintenAmericans(61%)agreethattheytrusttheFDAtodetermineifingredientsthatareunsafeinlargequantitiesbutusedinsmallamountsshouldbeallowedinfoodsandbeverages.Similarly,52%agreethattheyarecomfortableeatingfoodsapprovedbytheFDAthatincludeextremelysmallamountsofingredientsthatmaybepotentiallyunsafeifconsumedinlargequantities.

MoreAmericansarewillingtopay

additionalcostsforproductsthatare

sociallysustainable

MorethanfourintenAmericans(46%)sayknowingthattheworkers

whoproduce,distribute,orservethefoodtheyeataretreatedinafair

andequitablewayisanimportantfactorintheirdecisiontopurchasea

foodorbeverage.BlackAmericansaremorelikelytosayitisvery

important,butoverall,supportisfairlyconsistentacrossdemographics.

Interestingly,foodlabels(37%)andmanufacturers’websites(34%)are

thego-toplacesforinformationonwhetherproductsareproducedin

waysthatarecommittedtothefairandequitabletreatmentof

workers.

Inalignmentwithcostconcerns,whengivenachoicebetweentwo

products,morethanhalfofAmericans(53%)aremorelikelyto

purchasea$3optionovera$5optionthatisproducedinwaysthatare

committedtothefairandequitabletreatmentofworkers.However,the

6-pointmarginbetweenthetwochoices(53%vs.47%)reflectsa

considerablenarrowingfromthe22-pointmarginlastyear(61%vs.

39%).

6

7

Perspectiveson

HealthandNutrition

46%41%

50%43%

48%

Nearlyhalfself-reportbeinginexcellentorverygoodhealth

AlthoughtheoverallpatternofhowAmericansdescribetheirownhealthissimilartopreviousyears,fewerconsiderthemselvestobeinexcellenthealthin2023.

Self-ReportedHealthStatus%Excellent/VeryGood

bySubgroups

Excellent

Verygood

Good

Fair

Poor

14%

21%

19%

35%

34%

33%

35%

31%

34%

15%

11%

11%

2%

3%

3%

202320222021

Total

GenZMillennial GenXBoomer

HHLDInc.<$35KHHLDInc.$35K-$74KHHLDInc.$75K+

MenWomen

MarriedSingle

White

HispanicBlack/AfricanAmerican

49%

55%

55%

28%

48%

65%

48%

49%

51%

46%

[TREND]Q1Howwouldyoudescribeyourownhealth,ingeneral?(n=1,022)8

"Fresh"and"Lowinsugar"remainthetoptwodefinitionsofhealthyfood

Oldergenerationsaremorelikelytomention"lowinsugar"and"lowinsodium,"whileyoungergenerationsmoreoftenchoose"organic"and"natural."

DefinitionofHealthyFood(TopChoices)

Fresh

Lowinsugar

Goodsourceofprotein

Natural

Goodsourceofnutrients(e.g.,potassium,vitaminD)

Lowsodium

Containsfruitsorvegetables(orincludestheseingredients)

Goodsourceoffiber

Minimalornoprocessing

Lowinsaturatedfat

40%

37%

33%

30%

28%

28%

28%

25%

23%

21%

DefinitionofHealthyFood(LessCommon)

Organic

Limitedornoartificialingredientsorpreservatives

Agoodsourceofwholegrains*

Lowcalorie

Lowintotalfat

Goodsourceofhealthyfats(e.g.,monounsaturatedorpolyunsaturatedfats)

Lowcarbohydrate

Non-GMO

Limitednumberofingredients

Producedinawaythatisenvironmentallysustainable

21%

20%

19%

19%

18%

18%

14%

14%

13%

7%

*Newadditionin2023

[TREND]Q12Whichofthefollowingbestdefineahealthyfoodtoyou?Pleaseselectupto5choices.(n=1,022)Note:“Other”and“noneoftheabove”arenotshown9

Iknowalotaboutthem

Iknowafairamountaboutthem

Ihaveheardofthem,butknowverylittleaboutthem

Ihaveneverheardofthem

9%

15%

11%

7%

11%13%

15%14%

2023202220212020

Nearlyhalfknow"alot"or"afairamount"abouttheDietaryGuidelinesforAmericans

Women,parents,thosewithmoreeducation,andMillennialsaremorelikelytosaytheyknow"alot"or"afairamount"abouttheguidelines.

FamiliaritywiththeDietaryGuidelinesforAmericans

46%knowalot/afair

amount(vs.52%in

2022)

37%

37%

34%

33%

43%

35%

39%

46%

54%knowvery

little/haveneverheard

ofthem(vs.48%in

2022)

%ALot/FairAmount

bySubgroups

Total

GenZ

Millennial

GenX

Boomer

Haskids<18Nokids<18

<CollegeDegreeCollegeDegree+

White

HispanicBlack/AfricanAmerican

46%

46%

55%

48%

37%

55%42%

43%

52%

44%

46%

55%

[TREND]Q3Whichofthefollowingbestdescribesyourfamiliaritywiththe"DietaryGuidelinesforAmericans",whicharetheUSgovernment-approvedfoodandnutritionguidelines?(n=1,022)10

GenZismorethantwiceasfamiliarwiththeMyPlategraphicasBoomers

Thosewithyoungchildrenarealsomorelikelytoreportfamiliarity.Overall,43%know"alot"or"afairamount"aboutit.

FamiliaritywithMyPlateGraphic

Ihaveseenitandknowalotaboutit

Ihaveseenitandknowafairamountaboutit

Ihaveseenit,butknowverylittleaboutit

Ihaveneverseenitbefore

Notsure

16%

18%

17%

27%22%

24%

20%

21%

18%

29%

30%

8%

8%

5%

43%know

alot/afair

amount

2023

2022

2021

36%

%ALot/FairAmount

bySubgroups

Total

GenZ

Millennial

GenX

Boomer

Haskids<18Nokids<18

Men

Women

White

HispanicBlack/AfricanAmerican

41%

69%49%

39%

32%

54%38%

41%

45%

40%

46%

48%

[TREND]Q2Howfamiliarareyou,ifatall,withthefollowinggraphic[MYPLATEGRAPHIC]?(n=1,022)11

12

TheImpactofStress

andWell-Beingon

Nutrition

Threeinfoursayfoodconsumptionimpactstheirmentaloremotionalwell-being

Incomparison,onlysixintensaythereverseistrue:thatwell-beingimpactsfoodchoices.

ImpactofFood/BeveragesConsumedonMental/EmotionalWell-being

Significantimpact

Moderateimpact

Smallimpact

Noimpact

Notsure

35%

39%

74%

Significant/ModerateImpact

14%

9%

4%

ImpactofMental/EmotionalWell-beingon

Food/BeverageConsumption

Significantimpact

Moderateimpact

Smallimpact

Noimpact

Notsure

28%

34%

21%

13%

5%

61%

Significant/ModerateImpact

Q12a.Towhatdegreedoyoubelievethatthefoodandbeveragesyouconsumehasanimpactonyouroverallmental/emotionalwell-being?(n=1,022)/12b.Nowconsiderthereverse:towhat

degreedoesthestateofyourmental/emotionalwell-beingimpactthetypeoffoodandbeveragesyouchoosetoconsume?(n=1,022)

13

Sixintenself-reportbeing"somewhat"or"very"stressed

GenZandMillennialsaremorelikelytobestressedthanoldergenerations.Ofthosewhosaytheyarestressed,justoverhalfsayithasinfluencedthemtomakeless-healthychoices.

Self-ReportedStress

ImpactofStressonHealthfulnessofFood/BeverageConsumption

(IfAtLeastSomewhatStressed)

VeryStressed

Somewhatstressed

Nottoostressed

Notatallstressed

21%

28%

13%

60%

Very/SomewhatStressed

38%

Consumedmuchlesshealthyfood/beverages

Consumedsomewhatlesshealthy

food/beverages

Nodifference/noimpact

Consumedsomewhathealthier

food/beverages

Consumedmuchhealthier

food/beverages

19%

32%

29%

13%

4%

51%

Somewhat/MuchLess-Healthy

Consumption

Nosignificantchangevs.2022

[TREND]Q13Howstressedhaveyoubeen?(n=1,022)/Q14Whatimpactdidyourstressleveloverthepastsixmonthshaveonthehealthfulnessofthefoods/beveragesyouconsumed?

Filter:Very/Somewhatstressedoverthepastsixmonths(n=603)Note:“Notsure”isnotshown;Responsetextabridgedoneachitem

14

Youngergenerationsaremorelikelytosaytheirwell-beingimpactstheirchoices

Interestingly,thesamegenerationaldifferencedoesnotholdtruefortheimpactoffoodonmentalwell-being.

ImpactofFood/BeveragesConsumedon

Mental/EmotionalWell-being

Significant/ModerateImpact

Total

GenZMillennial GenXBoomer

Haskids<18Nokids<18

<CollegeDegreeCollegeDegree+

HHLDInc.<$35KHHLDInc.$35K-$74KHHLDInc.$75K+

MenWomen

74%

72%

79%

73%71%

77%73%

70%

82%

65%

78%77%

70%

78%

DemographicProfile

ImpactofMental/EmotionalWell-beingon

Food/BeverageConsumption

Significant/ModerateImpact

Total

GenZMillennial GenXBoomer

Haskids<18Nokids<18

<CollegeDegreeCollegeDegree+

HHLDInc.<$35KHHLDInc.$35K-$74KHHLDInc.$75K+

MenWomen

61%

71%

68%57%

56%

69%59%

60%64%

56%

67%61%

60%63%

Q12a.Towhatdegreedoyoubelievethatthefoodandbeveragesyouconsumehasanimpactonyouroverallmental/emotionalwell-being?(n=1,022)/12b.Nowconsiderthereverse:towhat

degreedoesthestateofyourmental/emotionalwell-beingimpactthetypeoffoodandbeveragesyouchoosetoconsume?(n=1,022)

16

17

PurchaseDriversandShoppingPatterns

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

Theimportanceofpriceismuchhigherin2023—butsoareotherdrivers

Tasteranksasthetopdriverforfoodandbeveragedecisions,withnearlynineintensayingithasanimpactontheirdecisiontobuycertainfoodsandbeverages.Pricehasjumpedinimportance,from68%to76%.

PurchaseDriversOverTime

(%4–5Impactoutof5)

2010

2012

2013

2011

2016

20172018

2019

20202021

2022

2023

20142015

Taste

Price

Healthfulness

Convenience

Environmental

Sustainability*

2023

Taste87

Price

76

Healthfulness

62

Convenience

61

Environmental34

Sustainability

[TREND]Q6Howmuchofanimpactdothefollowinghaveonyourdecisiontobuyfoodsandbeverages?SUMMARY:TOP2(GreatImpact/SomewhatofanImpact);(n=1,022)

Note:Priorto2019,"EnvironmentalSustainability"wasaddressedas“Sustainability”

18

Threeinfoursaytheyconsideriffoodisprocessed,andsixintentrytoavoidit

Thosewithhigherincomesaremorelikelytoconsiderwhetherfoodisprocessed.

ConsiderationofProcessedFoods

Yes,andItrytoavoidprocessedfoods

Yes,andIsometimesavoidprocessedfoods

Yes,butIdon’tavoidprocessedfoods

No,Idon'tconsiderit

I’mnotsurewhatisconsideredaprocessedfood

25%

16%

21%

2%

36%

“Yes”bySubgroups

Total

GenZMillennial GenXBoomer

Haskids<18Nokids<18

<CollegeDegreeCollegeDegree+

HHLDInc.<$35KHHLDInc.$35K-$74KHHLDInc.$75K+

White

HispanicBlack/AfricanAmerican

76%

71%

77%81%

75%

81%75%

71%

87%

66%

78%

84%

75%

76%

81%

19

Q7Whenshoppingforfoodsandbeverages,doyouconsiderwhetherthefoodisprocessedbeforepurchasingthatproduct?(n=1,022)

50%

50%

44%

Millennialsbelievetheyaremoreconcernedabouthealthfulnessandnutritionthanothers

Nearlytwo-thirdsofMillennialsthinkthisistrue,asopposedtoonlyhalfofGenZ,GenX,andBoomers.

“Mygenerationhasgreaterconcernaboutthehealthfulnessandnutritionof

foodchoicesthanothergenerations.”

%AgreebySubgroups

22%

12%

55%

Agree

25%

33%

3%

4%

Stronglyagree

Somewhatagree

Neitheragreenordisagree

Somewhatdisagree

Stronglydisagree

Notsure

Total

GenZMillennial GenXBoomer

Haskids<18Nokids<18

<CollegeDegreeCollegeDegree+

HHLDInc.<$35KHHLDInc.$35K-$74KHHLDInc.$75K+

White

HispanicBlack/AfricanAmerican

55%

65%

53%

62%

53%

51%

63%

53%

67%

54%

54%

61%

20

Q9Doyouagreeordisagreewiththefollowingstatement?:Mygenerationhasgreaterconcernaboutthehealthfulnessandnutritionoffoodchoicesthanothergenerations.(n=1,022)

Nineintenhavenoticedanincreasedcostinfoodandbeveragesinthepastyear

Awarenessofincreasedcostisupsignificantlyfrom2022.BoomersaremorelikelytonoticeanincreaseincomparisonwithGenZandMillennials.

NoticedaChangeinthe

CostofFood/Beverages?

Majorincrease

Minorincrease

Nochangeinpastyear

Minordecrease

Majordecrease

Notsure

19%

5%

2%

72%

91%

havenoticedanincrease

vs.83%in2022

2%

1%

%Major/MinorIncreasebySubgroups

Total

GenZ

Millennial

GenX

Boomer

Haskids<18

Nokids<18

HHLDInc.<$35K

HHLDInc.$35K-$74K

HHLDInc.$75K+

91%

83%

88%

92%

95%

92%

90%

86%

93%

92%

21

[TREND]Q10Inthepastyear,haveyounoticedachangeintheoverallcostoffoodandbeverages?(n=1,022)

Nearlyhalfwhosawanincreasesayitalways/oftenimpactspurchasing

Threeintensaytheyhavemadeless-healthychoices.Youngergenerationsaremorelikelytocutbackonnon-essentialitemsthantheiroldercounterparts.

ImpactofIncreasedCostonFood/BeveragePurchasing

(IfObservedanIncrease)

AlwaysOftenOccassionallyRarelyNeverNotsure

Icutbackonnon-essentialfood/beverageproducts

Ichosenewproducts/brandsthatarelessexpensive

Ichoselesspremiumorbrandname

food/beverageproducts

Imadelesshealthyfood/beveragechoices

Always/Often

:47%

16%

31%

32%

12%

9%

Always/Often

:47%

15%

32%

33%

13%

6%

Always/Often

:47%

14%

3

3%

32%

13%

8%

Always/Often

:28%

7%

21%

32%

25%

15%

0%20%40%60%80%100%

Q11Overthepastyear,howoftendidtheincreasedcostoffood/beveragesleadtothefollowing?Filter:Havenoticedanincreaseintheoverallcostoffoodandbeveragesinthepastyear(n=920)

22

7%

16%

13

%1

1%

15%

3%

20%

9%

3

9%

42%

24%

Onlineandin-personshoppingislargelyunchangedfrom2022

7%nowshoponlinemultipletimesaweek,downfrom10%in2022.Meanwhile,15%shoponlinelessthanonceamonth,upfrom11%lastyear.

FrequencyofBuyingGroceriesIn-PersonandOnline

Onceaweek

Lessthanonceamonth

SeveraltimesamonthNever

Multipletimesaweek

Onceamonth

In-person

Online

0%20%40%60%80%100%

66%

Atleastoncea

week

23%

Atleastoncea

week

23

[TREND]Q15AHowoftendoyoubuygroceries...?A.Online(n=1,022)/[TREND]Q15BHowoftendoyoubuygroceries...?B.In-person(n=1,022)

Halfofonlineandin-personshopperspayattentiontolabels"always"or"often"

Feweronlineshopperssaytheyalwayspayattentiontolabelsthanin2022.

PayAttentiontoLabelsWhenShoppingOnline

(IfShopsOnline)

Always

Often

Sometimes

Rarely

Never

Notsure

19%

27%

27%

20%

7%

1%

46%Always/Often

vs.52%in2022

27%Rarely/Never

vs.21%in2022

PayAttentiontoLabelsWhenShoppingIn-Person

(IfShopsIn-Person)

Always

Often

Sometimes

Rarely

Never

Notsure

25%

30%

28%

13%

5%

0%

55%Always/Often

17%Rarely/Never

[TREND]Q16Howoftendoyoupayattentiontothelabelsonfoodandbeveragepackagingwhenshopping ?A.OnlineFilter:Buysgroceriesonline:(n=628)/TREND]Q16BHowoftendoyou

payattentiontothelabelsonfoodandbeveragepackagingwhenshopping ?B.In-personFilter:Buysgroceriesin-person:(n=1,003)

24

Onlineshoppersareoftenyounger,parents