商業(yè)計劃書模板

商業(yè)計劃書（編制參考）項目名稱項目單位（蓋章）地址電話傳真電子郵件聯(lián)系人北京秉原投資有限公司編制保密承諾本商業(yè)計劃書內(nèi)容涉及我司商業(yè)秘密，僅對有投資意向的投資者公開。我司規(guī)定投資公司項目經(jīng)理收到本商業(yè)計劃書時做出下列承諾：妥善保管本商業(yè)計劃書，未經(jīng)我司同意，不得向第三方公開本商業(yè)計劃書涉及的我司的商業(yè)秘密。項目經(jīng)理簽字：接受日期：_______年____月____日目錄TOC\o"1-3"摘要 1第一部分公司概況 PAGEREF\h4第二部分公司管理層 PAGEREF\h6第三部分產(chǎn)品/服務 PAGEREF\h9第四部分行業(yè)及市場分析 PAGEREF\h12第五部分技術來源及前景 PAGEREF\h14第六部分產(chǎn)品制造 PAGEREF\h16第七部分營銷方略 PAGEREF\h18第八部分公司管理 PAGEREF\h20第九部分競爭分析 PAGEREF\h22第十部分財務計劃 PAGEREF\h25第十一部分融資計劃 PAGEREF\h26第十二部分風險分析 PAGEREF\h27第十三部分戰(zhàn)略分析 PAGEREF\h27第十四部分附件 PAGEREF\h27摘要內(nèi)容重要涉及：公司概況；重要經(jīng)營管理人、技術負責人介紹；項目涉及的產(chǎn)品或服務的先進性、新穎性、獨特性描述；市場分析；現(xiàn)金流量、投資回報率等財務預測；融資計劃，投資后股東構成表等。第一部分公司概況公司名稱________________________________________成立時間____________公司宗旨注冊資本____________________________實際到位資本____________________其中現(xiàn)金________________________無形資產(chǎn)占股份比例____________%注冊地點_____________________________________________________________主營業(yè)務公司性質(zhì)：國有公司、有限公司、股份有限公司、合作公司、個人獨資、外資公司等，并闡明其中國有成分比例、私有成分比例和外資比例。公司沿革：闡明自公司成立以來主營業(yè)務、股權、注冊資本等公司基本情形的變動，并闡明這些變動的因素。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________現(xiàn)在公司重要股東狀況：公司公司全資Ⅱ全資Ⅰ參股Ⅱ全資Ⅱ全資Ⅰ參股Ⅱ參股Ⅰ控股Ⅱ控股I公司現(xiàn)在職工狀況：如：擁有員工________人，其中大專以上文化程度的有________人，占員工總數(shù)________%，大學本科以上的有_________人，占員工總數(shù)_________%，碩士學位（含中級職稱）以上的有_________，占員工總數(shù)_________%，博士學位（含高級職稱）以上的有_________人，占員工總數(shù)_________%；最佳列表闡明，如：公司經(jīng)營財務歷史：列表闡明（單位：萬元）項目本年度前1年前2年前3年銷售收入毛利潤純利潤總資產(chǎn)總負債凈資產(chǎn)有形凈資產(chǎn)公司外部公共關系（戰(zhàn)略支持、合作伙伴等）：_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第二部分公司管理層董事會組員名單：序號職務姓名工作單位聯(lián)系電話1董事長2副董事長3董事4董事5董事6董事7董事8董事9董事管理團體名單及介紹：董事長姓名_____________性別_____________年紀_____________籍貫______________學歷_____________學位____________所學專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績：著重描述在本行業(yè)內(nèi)的技術和管理經(jīng)驗和成功事例。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________總經(jīng)理姓名_____________性別_____________年紀_____________籍貫______________學歷_____________學位____________所學專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績：著重描述在本行業(yè)內(nèi)的技術和管理經(jīng)驗和成功事例。___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技術研發(fā)負責人姓名_____________性別_____________年紀_____________籍貫______________學歷_____________學位____________所學專業(yè)__________職稱______________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績：著重描述在本行業(yè)內(nèi)的技術水平、經(jīng)驗和成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品生產(chǎn)負責人姓名_____________性別_____________年紀_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績：著重描述在本行業(yè)內(nèi)的產(chǎn)品經(jīng)驗的成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________市場營銷負責人姓名_____________性別_____________年紀_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績：著重描述在本行業(yè)內(nèi)的營銷經(jīng)驗和成功事例。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________財務負責人姓名_____________性別_____________年紀_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績：著重描述在財務、金融、籌資、投資等方面的背景、經(jīng)驗和業(yè)績。_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其它重要人員姓名_____________性別_____________年紀_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績：_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________外部支持（涉及公司聘任的中介機構及法律顧問、投資顧問、財務顧問介紹）：律師事務所會計師事務所投資咨詢機構法律顧問（介紹）投資顧問（介紹）財務顧問（介紹）第三部分產(chǎn)品/服務公司現(xiàn)在全部產(chǎn)品清單及合用領域，簡要介紹主導產(chǎn)品_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品前期開發(fā)研究進展狀況和現(xiàn)實物質(zhì)基礎，涉及：產(chǎn)品開發(fā)處在何種階段_____________________________________________________________________產(chǎn)品/服務的創(chuàng)新之處，在國內(nèi)外領先程度（提供有關證明材料）_______________________________________________________________________________________________________________________開發(fā)和研究的設備、條件__________________________________________________________________________________________________________________________產(chǎn)品的市場優(yōu)勢、涉及：專利技術闡明專利技術類型_____________________________________________________________________________________________________________________________專利技術獲得狀況、保護范疇的有關證明文獻與國內(nèi)外基地專利技術關系，與否成造成侵權行為產(chǎn)品上市的周期_____________________________________________________________________產(chǎn)品本身的影響力或依靠單位的品牌形象等_______________________________________________________________________________________________________________________________________________________________________________________________________________該產(chǎn)品與否申請過國家有關基金資助？有無最后驗收、鑒定的結論、評獎等___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品/服務的開發(fā)資源與條件狀況，涉及：產(chǎn)品開發(fā)能力的保障：資金_____________________________________開發(fā)隊伍技術專家__________________________________________________________________________________________________________________________________________協(xié)作開發(fā)人員設備場地政府許可外協(xié)外委單位外部技術專家現(xiàn)在含有條件與目的的差距融資到位后，對所需資源的滿足程度第四部分行業(yè)及市場分析行業(yè)狀況（行業(yè)發(fā)展歷史及趨勢，哪些行業(yè)的變化對產(chǎn)品利潤、利潤率影響較大，進入該行業(yè)的技術壁壘、貿(mào)易壁壘、政策限制等，行業(yè)市場前景分析與預測）_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________過去3~5年各年全行業(yè)銷售總額：列明資料來源。（萬元）年份前5年前4年前3年前2年前1年銷售收入銷售增加率將來3~5年各年全行業(yè)銷售收入預測：列明資料來源。（萬元）年份第1年第2年第3年第4年第5年銷售收入我司與行業(yè)內(nèi)五個重要競爭對手的比較：重要描述在重要銷售市場中的競爭對手。競爭對手市場份額競爭優(yōu)勢競爭劣勢我司市場銷售有無行業(yè)管制，公司產(chǎn)品進入市場的難度分析_______________________________________________________________________________________________________________________________________________________________產(chǎn)品/服務的市場分析，涉及：你有哪些類型的顧客現(xiàn)在及將來（何時）有多少顧客顧客分布的地方顧客接受產(chǎn)品/服務的障礙顧客購置（使用）原則是什么第五部分技術來源及前景公司近年來的重要研究的技術領域和有關的技術成果及獲獎狀況_______________________________________________________________________________________________________________________________________________________________________________________________________________公司參加制訂產(chǎn)品或技術的行業(yè)原則和質(zhì)量檢測原則狀況__________________________________________________________________________________________________________________________________________________________________________________________________________________________________融資項目的研發(fā)流程圖：產(chǎn)品開發(fā)所采用的共性技術、專有技術的有關名稱，標明其中的核心技術_______________________________________________________________________________________________________________________________________________________________________________________________________________風險項目技術團體介紹請闡明，此后為確保產(chǎn)品質(zhì)量、產(chǎn)品升級換代和保持技術先進水平，公司的開發(fā)方向、開發(fā)重點和正在開發(fā)的技術和產(chǎn)品____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司現(xiàn)有技術開發(fā)資源以及技術儲藏狀況_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司謀求技術開發(fā)依靠（如大學、研究所等）狀況，合作方式______________________________________________________________________________________________________________________________________________________________________________________________________________________________公司將采用如何的激勵機制和方法，保持核心技術人員和技術隊伍的穩(wěn)定__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司將來3~5年在研發(fā)資金投入和人員投入計劃（萬元）年份第1年第2年第3年第4年第5年資金投入人員（個）第六部分產(chǎn)品制造具體畫出生產(chǎn)流程圖，以及從原材料到中試、到規(guī)模生產(chǎn)階段的工作流程和業(yè)務內(nèi)容：產(chǎn)品生產(chǎn)制造方式（公司自建廠生產(chǎn)產(chǎn)品，還是委托生產(chǎn)，或其它方式，請闡明因素）____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司自建廠狀況下，購置廠房還是租用廠房，廠房面積是多少，生產(chǎn)面積是多少，廠房地點在哪里，交通、運輸、通訊與否方便____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________現(xiàn)有生產(chǎn)設備狀況（專用設備還是通用設備，先進程度如何，價值是多少，與否投保，最大生產(chǎn)能力是多少，能否滿足公司產(chǎn)品銷售增加的規(guī)定？）______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請闡明，如果設備操作需要特殊技能的員工，如何解決這一問題____________________________________________________________________________________________________________________________________________________________________________________________________________________________如何確保重要原材料、元器件、配件以及核心零部件等生產(chǎn)必須品的進貨渠道的穩(wěn)定性、可靠性、質(zhì)量及進貨周期，列出3家重要供應商名單及聯(lián)系電話。_______________________________________________________________________________________________________________________________________________________________________________________________________________重要供應商1__________________________________________________________重要供應商2__________________________________________________________重要供應商3__________________________________________________________正常生產(chǎn)狀態(tài)下，成品率、返修率、廢品率控制在如何的范疇內(nèi)，描述生產(chǎn)過程中產(chǎn)品的質(zhì)量確保體系、以及核心質(zhì)量檢測設備________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品成本和生產(chǎn)成本如何控制，有如何的具體方法___________________________________________________________________________________________________________________________________________________________________產(chǎn)品批量銷售價格的制訂，產(chǎn)品毛利潤率是多少？純利潤率是多少？______________________________________________________________________________第七部分營銷方略請介紹你公司所針對市場，你們有何競爭優(yōu)勢產(chǎn)品銷售成本的構成及銷售價格制訂的根據(jù)_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________你計劃采用什么方略使顧客使用、購置你的產(chǎn)品如果產(chǎn)品已經(jīng)在市場上形成了競爭優(yōu)勢，請闡明與哪些因素有關（如成本相似但銷售價格低、成本低形成銷售價格優(yōu)勢、以及產(chǎn)品性能、品牌、銷售渠道優(yōu)于競爭對手產(chǎn)品，等等）_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立銷售網(wǎng)絡、銷售渠道、設立代理商、分銷商方面的方略與實施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在廣告促銷、銷售價格、建立銷售隊伍方面的方略與實施_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品售后服務方面的方略與實施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________對銷售隊伍采用什么樣的激勵機制___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第八部分公司管理請用圖表表達公司組織構造公司經(jīng)營決策程序_______________________________________________________________________________________________________________________________________________________________________________________________________________員工薪酬、福利及激勵制度，與否考慮員工持股及高管人員期權__________________________________________________________________________________________________________________________________________公司與否為每位員工購置保險，請闡明保險險種_________________________________________________________________________________________________公司與否與每個雇員訂立勞動用工合同___________________________________公司與否與有關員工訂立公司技術秘密和商業(yè)秘密的保密合同_______________公司與否與掌握公司核心技術及其它重要信息的人員訂立競業(yè)嚴禁合同，若有，請闡明合同重要內(nèi)容____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請闡明，公司對知識產(chǎn)權、技術秘密和商業(yè)秘密的保護方法_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司與否通過國內(nèi)外管理體系認證？第九部分競爭分析國內(nèi)重要競爭對手狀況分析，舉例五家公司（請用文獻支持）：同類公司的名稱、地區(qū)分布_______________________________________________________________________________________________________________________________________________________________________________________________________________現(xiàn)在開發(fā)的同類功效產(chǎn)品所處的研發(fā)階段_______________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品在市場上的銷售規(guī)模、銷售價格等狀況__________________________________________________________________________________________________________________________________________將來可能對本項目產(chǎn)品的威脅分析_______________________________________________________________________________________________________________________________________________________________________________________________________________列舉五家國外重要競爭對手產(chǎn)品開發(fā)狀況或銷售狀況，與其相比貴公司的優(yōu)勢或劣勢（要以文獻支持），涉及專利權、技術創(chuàng)新性、工藝水平及領先程度_______________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品價格及生產(chǎn)成本_______________________________________________________________________________________________________________________________________________________________________________________________________________財務指標_______________________________________________________________________________________________________________________________________________________________________________________________________________規(guī)模大小及營業(yè)額_______________________________________________________________________________________________________________________________________________________________________________________________________________市場促銷方略__________________________________________________________________________________________________________________________________________第十部分財務計劃請?zhí)峁簩?~5年項目盈虧平衡表將來3~5年項目資產(chǎn)負債表將來3~5年項目損益表將來3~5年項目現(xiàn)金流量表將來3~5年項目銷售計劃表將來3~5年項目產(chǎn)品成本表（第一年每月計算現(xiàn)金流量，共12個月，第二年每季度計算現(xiàn)金流量，共四個季度，第三、四、五年每年計算現(xiàn)金流量，共三年）產(chǎn)品形成規(guī)模銷售時，毛利潤率為____________%，純利潤率為____________%，并闡明預測根據(jù)。預計將來3-5年年均資產(chǎn)回所率%。第十一部分融資計劃融資額其中，投資額________________，借貸額___________________如果有對外借貸，抵押或擔保方法是什么？___________________________________________________________________________________________________________________________________________________________________________________________________________________請闡明投入資金的用途和使用計劃_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________但愿讓投資方參股我司或與投資方成立新公司，請闡明因素______________________________________________________________________________________________________________________________________________________________________________________________________________________________擬向投資方出讓多少權益？計算根據(jù)是什么？_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________投資方可享有哪些監(jiān)督和管理權力_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如果公司沒有實現(xiàn)項目發(fā)展計劃，公司管理層向投資方承當哪些責任？___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________投資方以何種方式收回投資，具體方式和執(zhí)行時間____________________________________________________________________________________________________________________________________________________________________需要對投資方闡明的其它狀況________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第十二部分風險分析闡明該項目實施過程中可能碰到的風險，及其應對方法。涉及：技術______________________________________________________________________________________________________市場__________________________________________________________________________________________________________________________________________生產(chǎn)__________________________________________________________________________________________________________________________________________財務_______________________________________________________________________________________________________________________________________________________________________________________________________________管理_______________________________________________________________________________________________________________________________________________________________________________________________________________政策_______________________________________________________________________________________________________________________________________________________________________________________________________________其它________________________________________________________________________________________________________________________________