網(wǎng)頁游戲運營分析報告

產(chǎn)品運營分析報告版本：20080112（孫全新）目錄1、市場部分1.1市場導向1.2預計市場份額1.3目標用戶1.4面臨競爭1.5決定市場因素1.6政策條件1.7同時在線預測2、產(chǎn)品部分2.1商業(yè)盈利點2.2版本策略2.3促銷活動設計2.4游戲節(jié)假日運營2.5產(chǎn)品品牌成功方法2.6運營節(jié)點與生命力周期管理2.7產(chǎn)品運營案例營收預測每日同時在線人數(shù)（人/天）15,000每日人均ARPU值（元/天）30每日用戶付費率10%每日游戲消耗營收45,000每月游戲消耗營收1,350,000每年游戲消耗營收16,200,000注：銷售渠道折扣為8折銷售營業(yè)收入預測產(chǎn)品系列2009上半年2009下半年2010上半年2010下半年《輝煌》-《縱橫》--《榮耀》---銷售營收總計-注：游戲產(chǎn)品以18個月為生命周期；每款產(chǎn)品以同等品質預測員工計劃部門員工2009上半年員工2010上半年員工2010下半年產(chǎn)品技術部CTO110,000110,000110,000程序318,000318,000318,000美術415,000415,000415,000策劃312,000624,000624,000小計1155,0001467,0001467,000運營部COO110,000110,000110,000GM/客服2436,0002436,0003045,000市場人員414,000414,000414,000銷售人員27,50027,50027,500網(wǎng)絡/技術支持420,000420,000420,000小計3587,5003587,5004196,500行政人事、財務部人事行政24,00024,00024,000財務27,00027,00027,000小計411,000411,000411,000管理人員董事長110,000110,000110,000CEO110,000110,000110,000管理人員220,000330,000440,000小計440,000550,000660,000總計員工總人數(shù)545865月度工資支出總額193,500215,500234,500半年工資支出總額1,161,0001,293,0001,407,000半年員工四金支出總額536,963598,013650,738注：員工四金以工資額46.25%損益表2009下半年2010上半年2010下半年1、銷售額8,100,00016,200,00024,300,000銷售費用合計2,065,5004,131,0006,196,500渠道權益金20%1,620,0003,240,0004,860,000營業(yè)稅金5.5%445,500891,0001,336,500毛利潤6,034,50012,069,00018,103,500營業(yè)成本（%）42.85%58.59%65.45%2、毛利潤率（%）74.5%74.5%74.5%減：營業(yè)費用（%）74.5%74.5%74.5%運營費用合計1,932,6251,942,2252,233,375運營部工資591,000591,000645,000廣告費用120,000120,000120,000服務器費用120,000120,000120,000IDC費用9,60019,20028,800公關費用10,00010,00010,000網(wǎng)絡基礎設施費用8,1008,1008,100員工四金費用536,963598,013650,73毛利潤4,101,87510,126,77515,870,125運營成本（%）40.1%27.55%23.59%減：運營費用（%）50.64%62.51%65.31%管理費用合計442,000555,000615,000工資額240,000300,000360,000公用事業(yè)22,00030,00030,000場地租金180,000225,000225,000毛利潤3,659,8759,571,77515,255,125管理成本（%）9.2%7.9%6.5%減：管理費用（%）45.18%59.09%62.78%產(chǎn)品技術費用合計380,000422,000422,000產(chǎn)品技術部應付工資額330,000402,000402,000開發(fā)系統(tǒng)軟件及開發(fā)設備50,00020,00020,000毛利潤3,279,8759,149,77514,833,125產(chǎn)品技術成本（%）8%6%4.5%減：產(chǎn)品技術費用（%）40.4