房地產(chǎn)網(wǎng)絡(luò)營(yíng)銷(xiāo)(世聯(lián))

房地產(chǎn)網(wǎng)絡(luò)營(yíng)銷(xiāo)拓之林網(wǎng)絡(luò)營(yíng)銷(xiāo)顧問(wèn)：劉大威2010年7月TO-DREAME-MARKETINGCONSULTINGTO-DREAME-MARKETINGCONSULTING房地產(chǎn)網(wǎng)絡(luò)營(yíng)銷(xiāo)拓之林網(wǎng)絡(luò)營(yíng)銷(xiāo)顧問(wèn)營(yíng)銷(xiāo)總監(jiān)：周磊2010年7月TO-DREAME-MARKETINGCONSULTINGTO-DREAME-MARKETINGCONSULTING如何看待互聯(lián)網(wǎng)1TO-DREAME-MARKETINGCONSULTING如何看待網(wǎng)絡(luò)營(yíng)銷(xiāo)2房地產(chǎn)網(wǎng)絡(luò)營(yíng)銷(xiāo)的現(xiàn)狀3提升房地產(chǎn)網(wǎng)絡(luò)營(yíng)銷(xiāo)的幾點(diǎn)想法4建議需要關(guān)注的幾個(gè)互聯(lián)網(wǎng)應(yīng)用5TO-DREAME-MARKETINGCONSULTINGTO-DREAME-MARKETINGCONSULTING如何看待互聯(lián)網(wǎng)1TO-DREAME-MARKETINGCONSULTINGTO-DREAME-MARKETINGCONSULTING平臺(tái)空間工具媒體互聯(lián)網(wǎng)基本屬性截至2010年6月底，中國(guó)網(wǎng)民規(guī)模達(dá)到了4.2億，突破了4億大關(guān)互聯(lián)網(wǎng)的力量：TO-DREAME-MARKETINGCONSULTINGTO-DREAME-MARKETINGCONSULTING互聯(lián)網(wǎng)是雙刃劍！王老吉VS

萬(wàn)科TO-DREAME-MARKETINGCONSULTINGTO-DREAME-MARKETINGCONSULTING胡戈VS

唐駿TO-DREAME-MARKETINGCONSULTINGTO-DREAME-MARKETINGCONSULTINGTO-DREAME-MARKETINGCONSULTINGTO-DREAME-MARKETINGCONSULTING擅用互聯(lián)網(wǎng)則如虎添翼忽視互聯(lián)網(wǎng)則事倍功半違背互聯(lián)網(wǎng)則洪水猛獸TO-DREAME-MARKETINGCONSULTINGTO-DREAME-MARKETINGCONSULTING如何看待網(wǎng)絡(luò)營(yíng)銷(xiāo)2TO-DREAME-MARKETINGCONSULTINGTO-DREAME-MARKETINGCONSULTING1網(wǎng)絡(luò)營(yíng)銷(xiāo)是整體營(yíng)銷(xiāo)戰(zhàn)略中的一個(gè)組成部分2網(wǎng)絡(luò)營(yíng)銷(xiāo)的本質(zhì)還是營(yíng)銷(xiāo)3網(wǎng)絡(luò)營(yíng)銷(xiāo)與所謂傳統(tǒng)營(yíng)銷(xiāo)密不可分網(wǎng)民的心理與行為特征：藐視權(quán)威喜歡主動(dòng)獲取娛樂(lè)獵奇網(wǎng)絡(luò)營(yíng)銷(xiāo)具有其特別的規(guī)律；TO-DREAME-MARKETINGCONSULTINGTO-DREAME-MARKETINGCONSULTINGTO-DREAME-MARKETINGCONSULTINGTO-DREAME-MARKETINGCONSULTING具備精準(zhǔn)傳播技術(shù)條件互聯(lián)網(wǎng)技術(shù)與應(yīng)用特征核心是互動(dòng)TO-DREAME-MARKETINGCONSULTINGTO-DREAME-MARKETINGCONSULTING網(wǎng)絡(luò)傳播的特征及時(shí)快速病毒式馬太效應(yīng)TO-DREAME-MARKETINGCONSULTINGTO-DREAME-MARKETINGCONSULTING房地產(chǎn)網(wǎng)絡(luò)營(yíng)銷(xiāo)的現(xiàn)狀3TO-DREAME-MARKETINGCONSULTINGTO-DREAME-MARKETINGCONSULTING

Descriptionofthecontents急功近利缺乏長(zhǎng)期互聯(lián)網(wǎng)應(yīng)用戰(zhàn)略思考投入不小2009年網(wǎng)絡(luò)廣告投入近15億簡(jiǎn)單粗放手段單調(diào)，網(wǎng)站、網(wǎng)絡(luò)廣告、業(yè)主論壇銷(xiāo)售引導(dǎo)傳統(tǒng)媒體銷(xiāo)售模式主導(dǎo)TO-DREAME-MARKETINGCONSULTINGTO-DREAME-MARKETINGCONSULTING提升房地產(chǎn)網(wǎng)絡(luò)營(yíng)銷(xiāo)的幾點(diǎn)想法4TO-DREAME-MARKETINGCONSULTINGTO-DREAME-MARKETINGCONSULTING地產(chǎn)網(wǎng)絡(luò)營(yíng)銷(xiāo)思考網(wǎng)絡(luò)營(yíng)銷(xiāo)前置注重公關(guān)（口碑）服務(wù)模式轉(zhuǎn)變長(zhǎng)期綜合應(yīng)用策略思考媒體關(guān)系與廣告購(gòu)買(mǎi)天底下沒(méi)有免費(fèi)的午餐，但錢(qián)不一定就花在廣告購(gòu)買(mǎi)上。解決網(wǎng)絡(luò)營(yíng)銷(xiāo)獨(dú)立于整體營(yíng)銷(xiāo)之外的狀態(tài)網(wǎng)絡(luò)營(yíng)銷(xiāo)公司的服務(wù)模式應(yīng)該和經(jīng)紀(jì)公司、廣告公司是一樣的從網(wǎng)上來(lái)的客戶到底是怎么過(guò)來(lái)的？和簡(jiǎn)單的廣告比較起來(lái)，口碑更重要。短期、單調(diào)的網(wǎng)絡(luò)營(yíng)銷(xiāo)方式是無(wú)法真正形成網(wǎng)絡(luò)營(yíng)銷(xiāo)的效能的，有些問(wèn)題是難以避免和解決的。TO-DREAME-MARKETINGCONSULTINGTO-DREAME-MARKETINGCONSULTING建議需關(guān)注的幾個(gè)互聯(lián)網(wǎng)應(yīng)用5TO-DREAME-MARKETINGCONSULTINGTO-DREAME-MARKETINGCONSULTING網(wǎng)絡(luò)視頻網(wǎng)絡(luò)社區(qū)（SNS）

微博需關(guān)注的互聯(lián)網(wǎng)應(yīng)用TO-DREAME-MARKETINGCONSULTINGTO-DREAME-MARKETINGCONSULTING網(wǎng)絡(luò)視頻的特點(diǎn)成本低廉目標(biāo)精準(zhǔn)互動(dòng)+主動(dòng)傳播速度快TO-DREAME-MARKETINGCONSULTINGTO-DREAME-MARKETINGCONSULTINGSNS的特點(diǎn)：交互性社會(huì)性真實(shí)性協(xié)作性TO-DREAME-MARKETINGCONSULTINGTO-DREAME-MARKETINGCONSULTING微