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Unit1TheMassMedia
IntegratedSkillsDiscussingonlinenewsmedia新譯林2020版
選必二PrintedMediaOnlineMediaWhichisyourwaytoreadnews?Leading-inwatchingTVprogrammesreadingnewsstoriesonmymobilephonereadingnewspapersLead-inHowdoyougetnewsupdateseveryday?CHINADAILY
頭條printeditionsdigitaleditionsanewsappmembershipAchartincreasedecreasedeclineReadingOverthepast15years,onlinemediahasbecome___________popular,whilethenumberofpeoplewhousebroadcastmediahasdecreased_________,andthenumberofpeoplewhouseprintmediahasbeenin_________decline.increasinglyslightlysharpTheriseofonlinenewsmediaTheriseofonlinenewsmediaThepastdecadeshavewitnessedtherapiddevelopmentofonlinenewsmedia.Inthemid-1990s,duetothepopularityofpersonalcomputersandincreasedInternetaccess,somenewspapersbegantopublishtheirowndigitaleditionsontheInternet.Peoplecanreadthesamecontentonlineasisprintedinthenewspaperseveryday.過去的幾十年見證了網(wǎng)絡(luò)新聞媒體的快速發(fā)展。在20世紀(jì)90年代中期,由于個(gè)人電腦的普及和互聯(lián)網(wǎng)使用的增加,一些報(bào)紙開始在互聯(lián)網(wǎng)上發(fā)布自己的數(shù)字版本。人們每天可以在網(wǎng)上閱讀與報(bào)紙上印刷的內(nèi)容相同的內(nèi)容。Bytheendof1999,about1,000newspapersinChinahadsetuptheirownonlinenewsplatforms.Atalmostthesametime,newswebsiteswithnoprinteditionssprangup.Theymadeahit
immediatelybecauseofawiderrangeofstoriesandalmostinstantupdatesofnewsevents.Interactionwasalsoencouragedasreaderscouldposttheirowncomments.到1999年底,中國約有1000家報(bào)紙建立了自己的網(wǎng)絡(luò)新聞平臺(tái)。幾乎與此同時(shí),沒有印刷版的新聞網(wǎng)站如雨后春筍般出現(xiàn)。由于報(bào)道范圍更廣,新聞事件的更新幾乎是即時(shí)的,它們立即引起了轟動(dòng)?;?dòng)也被鼓勵(lì),因?yàn)樽x者可以發(fā)表自己的評論。Thenweenteredthesmartphoneera.Nowadaystherearehundredsofthousandsofnewsappsandofficialnewsmediaaccountsonsocialmedia,withatotalmembershipofover700millioninChina.Smartphoneownersarefindingiteasiertoreadnewsontheirmobiledevices.Theycancheckthelatestnewsanytimeatanyplace.然后我們進(jìn)入了智能手機(jī)時(shí)代。如今,中國社交媒體上有數(shù)十萬個(gè)新聞app和官方新聞媒體賬號,會(huì)員總數(shù)超過7億。智能手機(jī)用戶發(fā)現(xiàn)在他們的移動(dòng)設(shè)備上閱讀新聞更容易。他們可以隨時(shí)隨地查看最新消息。Asthechartshows,technologyhastransformedthewaypeoplegetnewsduringthepastyears.Fromprintmediatobroadcastmediatoonlinemedia,readingnewshasbecomeamorepersonalandcomprehensiveexperiencethaneverbefore.Thevarietyandaccessibilityofonlinenewsmeansthattherapidriseofonlinenewsmediaisunlikelytostop.如圖所示,在過去的幾年里,科技已經(jīng)改變了人們獲取新聞的方式。從紙媒到廣播媒體再到網(wǎng)絡(luò)媒體,閱讀新聞已經(jīng)成為一種比以往任何時(shí)候都更加個(gè)人化和全面的體驗(yàn)。網(wǎng)絡(luò)新聞的多樣性和可訪問性意味著網(wǎng)絡(luò)新聞媒體的快速崛起不太可能停止。Asthechartshows,technologyhastransformedthewaypeoplegetnewsduringthepastyears.如圖所示,在過去幾年里,科技改變了人們獲取新聞的方式。theway+定語從句在含有定語從句的復(fù)合句中,theway作先行詞時(shí)的幾種情況:
1)關(guān)系詞在定語從句中作狀語,關(guān)系詞inwhich,that或省略。
e.g.Inthistheway(that/inwhich)youprotecttheendangeredspecies?2)關(guān)系詞在從句中作主語,關(guān)系詞用which或that。
e.g.Hefoundawaythat/whichledtosuccess.3)關(guān)系詞在從句中作賓語,關(guān)系詞用which,that或省略。
e.g.Theway(that/which)hetoldmesoundsridiculous,butIwillgiveitatry.【語境應(yīng)用】單句語法填空。1)Whatsurprisedmewasnotwhathesaidbuttheway____________hesaidit.
2)Weadmirehimfortheway____________hefacesdifficulties.
3)Noonewillsupporttheway______________hementionedatthemeeting.that/inwhichthat/inwhichthat/whichReadingHowhasonlinenewsmediadevelopedovertime?Paragraphs1-2Inthemid-1990sBytheendof1999Aroundtheendof1999
ThenNewspapersbegantopublish_____________ontheInternet.ManynewspapersinChinahadsetuptheironlinenews___________.Newswebsiteswithnoprinteditions______________.Weenteredthe______________.Thepastdecadeshavewitnessed
therapiddevelopmentofonlinenewsmedia.digitaleditionsplatformssprangupsmartphoneeraListenandfinishtheexercisesbelow.BListening(1)TolearnaboutaspecifictopicfromprintnewspapersorTVbroadcasts,peoplewouldhavetocarefully_______________orwaituntilacertaintimeofday,andbythenthestoriesmayhavealready_______________.(2)Accordingtoonestudy,_____________________ofonlinenewsreadersregularlycommentonarticles.(3)Ifpeoplefindaninterestingonlinenewsarticle,theycanquicklylettheirfriendsknowbysendingthem______tothestoryorsharingiton___________.(4)Arecentsurveyof__________foundthat___________________trustprintnewsmorethanonlinenews.checkeverypagedevelopedfurther38%/thirty-eightpercentalinksocialmedia300people65%/sixty-fivepercentB1Listentotheinterviewandfillintheblanks.Simon:
Hi,MissSmith!Thanksforagreeingtodothisinterview.Peopleare
increasinglyturningtotheInternetinsteadofprintmediafornews.It’sbeen
estimatedthataround90%ofpeoplegetatleastsomeoftheirnewsonline.
Whydoyouthinkthatis?MissSmith:Onemajorreasonisthatpeoplehavemucheasieraccesstonewsthanksto
theriseofonlinenewsmedia.Onlinenewsisupdatedconstantly,whenever
anythingnewsworthyhappens.Soreadersofonlinenewscangetthelatest
updateswheneverandwherevertheywant.Tolearnaboutaspecifictopic
fromprintnewspapersorTVbroadcasts,theywouldhavetocarefullycheck
everypageorwaituntilacertaintimeofday,andbythenthestoriesmay
havealreadydevelopedfurther.Withnewssitesorapps,theycansimply
typeintheirsearchwordsandclick“Search”.Simon:That’strue.Whatotheradvantagesdoesonlinenewsmediahaveoverprint
media?TapescriptMissSmith:Ithinkthesedays,peoplewantnotonlytoreadnews,butalsotointeract
withothersandtalkabouttheissuesinvolved,andonlinenewsmedia
makesthateasy.Onestudyfoundthat38%ofonlinenewsreadersregularly
commentonarticles.What’smore,iftheyfindaninterestingarticle,theycan
quicklylettheirfriendsknowbysendingthemalinktothestoryorsharing
itonsocialmedia.Simon:Isee.Doesthatmeanprintnewsmediawilldisappearcompletely?MissSmith:Idon’tthinkso.Printnewsmediaisstillviewedbymanypeopleasmore
trustworthywithmorein-depthanalysis.Arecentsurveyof300peoplefoundthat65%trustprintnewsmorethanonlinenews.Also,itishardtochangepeople’sreadinghabits.Somepeoplejustenjoythefeelingofholdingaphysicalnewspaperwhenreadingnews.So,Ithinkonlinenewsmediawilldevelophandinhandwithprintnewsmediaforalongtimetocome.Simon:Thanks,MissSmith.1.mucheasieraccess2.latestupdates3.newsitesorapps4.handinhand5.readinghabits6.holdingaphysical
newspaperWhile-listeningListeningB2Listentotheinterviewagainandcompletethenotesbelow.MissSmith’sopinionononlinenewsmediaReasonsforthepopularityofonlinenewsmediaPeoplehave(1)_________________tonews.Readerscangetthe(2)___________wheneverandwherevertheywant.With(3)________________,peoplecansimplytypeintheirsearchwordsandclick“Search”togetthenewstheywant.Onlinenewsmediamakesiteasyforpeopletointeractwithothersandtalkaboutnews.mucheasieraccesslatestupdatesnewssitesorappsListeningThefutureofonlinenewsmediaItwilldevelop(4)___________withprintnewsmedia.Printnewsmediaisstillviewedbymanypeopleasmoretrustworthythanonlinenewsmedia.Itishardtochangepeople’s(5)____________.Somepeoplejustenjoythefeelingof(6)________________________whenreadingnews.handinhandreadinghabitsholdingaphysicalnewspaperB2Listentotheinterviewagainandcompletethenotesbelow.Simon:
Hi,MissSmith!Thanksforagreeingtodothisinterview.Peopleare
increasinglyturningtotheInternetinsteadofprintmediafornews.It’sbeen
estimatedthataround90%ofpeoplegetatleastsomeoftheirnewsonline.
Whydoyouthinkthatis?MissSmith:Onemajorreasonisthatpeoplehavemucheasieraccesstonewsthanksto
theriseofonlinenewsmedia.Onlinenewsisupdatedconstantly,whenever
anythingnewsworthyhappens.Soreadersofonlinenewscangetthelatest
updateswheneverandwherevertheywant.Tolearnaboutaspecifictopic
fromprintnewspapersorTVbroadcasts,theywouldhavetocarefullycheck
everypageorwaituntilacertaintimeofday,andbythenthestoriesmay
havealreadydevelopedfurther.Withnewssitesorapps,theycansimply
typeintheirsearchwordsandclick“Search”.Simon:That’strue.Whatotheradvantagesdoesonlinenewsmediahaveoverprint
media?TapescriptMissSmith:Ithinkthesedays,peoplewantnotonlytoreadnews,butalsotointeract
withothersandtalkabouttheissuesinvolved,andonlinenewsmedia
makesthateasy.Onestudyfoundthat38%ofonlinenewsreadersregularly
commentonarticles.What’smore,iftheyfindaninterestingarticle,theycan
quicklylettheirfriendsknowbysendingthemalinktothestoryorsharing
itonsocialmedia.Simon:Isee.Doesthatmeanprintnewsmediawilldisappearcompletely?MissSmith:Idon’tthinkso.Printnewsmediaisstillviewedbymanypeopleasmore
trustworthywithmorein-depthanalysis.Arecentsurveyof300peoplefoundthat65%trustprintnewsmorethanonlinenews.Also,itishardtochangepeople’sreadinghabits.Somepeoplejustenjoythefeelingofholdingaphysicalnewspaperwhenreadingnews.So,Ithinkonlinenewsmediawilldevelophandinhandwithprintnewsmediaforalongtimetocome.Simon:Thanks,MissSmith.SpeakingInpairs,talkaboutonlinenewsmedia.Usethefollowingquestionsandexpressionstohelpyou.CWhatisthecurrentsituationofonlinenewsmedia?Whataretheadvantagesanddisadvantagesofonlinenewsmedia?Howwillonlinenewsmediachangeinthefuture?Why?DiscussingadvantagesanddisadvantagesOneofthestrengths/problems…isthat…Anotherpositive/negativeaspectisthat…Ontheonehand,…Ontheotherhand,…Therearemoreadvantagesthandisadvantageswhenitcomesto...…h(huán)asmoreadvantagesover…A:Ireadthatmostpeopleuseonlinemediatogettheirnews.B:I’mnotsurprised.Nowadays,accessingnewsonlineiseasybecauseoftheInternetandsmartdevices.A:Andwiththepopularityofnewsappsandnewsmediaaccountsonsocialmedia,it’snowonderthatthenumberofpeopleusingprintnewsmedia,likenewspapers,isdropping.B:Yes.Onlinenewsmediahasmoreadvantagesoverprintnewsmedia.
Forexample,mostonlinenewsisfreetoread.What’smore,onlinenewsisupdatedinstantlyandcanbesharedwiththeclickofabutton.A:That’sright.Ontheonehand,peoplecanreadthenewswhenit’sconvenientforthem,whichsoundsgreat,butontheotherhand,therearedisadvantagestoo.B:Definitely!Onemajorproblemisthetruthfulnessofnewsstories—cantheyreallybetrustedwhenanyoneiseasilyabletopostthemonline?A:Exactly!Anothernegativeaspectisthatsomepeoplearemoreusedtotraditionaltypesofnewsmediaandit’sveryhardtochangetheirreadinghabits.B:Isupposethat’swhysomepeoplestillpreferreadingnewspapersorwatchingthenewsonTV.Inthefuture,doyouthinkonlinenewsmediawillbetheonlynewssource?A:No.Ibelieveonlinenewsmediawilldeveloptogetherwithprintandbroadcastnewsmediatosatisfytheirrespectivereaders.B:Maybe,butIpredictmorepeoplewillbeusingonlinenewsmedia!Writing
Writeanarticleaboutonlinenewsmedia.UseyourideasfrompartCandtheinformationinpartsAandBtohelpyou.D
Towriteanarticleaboutonlinenewsmedia,youcanfollowthe
structurebelow:
Introduction:giveinformationonthecurrentsituationofonlinenewsmedia.
Mainbody:statetheadvantagesanddisadvantagesofonlinenewsmedia.
Conclusion:predictthefutureofonlinenewsmedia.LearningaboutthestructurePlanningyourwritingWritingLearningaboutwritingtechniquesYoucanusedifferentexpressionstoavoidrepetitioninyourwriting.Forexample,totalkaboutthepopularityofonlinenewsmedia,youcanusethesentencepatternsbelow:Itisclearthatonlinenewsmediaisbecomingincreasinglypopularamong…Aswecansee,onlinenewsmediaenjoysgreatpopularityamong…Nowadaysanincreasingnumberofpeopleturntoonlinenewsmediafor…Toexpressyouropinion,youcanuseexpressionssuchas:
inmyopinion,frommypointofview,inmyeyes,...Ithink/find/suppose/assume,myopinion/view/belief/impressionisthat,asforme,anditseemstomethat...LearningaboutthelanguageCheckingyourwritingRemembertocheckyourwritingafteryoufinishandexchangedraftsbetweenyouandyourpartner.Payattentiontothefollowingaspects:★Punctuation ★Spelling★Grammar ★Choiceofwords★Style(formal/informal) ★StructureSample
Nowadaysanincreasingnumberofpeopleturntoonlinenewsmediafornews.TherapidriseoftheInternetandsmartdeviceerahasmadeiteasierforreaderstoacce
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