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Internal
STRATEGYUPDATE:
MERCEDES-BENZVANS
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
DISCLAIMER
Thefollowingpresentationcontainsforward-lookingstatementsthatreflectmanagement'scurrentviewswithrespecttofutureevents.Suchstatementsaresubjecttomanyrisksanduncertainties.Iftheassumptionsunderlyinganyofthesestatementsproveincorrect,thenactualresultsmaybemateriallydifferentfromthoseexpressedorimpliedbysuchstatements.Forfurtherdetails,pleaserefertothedisclaimerattheendofthepresentation.
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
FOUNDEROFTHE
LIGHTCOMMERCIAL
VEHICLESEGMENT
MAY16,2023
Internal
-BENZVANS
STRATEGYUPDATE:MERCEDES
MAY16,2023
VANPORTFOLIOSTRONGLYFOCUSEDONUPPERSEGMENTS
SHAREOFOVERALLSALES
SprinterVitoV-ClassCitan/T-Class
~50%~30%~15%5%
SMALL
MIDSIZE
LARGE
>400K
DELIVEREDin2022
STRATEGYUPDATE:MERCEDES-BENZVANS
THEVANBUSINESSISCOMMERCIALLYATTRACTIVE
PLAYERS
Stableandconcentrated
Top-3playersinEurope
dominateapprox.70%
ofthemarket
MARKETS
Strongandgrowing
DevelopmentLCV-market
+25%expectedincoremarkets,
from2022throughto2030*
CUSTOMERS
Knowledgeableandloyal
MostlyB2Bcustomers
PRODUCTS
Periodicallylowercapital
intensityandlonglifecycles
Fewerarchitectures,lifecycles
of>10years,focusonre-use
AHISTORICALLYPROFITABLESEGMENTFORTHEINDUSTRY
*CoreMarkets:Europe,U.S.,China;Source:IHS
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
MERCEDES-BENZVANSENJOYSAUNIQUEPOSITION
Exceptionaltop-end
productidentity
Bestmix,strongestpricing,
highestresiduals
Favourablechannelmix
Balancedmarketcoverage
Highestbuyerloyalty
StrongsynergieswithMercedes-BenzCars
Leadtheindustry
toall-electricfuture
Growtop-endpositioning
evenfurther
Expandprofitablegrowth
inU.S.andChina
Addressmanufacturingfootprint
Lowercoststructure
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
WEOFFERTHEWORLD’SMOSTDESIRABLEVANSANDSERVICES
PREMIUM
VOLUME
ENTRY
Salesvolume
20212030
FOCUSONPREMIUMSEGMENTSINEACHINDUSTRY
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
PRIVATEVANS:ENHANCINGTHETOP-ENDOFOURPORTFOLIO
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
COMMERCIALVANS:FOCUSEDONANDSUCCESSFUL
INTHEMOSTPROFITABLESEGMENTS
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
COMMERCIALVANS:FOCUSEDONANDSUCCESSFUL
INTHEMOSTPROFITABLESEGMENTS
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
Wehavemadeastrongcommitmenttoclimateprotection
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
NETCARBON-NEUTRALFLEETOFNEWVANS
2026
upto20%BEVshare
2030
>50%BEVshare*
2039
Netcarbon-neutral
fleetofnewvansovertheentirelifecycle
2022
Netcarbon-neutral
productionatourown
plantsworldwide
PRODUCTION&LOGISTICS
WELL-TO-TANKTANK-TO-WHEEL
ENDOFLIFE
SUPPLYCHAIN&
RAWMATERIALS
target
*Wherevermarketconditionsallow,
MAY16,2023
Internal
TRANSITIONPLANTOWARDS“ELECTRICONLY”
VAN.EA
2030
2026
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
ELECTRIFICATIONROADMAP
2010
Introduction
offirstelectricVito
2023
ElectrificationofeveryVan
segment&presentationof
neweSprinter
2026
Launchof
all-new,electric-only
architectureVAN.EA
2030
>50%shareofbattery
electricvehicles*
*Wherevermarketconditionsallow,target
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
LEVERAGINGOURSTRENGTHSTODELIVER
INDUSTRY-LEADINGPROFITABILITY
2022
Q1/2023
SALES
415.3
Kunits
+8%(2021:386.2)
98.9
Kunits
+12%(Q1/22:88.5)
REVENUE
17.2
EURbn
+17%(2021:14.7)
4.6
EURbn
+25%(Q1/22:3.7)
EBITADJUSTED
1.9
EURbn
+57%(2021:1.2)
719
EURm
+54%(Q1/22:466)
ROSADJUSTED
11.2
percent
+2.9%p(2021:8.3)
15.6
percent
+3.0%p(Q1/22:12.6)
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
INTENSIFYINGOURFOCUSONCOSTCOMPETITIVENESS
PRODUCTSANDTECHNOLOGY
Substantialreduction
ofcomplexity
Increasedcommonality
acrossVansproducts
Tailored,cost-focused
componentsoptimisedforLCVs
Commonalitywithcarmodulestodrivesynergies
MANUFACTURING
Intensifiedmanagement
approachtomanufacturingand
optimisationofplants
Strongfocuson
performanceandHPV
Reorganisationoffootprintwith
new,pure-electricLCVplantin
Jawor,Poland
FIXEDCOSTSANDOVERHEAD
Streamlinedprocesses
Digitalisation
Synergieswith
Mercedes-BenzCars
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
UNIQUELYPOSITIONEDINANATTRACTIVEINDUSTRY,INTENSIVELYFOCUSEDONVALUECREATION
Anexceptionalportfolioofproducts,gearedtowardsuppersegments
Uniqueandcontinuouslyhighestpricingpower
Highestlevelofbrandattractivenessandloyalty
Targetedfocusonthemostprofitablemarkets
Intensifiedcostfocusandfootprintoptimisation
Highlyambitioustechnologyroadmaptoleadtheindustrytoall-electricfuture
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
EMBRACE
customersand
growlifetime
revenues
TARGET
premiumsegmentsandfocusonprofitable
growth
LEAD
inelectric
driveanddigitalexperience
MERCEDES-BENZVANSSTRATEGY
WEOFFERTHEWORLD’SMOSTDESIRABLEVANSANDSERVICES
LOWER
totalcostbaseand
improveindustrial
footprint
Guidedbyeconomic,environmentalandsocialsustainability
Acceleratedbydigitalisationanddata-drivenbusiness
Drivenbyahighlyqualifiedandmotivatedteam
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
TARGET
premiumsegmentsandfocusonprofitable
growth
LEAD
LOWER
inelectric
driveanddigitalexperience
totalcostbaseandimproveindustrialfootprint
MERCEDES-BENZVANSSTRATEGY
WEOFFERTHEWORLD’SMOSTDESIRABLEVANSANDSERVICES
EMBRACE
customersand
growlifetime
revenues
Guidedbyeconomic,environmentalandsocialsustainability
Acceleratedbydigitalisationanddata-drivenbusiness
Drivenbyahighlyqualifiedandmotivatedteam
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
#1TARGET
LEADERSHIPINFOURAREAS
BRAND
CUSTOMERFOCUS
SUSTAINABILITY
TECHNOLOGY
STRATEGYUPDATE:MERCEDES-BENZVANS
Transactionprice
MAY16,2023
MBShare
MBShare
~50%
#1TARGET
MERCEDES-BENZVANSHASTHEINDUSTRY’S
STRONGESTPRICINGPOWER
Significantpricepremia
CompetitorACompetitorBSprinter
pricepremium
Sprintervs.maincompetitors
cashtransactionprice2022,Germany
~15%
~85%
~50%
~50%
Entry/VolumePremium1
Mercedes-Benzvans
sharebysegment
Totalmidsize&largevanmarketin2021,Germany
1Listpriceexcl.options/Premiummidsizevan:EUR>35k/Premiumlargevan:EUR>45k
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
USA
16%
China
8%
RoW
16%
#1TARGET
I.REGIONS:
REGIONALSALESSPLIT&COMPREHENSIVEPORTFOLIO
Europe
60%
80%COMMERCIALAPPLICATIONS
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
#1TARGET
II.CHANNELS:
PROFITABLESALESCHANNELMIX
SHAREOFRETAILAND
SMALLFLEETBUSINESS*
SHAREOF
LARGERFLEETBUSINESS*
*Europeandatabasis
0
3%
Source:CSIStudy2022,#1placements:MB55%vs.13%(VW)
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
#1TARGET
III.PRODUCTS:
AIMINGFORPROFITABLEGROWTHINMOSTIMPORTANTREGIONS
EUROPE
Strengtheningour
position
Expansionintopremiumsegments
withpotential,e.g.campervans
USA
Aimingtosubstantially
increaseoursalesby2030
NEW:OfferofVAN.EAprivate
midsizevanintheU.S.
CHINA
Significantgrowthpotential
forprivateVans
VAN.EAprivatemidsizevanin
unparalleledluxurypositioning
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
#1TARGET
IV.INDUSTRIES:
OFFERINGTAILOR-MADEVEHICLESWITHPARTNERS
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
#1TARGET
OURVANS-THEPERFECTBASISFORUPFITTINGSOLUTIONS
#1
OEMRANKING*
>75%
SHAREOFUPFITTEDLARGEVANS
*SurveyconductedbyanexternalinstituteonbehalfoftheMercedes-BenzGroupAG
Source:CSIStudy2022,#1placements:MB55%vs.13%(VW)
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
#1TARGET
OURVANSOLUTIONPARTNERS:
COMMITTEDTOOURSUSTAINABILITYAMBITION
AMBITION2039
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
#1TARGET
OURPRODUCTSKEEPTHEWORLDRUNNING
PrivateUsage
Private20%*
Services&Crafts
Rental
Deployment&
Municipal
Recreational
Vehicles
Manufacturing
Commercial80%
CEP&Logistics
Trade&eGrocery
Construction
PeopleMover
OrderedaccordingtosalesvolumeofMercedesBenzVansinGermany2021
(e)VitoTourer
*Private20%2021Summary:EQV,V-Class,CitanTourer,
Internal
MAY16,2023
#1TARGET
NEWMODELLINECAMPERVANSBASEDONVAN.EA
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
TARGET
premiumsegmentsandfocusonprofitable
growth
LEAD
LOWER
inelectric
driveanddigitalexperience
totalcostbaseandimproveindustrialfootprint
MERCEDES-BENZVANSSTRATEGY
WEOFFERTHEWORLD’SMOSTDESIRABLEVANSANDSERVICES
EMBRACE
customersand
growlifetime
revenues
Guidedbyeconomic,environmentalandsocialsustainability
Acceleratedbydigitalisationanddata-drivenbusiness
Drivenbyahighlyqualifiedandmotivatedteam
STRATEGYUPDATE:MERCEDES-BENZVANS
#2EMBRACE
RepurchaserateMercedes-BenzSprinter(Europe,2021)*
Highlytrusted
commercialcustomerservice
serviceretention
(vehicleage0-4yrs.-Europe,2022)
74%
>70%
*Source:NVBS2022
#2EMBRACE
RESILIENTBUSINESSBUILTONSTRONGRELATIONSHIPS
Mostloyalcustomerbase
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
#2EMBRACE
FOCUSEDONATTRACTINGAND
RETAININGLIFELONGCUSTOMERS
REPURCHASE
CONSIDERATION
PURCHASE
SERVICES
&REPAIRS
OPERATIONS
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
#2EMBRACE
FOCUSEDONATTRACTINGAND
RETAININGLIFELONGCUSTOMERS
CONSIDERATION
BY2026*:
>20%onlinesales
>75%directsalesinEurope
20directsalesmarketsglobally
*Target
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
#2EMBRACE
FOCUSEDONATTRACTINGAND
RETAININGLIFELONGCUSTOMERS
Salesandcustomerservicesatisfactionrating
PURCHASE
4.5/5
Today*
*Internal
survey,2022
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
#2EMBRACE
FOCUSEDONATTRACTINGAND
RETAININGLIFELONGCUSTOMERS
OPERATIONS
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
#2EMBRACE
FOCUSEDONATTRACTINGAND
RETAININGLIFELONGCUSTOMERS
OPERATIONS
70%connectedvansin2022incoremarkets
?30digitalextrasin2023
RelevantincrementalEBITcontributiongoingforward
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
#2EMBRACE
FOCUSEDONATTRACTINGAND
RETAININGLIFELONGCUSTOMERS
>4,200retaillocations
+additionalmobilerepair
SERVICES
&REPAIRS
~30minaveragedrivetime
tonextretaillocationinEurope
>50%servicecontracts
Mercedes-BenzVansUptime:vehicledatafrom
>4,000datapoints
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
#2EMBRACE
FOCUSEDONATTRACTINGAND
RETAININGLIFELONGCUSTOMERS
REPURCHASE
74%Sprinterrepurchaseratein2021inEurope
+Retrieval&reorder
+Financialserviceofferings
Source:NVBS2022
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
TARGET
premiumsegmentsandfocusonprofitable
growth
LEAD
LOWER
inelectric
driveanddigitalexperience
totalcostbaseandimproveindustrialfootprint
MERCEDES-BENZVANSSTRATEGY
WEOFFERTHEWORLD’SMOSTDESIRABLEVANSANDSERVICES
EMBRACE
customersand
growlifetime
revenues
Guidedbyeconomic,environmentalandsocialsustainability
Acceleratedbydigitalisationanddata-drivenbusiness
Drivenbyahighlyqualifiedandmotivatedteam
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
#3LEAD
PIONEER:OURFIRSTELECTRICVANSTARTEDEARLY
201020231972
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
#3LEAD
eSPRINTEREFFICIENCYTESTDRIVE
FROMLASVEGAS,NEVADA,TOLONGBEACH,CALIFORNIA
LASVEGAS
275mi/443km
withoutrechargingthe113kWhbattery
LONGBEACH
Internal
#3LEAD
GROWINGSTRONGLYWITHAFULLRANGE
OFPRIVATEANDCOMMERCIALVANS
TOPRESENT
>40,000
eVanssold
TARGET2026
upto20%
BEVshare
TARGET2030
>50%
BEVshare*
*Wherevermarketconditionsallow
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
#3LEAD
EFFICIENCYISTHENEWCURRENCY
VAN.EAPRIVATE
DRIVETRAIN
TYRES
CHASSIS
THERMALMANAGEMENT
ELECTRICALSYSTEM&EE
AERODYNAMICS
MATERIALCONCEPT
VAN.EACOMMERCIAL
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
#3LEAD
VAN.EA:HIGHDEGREEOFMODULARITYTOMEETCUSTOMERREQUIREMENTS
LUXURY
PRIVATEVAN
>50%reductionofbodyinwhitevariants
MAY16,2023
PREMIUM
COMMERCIALVAN
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
#3LEAD
TARGETINGLEADERSHIPINELECTRICDRIVE
ANDDIGITALEXPERIENCE
ELECTRICDRIVE
VAN.EAisournew,purpose-builtEVarchitecture-
formidsizeandlargevans,privateandcommercial.
MB.OS
WithourMercedes-BenzOperatingSystemwewillofferevenmoredigitalextrasforourcustomersincludingB2B-specificsolutions&accesstothird-partyapps.
AUTOMATEDDRIVING
WiththelaunchofVAN.EA-basedvehicles,wewillprovideSAELevel2capabilities.
Ourambition:Startingbyendofthedecade,SAELevel3forprivatecustomers
andLevel4forcommercialcustomers.
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
TARGET
premiumsegmentsandfocusonprofitable
growth
LEAD
LOWER
inelectric
driveanddigitalexperience
totalcostbaseandimproveindustrialfootprint
MERCEDES-BENZVANSSTRATEGY
WEOFFERTHEWORLD’SMOSTDESIRABLEVANSANDSERVICES
EMBRACE
customersand
growlifetime
revenues
Guidedbyeconomic,environmentalandsocialsustainability
Acceleratedbydigitalisationanddata-drivenbusiness
Drivenbyahighlyqualifiedandmotivatedteam
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
#4LOWER
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
#4LOWER
RAISINGOURAMBITIONSLEVEL:
TACKLINGCOSTSATALLLEVELS
COMPANY
FIXEDCOSTS
-20%*
Processes
Digitalisation
Synergies
PRODUCTS
OPERATIONS
PORTFOLIOVARIANTS
-30%*
HOURSPERVEHICLE(HPV)
-25%*
*Bymid-decadevs.2019
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
374
438
386415
+11%
+29%
1.9
11.2
8.3
6.0
+87%
FINANCIALS:STARTINGFROMASTRONGPOSITION
Controlledgrowthinsales
Kunits
Strongrevenueimprovement
bnEUR
14.8
17.2
14.7
13.3
202020212022
2019
2019202020212022
Double-digitmargins
ROS(adjusted)percent
EBIT
Significantstepupin
(adjusted)bnEUR
0.3
1.9
1.2
0.8
+138%
20192020202120222019202020212022
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
544
FINANCIALS
RAISINGASPWITHCONTROLLEDCOSTS
AverageSalesPrice
(ASP)
+24%
Research&
Development
EURm
+2%
553
Investmentinplant,
property&equipment
EURm
-17%
199
240
FixedCosts
-7%
20192022201920222019202220192022
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
Netpricing
FURTHERPOTENTIAL
ASP
+24%
FINANCIALS
RESILIENTBUSINESSBASEDONSTRONGREVENUESTREAMS
KEYLEVERS
schematic
Positivemix
Directsalesmodel
Digitalextras
Customerservice&parts
2019
2022
endofdecade
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
FINANCIALS
INVESTINGINOURELECTRICANDSOFTWARE-DRIVENFUTURE
KEYLEVERS
RadicallyreducedICEinvestments
Ramp-upofVAN.EABEV&softwareinvestments
Investmentsinfutureproductionnetwork
Investmentreductionbytheendofthedecade
schematic
Capex&R&Dinvestments
~€1bn
~-70%
Drivetrain-independentinvestments
BEV
ICE
2019mid-decadeendofdecade
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
FINANCIALS
FIXEDCOSTREDUCTIONATALLLEVELS
KEYLEVERS
Streamlinedprocesses
Digitalisation
SynergieswithMercedes-BenzCars
schematic
Fixedcosts
-20%—→
2019mid-decadeendofdecade
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
Reorganisedindustrialfootprint
HPVimprovements
Complexityreduction
2019mid-decadeendofdecade
Batterycostimprovements
FINANCIALS
VARIABLECOSTREDUCTIONATALLLEVELS
KEYLEVERS
schematicandbeforemixchange
Variablecosts
eSprinter
NeweSprinter
EU7
VAN.EA
BEV
ICE
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
ROSadjusted
1.9
FINANCIALS
OURFINANCIALAMBITIONSFORMERCEDES-BENZVANS
11.2
8.3
6.0
2019202020212022
Guidance
13
11
2023mid-decadeendofdecade
levelof2022
slightlylower
1.1
0.6-0.8
CCRadjusted
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
TARGET
premiumsegmentsandfocusonprofitable
growth
LEAD
LOWER
inelectric
driveanddigitalexperience
totalcostbaseandimproveindustrialfootprint
MERCEDES-BENZVANSSTRATEGY
WEOFFERTHEWORLD’SMOSTDESIRABLEVANSANDSERVICES
EMBRACE
customersand
growlifetime
revenues
HIGH-MARGIN
SEGMENTS
STABLEPROFIT
STREAMS
BEST-IN-CLASS
TECHNOLOGY
HIGHEST
PROFITABILITY
Internal
STRATEGYUPDATE:MERCEDES-BENZVANS
MAY16,2023
DISCLAIMER
Thisdocumentcontainsforward-lookingstatementsthatreflectourcurrentviewsaboutfutureevents.Thewords“anticipate,”“assume,”“bel
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