跨境電子商務(wù)英語 課件 重大Lesson 5 How to Be an E-commerce Entrepreneur by Tomorrow

Lesson5

2023/11/30跨境電子商務(wù)英語HowtoBeanE-commerceEntrepreneurbyTomorrow?Speaking04Lead-in01Writing03Reading02Contents2023/11/30跨境電子商務(wù)英語Lead-inPart12023/11/30跨境電子商務(wù)英語Doyouknowtheentrepreneurialexperienceofthefollowingbusinessmen?

2023/11/30跨境電子商務(wù)英語

ReadingPart22023/11/30跨境電子商務(wù)英語What'sthepurposeofthisarticle?Whatdoestheauthorwarnaboutmakingaprofit?Howdoyouunderstand“Therearejusttoomanyme-tooecommercesitestojustifyonemore”?Whatareyourtipsfore-commercestartups?ReadingComprehensionReadthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語1.What'sthepurposeofthisarticle?tohelppeoplegettheire-commercebusinessstartedReadthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語ReadingComprehension2.Whatistheauthor’ssuggestionaboutmakingaprofit?havethefinancialdisciplinetocutthelosseswhenneedednotover-ambitiousintheexpenditureon

pay-per-clickadvertisingReadthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語ReadingComprehension3.Howdoyouunderstand“Therearejusttoomanyme-tooe-commercesitestojustifyonemore”?Therearetoomanysimilare-commercesites.Youshouldhaveyouruniquesellingpoints.Readthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語ReadingComprehension

Readthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語ReadingComprehension3.UseanexampletoexplainB2B.

Readthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語ReadingComprehension4.Whatareyourtipsfore-commercestartups?advertisingsellingpointsmanagement...Readthetextandanswerthefollowingquestions.2023/11/30跨境電子商務(wù)英語ReadingComprehension(1)bebittenby...bug:Youcansaythatsomeonehasbeenbittenbyaparticularbugwhentheysuddenlybecomeveryenthusiasticaboutsomething.被...迷住.(2)comeup:1)tohappen發(fā)生e.g.We'llletyouknowifanyvacanciescomeup.2)tobementionedordiscussed被提及；被討論e.g.Thequestionisboundtocomeupatthemeeting.Words2023/11/30跨境電子商務(wù)英語Words&Expressions(3)startover:tobeginagain(重新開始)e.g.Shewasn'thappywithourworkandmadeusstartover.Sometimesthehardestpartisn'tlettinggo,butrather,learningtostartover.-(4)tweak:1)topullortwiststh.suddenly(扭,擰,扯)2)tomakeslightchangestoamachine,system,etc.toimproveit(稍稍調(diào)整機(jī)器、系統(tǒng)等)Words&ExpressionsWords2023/11/30跨境電子商務(wù)英語(5)hitthewinningformula:succeedwinningformula:successe.g.Thereisnoone

winningformula

forsucceedinginbusiness.

Aftermanyfailures,theteamhitthewinningformula.(6)(onyourfirst)go:1)anattemptatdoingsth(做某事的)嘗試，一番努力);e.g.:Ittookthreegoestogetitright.2)one’sturn(輪到的機(jī)會)Words&ExpressionsWords2023/11/30跨境電子商務(wù)英語(7)conversantwith：knowingaboutsth;familiarwithsth(通曉的，熟悉的)(8)gearup:加檔e.g.We'dbettergearup(thecar)ifwearetoarriveattheairportbeforesix.Nowthecountryneedstogearupthedomesticeconomy.Words&ExpressionsWords2023/11/30跨境電子商務(wù)英語(9)appeal:1)n.aqualitythatmakessb/sthattractiveorinteresting(吸引力，魅力)e.g.Theprospectoflivinginacityholdslittleappealforme.2)v.requeste.g.Organizersappealedtothecrowdnottopanic.Words&ExpressionsWords2023/11/30跨境電子商務(wù)英語(9)appeal:1)n.aqualitythatmakessb/sthattractiveorinteresting(吸引力，魅力)e.g.Theprospectoflivinginacityholdslittleappealforme.2)v.requeste.g.Organizersappealedtothecrowdnottopanic.Words&ExpressionsWords2023/11/30跨境電子商務(wù)英語2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions1.Areyoubittenbytheecommercebug?Translation:

你是否被電子商務(wù)的狂熱所吸引?2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions2.Especiallymakesurethatyouarenotover-ambitiousinyourexpenditureon

pay-per-clickadvertising.Analysis:ambitious:havingastrongdesireforsuccessorachievement野心勃勃的Translation:尤其要確保你在點(diǎn)擊付費(fèi)廣告上的支出不要太高。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions3.Therearejusttoomanyme-tooecommercesitestojustifyonemore.Analysis:Therearejust

too

manyme-tooecommercesites

to

justify

onemore.Translation：有太多“山寨”的電子商務(wù)網(wǎng)站，不需要證明又是其中一個。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions4.Thisgetsdowntocreatingyour

ecommercemarketingplan.Analysis:getdownto(doing)sth.:Ifyougetdowntosomething,especiallysomethingthatrequiresalotofattention,youbegindoingit.開始認(rèn)真考慮；著手處理

Translation:

這意味著要開始著手創(chuàng)建你的電子商務(wù)營銷計(jì)劃。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions5.Itisimpossibletohitthewinningformulaonyourfirstgo.Translation:你不可能在第一次嘗試中就找到制勝的法寶。e.g:China’sWinningFormulafor‘GreenBond’Investment中國綠色債券投資的制勝法寶2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions6.Settingupapaymentgateway

gateway:Ifsomethingisagatewaytoajob,career,orotheractivity,itgivesyoutheopportunitytomakeprogressorgetfurthersuccessinthatactivity.途徑2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions7.Most

third-partylogisticsproviders

willofferyouoptionsforpickuptoo.pickup1)N-COUNT輕型貨車

2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions7.Most

third-partylogisticsproviders

willofferyouoptionsforpickuptoo.pickup2)N-SINGApickupintradeorinacountry'seconomyisanimprovementinit.(貿(mào)易或經(jīng)濟(jì)的)改善例：...apickupinthehousingmarket.…房地產(chǎn)市場的好轉(zhuǎn)。

2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions7.Most

third-partylogisticsproviders

willofferyouoptionsforpickuptoo.pickup3)N-COUNTApickuptakesplacewhensomeonepicksupapersonorthingthatiswaitingtobecollected.(人或物的)接取2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions8.Getyourmathandbudgetinplaceforpayperclickadvertising.Analysis:inplace在適當(dāng)?shù)奈恢蒙?適當(dāng)?shù)模‘?dāng)?shù)?就地Translation:讓你的計(jì)劃和經(jīng)費(fèi)為點(diǎn)擊付費(fèi)廣告做好準(zhǔn)備。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions9.Andwiththatstartstheeternaljourneyof

increasingyourconversionrate.Analysis:Andwiththatstartstheeternaljourney

of

increasingyourconversionrate.

2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions9.Andwiththatstartstheeternaljourneyof

increasingyourconversionrate.Translation:這樣就開始了提高轉(zhuǎn)化率的永恒之旅conversionrate:

Ininternetmarketing,theconversionrateistheproportionofvisitstoawebsitewhotakeactiontogobeyondacasualcontentvieworwebsitevisit,asaresultofsubtleordirectrequestsfrommarketers,advertisers,andcontentcreators.2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions10.Theprocessdescribedaboveisfarfromexhaustive,butitwillgetyoustarted.Ananysis:farfrom遠(yuǎn)遠(yuǎn)不是，不僅不…，(而且)；遠(yuǎn)離Translation:上面描述的過程還遠(yuǎn)遠(yuǎn)不夠詳盡，但它會讓你開始。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions11.learntheropes:Ifyouarelearningtheropes,youarelearninghowaparticulartaskorjobisdone.熟悉門道[非正式]knowtheropes:

Ifyouknowtheropes,youknowhowaparticularjobortaskshouldbedone.懂行[非正式]e.g:Themomentshegottoknowtheropes,therewasnostoppingher.一旦她懂了行，她就一往無前了。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions11.showsb.theropes:Ifyoushowsomeonetheropes,youshowthemhowtodoaparticularjobortask.給某人指點(diǎn)門道[非正式]e.g:Wehadapatroloutontheborder,breakinginsomeyoungsoldiers,showingthemtheropes.我們在邊境上進(jìn)行了一次巡邏，訓(xùn)練一些年輕士兵，對他們做了指點(diǎn)。2023/11/30跨境電子商務(wù)英語Words&ExpressionsExpressions12.Mayyourbabystepsturntogiantstridesofsuccess.Translation:愿你嬰兒般的腳步邁向巨大的成功。e.g:Chinaistakinggiantstridesforwardnow.中國現(xiàn)在正以巨人般的步伐向前邁進(jìn)。WritingPart32023/11/30跨境電子商務(wù)英語Pre-salesInquiryandReply(2)e.g:PleaseIneedallpricesofyourproducts.1)MayIknowyourendusermarket?2)Weofferbothsingleanddoubleheadsofembroiderymachine.Couldyoupleaseadvisewhichproductsyouwanttodotheembroideryon?Sowecanquoteyouafewhotsellingandsuitablemodelsforyouroptions.ReplytoGeneralInquiryPre-salesInquiryandReply(2)e.g:PleaseIneedallpricesofyourproducts.Sincemodelsarevarious.Canyoupleaseadviseyourbudgetandapprox.orderquantity?Sowewillrecommendyousometrendydesignsasperyourrequirements.ReplytoGeneralInquiry起訂量不足MOQ的回復(fù)？1)不打算接訂單Thanksforyourinquiry.KindlynotethatMOQis***pcs.2)如果數(shù)量接近起訂量Thanksforyourinquiry.BestpricewecanofferbasedonyourQTYis...HereistheFOBpricefor***pcsforyourreference.2023/11/30跨境電子商務(wù)英語Pre-salesInquiryandReply(2)起訂量不足MOQ的回復(fù)？3)額外增加費(fèi)用/希望對方加量PleasenotethatwewillchargeextraUSD200whenorderquantityislessthan1*20'GP.Nowitisbusyseason.ProcutionscheduleisfullanditishardtoproceediftheorderquantityislessthanourMOQ.4)建議拼單YourquantityislessthanourMOQbutwecancombinetheordertogetherwithanotherclient's.Weareafraidtheremightbeslightcolordifference.2023/11/30跨境電子商務(wù)英語Pre-salesInquiryandReply(2)起訂量不足MOQ的回復(fù)？4)建議拼單YourquantityislessthanourMOQbutwecancombinetheordertogetherwithanotherclient's.Weareafraidtheremightbeslightcolordifference.5)推薦替代品Pleaseadviseifattahceddesignisofyourtaste.ItcanbecustomizedbasedonQTY1000pcs.2023/11/30跨境電子商務(wù)英語Pre-salesInquiryandReply(2)Pre-salesInquiryandReply(2)開首語的相關(guān)表達(dá)：Thanksforyourenquiry.Ishouldbeabletosendyouquotationbytomorrow.Thankyouforyourinquiryregardingourproduct.ThankyouforyourinterestinourproductXX.Itwasapleasuretoreceiveyourinquiryabouttheproductofourcompany.

常用的詢盤回復(fù)模板2023/11/30跨境電子商務(wù)英語Pre-salesInquiryandReply(2)回復(fù)詢盤附上資料的相關(guān)表達(dá)：Accordingtoyourinquiry,wehaveenclosedthequotationforyourreference.Inresponsetoyourinquiry,pleasefindattachedthequotationforxxinthisemail.Toaddressyourrequest,pleasefindattachedthedetailedquotationforxx.Wearepleasedtosatisfyyourdemandwiththeattachedquotation.常用的詢盤回復(fù)模板2023/11/30跨境電子商務(wù)英語Pre-salesInquiryandReply(2)隨附了其他資料供客戶閱覽，參考：Inadditiontotheinformationabove,wealsoattachedxx.Besidesthegiveninformation,wealsoenclosedxx.Inordertofullyansweryourrequest,wewouldliketogiveyousomefurtherdetails.Thereissomeotherinformationwebelievemaybeusefultoyou.Youcanfindsomerelevantitemsbelow.常用的詢盤回復(fù)模板2023/11/30跨境電子商務(wù)英語Pre-salesInquiryandReply(2)結(jié)束語，表明會隨時進(jìn)一步協(xié)助，或盼復(fù)的意愿：Weareonstandbyforanyfurthersupport.Ifyourequirefurtherinformation,feelfreetocontactme.Ifyouhaveanyquestionsorneedmoredetails,wearealwaysreadytohelp.Thankyouforyourtimeandconsideration.Ilookforwardtohearingfromyousoon.常用的詢盤回復(fù)模板2023/11/30跨境電子商務(wù)英語Exercise:Hello!I'memailingtoseeifyouhaveanycoastersthatlookliketheattached.Wearelookingtohavethempersonalized.Andcanyoudeliverthemin5days?Pleaseletmeknow.Daniel2023/11/30跨境電子商務(wù)英語Pre-salesInquiryandReply(2)Ifyoucanonlydeliverthegoodsin10days,howdoyoureplytoyourcustomer?Reference:HiDaniel,Thanksforyourinquiry.Wecansupplytherubbercoasterasperyourtypewithcustomprint.Kindlyadvisefollowingquestionssowecanworkonthecosting:1)Yourequiredcoasterdiameter–4inch(10cm)or3-3/4inch(9.5cm)orelse?2)Yourorderquantity.UsuallyMOQis1000pcs.3)Yourdeliveryaddress,sowecancheckaboutthefreightforyou.2023/11/30跨境電子商務(wù)英語Pre-salesInquiryandReply(2)Reference:Icheckedwithproductionmanagerandheadvisedquickestinabout10businessdays.Thoughwewanttohaveopportunitytoworkwithyou,Ihavetosayifyourtimelineistightitmightnotbesuitabletoplacetheorderfornow.It'sbusyproductionseasonespeciallytheshippingsituationisabitabnormalcozofpandemic.Sometimesdelayisreallybeyondcontrol.Pleaseconsider.Waitingforyourfeedbacksoon.BestRegards,2023/11/30跨境電子商務(wù)英語Pre-salesInquiryandReply(2)SpeakingPart42023/11/30跨境電子商務(wù)英語Warmingup2023/11/30跨境電子商務(wù)英語

FindtheitemsequivalenttothosegiveninChinesebelow,andputthecorrespondinglettersinthebracketsnumbered1-10.A-headofficeF-marketcapitalizationB-branchofficeG-netprofitC-jointventureH-registeredcapitalD-state-ownedenterpriseI-financialstandingE-privateenterpriseJ-corporateculture

1)()凈利潤6)()國有企業(yè)2)()企業(yè)文化7)()財(cái)務(wù)狀況3)()總公司8)()市值4)()合資企業(yè)9)()分公司5)()注冊資本10)()私營企業(yè)JGACHDIFBETips

1.Companyprofile企業(yè)概況History歷史Businessscope業(yè)務(wù)范圍Scale規(guī)模Facilities設(shè)施Personnel人員

2.Product產(chǎn)品Categories種類Quality質(zhì)量Productionorganization 生產(chǎn)組織Inventory庫存保證3.Price&Service價格及服務(wù)優(yōu)勢Pricecompetitiveness 價格的競爭力Logisticsmanagement 物流的管理水平4.R&D技術(shù)研發(fā)Internaltechnicalsupport 企業(yè)內(nèi)部技術(shù)保障Externaltechnicalcollaboration 外部的技術(shù)合作5.CorporateCulture企業(yè)文化建設(shè)Corporatecultureconnotation 企業(yè)文化內(nèi)涵Uniquespirit獨(dú)特精神2023/11/30跨境電子商務(wù)英語Whattointroduce?UsefulExpressionsWholly/solely/exclusivelyforeign-owned/fundedenterprise外商獨(dú)資企業(yè)foreign-funded/invested/capitalenterprise外資企業(yè)jointventure合資企業(yè) equityjointventure股權(quán)式合資企業(yè)contractualjointventure契約式合資企業(yè)cooperativeenterprise合作企業(yè)privateenterprise私營企業(yè)labor-intensiveenterprise勞動力密集型企業(yè)technology-intensiveenterprise技術(shù)密集型企業(yè)2023/11/30跨境電子商務(wù)英語企業(yè)類型UsefulExpressionsbranchoffice分公司domesticoffice國內(nèi)辦事處overseasoffice海外辦事處affiliatedcompany附屬公司subsidiaries子公司parentcompany母公司liaisonoffice辦事處、聯(lián)絡(luò)處2023/11/30跨境電子商務(wù)英語海外分支SpeakingOutA:Isyourcompanyastate-operatedone?B:Yes,Ourcompanyisalargestate-ownedandexport-orientedenterprise.A:Whatdoyoumainlydealin?B:Wemainlydealinforeigntradebutwealsodointernationaltransportation,warehousing,hotelservice,advertising,exhibition,laborexport,realestate.etcA:That'sgreat.Doyouhandletextilesinyour