2023年bec中級閱讀試題答案大全

2023年bee中級閱讀試題答案大全

為了便利同學們的BEC商務英語學習，為大家準備了20xx年BEC中

級閱讀理解模擬題及答案，供大家閱讀參考，盼望以下內容能夠為同

學們的BEC商務英語考試供應幫助。更多有關BEC商務英語考試的內

容，盡在！

20xx年bee中級閱讀試題答案大全

BEC中級閱讀理解模擬題1

1SunToursrunsariskbysellingsimilarholidaystocustomersindifferent

incomebrackets.

2Itisworthofferingholidaysatadiscounttoincreasethenumberof

bookings.

3SunToursneedstoreflectonitsmarketingmethodsifitwantstoboost

repeatcustom.

4Itwouldbeagoodideatosellholidaystolocationswhichother

promotershaveignored.

5SunTourshasbeendisadvantagedbyitsapproachinthepast.

6Incertainlocations,SunToursmaybeabletonegotiatemore

favourablecontracts.

7Thereisanalternativetodiscountholidaysthatwouldbemore

satisfactoryforSunTourscustomers.

FourmarketexpertsofferadvicetoSunTours,themiddle-markettour

operator

ARobertWorth

Marketingtoawideraudiencecouldleadtomorepeoplebuyingdirect

fromSunToursratherthangoingthroughtravelagents,andthe

consequentreductioninagentscommissionsmightboostcompany

profits.Towardstheendoftheseason,reducingthecostofholidays

wouldattractlast-minutecustomers,thusavoidinganypossiblelosson

unfilledaccommodationandflights.Thecompanycouldalsoincrease

profitsbysellingmorespecialisedholidayshereinBritain,perhapsby

offeringbreaksathistoricsitesandcoastaldestinations.

BStevenWorrel

Whetheritsworthdiscountingsurplusholidaysisanarguablepoint,asit

notonlycutsintoprofits,butalsoresultsinbudget-conscious

holidaymakersbeingputnexttoSunToursmoreaffluentcustomers,thus

damagingthebrand.Itmayseemattractiveatfirstbecauseoftight

margins,butSunToursshouldthinktwicebeforetakingupthisoption.

Currently,SunToursisplanningtosellhigher-marginholidaysto

previouslyunmarketeddestinationsforwhichdemandisgreaterthan

supply.Itislikelythataccommodationprovidersintheseemerging

holidaydestinationswillbemoreflexiblewhenitcomestosettingterms.

Thefirmshouldgoaheadwiththispolicy.

CUrsulaCapalbo

Goodriskmanagementandhighersalescanguaranteehigherprofits.

AlthoughSunTourshasalwaysbeenaversetoplanning,thecompany

wouldinfactbenefitfromariskmodelthatforecaststheimpactof

discountingoncashflowandprofitabilitythroughouttheyear.SunTours

wouldthenbeabletochangedirectionwhenthingsgowrong,asthey

inevitablydofromtimetotime.Diversificationcanincreaseratherthan

spreadrisk,socautionisneededasthecompanyentersregionswhere

facilitiesfortouristsarenotyetfullydeveloped.Targetingcustomers

nearingretirementage,whosedisposableincomeandleisuretimeare

increasing,wouldbeideal.

DGillianWilmot

SunToursknowsthatgoodrelationshipswithcustomersisthekeyto

successinthetravelbusiness.Withthisinmind,thecompanyshould

considerthatbrochuremailings,unlikeelectroniccommunications,can

attractcustomersandmaximiseyear-roundopportunity.Theyencourage

summertouriststotakeanotherbreakandcanevenbeusedtosenda

thank-youlettertoreturningcustomers.Sellingholidaysatareduced

priceisdefinitelynotasensibleoption.Abetterchoicewouldbe

value-addedpromotionswhichcanimproveprofitabilityandbuildon

SunTourscustomersdesireforhigh-qualityservice.

四個專家分別對一個度假公司的開展給出了自己的看法。怎么鎖定目

標客戶，怎么定價，怎么打折，都是一門學問。題目信息稍稍有些隱

晦。話說這個BEC閱讀的第一局部，普遍難度不是很大，可個別題目

一旦含蓄起來，也是很難在文章中找到答案的影子的。

第一題，通過將同樣的假日出售給不同收入層次的客戶是有風險的。

這題的答案夠隱晦的，而且不是特殊的對應。答案是B段開頭的一段

話。說該不該將多余的假期打折，是一個有爭議的點。這樣會導致一

些留意預算的人被放在了SunTouk的一些更富有的客戶旁邊，從而

將品牌給毀了。留意預算的(budget-conscious)和更富有的(more

affluentcustomers)是兩種不同的收入人群，也就是differentincome

brackets,damagingthebrand,毀壞了品牌,言下之意，這么做是有

風險的，即runsarisko

其次題，說值得供應打折假期來增加預定的數量。答案是A段的這么

一句：Towardstheendoftheseason,reducingthecostofholidays

wouldattractlast-minutecustomers,thusavoidinganypossiblelosson

削減假日的開銷可以吸引最終的

unfilledaccommodationandflightso

客戶，從而幸免空余的住宿和飛行帶來的損失。Unfilled

accommodation,沒有被預定的住宿，對應于題目中的booking。

第三題，假如想要增加回頭客，SunTours須要反思它的市場策略。答

案在D段，須要提煉：thecompanyshouldconsiderthatbrochure

mailingSoTheyencouragesummertouriststotakeanotherbreakandcan

evenbeusedtosendathank-youlettertoreturningcustomers.先說公

司應當考慮郵寄傳播冊，接著說他們可以鼓舞暑假的游客去休另一個

假期甚至可以用來給回頭客發(fā)送感謝信。后面的句子整個說的就是如

何boostrepeatcustomer,前面的considerbrochuremailings是具體說

明如何思索市場策略(reflectonmarketingmethods)

第四題，說賣其他開發(fā)者忽視的地方的假期將會是一個不錯的點子。

答案是B段的這么一句：SunToursisplanningtosellhigher-margin

holidaystopreviouslyunmarketeddestinationsforwhichdemandis

greaterthansupply。準備出售從前沒被開發(fā)的地方的更高利潤的假期,

在那里供不應求。Unmarketeddestination也就是otherpromotershave

ignoredo在供不應求的地方做生意，但是是agoodidea。

BEC中級閱讀理解模擬題2

Getbetteratkeyboarding

0Thereisasimplewaytoworkmoreefficiently:improveyourkeyboard

00skillsbylearningtotouchkeyboardthem.Ifyouareoneofthevast

majority

34ofsomepeoplewhokeyboardwithtwoorfourfingers,youmay

believethat

35youarereasonablyefficient.Buttheaveragepersonseldomachieves

more

36thantwelvewordsbyaminutewhenusingthismethod,whiletouch

keyboarding

37canachieveupto120words,ifenablingyoutoworkalmostas

quickly

38asyoucanthink.Whateverpositionyouholdinyourcompany,you

are

39probablygivenresponsibleforansweringemailsorgenerating

documents,andit

40isquitelikelythatyouspendtoomuchtimedoingthis.Stopand

considerhow

41farmuchmoreyoucoulddoinadayasaresultoftouchkeyboarding.

Youwould

42beabletocreatesuchadocumentfasterthanyoucanwriteandas

43quicklyasyoucanthinkandfreeuptimetobemorethancreative.

Moreover,

44youwouldsaveupthecostofafull-timesecretary,andnolonger

haveto

45waitforyourdocumentstobecreatedandeitherthenhavetoreturn

themforcorrection.

《Getbetteratkeyboardinghkeyboarding是鍵盤輸入的意思。文章

是在講怎么提高鍵盤輸入的效率。

34題，thevastmajorityofpeople,一大局部人,some插進來是多余

的，意思重復

35題，正確的

36題，一分鐘十二個字，正確的表述是twelvewordsaminute,介詞

by是多余的

37題，分詞作伴隨狀語，干脆用enabing,if是多余的，而且這里也

沒有假如的意思

38題，正確的

39題，beresponsiblefor固定搭配，假如要用given,后面得用

responsibilityo去掉given

40題，正確的

41題，considerhowmuchmoreyoucoulddoinaday,考慮你一天可

以多干多少事。Howfar是形容有多遠，在這里意思不對，用法也不

對。

42題，createadocument,締造一個文檔，整個句子的意思是締造一

個文檔的速度比你自己寫還要快。沒有特殊指代某一個文檔的意思，

去掉sucho

43題，morecreative,更有締造性了，morethan是不僅僅是的意思，

后面一般接名詞而不是形容詞，所以去掉than。

44題，save在這里表示節(jié)約本錢的意思，及物動詞，不用up

45題，either一般是用在句末，而且這里沒有表示"也。。。"的意思，

有then就夠了。所以去掉either。

BEC中級閱讀理解模擬題3

ConsumerBehaviour

0Theconsumeristhefocusofallretailbusinessanditisimportantto

appreciatehow

00consumersareinfluencedintheirbuyingdecisions.Mostof

consumers,beforemakinga

34purchase,gatherinformationandevaluatewiththealternatives,but

theextenttowhich

35theylookforinformationdependsonthetypeofpurchase.For

example,inthecaseof

36routinegrocerypurchasesmostconsumersrespondtoautomatically.

However,for

37purchaseswheretheriskofmakingthewrongdecisionisgreater,like

buyinganew

38car,sothesearchforinformationismoreimportant.Thedecisionto

purchaseisnevera

39singledecisionbutanumberoftheseseparatedecisions,andatany

timeduringthis

40process,consumerscanchangetheirmindsaboutandchoosean

alternativeroute.For

41example,althoughaconsumermayhavedecidedwheretobuya

productonlytorealise

42atthelastmomentthatthisis,infact,havingthewrongchoice.The

priceinthestoremay

43betoohighorthestaffunhelpful.Ontheotherhand,alackofqueues,

favourablecredit

44facilitiesandefficientstaffallleadtoatoopositiveimpression,so

retailersshould

45rememberhowdifficultiesintheseareasthatcanaffectasaleor

evenloseacustomerpermanently.

《ConsumerBehaviour》，消費者行為。文章分析了一些影響消費者行

為的因素。

34題，evaluate是及物動詞，后面干脆接賓語。evaluatethealternatives,

評估替代的選擇。with多余。

35題，正確的

36題，假如是respondto,后面應當要接賓語，而這里的respondto

后面的是副詞，所以干脆用respond表示反響，t。是多余的。

37題，正確的

38題，這里并沒有因果關系。完整的句子是這樣的：forpurchases

wheretheriskofmakingthewrongdecisionisgreater,(so)thesearchfor

informationismoreimportant.意思風險越大，收集信息越重要。so是

多余的。

39題，separatedecision是和前面的singledecision相對應說的，并沒

有特殊指代，所以代詞these在這里是多余的。

40題,changetheirminds,變更他們的留意，about多余。

41題，這個句子并沒有轉折的意思，完整的是aconsumermayhave

decidedwheretobuyaproductonlytorealizeatthelastmomentthat

連詞是多余的。

thisisthewrongdecisionoalthough

42題，從上面的完整句子可以看出，已經有了謂語is,having是多余

的。

43題，正確的。

44題，to。是副詞，后面不能跟著來修飾名詞，只能是to。positive。

而從這里的句子的意思來看，是說好的設備和高效率的員工可以帶來

一個好的印象。所以to。是多余的。

45題，that引導從句。而這個句子主謂賓很齊全，that前面是主語,

affect是謂語，后面是賓語，不是從句，所以that多余。

BEC中級閱讀理解模擬題4

PromiseofJobswithTelephoneBankingCentre

An￡80-milliontelephonebankingcentreistoopeninScotland,with

thecreationofabout500newjobs.GrandUnionGroup,whichownsthe

DundeeandWesternBank,saidtodayithopestohavethe(19)fully

operationalbynextAugust.ItwillbebasedatthenewCaledonian

IndustrialEstatecurrentlybeingbuiltnearEdinburgh.

Thecentreisbeing(20)throughajointpartnership(21)global

telecommunicationsfirmConceptandcustomercarespecialists

Businesslink.

SaraGrimaldi,chiefexecutiveoftheDundeeandWesternBank,said,Im

delightedwewillbeworkingin(22)withConceptandBusinesslinkand

Imconfidentwewill(23)fromtheirconsiderableexperience.Thenew

centrewillmake(24)useofinnovativebusinessprocedureswhichwill

(25)toanimprovedserviceandexperienceforourvaluedcustomers.

CallumMartin,presidentofglobalaccountsforGrandUnionGroup,

addedthathewasverypleasedhiscompanywillplayakeyroleinsuch

animportantdevelopmentemployingstate-of-the-arttechnology.

Thelocalcouncilsaidnewjobswere(26)oftheeffortsmadeto(27)

investmenttotheregion.CouncilleaderHughMacArthursaid,Itsgood

newsforGrandUnion,butitwillalso(28)ustopromoteEdinburghto

companiesconsideringa(29)toScotland.Thecouncilwillcontinueto

workhardtoensurethattodays(30)isjustthelatest(31)inourattempt

tocreatehighqualityjobsinthearea.

ScotlandhasbecomeaEuropeanleaderintermsoftelephonebanking

centresandhas(32)itselfanexcellentreputation.Thecallcentresector

asawholeemploysmorethan28,000peopleatmorethan170sitesin

Scotland.Takingthisinto(33),itseemslikelythatthisnewcentrewillbe

anothersuccessstory.

19.AfacilityBplantCfunctionDsituation

2O.AassistedBinvestedCfundedDpaid

21.AconsistingBengagingCcontainingDinvolving

22.AventureBteamworkCenterpriseDcollaboration

23.AbenefitBimproveCgrowDadvance

24.AinclusiveBuniformCextensiveDuniversal

25.AhelpBcontributeCprovideDcombine

26.AfactsBreasonsCdataDevidence

27.AacquireBgainCattractDwin

28.AnecessitateBeaseCsupportDenable

29.AreorganisationBreassignmentCrelocationDreplacement

30.AannouncementBpublicationCnoticeDacknowledgement

31.AmethodBstepCpointDaction

32.AachievedBtakenCdrawnDearned

33.AmindBregardCaccountDnote

這篇文章主要講的是一個大型的電話銀行中