Booking：2023年印度游客和旅游生態(tài)系統(tǒng)報(bào)告

MarketPerspective

HowIndia

Travels2023

AstudyoftheIndiantravellerandthetravelecosystem

Acknowledgements

ThisreportprovidesaperspectiveonemergingtraveltrendsinIndia.Bisgratefultothe

followingleaderswhosparedtheirvaluabletimetodiscusswhattheyseeastheupcomingtraveltrends,challengesandpracticalsolutions.

IndustryExperts

AmitMaini

DeepakRao

GBSrithar

SeniorAreaDirector,

Director,RevenueManagement,

RegionalDirector,

RevenueStrategy-SouthAsia,

IndiaandSouthWestAsia,

India,MEandSouthAsia,

MarriottInternational

HyattHotels

SingaporeTourismBoard

HardikGoyal

JaiwardhanSaraf

JatinKhanna

SeniorVicePresident,

ChiefBusinessOfficer,

ChiefExecutiveOfficer,

TreeboHotels

TheHosteller

SarovarPorticoHotels&Resorts

MukutChakravarti

ParasLoomba

RupeshkumarK

VicePresident-

Founder,GreatHimalayan

StateResponsibleTourism

Development&Partnerships,

Expedition(GHE)

MissionCoordinator,

TamaraLeisureExperiences

ResponsibleTourismMission,

PvtLtd.

Dept.ofTourism,Govt.ofKerala

SidharthGupta

SyedAnzarAhmed

Co-founder&CEO,

Co-founderandDirector,

TreeboHotels

MysticHotels,Bengaluru

ThisreportwouldnothavebeenpossiblewithouttheeffortsofthededicatedteamfromB.

CoreTeam

AmarPatel

B

MadhanGandhinathan

B

AndrewChakhoyan

B

SantoshKumar

B

AparnaNair

B

UrviThakkar

B

YangLi

B

Coverpageimagecredit-MohiniGoyal,B

BwouldalsoliketothankMcKinsey&Company,theknowledgepartnerforthisreport.

CONTENTS

Introduction01

Executivesummary02

Readytotravel07

ThediscerningIndiantraveller12

Expandinghorizons,

embracingIndiaandtheworld20

Therapidlystrengtheningtravelecosystem27

Atrail-blazingtravelindustry41

Introduction

IamthrilledtopresenttheBHowIndia

Travels2023report:yetanothersignificantmilestonein

ourrelentlesspursuitofunderstandingtheever-changing

behavioursandpreferencesoftravellersaroundtheworld.

ThisisIndia’smomenttoshine—thecountryisataninflection

pointwithleadingmacroeconomicindicatorsandenablers

comingtogetherpositivelytofacilitateit.Indiacontinues

togrowatarapidpace,withsignificantinvestmentsmade

inmanufacturingandservices,infrastructureandlastmile

connectivityimprovingrapidly.Indiahasdemonstrated

digitaladoptionacrosspaymentsandcontentconsumption.

Outofthe800–850millionpeoplewithinternetaccess,

approximately300–350millionaredigitalpaymentusers,

whileroughly165millionengageine-retailtransactionsforproductsandservices.Thisphenomenonhasgivenrisetotwocriticalcohorts,usersfromTier2and3citiesandtheGenZdemographics.

ThisresearchholdsimmenseimportanceasitdelvesintothediverseIndiantravellandscape—a

regionthathasemergedasapowerhouseinthetravelsector,captivatingmillionsoftravellerswith

itsmyriadcultures,breathtakinglandscapesandrichhistory.Indiahasremainedresilientamidst

prevailingmacroeconomicrealities.Despitecomplexglobalchallenges,includinginflation,geopoliticalinstability,climatechangeandsupplychaindisruptions,ourrecentTravelConfidenceIndexresearch

uncoveredastrikingparadox:aremarkable86%ofIndiantravellersmaintainunwaveringoptimismfortheirfuturetravelplansinthenext12months,whileoverhalf(61%)havenointentionofpostponingtheirtravelplans.Thisunwaveringspiritofadventureanddesiretocreatelastingmemoriesthroughtravel

seemtooutweighanyfinancialconcerns,reinforcingIndia’sresilienceanditspositionasadrivingforceintheglobaltravelecosystem.

AtB,ourmissionistomakeiteasierforeveryonetoexperiencetheworld.Weunderstand

theimportanceofadaptingtotheeconomicclimatewhileempoweringtravellerstoexploreand

experiencethewondersoftravel.In2023,wecontinuetoofferthewidestchoice,excellentvalueandaseamlessbookingexperiencefortravellersacrosstheglobe.Bprovidessimple,convenientandcost-effectiveoptionsfortravellerstoembarkontheirjourneys,searchandbooktheirperfectstays,evenamidsteconomicuncertainties.

HowIndiaTravels2023providesinvaluableinsightsintotheevolvingnatureoftheIndiantraveller

andthefactorsthataredrivingthisgrowth.Iinviteyoutoimmerseyourselfinthisreporttothoroughlyexplore,understandandunpackthevibrantopportunitiesofferedbytheIndiantravelecosystem.

SantoshKumar

CountryManager

India,SriLanka,Maldives&Indonesia

B

HowIndiaTravels20231

ExecutiveSummary

Indiantravellersarebackinaction,eagerlymovingpastthelocked-

downdaysofthepandemicinaquestfornewdestinations,uniqueandimmersiveexperiences,andconvenient,attractivepackages.

Withastrongeconomy,agrowingmiddleclassandtravel-loving

youthdrivingmoretourismrevenueinIndiathaneverbefore,travel

expenditureacrossdomesticandforeigntripsisprojectedtogrowfromUSD150billionin2019toUSD410billionbytheendofthedecade.1

Thenumberofaggregatetripsisexpectedtoincreasefrom2.3billionin2019toaround5billionin2030.2

Thisreportexploresthetraveltrendsthatwebelievearehereto

stay,andwhattheycouldmeanfortheindustry.Theinsightsdraw

onconversationswithindustryleaders,datafromB,andothersources.

ThekeenIndiantraveller

Indiantravellerstodayarereadytogo,excitedaboutnovelty,andwillingtoseenewer,offbeatplaces.

Theyhavegrownmorediscerningandexperimentalinwhattheywantfromatrip.Theyarewillingtotryunique,authentic,andimmersive

experiences,ofteninspiredbysocialmediaplatforms–wherethey

getnewideasandplantheirtrips.Theyseekcompanionshipoversolotravel.Sustainabletravelmatterstothem,butitisyettobeseenasa

guidingfactor.

Andwheredotheywanttogo?WhilebigmetropoliseslikeDelhiandMumbairemaintopdestinations,Tier2and3citieslikeVaranasi,

CoimbatoreandKochi,aregainingpopularity.AcrossIndiancities,theMinistryofTourismisshapingaholistictourismpropositionthathassustainabletourism3atthecorethroughitsSwadeshDarshan

2.0Scheme.4Foreigntravelisalsowithinreachwithcompetitivetourpackages,easierbookingsandvisaaccess,withIndonesia,VietnamandNepalemergingastopdestinations.5Locationsthattraditionallycateredtothewell-to-dotourist,suchasDubai,aretryingtoattractmoretouristsegments.

Theecosystemisalsoevolvinginresponse.GlobalbrandedhospitalityplayersplantoexpandinIndia’sTier2and3cities.Attractedbythe

opportunity,microentrepreneursareemerginginthisspace.Transportoptions,too,aregrowingatatimewhenpeoplewanttotravel.Indiahasnearlydoublethenumberofairportsithadin2014.Inthelast10years,overUSD200billionhasbeeninvestedintransportation,ofwhichhalfwillservetoimproveroadtransportalone.6

1Euromonitor

2IndiaTourismStatistics,2022Report;OxfordEconomics;UNWPP2022;Euromonitor

3ReferstoResponsibleTourismwhichencompassesallformsoftourismandseekstominimisenegativeeconomic,environmentalandsocialimpact

4IndianTourismReport(selectionofprojectdevelopmentunderSwadeshDarshan2.0scheme),20235Travelintermediaryaggregateddata

6WebsearchincludingbutnotlimitedtoMinistryofCivilAviation,PRSIndia,MinistryofRoadTransportandHighways

2HowIndiaTravels2023

Towardsatrail-blazing

travelindustry

Theseareexcitingtimesforthetravelindustry.Asitseekstotapthe

opportunitiespresentedbytraveltrendsandpreferences,India’stravel

industrycouldfocusonfiveimportantthemes.

A.Public–privatecollaboration:Anecosystemwherepublicandprivate

entitiesworktogethercouldnotonlypackageandpromotedestinationscreatively,butalsoemergetobeagileandresponsivetothegrowing

needsoftheIndiantravellerforvarietyandconvenience.

B.Goingsmalltowinbig:Travelcompaniescouldzoomin,froma

macroviewofonekindoftravellertodevelopamoremicro,nuanced

understandingoftheircustomers.Seeingthemasmicrosegmentscouldhelpcraftpersonalisedexperiencesratherthancookie-cutterofferings,withrelevantmessagingfordigitally-enabledtravellerswhoplanlast-

minuteandtakeseveraltripsinayear.

C.Meetingdesidemands:Withmorepeoplechoosinginternational

holidays,tailor-madeexperiencesthatoffervegetarianmealoptions

(forexample)andeasierconnectivitybecomegreatlyrelevant.The

IndiantravelecosystemcouldgrowitspresenceinpopularinternationaldestinationstotapintothedemandsofIndianstravellingabroad.

D.Digitaldifferentiation:Personalisationreliesontechnologyadoptiontomaximisevalueandexcitediversesegments.Smartpricing,revenuemanagementsystems,anddigitisedfunctionscouldlikelybecritical

differentiatorsforsuccess.

E.Keepingitgreenwithsustainabletourism7:Sustainabletourism

isperceivedascostly.Itis,however,emergingasaconceptforthe

sociallyaware,youngertravellerwholooksateco-friendlyandinclusiveholidayexperiences.

UnderstandingtheIndiantravellercanhelpIndia’stravelecosystem

toevolveinsyncwithemergingdemandsandpreferences,creatinga

vibranttourismlandscapeintheyearsahead.

7Sustainabletourismtakesfullaccountofitscurrentandfutureeconomic,socialandenvironmentalimpact,addressingtheneedsofvisitors,theindustry,theenvironmentandhostcommunities

HowIndiaTravels20233

USD150billion

2.3billion

TripsbyIndiansin20192

Over2X

growth

4

2030P

It’sIndia’sdecade

USD410billion

Indiatravelexpenditure1

FastestCOVID-19

2019

recoveryacrossAsiaPacific

6th

Largestglobalspender

4th

Largestglobal

spender

2019

2030P

Expectedfastestgrowingtravelexpenditure1amongsttop10

5billion

Tripsprojected

by2030P3

1.Euromonitor

2.IndiaTourismStatistics,2022Report

3.IndiaTourismStatistics,2022Report;OxfordEconomics;UNWPP2022;Euromonitor

HowIndiaTravels2023

USD2-3

billion

Hospitalitymarket

throughOTA

in2022

It’sIndia’sdecade

~1,600aircraft

2030P4

659aircraft

20194

Highestaircraft

ordersgloballyin

oneyear5

145K

Lodgingoutlets1

2019

2030P

290K

Lodging

outlets1

2Xincrease

USD

6-7billion

Hospitalitymarket

through

OTAby2030P

OnlineTravelAgencies'(OTAs)growing~4timesfasterthanonlinedirectandofflineintermediaries6

4.CiriumFleetsAnalyser;2030projectionsrangingfrom1,500to1,700

5.ReutersarticlepublishedonJune2023“RecordplaneordersraisethestakesinIndia'saviationboom”

6.ONDCreportonDemocratizingdigitalcommerceinIndia,May2023

HowIndiaTravels20235

01

Ready

TOTRAVEL

Indianslovetotravel.

Indiantravelhasbouncedbackpost

COVID-19,andIndiansaretravellingmore

thanever,forworkaswellasleisure.

HowIndiaTravels20237

8

Indiaandtheworld

PreCOVID-19,Indianswerethesixthlargesttravelspendersintheworldwithtourismcontributingtoaround5%ofoverallGDP.AspertheWorldTravelandTourismCouncil(WTTC),thetraveland

tourismindustry’scontributiontoIndia’soverallGDPwas6.8%in20198,whichincludesindirectandinducedimpacts.

Top10countriesbytravelexpenditure,domesticandoutboundin2019,1USDbillion

TravelexpenditureTravelexpenditureas%ofGDP

USA1,0485%

China9837%

Germany2777%

France1867%

Brazil1709%

India1535%

Mexico15312%

Japan1453%

UK1234%

Australia1037%

1.Euromonitor;WorldBank

COVID-19suppressedtheglobaltravelindustrythrough2020and2021,butrecoverybecameimminentin2022.Duetoprolongedtravelrestrictions,especiallyinChina,JapanandSouthEastAsia,tourism

inAsiaremainedmutedthrough2022.Indialedthewayontourismexpenditurerecoveryin2022byreaching78%of2019levels,vis-à-vis52%forAsia9.

PostCOVID-19,Indiaisexpectedtosurpassearliermomentuminthetravelindustry,possiblyoccupyingthe#1positionamongstthetopmarketswith10-12%growth9intotaltravelexpenditurefrom2023

to2027.

8WorldTravel&TourismCouncil(WTTC)

9Euromonitor

HowIndiaTravels2023

2030P

~5,000

~1,700

2022

2019

Whattoexpectinthe

comingdecade

Indiansembarkedon2.3billiontripsin2019,andthisnumberhasbeensteadilyincreasing.Itisprojectedthatthistrendmaycontinue,resultingina2Xgrowth,reachingastaggering5billiontripsby203010.

NumberoftripstakenbyIndians,domestic&outbound,1million

%Domestictrips%OutboundtripsXXNumberoftripsinmillion

1%99%

99%

1%

~2,300

99%

1%

1.IndiaTourismStatistics,2022Report;Oxfordeconomics;UNWPP2022

India’stravelandtourismexpenditureisexpectedtosurgeover2.5Xfrom

USD150billionin2019toUSD410billionin2030.Whileoutboundtripsaccountfor~1%oftotaltrips,theycontributeto~25%ofthetotalexpenditure,whichis

ontracktoincreaseto~35%inthecomingdecade.

10IndiaTourismStatistics,2022Report;OxfordEconomics;UNWPP2022;Euromonitor

HowIndiaTravels20239

14%

10-35K

40%

5-10K

45%

0-5K

More

than35k

5%

63%

10-35K

41%

5-10K

5%

0-5K

2030P

~410

~120

2022

~150

2019

TravelexpenditurebyIndians,domestic&outbound,1USDbillion

%

Domesticexpenditure

%

Outboundexpenditure

XXExpenditureinUSDbillion

65%

35%

35%65%

75%

25%

1.Euromonitor

Oneoftheprimarydriversofthisstronggrowthistherisingmiddle-incomepopulation.ThereisanexpectedshiftinIndia’sincomepyramid,markedby~6XgrowthinhouseholdsearningUSD35,000annuallyby2030.

Riseinhouseholdincomelevels1

2020householdsbyincomedistribution,USD

Households:260million

2

More

1%

than35k

35

105

118

1.EconomistIntelligenceUnit

No.ofhouseholdsinmillion

2030Phouseholdsbyincomedistribution,USD

Households:295million

13

164

106

12

10HowIndiaTravels2023

02

Thediscerning

INDIAN

TRAVELLER

travellers

Unstoppable

Around29%ofIndiantravellerstravelledformorethan25days

large

in2022forleisure,whichisthehighestcomparedtoothermarkets.11

theyspentmorethan25daysonaveragegeographiesin2022,1%respondents

Travellerswhoclaimed

forleisuretravelacross

India

29%

China

25%

Australia

24%

UK

24%

France

23%

Germany

23%

USA

15%

Brazil

15%

Mexico

8%

Japan

4%

1.BTravellerTrendsSurvey,2023(n=2,000India,n=42,000Global).TheTraveller

TrendsSurvey2023targetedindividualsaged18to54whobookedleisuretravelin2022andareplanningtotravelforleisurein2023.Theserespondentsareactivelyinvolvedintraveldecisionsfortheupcomingyear.

took

aroundthree

Indiantravellers

tripsonaveragein2022.

Theyareincreasinglyseekingvariedleisureexperiences.Online

travelagenciesareworkingtowardspersonalisedoffers,optimisedlandingpagesandtriggeringrelevantproductrecommendations.

Germany,China,Japan

France,UK,

11IncludesUSA,Mexico,Brazil,Australia,

Thetrendisexpectedtocontinue;Indiantravellersaretakingmultiplesmalltripsayearascomparedto1-2tripsseenearlier.

—JatinKhanna,ChiefExecutiveOfficer,SarovarPorticoHotels&Resorts

12HowIndiaTravels2023

Shortandsweet

TheaveragetripplanningwindowforanIndiantravellerhasbeenaround30daysin2023,amuchshorterdurationthaninothermarkets.

Averagetravelplanningwindowacrossgeographiesin2023,1days

India

29

Japan

57

USA

63

France75

UK

90

Australia

90

Germany

93

1.BTravellerTrendsSurvey,2023(n=2,000India,n=42,000Global)

Theshortbookingwindowcreatesopportunityforthetravelecosystemtopresenttravellerswith

uniquereal-timeproducts,suchaslast-minuteofferingsandloyaltyprograms,toattractrepeatvisits.

HowIndiaTravels202313

Ingoodcompany

Globally,thehighestpreferenceistotravelwithapartner,spouseorfamily.Indiantravellersstandoutwiththeirpreferencefortravellingwithfriends,whichhasremainedconsistentin2023.

Rankoftop5preferredpartnersforleisuretravelin2022acrossgeographies1

Preferred

partner

India

USA

Germany

China

Top3choices

AustraliaJapan

Withapartnerorspouse

1

1

1

1

1

2

Withagroupoffriends

2

5

5

3

4

5

Withafriend

3

4

4

5

5

4

Withanuclearfamily

(e.g.,parentsandchildren)

4

3

2

2

2

1

Solotraveller523433

1.BTravellerTrendsSurvey,2023(n=2,000India,n=42,000Global)

Groupbasedtraveloptionscateringtovariedinterestsarethekeytodeliveringsuperiortravelexperience.

14HowIndiaTravels2023

“Iwanttogothere”-TheimpactofTV

54%ofIndiantravellersadmitthattheirchoiceofdestinationisinfluencedbytheirfavouritemovies,shows,orstars.Only2%claimednoinfluence.

Triptypepreferredin2023basedonTVshowormovie,1

%respondents

Traveltoadestinationinashowormovie

54%

TryfoodorcuisineIsawonashowormovie53%

51%

Experiencetheculturefromashowormovie

50%

Traveltoaspeci?clandmarkfromashowormovie

Gotoarestaurantfromashowormovie

48%

Participateinanactivityfeaturedinashowormovie

40%

Meetafamouscelebrityfromashowormovie40%

39%

Stayatanaccommodationfromashowormovie

33%

Stayatthehomeofacelebrity

None

2%

1.BTravellerTrendsSurvey,2023(n=2,000India,n=42,000Global)

Indianmoviesfueledthetravelchoicesoftravellersacrossthespectrum.TheIndiantraveller’sloveforSwitzerlandstemsfromseeingitssceniclandscapesinIndianmovies.Partnershipswithtrendingcelebritiescanhelpcreateawarenessfordestinations.Forinstance,SwitzerlandpartneredwithanIndianOlympicgoldmedallistfora‘Friendshipambassador’campaign,andDubaipartneredwithaleadingIndianmoviestarshowingthe‘Bestdayofhislife’.12

12Tourismwebsites;Presssearch

HowIndiaTravels202315

Indiantravellersarefoodies

choserestaurantandroom

serviceasimportantfeaturesforanenjoyablestay

44%

~80%

choseculinaryexperienceas

thetopfeaturewhenplanning

leisuretripsin2023

Top5activities

forleisuretravelin2023,1%respondents

Afoodexperience

44%

Visitaviewingpointtogetgreat

viewsofthedestination

39%

Adayofshopping

37%

Asightseeingtour

34%

Amuseumorgallery

34%

1.BTravellerTrendsSurvey,2023(n=2,000India,n=42,000Global)

Outbounddestinationshavethechancetopromotebothlocal

andIndianculinaryoptions.WhileIndianfoodoptionsprovide

travellerswithatasteofhome,localfoodoptionsprovide

novelgastronomicadventures.

Aspartof‘PassionMadePossible’,ajointcampaignbytourismandgovernmentagencies,Singaporeoffersa

plethoraofdiningexperiencesdesignedtosatiatetheIndiantourist’spassionforfood.

—GBSritharRegionalDirector,India,MEandSouthAsia,SingaporeTourismBoard

16HowIndiaTravels2023

Travelinfluencers

Today’stravelsolutionsaretech-enabled,mobile-centric

andspanacrossdifferenttravellertouchpoints.Amajority

ofIndiantravellersbookedleisuretravelonmobileapps

in2022.13Theyturnedtosocialmediatopostpictures

Integratingdigital

capabilitiesbeyondbooking,suchas

transportationand

food,iscrucialfor

enhancingtheoveralltravelexperience.

andreels,evokingconversationandinterestwithin

theirnetwork.

Preferredsocialmediaplatformfortravelinspirations

in2022,1%respondents

091%

85%

○79%

—HardikGoyal

SeniorVicePresidentTreeboHotels

051%

42%

33%

1.BTravellerTrendsSurvey,2023(n=2,000India,n=42,000Global);

Responsesarefromsocialmediausersonly

Theimportanceofsocialmediainfluencershasrisenovertheyears.AleadingtravelinfluencerwasrecentlyengagedbythetourismboardofAbuDhabi.14ThetopinfluencersinIndiahaveasubscriberbaseintherangeof1to3millionandhavecovered20-30countriesondifferentchannels.

Thiscallsfor‘a(chǎn)lgorithm-ledcustomisedtravel’.Travellers’canbetargetedwithcurateditinerariesbyleveragingdatabasistheirdemographics,andinterestssuchasbeach,familyholidaysetc.

Thesetraveloptionsincludecustomisedtriggers,virtualhoteltours,artificialintelligence-based

customerrelationshipmanagement,hyper-personalisedcontentandoffers,andreal-timedestinationupdates,etc.

13BTravellerTrendsSurvey,2023(n=2,000India,n=42,000Global)

14Travelvlogsandmagazines

HowIndiaTravels202317

Sustainabilityvs.affordability

SustainabilityisimportanttoIndiantravellers,butmanyfeelthateithertheseoptionsaretooexpensive,oritdoesnotaffecttheirpurchasedecision.

'Say-do'gapinsustainabletraveloptions,1%respondents

Valuesustainabletravel

Findsustainableoptionscostly

Considersustainability,butnotadecidingfactor

99%

66%

-33%

13%

-53%

1BSustainableTravelSurvey2023(n=1,012)

Enhancedtravellerawareness,coupledwithcoordinatedindustry-wideefforts,arecrucialforadoptionofsustainabilityasakeydecidingfactor.

18HowIndiaTravels2023

03

Expanding

horizons

EMBRACING

INDIAAND

THEWORLD

2

NewDelhi

20

Oldandnewfavourites

Citiesremainhighamongthetop10most

bookeddomesticdestinations.Thepopularityof

urbandestinationsisalsoattributabletoin-city

weekendgetaways.

Top10citiesbydomesticbookings,

H12023andH120151

20232015Newentrant

20232015

1

Bengaluru

2

3

Mumbai

3

1

Chennai

4

4

Pune

5

7

Hyderabad

6

5

Gurugram

7

9

Jaipur

8

6

Kochi

9

12

Kolkata

10

8

1Travelintermediaryaggregateddata

HowIndiaTravels2023

1

Theglobe-trottingIndian

Top10outboundcitiesbybooking,H12023andH120151

2023

Dubai

.2015★Newentrant

20232015

1

Bangkok

2

3

Singapore

3

2

London

4

5

Paris

5

6

HoChiMinhCity

6

-

Ubud

7

-

Hanoi

8

-

Phuket

9

-

Kathmandu

10

-

1Travelintermediaryaggregateddata

IndiansareincreasinglylookingoverseasfortheirnextvacationwithnewdestinationsfromVietnam,Indonesia,andNepalenteringthetopranks.

Increasingairconnectivity,greaterawarenessandvisaease,arefacilitatingthis.

Approximately60countriesprovideeasyvisa

accessforIndians,primarilyinSoutheastAsia

andtheMiddleEast.TheimpactofrecentTax

CollectionatSource(TCS)onforeigntravelisyettobedetermined.

HowIndiaTravels202321

Theoft-heard

rhetoricthatIndiaisthenextChina

mayfinallyhold

truefortravel’s

outboundindustryasChineselookatinternationaltravelmoresceptically.

—Skiftarticle

IndiaBecomingtheNewChinaintheReorderingofAsiaTravel,Jan2023

22

Afive-dayinternationaldestinationpackagenowcostsalmostthesameasadomesticpackage,makingoverseastravelevenmoreattractive.

Differenceinaveragepriceofa5-daytriptopreferred

domesticandoutbounddestinationsfromtopmetros

DomesticOutbound

Mumbai

Darjeeling

Nepal

Chennai

Andaman

SriLanka

Kolkata

Goa

Bangkok

Delhi

Guwahati

Nepal

+20%

+20%

+15%

+10%

1MultipletravelintermediariesinIndia

HowIndiaTravels2023

MadeforIndia

Indiantravellersarespoiltforchoicebydestinationsthatarestartingtodevelopanintegratedandcustomisedpropositionforthemacrossaffordabilityandinterests.

DubaihasemergedasakeydestinationforIndians,especiallyafterCOVID-19.TherearehotelroomsrangingfromUSD24toUSD2,400pernightandroundtripairfareoptionsrangingfromUSD300to

USD3,600basedonthetypeofexperiencepreferred.ThecityboastsofbudgetrestaurantsofferingIndiancuisineatUSD15–30perpersonandthefirstvegetarianIndianMichelinStarrestaurantwhereamealcostsaroundUSD180perperson.

5-daytripexpenseinDubai,1USD

DubaiBudgetLuxury

Travel300–3603,000–3,600

120–180

9,600–12,000

Accommodation

Outdooractivities2

240–300

3,600–5,400

Foodoptions

150–300

1,200–1,800

Total810–1,14017,400–22,800

1MultipletravelintermediariesinIndia;Presssearch

2Likedesertsafari,skydivingetc.

IndiantravellersinDubaienjoymyriadexperienceslikeskydivingovertheMarina,desertsafaris,yachtrides,themeparksanddiversefoodoptions.IthasemergedasakeydestinationforIndiansonthe

backofsuccessfulecosystemengagement,fromairlinestohospitalitygroupsandamplepresenceonvariousbookingplatform.

Indiantravellersareincreasinglylookingfor

all-inclusivedestinations.

—RupeshkumarK

StateResponsibleTourism,MissionCoordinator,ResponsibleTourismMission,Dept.ofTourism,Govt.ofKerala

HowIndiaTravels202323

Kargil

Leh

Amritsar

Kapurthala

Chandigarh

Kokrajhar

Niuland

Chumu-keidma

Nalanda

ShillongSohra

Unakoti

Gaya

Aizawl

Hampi

Gandikota

Lakshwadeep

Nilgiris

Beypore

MammalapuramPuducherry

Karaikal

Mysuru

PovarimColva

Arakku

Kumarakom

Champhai

Agartala

Jodhpur

Bundi

Dholavira

Jorhat

Dwarka

MechukaBomjir

MakingIndiaincredible

TheGovernmentofIndiahascomeupwiththeSwadeshDarshan2.0Schemebasedontourist

attractions,connectivity,futurepotentialandstatesupport.36citiesfrom15statesandfourunion

territorieswereselectedforintegrateddevelopmentwithsustainabletourismatthecorefordomesticandinternationaltourists.

CitiescoveredunderSwadeshDarshan2.0Scheme1

SwadeshDarshan2.0isa100%centrally

fundedschemethatenvisagesthedevelo