市場營銷英語

本文格式為Word版下載后可任意編輯和復(fù)制第第頁市場營銷英語correctiveaction矯正行動costanalysis成本分析

costeffectiveness成本有效性

costleadershipstrategy成本事先戰(zhàn)略costofcapital資本成本

costofgoodssold(COGS)產(chǎn)品銷售成本costreductions降低成本產(chǎn)品

cost-and-volumerelationship成本-數(shù)量關(guān)系cost-orientedpricing成本導(dǎo)向定價(jià)法

cost-plus/mark-uppricing成本加成/溢價(jià)定價(jià)法costsandbenefitsofmarketingfunctions營銷職能的成本和效益

costsofcompetitors競爭者成本costsofdistribution分銷成本countertrade對等貿(mào)易coupons優(yōu)待券courtesy禮貌

contraction/strategicwithdrawalstrategy收縮/coverageofgeographicmarket地域性市場的范圍戰(zhàn)略性撤退戰(zhàn)略coverageofrelevantretailers相關(guān)零售商的銷售contractualentrymodes契約式進(jìn)入模式

contractualverticalmarketingsystems合約式垂直營銷系統(tǒng)contributionmarginanalysis邊際貢獻(xiàn)（貢獻(xiàn)毛利）分析

contributrionmargin邊際貢獻(xiàn)controlstrategies掌握戰(zhàn)略

conveniencefoodstores便利食品商店conveniencegoods便利品convenience服務(wù)的便利性CoolWhip涼爽維普

范圍

credibility信譽(yù)

creditterms信貸條款

criticalassumptions關(guān)鍵假設(shè)cross-elasticity交叉彈性

customarypricing習(xí)慣性定價(jià)法customeranalysis顧客分析customercontact顧客接觸customerdemand顧客需求customerintimacy顧客親熱度customerloyalty顧客忠誠度

co-operativeadvertising合作性廣告customerneed顧客需要

co-ordinationandconflictresolution協(xié)調(diào)與沖customerorganizationofsalesforce按客戶組織突解決

co-production合作生產(chǎn)

corebenefitproposition(CBP)核心利益方案/提議

corollary-datamethod推定數(shù)據(jù)法corporateHQ公司總部

corporatescope公司（經(jīng)營）范圍

銷售隊(duì)伍

customerretention顧客維系/保留customersatisfaction顧客滿足度

customersegmentpricing顧客細(xì)分市場定價(jià)customerservice顧客服務(wù)

customer-orientedpricing顧客導(dǎo)向定價(jià)法customersperception顧客感知

corporatestrategy公司戰(zhàn)略customerspreferences顧客偏好

corporateverticalmarketingsystems公司式垂直customerspricesensitivity顧客的價(jià)格敏感度營銷系統(tǒng)customizing定制

3

datacollection數(shù)據(jù)收集dataconfidentiality數(shù)據(jù)保密dataresearch數(shù)據(jù)討論datasources數(shù)據(jù)來源dealers經(jīng)銷商

deceptiveadvertisements哄騙性廣告deciders決策者

decliningmarkets衰退市場decoding解碼defectrate缺陷率

defenderstrategy防備型戰(zhàn)略

defensivenew-productdevelopmentstrategy防備性新產(chǎn)品開發(fā)戰(zhàn)略

defensivepositioning防備性定位deliverytime交付時(shí)間delivery配送

demandcharacteristics需求特征demandcurve需求曲線

demand-orientedpricing需求導(dǎo)向定價(jià)法demographicenvironment人口統(tǒng)計(jì)環(huán)境departmentstores百貨商店dependability牢靠性deregulation放松管制deriveddemand衍生需求

descriptiveresearch描述性討論designdecisions設(shè)計(jì)決策

desiredpercentagemark-uponretail預(yù)期零售利潤率

desiredpercentagereturn預(yù)期回報(bào)率determinantattributes關(guān)鍵屬性determinants打算因素differentresponses差別反應(yīng)

differentiateddefenderstrategy差異化防備戰(zhàn)略

differentiatedmarketing差異化營銷differentiationovertime不同時(shí)間的差異differentiationstrategy差異化戰(zhàn)略

differentiation差異化

diffusionofinnovationtheory創(chuàng)新集中理論dimension因素

dimensionsofquality質(zhì)量維度

directcostingprofitabilityanalysis直接成本盈利性分析

directmail直接郵寄

directmarketingviaadvertisingmedia通過廣告媒體的直接營銷

directmarketing直接營銷

directproductprofitability(DPP)直接產(chǎn)品盈利性/利潤率

directselling直銷discountrate貼現(xiàn)率discountstores折扣商店discount折扣

discount/premiumpricepolicies折扣/溢價(jià)策略discriminantanalysis差異分析法discriminatoryadjustments卑視價(jià)格調(diào)整discriminatorypricingadjustments卑視定價(jià)調(diào)整

disjunctivemodel分別模型displayspace陳設(shè)空間disposableincome可支配收入

dissonance-attributionhierarchy不和諧-歸屬層次結(jié)構(gòu)

distributionchanneldesigns分銷渠道設(shè)計(jì)distributionchannelobjectives分銷渠道的目標(biāo)distributionchannel分銷渠道distributiondecisions分銷決策distributionpolicies分銷策略distribution分銷

distributor/store(privatelables)brands分銷商/私有品牌

distributors分銷商diversification多元化divest撤退divest出讓

4

divestmentorliquidation收回投資或清算dividend紅利dogs瘦狗類

domestictargetmarketingstrategies國內(nèi)目標(biāo)市場定位的營銷戰(zhàn)略

droppingproducts放棄產(chǎn)品drycleaning干洗

dual/twochanneldistributionsystems雙重分銷系統(tǒng)

duplication（媒體）重復(fù)DuPont杜邦公司durability耐用性

earlyvslateadoption早期選購與后期選購earningspershare每股收益

economicandtechnologicalfactors經(jīng)濟(jì)技術(shù)因素

economicpower經(jīng)濟(jì)權(quán)economiesofscale規(guī)模經(jīng)濟(jì)educationservices訓(xùn)練服務(wù)effectiveness有效性efficiency效率emergencygoods急需品emotionalappeals情感訴求empathy移情作用

empiricalevidence閱歷性實(shí)例empowerment授權(quán)encoding編碼enduse最終使用endorsement贊同

engineering（產(chǎn)品）工程設(shè)計(jì)entrepreneurialstrategy企業(yè)家戰(zhàn)略entrystrategies進(jìn)入戰(zhàn)略

environmentandpackagingdisposal環(huán)境與包裝處理

environmentfactors環(huán)境因素

environmentalscanning環(huán)境掃描/分析environmentalstrategy環(huán)境戰(zhàn)略

establishment機(jī)構(gòu)

ethicalaudit（公司）倫理審計(jì)ethicsofmarketing營銷倫理道德ethniccomposition種族構(gòu)成EuropeanCommunity歐共體

evaluationandrewardsystems評估與嘉獎(jiǎng)體系evaluationandselectionofsupplier評估和選擇供應(yīng)商

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