MOOC 商務英語-北京交通大學 中國大學慕課答案

MOOC商務英語-北京交通大學中國大學慕課答案隨堂測驗1、問題：1.Whichofthefollowingmeans“品牌精髓”？選項：A、brandnameB、brandloyaltyC、brandessenceD、brandstretching正確答案:【brandessence】2、問題：2.Howdoyousay"品牌意識"inEnglish?選項：A、brandawarenessB、brandloyaltyC、brandessenceD、brandstretching正確答案:【brandawareness】3、問題：3.Howdoyousay"品牌延伸"inEnglish?選項：A、brandawarenessB、brandloyaltyC、brandessenceD、brandstretching正確答案:【brandstretching】4、問題：4.___________referstothetendencytoalwaysbuyaparticularbrand.選項：A、brandawarenessB、brandloyaltyC、brandessenceD、brandstretching正確答案:【brandloyalty】隨堂測驗1、問題：Direction:readeachpassageandidentifyhowtheinformationisbeingorganized.1.Ice-creamisadeliciousfrozentreatthatcomesinamanydifferentcolorsandflavors.Twoofmyfavoriteflavorsarestrawberryandchocolate.Thoughbothoftheseflavorsaredelicious,strawberrymaycontainpiecesoffruitwhilechocolateusuallywillnot.Eventhoughmorechocolateice-creamissoldacrossthecountryannuallythanstrawberry,theybothtastegreatwithmilk.選項：A、causeandeffectB、sequence/processC、compareandcontrastD、chronological正確答案:【compareandcontrast】2、問題：Direction:readeachpassageandidentifyhowtheinformationisbeingorganized.2.Theice-creamshoparoundthecornerfrommyhousehasthebestice-creaminthecity.Whenyoufirstwalkinside,thereisalongchromecounterwithmatchingstoolsextendingalongsidethefarwall.Rightwherethecounterstops,theboothseatingbegins.Therearelotsofold-timeyknickknacksonthewallsandchromenapkinholdersonallthetables.Myfavoritepartoftheshopisbehindthecounterglass,wheretheykeepalloftheice-creamflavors.Arainbowofdelicioussugaryflavorsiskeptcoolanddeliciousbehindthecase.選項：A、descriptiveB、compareandcontrastC、problemandsolutionD、sequence/process正確答案:【descriptive】3、問題：Direction:readeachpassageandidentifyhowtheinformationisbeingorganized.3.Freezerburnmayhavewastedmoreice-creamthansidewalks.Ifyoudon'tknow,freezerburniswhenicecrystalsformonthesurfaceofice-cream.Theseicecrystalscanruinthetextureandflavoroftheicecream,butfreezerburnispreventable.Sincefreezerburniscausedwhenmeltedice-creamisrefrozen,ratherthaneatingyourice-creamfromthecontainerasitmelts,scoopyourice-creamintoabowlandputthecontainerbackinthefridgeimmediately.Doingthisoughttohelpyoukeepfreezerburnfromruiningyourfavoritefrozenflavors.選項：A、sequence/processB、chronologicalC、descriptiveD、problemandsolution正確答案:【problemandsolution】4、問題：Direction:readeachpassageandidentifyhowtheinformationisbeingorganized.4.Makingice-creamisnoteasy.Creamandsugarhavetofirstbemixedinafrozencontainer.Ingredientsmaybeaddedatthispoint,ifdesired.Themixturemustbestirredandwhippeduntilthecreamandsugarmixtureisfrozen.Dependingontheequipment,thismaytakeaslongasanhour.Aftertheice-creamisprepared,itmustbekeptfrozenuntilitisreadytobeenjoyed.Makingice-creamisdifficult,butmostpeoplewouldagreethatitisworththetrouble.選項：A、problemandsolutionB、compareandcontrastC、chronologicalD、sequence/process正確答案:【sequence/process】隨堂測驗1、問題：1.Inordertotakehelpfulnotesduringclass,itisimportanttounderstandyourinstructors'styleoflecturing.選項：A、正確B、錯誤正確答案:【正確】2、問題：2.Note-takingshouldtakeplaceduringclass.選項：A、正確B、錯誤正確答案:【錯誤】3、問題：3.Iftextbookassignmentsareboring,thestudentdoesnothavetocompletethem.選項：A、正確B、錯誤正確答案:【錯誤】4、問題：4.Itisessentialforstudentstotakegoodnotesduringclassbecausestudiesshowthatweforget50%ofwhathearimmediatelyafter.選項：A、正確B、錯誤正確答案:【錯誤】5、問題：5.Beforeaclassbegins,itisimportanttoreviewnotesfromreadingassignmentsandpreviouslectures.選項：A、正確B、錯誤正確答案:【正確】6、問題：6.Itiscrucialthatastudentwritedowneverythingtheirinstructorsaysduringalecture.選項：A、正確B、錯誤正確答案:【錯誤】7、問題：7.Note-takingmethodsincluderubricsstyle,charting,outlining,mappingandCornell選項：A、正確B、錯誤正確答案:【正確】8、問題：8.Whentakingnotes,yourchildshouldfocusonlyonthedetailsoftheclassand,likeareporter,getdownthefactsinblackandwhite.選項：A、正確B、錯誤正確答案:【錯誤】9、問題：9.Yourchildshouldexperimentwithdifferentwaystotakenotes,usingdifferentnotationsystemsandstructures,untilhefindsthebestfit.選項：A、正確B、錯誤正確答案:【正確】10、問題：10.Notetakingisanirrelevantskillandthereisnoacademicorintellectualvalueinlearningtotakeindividualizednotes.選項：A、正確B、錯誤正確答案:【錯誤】隨堂測驗1、填空題：Directions:Readthefollowingsentencesandfillinthemissingwordorphrase.afraiddoubtcompletelysameoutofpointproblemsoundswouldbehonest1.Ihavetosay,it_____interesting,butweshouldwait.正確答案:【sounds】2、填空題：Directions:Readthefollowingsentencesandfillinthemissingwordorphrase.afraiddoubtcompletelysameoutofpointproblemsoundswouldbehonest2.I'm______thatIcan'tagreewithyouonthissuggestion.正確答案:【afraid】3、填空題：Directions:Readthefollowingsentencesandfillinthemissingwordorphrase.afraiddoubtcompletelysameoutofpointproblemsoundswouldbehonest3.Whatyouareaskingmetodoisagainstthelaw.It's__________thequestion!正確答案:【outof】4、填空題：Directions:Readthefollowingsentencesandfillinthemissingwordorphrase.afraiddoubtcompletelysameoutofpointproblemsoundswouldbehonest4.Don'tyouthinkit_____bettertogivethecontracttoSamsonsandnotPtech?正確答案:【wouldbe】5、填空題：Directions:Readthefollowingsentencesandfillinthemissingwordorphrase.afraiddoubtcompletelysameoutofpointproblemsoundswouldbehonest5.That'sagoodpoint.Buttobe______,Idon'tbelievethatchangingtheprocesswillwork.正確答案:【honest】隨堂測驗1、問題：Directions:Readthecasecarefullyanddecidewhichisthebest“subjectline”.DavidwillvisitChinaandattendatechnologyconferenceinShanghai.Duringhisstaythere,hewillalsovisittwolocalclientsforproductdemo.5dayspriortohisarrival,oneoftheclientvisithasbeencancelled.Inaddition,hewillalsocheckinanotherhotelsincetheformerlybookedoneisnotavailableanymore.AsDavid’scounterpartinChina,youneedtoinformDavidaboutthis.選項：A、WriteDavidanemailaboutthiswiththesubject“TravelUpdate”.B、WriteDavidanemailaboutthiswiththesubject“TwoChangesinYourShanghaiItinerary”.C、WriteDavidanemailaboutthiswiththesubject“Urgent-TwoImportantChangesinYourShanghaiItinerary”.D、WriteDavidanemailaboutthiswiththesubject“Urgent”.正確答案:【W(wǎng)riteDavidanemailaboutthiswiththesubject“Urgent-TwoImportantChangesinYourShanghaiItinerary”.】隨堂測驗1、問題：1.WhichofthefollowingSWOTelementsareinternalfactorsforabusiness?選項：A、StrengthsandWeaknessesB、OpportunitiesandThreats?C、StrengthsandOpportunities?D、WeaknessesandThreats?正確答案:【StrengthsandWeaknesses】2、問題：2.WhichofthefollowingisfalseregardingwhyaSWOTAnalysisisused?選項：A、Tobuildonthestrengthsofabusiness?B、Tominimizetheweaknessesofabusiness?C、ToreduceopportunitiesavailabletoabusinessD、Tocounteractthreatstoabusiness正確答案:【Toreduceopportunitiesavailabletoabusiness】3、問題：3.Whichofthefollowingcouldbeastrength?選項：A、WeatherB、NewinternationalmarketC、Apricethatistoohigh?D、Thelocationofabusiness正確答案:【Thelocationofabusiness】4、問題：4.Whichofthefollowingcouldbeaweakness??選項：A、AdevelopingmarketsuchastheInternet?B、CompetitorswithaccesstobetterchannelsofdistributionC、Poorqualityofgoodsandservices?D、Specialmarketingexpertise正確答案:【Poorqualityofgoodsandservices?】5、問題：5.Whichofthefollowingcouldbeanopportunity??選項：A、Havingqualityprocessesandprocedures?B、MovingintonewmarketsegmentsthatofferimprovedprofitsC、Damagedreputation?D、Anewcompetitorinyourhomemarket正確答案:【Movingintonewmarketsegmentsthatofferimprovedprofits】Unit1單元作業(yè)Unit1單元測驗1、問題：ThecreationofVirginCola,VirginAir,VirginRailandVirginBrideisanexampleof__________.選項：A、brandstretchingB、brandloyaltyC、brandawarenessD、brandequity正確答案:【brandstretching】2、問題：ConsumerswhoalwaysbuyLevi’swhentheyneedanewpairofjeansareshowing__________.選項：A、brandstretchingB、brandloyaltyC、brandawarenessD、brandequity正確答案:【brandloyalty】3、問題：TheuseofBMWcarsandNokiaphonesinJamesBondfilmsareexamplesof___________.選項：A、productendorsementB、productplacementC、productcycleD、productrange正確答案:【productplacement】4、問題：CheapbutgoodChineseproductshavebrought___________toAmericansbygivingthemmorechoicesandreducingthecountry’sinflationrate.選項：A、intangiblebenefitsB、tangiblebenefitsC、outsourceD、disadvantage正確答案:【tangiblebenefits】5、問題：Notenoughpeoplerecognizeourlogo;weneedtospendalotmoreonraising___________.選項：A、brandstretchingB、brandloyaltyC、brandawarenessD、brandequity正確答案:【brandawareness】6、問題：DavidBeckhamadvertisingVodafoneisanexampleof___________.選項：A、productendorsementB、productplacementC、productcycleD、productrange正確答案:【productendorsement】7、問題：___________referstothevalue,bothtangibleandintangible,thatabrandaddstoaproduct/service.選項：A、BrandloyaltyB、BrandawarenessC、BrandequityD、Brandname正確答案:【Brandequity】8、問題：__________refertothestatisticaldataofapopulation,especiallythoseshowingaverageage,income,education,etc.選項：A、FocusgroupB、CustomersC、StockersD、Demographics正確答案:【Demographics】9、問題：TheToblerone________containstheimageofabearhiddenintheMatterhornmountain,whichiswhereTobleroneoriginallycamefrom.選項：A、logoB、brandC、nameD、slogan正確答案:【logo】10、問題：Forexample,ifacompanyhas1.5millionsharesoutstandingatasharepriceof$25,its___________is$37.5million.選項：A、marketcapB、profitC、maximumvalueD、capital正確答案:【marketcap】11、問題：Inordertotakehelpfulnotesduringclass,itisimportanttounderstandyourinstructors'styleoflecturing.選項：A、正確B、錯誤正確答案:【正確】12、問題：Note-takingshouldtakeplaceduringclass.選項：A、正確B、錯誤正確答案:【錯誤】13、問題：Iftextbookassignmentsareboring,thestudentdoesnothavetocompletethem.選項：A、正確B、錯誤正確答案:【錯誤】14、問題：Itisessentialforstudentstotakegoodnotesduringclassbecausestudiesshowthatweforget50%ofwhathearimmediatelyafter.選項：A、正確B、錯誤正確答案:【錯誤】15、問題：Beforeaclassbegins,itisimportanttoreviewnotesfromreadingassignmentsandpreviouslectures.選項：A、正確B、錯誤正確答案:【正確】16、填空題：Directions:CompletetheresponsetoJack'squestionsbelow.Whydon'tweInmyopinionHowaboutI'mafraidIseeIthinkJack:Theproposalisthewechangeourlogoandrethinkourbrandimage.So,whatareyourviewsonthis.Mary:____________(1),thisistheonlywaytosolveourcurrentproblems.正確答案:【Inmyopinion】17、填空題：Directions:CompletetheresponsetoJack'squestionsbelow.Whydon'tweInmyopinionHowaboutI'mafraidIseeIthinkJohn:____________(2)focusonourbrandimagefirst?That'sthekeyissue!正確答案:【W(wǎng)hydon'twe】18、填空題：Directions:CompletetheresponsetoJack'squestionsbelow.Whydon'tweInmyopinionHowaboutI'mafraidIseeIthinkAndy:____________(3)Ican'tagree.Whatweneedisawiderproductrange.正確答案:【I'mafraid】19、填空題：Directions:CompletetheresponsetoJack'squestionsbelow.Whydon'tweInmyopinionHowaboutI'mafraidIseeIthinkClara:____________(4)dongboth?Wecanstretchourbrandandimproveourimageatthesametime.正確答案:【Howabout】20、填空題：Directions:CompletetheresponsetoJack'squestionsbelow.Whydon'tweInmyopinionHowaboutI'mafraidIseeIthinkVictor:____________(5)whatyoumean,butwe'vegottostartsomewhere,andanewimageismoreimportantatthisstage.正確答案:【Isee】隨堂測驗1、問題：Travel_________aresomethingshowingyouridentityinformationandjustifyyourtravel.選項：A、documentsB、plansC、destinationsD、schedules正確答案:【documents】2、問題：Andifyougoabroad,youevenneedyour_________togothroughthecustoms.選項：A、ticketsandcreditcardsB、passaportandvisaC、luggageandmoneyD、moneyandtickets正確答案:【passaportandvisa】3、問題：Youalsoneedotherthingsforyourtravelarrangementsuchasthe_______whichisawrittenplanforapackagetour,forexample.選項：A、visaB、invitationletterC、itineraryD、application正確答案:【itinerary】4、問題：Ifyoutravelabroad,youneedtoexchangeRMBwiththeforeigncurrencybasedonthecurrent_________.選項：A、stockpriceB、exchangerateC、bankinterestD、allowance正確答案:【exchangerate】5、問題：Inmostcasesticketsareneededforyourtravel.Thereare_______ticketandreturnticket.選項：A、singleB、simpleC、one-wayD、odd-way正確答案:【one-way】6、問題：The_________istheitemyoucancarrywithyouintheairplane.選項：A、check-inB、check-upC、carry-onD、carry-up正確答案:【carry-on】7、問題：Comparatively,thehotelismoreexpensivethanthe______whichisusuallyforthosewhoaredrivingcarsandthe______isthecheapest.選項：A、motel,hostelB、hostel,restaurantC、hostel,motelD、motel,restaurant正確答案:【motel,hostel】8、問題：Thewordtodescribeabeautifulplaceis_________.選項：A、awfulB、pictureC、depictiveD、picturesque正確答案:【picturesque】9、問題：Youcanuse_________todescribethosevillagerswhooftenwelcomevisitorswarmlyandtreatthemwithgenerosity.選項：A、hospitalB、hostileC、hostilityD、hospitable正確答案:【hospitable】10、問題：Ifaplacelostitstranquilityduetotheover-developmentoftourism,wecandescribetheplaceas______.選項：A、toodevelopedB、advancedC、awkwardD、modern正確答案:【toodeveloped】隨堂測驗1、問題：Loyaltyprogramisa_______programofferedbyacompanytocustomerswhofrequentlymakepurchases.選項：A、treatB、rewardC、paymentD、welfare正確答案:【reward】2、問題：Loyaltyprogramscould______businessandstrengthentherelationshipbetweenthecustomerandthebusiness.選項：A、increaseB、maintainC、decreaseD、create正確答案:【increase】3、問題：Loyaltyprogramsarebasedon______.選項：A、emotionB、moneyC、businessD、study正確答案:【emotion】4、問題：Loyalty______letcustomersaccumulatepointsthattheycanredeemforrewardsorfreeproducts/services.選項：A、paidprogramsB、spendprogramsC、pointsprogramsD、treatprograms正確答案:【pointsprograms】5、問題：______adaptstheloyaltypunchprograms.選項：A、NineWestB、CostcoC、HuaweiD、Clarks正確答案:【Clarks】6、填空題：Directions:identifytheopinionandevidenceinthefollowingstatementsandmarkthemwithOandErespectively.______Almost70%ofsurveyrespondentssaytheyaremembersofmorethanoneloyaltyprogram.正確答案:【E】7、填空題：______“It'saninvestmentthatwe'vebeenvery,veryfocusedonoverthelastfewyears,”hesays.正確答案:【E】8、填空題：______Travelersgetstingierwiththeirloyalty.正確答案:【O】9、填空題：______Starwoodhasaddedperkssuchaslettingelitememberscheckinanytimeduringtheday.正確答案:【E】10、填空題：______Toofferthatkindofpersonalizedservice,though,companieswillneedbettertechnologyandtraining.正確答案:【O】隨堂測驗1、填空題：Directions:markthestatementswithT(true)orF(false).____.Thecontextisimportantforunderstandingaconversation.正確答案:【T】2、填空題：____.ThemoreyoulistentodifferentEnglishes,theeasieryoucanunderstandtheauthenticEnglish.正確答案:【T】3、填空題：____.Thelanguageisindependentfromtheageandgender.正確答案:【F】4、填空題：_____.EnglishgrammarishelpfulforimprovingEnglishlistening.正確答案:【T】5、填空題：_____.Speakingmoreisharmfultoimprovelistening.正確答案:【F】隨堂測驗1、填空題：Directions:markthestatementswithT(true)orF(false).____.Dealingwithcomplaintsisachancetoimprovetherelationshipwithcustomers.正確答案:【T】2、填空題：____.Thinkofpossiblesolutionsbeforeyougotocomplain.正確答案:【T】3、填空題：____.Asapartofyourcompany,youshouldalwaysdefendyourcompanyandarguewiththecustomerwithoutanysympathy.正確答案:【F】4、填空題：_____.Sometimesthepowerofsocialmediaishelpfulifthecomplainingfailed.正確答案:【T】5、填空題：_____.Askingquestionsinacaringandconcernedmannerwhendealingwithcomplaintswilldoharmtoyourcompany.正確答案:【F】隨堂測驗1、填空題：Directions:filltheblankswithcorrectanswers.Inblockformat,everythingisall______justified.正確答案:【left】2、填空題：Inthefirstparagraphofthebody,youshouldintroduceyourselfandyour_______ofwritingthisletter.正確答案:【purpose】3、填空題：Atlast,youshouldrestatethepurposeandcallforan______.正確答案:【action】4、填空題：Thebusinesslettershouldbe_____andclear.Useacourteoustoneandmakeitconvincing.正確答案:【concise】5、填空題：Checkforspellingand________mistakesbecausetheymakealetterlooklessprofessionalandreflectscarelessness.正確答案:【grammatical】隨堂測驗1、問題：_______revealsthekeyinformationinagraph.選項：A、ThetitleB、ThemeasurementC、TimeperiodsD、Thebars正確答案:【Thetitle】2、問題：The______usuallyshowschanges,comparingtwoormorethingsovertime.選項：A、piechartB、linegraphC、barchartD、table正確答案:【linegraph】3、問題：Yourrepresentationofachartoragraphusuallyconsistsof3parts:________,descriptionandconclusionorinference.選項：A、summaryB、introductionC、brainstormingD、review正確答案:【introduction】4、問題：Thedescriptioniscomposedbytwoparts:theoverviewand_______.選項：A、questionsB、comparisonC、detaileddataD、contrast正確答案:【detaileddata】5、問題：Thecomparisonand______areconductedusuallyinanalysingagraph選項：A、analogyB、exaggerationC、parallelismD、contrast正確答案:【contrast】Unit2單元作業(yè)Unit2單元測驗1、問題：Travelhappenswithorwithoutluggage,anditcanbeonewayor________trip.選項：A、aroundB、roundC、backD、odd正確答案:【round】2、問題：Ifyougoabroad,youneedyour________asoneofyourtraveldocuments.選項：A、passportB、moneyC、insuranceD、creditcard正確答案:【passport】3、問題：Incustomerloyaltyprogram,customersareoftengivenaunique______,suchasamembershipcard.選項：A、rewardB、letterC、identifierD、badge正確答案:【identifier】4、問題：Loyaltyprogramscould_________.選項：A、largelyincreaseinvestmentB、decreasethecompany'sfameC、strengthentherelationshipwithcustomersD、disturvthemanagement正確答案:【strengthentherelationshipwithcustomers】5、問題：Accordingtothevideo,Englishlisteningisinfluencedby________.選項：A、speakingspeedB、noisyenvironmentC、thelistener'semotionD、thelistener'sgrammar正確答案:【speakingspeed】6、問題：Dealingwithacustomer’scomplaints,youshould_______________.選項：A、repeatbackwhatyouarehearingtoshowthatyouhavelistenedB、keeponaskingquestionstodigoutthetruthC、alwaysstandonyourcompanytodefenditsbenefitsD、beveryserioustowardsyourcustomer正確答案:【repeatbackwhatyouarehearingtoshowthatyouhavelistened】7、問題：Thelettertopointoutamistakebytheletter'srecipientiscalledtheletterof_______.選項：A、complaintB、orderC、requestD、application正確答案:【complaint】8、問題：________is/aredirectlyshowninthechartorgraph.選項：A、ThegeneraltendencyB、TimeperiodsC、SimilaritiesanddifferencesD、Thefuturetrend正確答案:【Timeperiods】9、問題：“DoinRomeasRomansdo”meanswhenwetravel,weshould________.選項：A、doasthelocalpeopledoaccordingtotheircustoms,traditionsandcultureB、behaveaswelikeinaforeignplaceC、doasthetouristguidesuggestsD、doasweareinourhometown正確答案:【doasthelocalpeopledoaccordingtotheircustoms,traditionsandculture】10、問題：Inthefirstparagraphofabusinessletter,youshouldintroduceyourselfandyour______.選項：A、interestonthecompanyB、purposeofwritingthisletterC、goodwishfortherelationshipbetweentwocompaniesD、impressiononthecompany正確答案:【purposeofwritingthisletter】11、問題：Beforeyoumakeacomplaint,__________.選項：A、trytoexposeyourexperiencetothesocialmediaB、trytogettoknowthecompany’shistoryC、trytofigureoutwhoisinchargeD、trytoshowyouranger正確答案:【trytofigureoutwhoisincharge】12、問題：Accordingtothevideo,wecanusethecontext,grammarand______tohelpusunderstandwhatothersaretalkingabout.選項：A、imaginationB、non-vocalinformationC、anticipationD、clothes正確答案:【non-vocalinformation】13、問題：Trytodealwithcustomers’complaintswithasenseof_______.選項：A、emergenceB、emergencyC、emergentD、urgent正確答案:【emergency】14、填空題：Direction:Arrangetheseoptionstoformananwertoacomplainingmessage.Eachoptionshouldbeusedonlyonce.A.Ihopeyoucanunderstand.B.Thankyouforchoosingourcompany.C.Butwewillsendyouaspecialgiftascompensationandwewillenhancethetrainingofouremployeestoofferbetterandmorecomfortableservices.D.I’msorryaboutyourbrokenluggageandtheimpolitetreatmentfromourmanageronduty.E.I’mafraidthatwhatyoucangetisjustanewbagbecausewehaveourregulationsandourpolicy.正確答案:【DEACB】15、填空題：Direction:Arrangetheseoptionstoformananswertoacomplainingmessage.Eachoptionshouldbeusedonlyonce.A.Becauseourairlinehasn’tfinishedthereplacementofalltheoldairplanes,afewarestillworking.B.Wewilloffera50%discountforyournexttripfromBarcelonatoNYascompensation.C.Ibelieveyouwillhaveabettertravelexperienceinthefuturewiththenewairplaneandgoodservices.D.I’msorryforyourawfultravelexperience!E.Thankyouforyourcriticism!F.I’mafraidyourflightistheone.正確答案:【DAFBCE】16、填空題：Directions:Pleasematchtheloyaltyprogramswiththeircontentandfilltheblankswiththecorrespondentnumbers.pointsprograms,2.spendprograms,3.tieredprograms,4.paidprograms,5.punchprograms_______Customersarerewardedaproductorserviceofequalorlesservaluefreeofchargeforpurchasingaparticularproductorservicewith“punches.”正確答案:【5】17、填空題：Directions:Pleasematchtheloyaltyprogramswiththeircontentandfilltheblankswiththecorrespondentnumbers.pointsprograms,2.spendprograms,3.tieredprograms,4.paidprograms,5.punchprograms________Theprogramsletcustomersaccumulatepointsthattheycanredeemforrewardsorfreeproducts/services.正確答案:【1】18、填空題：Directions:Pleasematchtheloyaltyprogramswiththeircontentandfilltheblankswiththecorrespondentnumbers.pointsprograms,2.spendprograms,3.tieredprograms,4.paidprograms,5.punchprograms_________Theprogramsgivecustomersrewardsbasedondifferentlevelsofspendingorpoints.正確答案:【3】19、填空題：Directions:Pleasematchtheloyaltyprogramswiththeircontentandfilltheblankswiththecorrespondentnumbers.pointsprograms,2.spendprograms,3.tieredprograms,4.paidprograms,5.punchprograms_________Customersgetloyaltycreditfortheamounttheyspendatthebusiness.正確答案:【2】20、填空題：Directions:Pleasematchtheloyaltyprogramswiththeircontentandfilltheblankswiththecorrespondentnumbers.pointsprograms,2.spendprograms,3.tieredprograms,4.paidprograms,5.punchprograms_________Theprogramsprovideanexclusivefeelbyincorporatingamonthlyoryearlyfeethatmemberspayforaccesstospecialservices,discounts,oruniqueopportunities.正確答案:【4】隨堂測驗1、問題：HierarchicalStructurehas__________layersbut__________individualresponsibilities.選項：A、more…moreB、more…lessC、less…lessD、less…more正確答案:【more…less】2、問題：New,modernorsmallcorporationsusuallyhave____________structure?選項：A、hierarchicalB、flatC、flatarchyD、bureaucratic正確答案:【flat】3、問題：Theorganizationstructureinfluencesthefollowingaspectsexcept___________?選項：A、productivityB、employeerelationsC、marketingstrategiesD、marketshare正確答案:【marketshare】4、問題：Whatisthebiggestadvantageofhierarchicalstructure?選項：A、Maintainingthestatusquo.B、Showingthecompany’ssize.C、Complicatingthedecision-makingprocess.D、Monitoringthestaff.正確答案:【Maintainingthestatusquo.】5、問題：Organizationsthatoperateunder_________structurehavelinearauthorityandspecializedteamsthatallowforcreativityandinnovation.選項：A、hierarchicalB、flatC、flatarchyD、bureaucratic正確答案:【flatarchy】隨堂測驗1、填空題：Directions:Choosetherightwordforeachstatement.Directive,Authoritative,Affiliative,Participative,Pacesetting，Coaching1.Themanagerwith________stylecloselycontrolshisemployees,emphasizesthedisciplineandsometimesevenmotivateshisteambythreats.正確答案:【Directive】2、填空題：Directions:Choosetherightwordforeachstatement.Directive,Authoritative,Affiliative,Participative,Pacesetting，Coaching2.Themanagerwith_________styleiswillingtoprovideopportunitiesforhisstafftoshowtheirabilities,meanwhile,healwaysencouragesemployeestodeveloptheirownstrengths.正確答案:【Coaching】3、填空題：Directions:Choosetherightwordforeachstatement.Directive,Authoritative,Affiliative,Participative,Pacesetting，Coaching3.Themanagerwith________stylegivesemployeescleardirectionbutnotdictation.Andhelikestomotivatehisfollowersbypersuasionandgivingfeedbackontaskperformance.正確答案:【Authoritative】4、填空題：Directions:Choosetherightwordforeachstatement.Directive,Authoritative,Affiliative,Participative,Pacesetting，Coaching4.Themanagerwith__________stylelikestoperformmanytasksbyhimselfpersonallybutexpectshisemployeestowatchandthenfollowhisexample.正確答案:【Pacesetting】5、填空題：Directions:Choosetherightwordforeachstatement.Directive,Authoritative,Affiliative,Participative,Pacesetting，Coaching5.Themanagerwith________stylehasfaithin“everyonehasinput”,heencouragesemployeeinputindecision-makingprocessandusuallyrewardteam-effort.正確答案:【Participative】隨堂測試1、問題：Directions:Trytodecidewhetherthefollowingstatementistrueorfalse.1.Aninferenceisanassumptionthatinvolvedindrawingaconclusiononthebasisofdirectobservation.A.True.B.False.選項：A、正確B、錯誤正確答案:【錯誤】2、問題：Directions:Trytodecidewhetherthefollowingstatementistrueorfalse.2.Abductionisinferencefromparticularpremisestoauniversalconclusion.A.TrueB.False選項：A、正確B、錯誤正確答案:【錯誤】3、問題：Directions:Trytodecidewhetherthefollowingstatementistrueorfalse.3.Onlywhenyouhaveanunderstandingoftheliteralorfactualcontentcanyougobeyondliteralmeaningandformulateinferences.A.TrueB.False選項：A、正確B、錯誤正確答案:【正確】4、問題：Directions:Trytodecidewhetherthefollowingstatementistrueorfalse.4.Duringthelistening,listenersshouldusetheirbackgroundinformationandexperiencetohelptheminmakinginferences.A.TrueB.False選項：A、正確B、錯誤正確答案:【正確】5、問題：Directions:Trytodecidewhetherthefollowingstatementistrueorfalse.5.Eliminationisoneofyourbestfriendsinthetest.Lookattheanswerchoicesandthinkaboutwhichonesdonotfittowhatyouunderstandaboutthelectureortheconversation.A.TrueB.False選項：A、正確B、錯誤正確答案:【正確】隨堂測試1、填空題：Directions:Choosethecorrectwordsfromtheboxtocompletetheconversationexcerpts.Youwillnotneedallthewords.haveafraidcandopleasehowmeetlikeniceseethanksknowwoulddidthankwhat1.A:David,!1)_________youmetAniDeltell?B:No.Hello,Ani.Niceto2)_________you.正確答案:【have,meet】2、填空題：Directions:Choosethecorrectwordsfromtheboxtocompletetheconversationexcerpts.Youwillnotneedallthewords.haveafraidcandopleasehowmeetlikeniceseethanksknowwoulddidthankwhatA:Peter,doyou3)_________Sylvia?B:Yes,ofcourse.HiSylvia,goodto4)_______youagain.正確答案:【know