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GSMA
THESTATEOFTHEINDUSTRYREPORTONMOBILEMONEY2024
TheStateoftheIndustryReport
onMobileMoney
2024
GSMA
Copyright?2024GSMAssociation
1
TheGSMAisaglobalorganisationunifyingthe
mobileecosystemtodiscover,developanddeliverinnovationfoundationaltopositivebusiness
environmentsandsocietalchange.Ourvisionis
tounlockthefullpowerofconnectivitysothat
people,industryandsocietythrive.Representingmobileoperatorsandorganisationsacrossthe
mobileecosystemandadjacentindustries,the
GSMAdeliversforitsmembersacrossthreebroadpillars:ConnectivityforGood,IndustryServices
andSolutionsandOutreach.Thisactivityincludesadvancingpolicy,tacklingtoday’sbiggestsocietalchallenges,underpinningthetechnologyand
interoperabilitythatmakemobileworkandprovidingtheworld’slargestplatformtoconvenethemobile
ecosystemattheMWCandM360seriesofevents.
Weinviteyoutofindoutmoreat
FollowtheGSMAonTwitter:@GSMA
MobileMoney
TheGSMAMobileMoneyprogrammeworksto
acceleratethedevelopmentofthemobilemoney
ecosystemfortheunderserved.
Formoreinformation,pleasecontactus:
Web:/mobilemoney
Socialmedia:@GSMAMobileMoney
Email:mobilemoney@
THEMOBILEMONEYPROGRAMMEISSUPPORTED
BYTHEBILL&MELINDAGATESFOUNDATION.
Authors
TheStateoftheIndustryReportonMobileMoney2024waspreparedbytheGSMAMobileMoneyprogramme’sData&Insightsteam.TheteamcomprisedRishiRaithathaandGianlucaStorchi.
MarketingsupportwasprovidedbyAnaForjazandVincentKeung.ProjectmanagementsupportwasprovidedbyDuncanRamsbotham.
Contributors
AnnaColquhoun,AshleyOlsonOnyango,ChristopherLowe,DanieleTricarico,GeorgeBauer,IsabelleCarboni,KaraNorton,LisaChassin,MaryGichuki,MaxCuvellierGiacomelli,NadiaJeffrie,NighamShahid,PanosLoukos,RebeccaSpriggs,WinnieWambuguandZachWhite.
Externalcontributors
VibhorJain(independentconsultant),AraméAwanis(independentconsultant),LeslieArathoon(independentconsultant),LeoraKlapper(WorldBank),theInternationalFinanceCorporation(IFC)andtheBanqueCentraledesEtatsdel’Afriquedel’Ouest(BCEAO).
TheStateoftheIndustryReportonMobileMoney2024isbasedondatacollectedfromtheGlobalAdoptionSurvey2023andthe2023GSMAConsumerSurvey.
Formorecontentanddata,visit/sotir
GSMA
THESTATEOFTHEINDUSTRYREPORTONMOBILEMONEY2024
ForewordfromMatsGranryd
DirectorGeneraloftheGSMAandaMemberoftheBoard
Forovertwodecadesmobilemoneyserviceshavegrownexponentially,drivingfinancial
inclusionforbillionsofpeople,openingup
incredibleopportunitiesforentrepreneursandsmallbusinessesacrosstheworld.Today,1.75billionregisteredaccountsareprocessing$1.4trillionayear,orabout$2.7millionaminute.
Trulyremarkablenumbers.
Overtheyears,Sub-SaharanAfricahasbeena
keydriverofmobilemoney’ssuccess,hometo
almostthree-quartersoftheworld’saccounts.Inthepast10years,WestAfricahasemergedasakeyplayerwiththenumberofregisteredmobilemoneyaccountsdoublingbetween2013and
2023,drivenmostlybygrowthinNigeria,GhanaandSenegal.
Astheindustrycontinuestogrow,weseeit
maturing.Inthe10yearsto2022,mobilemoneycontributed$600billiontotheGDPofcountrieswithamobilemoneyservice.
Todaymillionsofusersaremakingorreceiving
payments,takingoutproductivecreditto
meetshort-termfinancingneeds,payingfor
governmentservicesoraccessingsavingsand
insuranceproductstoprotectthemselvesfrom
shocks.
Overthepast10yearswehaveseenincredible
growthacrosstheindustry,butperhapseven
moreexcitingthanthisaretheopportunities
thatlieaheadastheecosystemcontinuesto
mature.Asyoureadthisreport,Itrustyouwillbeencouragedbythegrowthoftheindustrysofar,andinspiredbytheincrediblepotentialthatitholdsasweworktodrivefinancialinclusion
andbuildstrongermoreresilienteconomies
acrosstheworld.
MatsGranryd
DirectorGeneral,GSMA
Usecasesarealsoevolvingasmobilemoney
usersshiftawayfrombasictransactionsto
morevariedservices.Internationalremittances
arenowoneofthefastestgrowingusecases
ofmobilemoney,whilemerchantpayments
expandedby14%toalmost$74billionin2023.
Averagerevenueperuseralsoincreasedby
40%betweenSeptember2022andJune2023,
despiteslowingaccountandtransactiongrowth
rates.Thisclearlydemonstratesthecommercial
potentialofmobilefinancialservices.
Ofcourse,mobilemoneyalsoremainsaleading
driveroftheUnitedNationsSustainable
DevelopmentGoals(SDGs),contributingto15
ofthe17goals,includingSDG11(Sustainable
citiesandcommunities)andSDG12
(Responsibleconsumptionandproduction).
Asmobilemoneycontinuestogrowandevolve,
itopensupevenmoreopportunitiesforcitizens,
businessesandeconomiesacrosstheworld.
ThisreportwaspreparedbytheGSMA’sMobileMoneyprogrammeincollaborationwiththemobilemoneyindustry,
andwiththegeneroussupportoftheBill&MelindaGatesFoundation.
3
THESTATEOFTHEINDUSTRYREPORTONMOBILEMONEY2024
Editorial
Everyyear,theteambehindtheStateoftheIndustryReport(SOTIR)ischallenged–bothinternallyandexternally–onwhatnewangleoranalysisweplantopursue.Internally,we
arehelpedbyagrowingindustrydatabase:havingovertenyearsofdatahasenabledustodemonstratethatmobilemoneytrulyisanAfricansuccessstory.
Whilethisyear’sreportshowsthatSub-SaharanAfricahasthehighest
levelsofglobalmobilemoneyadoption,mobilemoneyhadincreased
grossdomesticproductintheregionbymore
than$150billionor3.7%between2013and2022.
Externally,weinvitedtheWorldBankto
contributetolastyear’sreport(SOTIR2023).
Thisexperimentworkedwell:manyreaders
wespoketolikedthistypeofcollaboration,
wherepeerscoveringthesamespacecould
worktogether.Similarorganisationsaskedifwemightwelcometheircontributions.Thisgave
ustheconfidencetocontinueinnovating–astheindustrycontinuestoevolve,thereport
thatcoversitshouldtoo.We’redelightedto
includecontributionsfromtheWorldBank,
theInternationalFinanceCorporationand
theBanqueCentraledesEtatsdel’Afriquedel’Ouest(theCentralBankofWestAfricaStates–BCEAO).
Forafewyears,wehavehighlightedWest
Africa’sevolutionasoneoftheindustry’sdrivers–ifnotthemainone.Thisyear,wedecidedto
includeafewstoriesfromtheregiononwhat
hassupportedthegrowthofmobilemoney
there.Regulationhasplayedanimportantrole
formanycountriesintheregion.Webriefly
exploredhowthishasimpactedtheWest
AfricaEconomicandMonetaryUnion,while
alsoshowcasingwhatimpacttherisingnumberofmobilemoneyserviceshashadonfinancialinclusioninNigeria.
Keepingtrackofthenumberofmobilemoney
servicesworldwideisanimportantactivity,
onewhichtheteammonitorsallyearround.
In2023,weauditedandrefreshedourMobile
MoneyDeploymentTrackertoensurethatall
providerslistedtheremetourdefinitionofa
mobilemoneyservice.Throughthis,wewere
pleasantlysurprisedtofindthatthenumber
ofmobilemoneyserviceshadgrownslightly–
from309in2022and310and2023.Weseethisasasignthattheindustryisstartingtomature,afactwebelieveissupportedbytheslowdowninregisteredandactiveaccountgrowthin2023.
Sinceitsinception,eachSOTIRhasreported
fastergrowthacrossarangeofmobilemoney
indicatorsthanthepreviousyear.In2023,
mobilemoneyadoptionandusecontinuedto
expand,butataslowerpace.Webelievethis
marksanaturaltransitionintheindustryaway
fromexponentialgrowthandtowardsmore
gradualexpansion.Asmobilemoneyisfurther
integratedintothedailylivesofmillions,we
expecttoseemoremoneyflowthroughthe
walletofatypicaluser–spreadacrossmore
transactionsofslightlylowervalue.
Astheindustrybeginstomature,theimpact
oftheCOVID-19pandemicstilllingers.Inlast
year’sSOTIR,wecomparedforecastsproducedin2019toactualdatawereceivedin2022.
Thisanalysisfoundthatin2022,therewere
300millionmoreregisteredaccountsthanour
2019forecastshadsuggestedtherewouldbe.
4
Someofthiscouldhavebeenduetotheimpactofthepandemic.In2023,wecarriedoutthe
sametypeofanalysisontransactionvalues
andvolumes.Wefoundthatbothtransaction
volumesandvaluesstartedsurpassingour2019forecastsin2021.By2023,transactionvolumeswerenearlytwo-thirdshigherthanforecast,
whiletransactionvalueswereoverathirdhigherthanforecast.
Finally,apopularactivityamongtheteamistofollowtheindustry’sprogressandhighlightthemostprominentstoriesinSOTIR.Most
ofourmonitoringshowedthattheindustry
isinnovatinganddevelopingstrategic
partnerships–especiallytoprovideadjacentservices.Forinstance,severalmobile-enabledinsuranceserviceshavebeenlaunchedin
partnershipwithmobilemoneyproviders,as
wellassomesavingsandmicroloanservices.Theseindustrydevelopmentscomplementourdataanalysiswell,showingmobilemoney’s
valuebeyondrisingnumbers.
RishiRaithatha&GianlucaStorchi
THESTATEOFTHEINDUSTRYREPORTONMOBILEMONEY2024
Imagecredit:F5
Contents
Foreword
3
Editorial
4
Executivesummary
7
Mobilemoneyin2023
9
2023Globaloverview
10
Regionalgrowthin2023
11
Towardsamaturingindustry:Mobilemoneyadoptionin2023
14
WestAfrica:Mobilemoney’snewpowerhouse
25
Balancingachangingecosystemandcommercialgrowth
32
Regulatoryandpolicytrendsin2023
52
Themobilemoneygendergapin2023
60
MobilemoneyandtheSustainableDevelopmentGoals
71
Appendices
84
GSMA
THESTATEOFTHEINDUSTRYREPORTONMOBILEMONEY2024
7
ExecutiveSummary
Between2013and2022,thetotalgrossdomesticproduct(GDP)incountrieswithamobilemoneyservicewas$600billionhigherthanitwouldhavebeenwithout
mobilemoney.
Thisistheequivalentofmobilemoney
increasingGDPbyaround1.5%overthesameperiod.Beyondcontributingtofinancialanddigitalinclusion,increasingmobilemoneyusehasledtohigherGDP–particularlyamong
countriesinEastandWestAfrica.
Mobilemoneyadoptionandactiveusecontinuedtogrowbutataslowerratethaninpreviousyears.
Registeredaccountsgrewto1.75billionin2023,a12%year-on-yearincrease.However,thisisa
lowerannualgrowthratethanthe15%seenin
2022and19%seenin2021.Accountsactiveonamonthlybasisalsogrewataslowyear-on-yearrate.Bytheendof2023,therewerearound435millionactivemobilemoneyaccounts–a9%
annualrise,comparedto13%in2022and15%in2021.
Agentnetworkscontinuedtogrow,drivenbyincreasedagentsinSub-SaharanAfrica.
Comparedto2022,registeredagentsgrewby22%in2023toreach18.6million,whileactive
agentsgrewby14%to8.3million.Theseagentswereresponsiblefordigitisingmorethantwo-thirdsofallthemoneyenteringthemobile
moneyecosystem:$307billionin2023,12%higherthanthepreviousyear.
Overthepastfewyears,WestAfricahasemergedasmobilemoney’snewpowerhouse.
In2023,overathirdofnewregisteredand
active30-dayaccountsgloballywerefromWestAfrica.ThiswasmorethananyotherregionwithNigeria,GhanaandSenegalthemaindrivers
ofgrowth.WestAfrica’svibrantmobilemoney
ecosystemhasdevelopeddifferentlyfromEastAfrica.Forinstance,WestAfricahasseenmorenon-mobile-network-operator(MNO)-ledmobilemoneyservicesemergetocompetewithMNO-ledproviders.
In2023,mobilemoneytransaction
volumesgrewfasterthantransactionvalues–leadingtoadropinaveragetransactionvalues.
Transactionvaluesgrewyear-on-yearby14%,lowerthanthe22%increaseseenin2022.
Similarly,transactionvolumesgrewataslowerratein2023(23%)comparedto2022(27%).
However,transactionvolumesgrewfasterthantransactionvalues.Mobilemoneyisnowusedmorefrequentlyalbeitforsmallertransactionsizesacrossalmostallusecases.Muchofthehigher-valuetransactionsoccurredduringtheheightoftheCOVID-19pandemicwhenthe
demandfordigitaltransactionswasveryhigh.
Internationalremittancesandmerchant
paymentswereamongthefastest-growingmobilemoneyusecasesin2023.
Transactionvaluesforinternationalremittancesgrewtoalmost$29billion,aone-thirdincreasecomparedto2022.Muchofthisgrowthwas
drivenbyWestAfrica.Merchantpaymentsgrewby14%,reachingaround$74billionin2023.
Manycustomersnowusemobilemoneytopayforgoodsandservices:in2019,oneinevery
tendollarscirculatinginthemobilemoney
ecosystemwasspentonmerchantpayments;in2023,thisgrewtotwoineverytendollars.
Interoperabletransactionscontinuedtorise,despiteaslowdowningrowthbetween2022and2023.
Collectively,bank-to-mobileandmobile-to-
banktransactionsgrewby15%year-on-year
to$210billionin2023.Manymobilemoney
usersaremakinginteroperabletransactions
morefrequently,whichhasledtoloweraveragetransactionvalues.Thisisduetomobilemoneyprovidersbeingconnectedtoanaverageof27banks–around50%morethantheprevious
year.
Someusecasesshrankforthefirsttime:transactionvaluesforbothbillpaymentsandbulkdisbursementsdroppedin2023.
Billpaymenttransactionvaluesfellby11%to
$75billion,whilebulkdisbursementvalues
droppedby1%to$83.6billion.Despitethis,
bothusecasessawhighertransactionvolumes:
GSMA
THESTATEOFTHEINDUSTRYREPORTONMOBILEMONEY2024
8
between2022and2023,billpaymentsgrewby23%,whilebulkdisbursementvolumesgrewin2023by10%.Boththesetrendswereheavily
influencedbyregulatorychangesinKenya,
wherebank-to-wallettransactionchargeswerereintroduced.
Moremobilemoneyprovidersareofferingmoreadjacentfinancialservices,suchas
credit,savingsandinsurance,comparedto2022.
In2023,nearlyhalfofallGlobalAdoption
Surveyrespondentsofferresponsiblecredit
–comparedtojustover40%in2022.During
thesameperiod,thenumberofmobilemoneyservicesofferingsavingsgrewfrom39%in2022to44%in2023.Severalmobilemoneyprovidersarebeginningtooffermicroinsurance:23%of
servicesofferedinsurancein2023,comparedto14%in2022.Whileinsuranceistheleastofferedadjacentservice,itgrewthefastest.
Mobilemoneyhasenabledmorewomentosavemoneythanotherfinancial
services.
Forinstance,inSenegal,only6%ofwomen
savedusingatraditionalbankorotherfinancialaccountin2021;aroundfourtimesmorewomenchosemobilemoneytosave.Kenya,Uganda
andZambiasawsimilartrends,wheretheshareofwomenusingmobilemoneyaccountstosavemoneywasmorethandoublethatofwomen
usingbankorotherfinancialaccounts.
Manymobilemoneyprovidershaveseen
anincreaseinaveragerevenueperuser
–from$2.2inSeptember2022to$3.2inJune2023–leadingtohigherprofitability.
OverallrevenuesamongGlobalAdoption
Surveyrespondentsgrewbyaround25%overthesameperiod.Mobilemoneyprovidershavebecomeincreasinglyprofitable:by2023,nearlythree-quartersofsurveyrespondentshad
positiveearnings.
Taxationremainsanimportantregulatorychallengeformanymobilemoney
services,thoughsomecountriesare
beginningtoabolishmobilemoneytaxes.
Mobilemoneytaxationisaconvenientrevenue-earningopportunityformanygovernmentsinSub-SaharanAfrica.However,bothGhanaandTanzaniahaveexperiencedthenegativeeffectsoftaxingmobilemoneytransactions:mobile
moneyusersbegantousecashaftermobile
moneylevieswereintroduced.Lowerresulting
mobilemoneytransactionsledtoareductionintaxrevenue.Tanzaniaeliminatedthelevy
onmobilemoneytransfersinJune2023,
whileGhanareducedthelevyonelectronictransactionsinJanuary2023.
Amongasubsetofcountriessurveyed,amobilemoneygendergapexistsin
all–exceptKenyawheremobilemoneyadoptionisalmostuniversal.
ThegendergapiswidestinPakistan(71%)
amongthecountriessurveyed,followedbyIndia(56%),Bangladesh(56%)andNigeria(46%).
Mobilemoneyownershipamongwomenin
Bangladeshhasstagnated,despiteanincreaseinwomen’sawarenessofmobilemoneyinthecountry.InSenegal,around30%ofwomenstilldonothaveamobilemoneyaccount–despitenear-universaladoptionamongmen.
AsakeyenableroftheUnitedNations’
SustainableDevelopmentGoals(SDGs),
mobilemoneynowcontributesto15SDGs–upfrom13in2019.
MobilemoneynowcontributestoSDG11–
Sustainablecitiesandcommunities,aswell
astoSDG12–Responsibleconsumptionand
production.Whilemobilemoneyremainsa
drivertowardsachievingtheSDGs,itcontinuestoimpactmillionsofpeopleintheirdailylives.Manymobilemoneyusersarenowableto
accessproductiveservicesthatwerepreviouslyinaccessible.
oftransactions
Value
$1.40tn
Year-on-year
growthrate
+14%
+12%
Year-on-yeargrowthrate
Activeagents
8.3m
Internationalremittancesprocessedperyear
$29bn
Year-on-year
growthrate
9
+33%
+14%
Year-on-yeargrowthrate
Registeredmobilemoneyaccounts
1.75bn
THESTATEOFTHEINDUSTRYREPORTONMOBILEMONEY2024
Mobilemoneyin2023
Active30-dayaccounts
435m
r+9%
Merchantpayments
processedperyear
$74bn
+14%
Year-on-yeargrowthrate
THESTATEOFTHEINDUSTRYREPORTONMOBILEMONEY2024
10
Accounts
Transactionvolume
+23%
Registered
18.6m
+22%
Active
8.3m
+14%
2023Globaloverview
Registeredmobilemoneyaccounts
1.75bn
+12%
Active30-dayaccounts
435m
+9%
Active90-dayaccounts
642m
+11%
Agents
Transactions
Transactionvalue($)
$1.4tn
+14%
Monthlyvaluesnapshot-December2023
DigitalIn CashOut CashInCirculating
DigitalOut
15%
22%
19%
27%
18%
DigitalIn
Bulkdisbursements6%
Bank-to-mobile7%
Incominginternationalremittances2%
Circulating
Merchantpayments5%
Person-to-personon-net21%
DigitalOut
Person-to-personoff-net4%
Airtimetop-ups1%
Billpayments5%
Mobile-to-bank8%
Outgoinginternationalremittances1%
*Note:hereandthroughoutthisreport,numbersmaynotadduptotheirrespectivetotalsduetoroundingerrors.
THESTATEOFTHEINDUSTRYREPORTONMOBILEMONEY2024
11
Region
Regionalgrowthin2023
Active(30-day)accounts
Transactionvolume
Transactionvalue($)
Registeredaccounts
Live
services
85bn+23%
1.4tn+14%
310
435m+9%
Global
1.75bn
+12%
Sub-SaharanAfrica
156
835m
+19%
234m
+12%
62bn+28%
912bn+12%
SouthAsia
36
401m
+11%
89m
+8%
12bn
+13%
214bn+17%
EastAsia
52
374m
77m
9bn
196bn
andPacific
+3%
+6%
+10%
+14%
LatinAmericaandthe
Caribbean
29
48m
-13%
19m
-13%
1bn
+6%
38bn+11%
MiddleEastandNorthAfrica
30
71m
+10%
9m
+41%
719m+57%
30bn+40%
Europeand
CentralAsia
7
26m
+8%
6m
+11%
391m+13%
7bn
+14%
THESTATEOFTHEINDUSTRYREPORTONMOBILEMONEY2024
12
GrowthinAfricain2023
Live
services
Registered
accounts
Active
(30-day)accounts
Transactionvolume
Transactionvalue($)
169
856m
+19%
237m
+13%
62bn
+28%
919bn
+12%
WestAfrica
NorthAfrica
Liveservices
68
Registeredaccounts
356m
+23%
Liveservices
13
Active(30-day)accounts
84m
+19%
Registeredaccounts
20m
+17%
Transactionvolume
19bn
+40%
Active(30-day)accounts
2m
+54%
Transactionvalue($)
347bn
+40%
Transactionvolume
150m
+44%
7bn+48%
Transactionvalue($)
CentralAfrica
Liveservices20
Registeredaccounts83m+19%
Active(30-day)accounts28m+18%
Transactionvolume5bn+25%
Transactionvalue($)72bn+19%
SouthernAfrica
Liveservices
Registeredaccounts
Active(30-day)accountsTransactionvolume
Transactionvalue($)
EastAfrica
15
23m
5m
592m6bn
53
372m118m
38bn488bn
Liveservices
+19%+7%+10%+2%
+16%+7%+23%-2%
Registeredaccounts
Active(30-day)accountsTransactionvolume
Transactionvalue($)
THESTATEOFTHEINDUSTRYREPORTONMOBILEMONEY2024
13
01
Towardsamaturing
industry:Mobilemoney
adoptionin2023
14Imagecredit:F
GSMA
THESTATEOFTHEINDUSTRYREPORTONMOBILEMONEY2024
15
Mobilemoneyhashadasignificantpositive
impactonlivesandlivelihoodsinmanyofthe
countrieswheretheseservicesoperate.Beyondimprovingfinancialinclusionandaccesstootherdigitallyenabledservices,theadoption,use
andgrowthofmobilemoneyarenowreflectedinmacroeconomicindicators:anincreasein
mobilemoneyadoptioncanleadtoarisein
GDP.Between2013and2022,a10-percentagepointriseinmobilemoneyadoptionwasfoundtohaveincreasedGDPby0.4%-1.0%1.Thisis
supportedbythreefactors:
?Higheradoptionofmobilemoneycombinedwithhighertransactionvalues;
?Anincreaseinecosystemtransactions,i.e.,internationalremittances,merchant
payments,andbillandbulkpayments;and
?Strongernetworkeffects,asmoreusers
adoptmobilemoneyandtransactwithmorepeople.
Basedondatacollectedbetween2013and
2022,thetotalGDPincountrieswithamobilemoneyservice(“mobilemoneycountries”)wasalmost$600bnhigherthanitwouldhavebeenwithoutmobilemoney(Figure1).
Thisisequivalent
tomobilemoney
increasingGDPby
1.5%attheendoftheperiod.
+$600bn
TOGDP
Figure1:SimulatedimpactofmobilemoneyonGDPinmobilemoneycountries,2013–2022
GDP(2017$PPP,trillions)
40
+1.5%
38
36
34
32
30
28
2013201420152016201720182019202020212022
GDPwithoutmobilemoney
Source:GSMA.(2023).
GDPwithmobilemoney
1GSMA.(2023).MobileMoney:HowDigitalPaymentshaveImpactedEconomicGrowth.
GSMA
THESTATEOFTHEINDUSTRYREPORTONMOBILEMONEY2024
16
MobilemoneyisoftenconsideredanAfrican
successstory,andinmanywaysitis.Sub-
SaharanAfricahasthehighestlevelsofmobilemoneyadoptionintheworld.Thisisevident
inmobilemoney’scontributiontotheregion’sGDP,whichattheendof2022wasmorethan
$150billionorequivalenttoincreasingGDPby3.7%(Figure2).
InEastandWestAfricawheremobilemoney
adoptionishighest,GDPincreasedevenmore–
by5.9%and4.1%,respectively,bytheendof2022.
Figure2:ContributionofmobilemoneytoGDPasof2022,byregion
Allmobilemoneycountries
+$600bn
+1.5%
EasternAfrica
1+5.9%
+$60bn
Sub-SaharanAfrica
+$150bn+3.7%
WesternAfrica
+$70bn
1··+4.1%
Source:GSMA.(2023).MobileMoney:HowDigitalPaymentshaveImpactedEconomicGrowth.
GSMA
THESTATEOFTHEINDUSTRYREPORTONMOBILEMONEY2024
17
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
Registeredaccountscontinuetogrow,albeitmoreslowly
In2023,therewere1.75billionregistered
mobilemoneyaccountsglobally,12%morethanin2022(Figure3).Theyear-on-yeargrowth
ofregisteredaccountshasslowed,from15%in2022and19%in2021.Thissuggeststhatthe
industrycontinuestomature.Despitethistrend,registeredaccountshavegrownasaproportionoftheglobaladultpopulationinmobilemoneycountries.
Figure3:Registeredandactive30-dayaccounts,2013–2023
1,800m
1,600m
1,400m
1,200m
1,000m
800m
600m
400m
200m
0
1,754m
435m
Registeredaccountsasa%oftheadultpopulationinmobilemoneycountries
7%
10%
14%
19%
24%
29%
30%
34%
39%
45%
49%
Registered
accounts
Active30-Dayaccounts
Source:GSMAGlobalAdoptionSurveyandestimates,andtheWorldBank.
GSMA
THESTATEOFTHEINDUSTRYREPORTONMOBILEMONEY2024
Sub-SaharanAfrica’sshareofregistered
accountsincreasedfortwoconsecutiveyearsto48%in2023,thehighestsince2019(Figure5).In2023,morethan70%ofthegrowthin
registeredaccountswasinSub-SaharanAfricaandafifthinSouthAsia.WithinSub-SaharanAfrica,WestAfrica’sshareofregistered
accountsdoubledbetween2013and2023whileEastAfrica’swasalmosthalved.Thesetwo
subregions,togetherwithSouthAsiaandEast
AsiaandthePacific,accountformorethan85%ofallcurrentregisteredmobilemoneyaccounts.
2Hereandthroughoutthisreport,“activeaccounts”refertomobilemoneyaccountsthatareactivelyusedonamonthlybasis.
18
Overtime,therateatwhichregisteredaccountshavegrownhasvaried(Figure4).Thelowest
proportionofnewregisteredaccountsand
newactive30-dayaccountswasin2019,justbeforetheonsetoftheCOVID-19pandemic.Thelargestproportionofnewactive30-dayaccounts2andregisteredaccounts(13%each)
wereaddedin2020and2021,respectively,atthepeakofnationallockdowns.Datafromthe2023GSMAGlobalAdoptionSurveyonmobilemoneyshowedthatthepandemicwaspartlyresponsiblefordrivingthisincreaseddemandfordigitalpayments.
Figure4:Contributionstototalregisteredandactive30-dayaccountsbyyear,2001–2023
Registeredaccounts
2017201820192020202120222023
10%10%3%8%13%12%11%
Active30-dayaccounts
10%10%5%13%10%11%9%
Source:GSMAGlobalAdoptionSurveyandestimates
12%5%
11%6%
7%8%
2001–20132014
1.75bn
435m
9%
8%
2016
2015
In2023
70%
ofthegrowthinregistered
accountswasinSub-SaharanAfricaandafifthinSouthAsia.
GSMA
THESTATEOFTHEINDUSTRYREPORTONMOBILEMONEY2024
19
Sub-SaharanAfrica
Figure5:Shareofregisteredaccountsbyregionandsub-region,2013–2023
14%
15%
13%
11%
10%
10%
10%
9%
9%
8%
23%
%
%
21%
26%
30%
32%
33%
23%
23%
24%
23%
8%
7%
9%
11%
13%
19%
22%
24%
23%
21%
40%
31%
29%
26%
25%
27%
23%
21%
21%
21%
12%
14%
14%
15%
15%
17%
17%
16%
19%
20%
6%
8%
7%
5%
6%
5%
6%
6%
6%
6%
6%
201320142015
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