品牌授權(quán)合作許可協(xié)議書

品牌授權(quán)合作許可協(xié)議書brandauthorizationcooperationlicenseagreementthisagreement(the“agreement”)ismadeandenteredintoasof[insertdate],byandbetween[insertbrandowner’sname](“brandowner”),a[insertlegalentitytype]organizedandexistingunderthelawsof[insertcountryofincorporation],and[insertlicensee’sname](“l(fā)icensee”),a[insertlegalentitytype]organizedandexistingunderthelawsof[insertcountryofincorporation].background:thebrandowneristheownerofthe[insertbrandname]brand(“brand”),whichincludes,withoutlimitation,allrelatedtrademarks,tradenames,servicemarks,copyrights,patents,tradesecrets,andotherintellectualpropertyrights(“brandip”).thelicenseedesirestousethebrandipinconnectionwiththelicensee’sbusinessoperationsanddesirestoenterintothisagreementwiththebrandownerforsuchpurpose.nOW,therefore,inconsiderationofthemutualpromisescontainedhereinandforothergoodandvaluableconsideration,thereceiptandsufficiencyofwhichareherebyacknowledged,thepartiesheretoagreeasfollows:grantoflicense1.1subjecttothetermsandconditionsofthisagreement,thebrandownerherebygrantstothelicenseeanon-exclusive,non-transferable,revocablelicensetousethebrandipinconnectionwiththelicensee’sbusinessoperationsduringthetermofthisagreement.1.2thelicenseeshallhavetherighttousethebrandipinaccordancewiththetermsofthisagreementforthepurposeofpromoting,advertising,andsellingthelicensee’sproductsandservices.1.3thelicenseeshallhavetherighttousethebrandiponthelicensee’spackaging,labels,advertisingmaterials,andotherpromotionalmaterials,inaccordancewiththebrandowner’sbrandingguidelinesandqualitystandards.obligationsofthelicensee2.1thelicenseeagreestousethebrandipinamannerthatcomplieswithallapplicablelaws,regulations,andindustrystandards,andtousethebrandipinamannerthatdoesnotdisparageordiscreditthebrandownerorthebrandip.2.2thelicenseeagreestousethebrandipinamannerthataccuratelyrepresentsthenatureandqualityofthelicensee’sproductsandservices,andtousethebrandipinamannerthatdoesnotcreateanyfalseormisleadingstatementsorclaims.2.3thelicenseeagreestoindemnifyandholdharmlessthebrandownerfromanyandallclaims,damages,liabilities,andexpenses(includingreasonableattorney’sfees)arisingoutoforinconnectionwiththelicensee’suseofthebrandip,excepttotheextentcausedbythebrandowner’sfaultornegligence.termandtermination3.1thetermofthisagreementshallcommenceontheeffectivedateandshallcontinueforaperiodof[inserttermlength]years,unlessearlierterminatedasprovidedherein.3.2eitherpartymayterminatethisagreementuponwrittennoticetotheotherpartyiftheotherpartybreachesanymaterialtermorconditionofthisagreementandfailstocuresuchbreachwithin[insertcureperiod]afterreceiptofwrittennoticethereoffromtheotherparty.3.3eitherpartymayterminatethisagreementuponwrittennoticetotheotherpartyiftheotherpartyfilesforbankruptcyorbecomesthesubjectofareceivership,liquidation,orsimilarproceeding.paymentandfees4.1inconsiderationfortherightsgrantedunderthisagreement,thelicenseeshallpaytothebrandownerthefollowingfees:anupfrontlicensefeeof[insertamount]uponexecutionofthisagreement;anannualrenewablelicensefeeof[insertamount]peryear,payableontheanniversaryoftheeffectivedate;andaroyaltyfeeof[insertpercentage]ofthenetsalesofthelicensee’sproductsandservices,payablequarterlywithin[insertnumber]daysaftertheendofeachcalendarquarter.4.2thelicenseeagreestomakeallpaymentshereunderinaccordancewiththebrandowner’spaymenttermsandconditions,asmaybeamendedfromtimetotime.confidentiality5.1thepartiesheretoagreetomaintaintheconfidentialityofthetermsandconditionsofthisagreement,andanyotherconfidentialinformationexchangedbetweenthepartiesinconnectionwiththisagreement,excepttotheextentthatsuchinformationisrequiredtobedisclosedbyacourtofcompetentjurisdictionorbyapplicablelaworregulation.5.2thelicenseeagreesnottodisclose,use,ordistributethebrandip,oranyotherconfidentialinformationofthebrandowner,foranypurposeotherthanthepurposescontemplatedunderthisagreement.representationsandwarranties6.1eachpartyrepresentsandwarrantstothe特殊應(yīng)用場合及其增加條款：場合：品牌授權(quán)給零售商規(guī)定零售商銷售產(chǎn)品的最低數(shù)量和/或最低銷售額；規(guī)定零售商不得銷售與品牌沖突的產(chǎn)品；要求零售商遵守品牌的市場營銷和促銷策略；規(guī)定零售商在授權(quán)期限屆滿前不得提前解除合同；要求零售商在合同期間保持品牌形象和產(chǎn)品質(zhì)量的一致性。場合：品牌授權(quán)給在線電商平臺(tái)規(guī)定電商平臺(tái)必須使用特定的品牌宣傳材料；要求電商平臺(tái)遵守品牌的網(wǎng)絡(luò)安全和數(shù)據(jù)保護(hù)標(biāo)準(zhǔn)；限制電商平臺(tái)在特定國家或地區(qū)外的銷售活動(dòng)；規(guī)定電商平臺(tái)在授權(quán)期限內(nèi)不得將授權(quán)轉(zhuǎn)給第三方；要求電商平臺(tái)定期提供銷售數(shù)據(jù)和市場反饋。場合：品牌授權(quán)給制造商規(guī)定制造商必須使用品牌提供的生產(chǎn)工藝和原材料；要求制造商遵守品牌的質(zhì)量控制和產(chǎn)品安全標(biāo)準(zhǔn)；規(guī)定制造商在授權(quán)期限內(nèi)不得將授權(quán)轉(zhuǎn)給第三方；要求制造商在合同期間對品牌產(chǎn)品進(jìn)行質(zhì)量保證；規(guī)定制造商在授權(quán)期限屆滿前不得提前解除合同。場合：品牌授權(quán)給體育團(tuán)隊(duì)或名人規(guī)定體育團(tuán)隊(duì)或名人必須維護(hù)品牌的正面形象；要求體育團(tuán)隊(duì)或名人不得涉及負(fù)面新聞或爭議事件；規(guī)定體育團(tuán)隊(duì)或名人在公共場合不得貶低品牌；要求體育團(tuán)隊(duì)或名人使用品牌產(chǎn)品作為推廣的工具；規(guī)定體育團(tuán)隊(duì)或名人在授權(quán)期限內(nèi)不得將授權(quán)轉(zhuǎn)給第三方。場合：品牌授權(quán)給國際合作伙伴規(guī)定合作伙伴必須遵守品牌的國際市場營銷策略；要求合作伙伴提供當(dāng)?shù)厥袌龅匿N售數(shù)據(jù)和市場反饋；限制合作伙伴在特定國家或地區(qū)外的銷售活動(dòng)；規(guī)定合作伙伴在授權(quán)期限內(nèi)不得將授權(quán)轉(zhuǎn)給第三方；要求合作伙伴遵守品牌的產(chǎn)品質(zhì)量和安全標(biāo)準(zhǔn)。場合：品牌授權(quán)給非營利組織規(guī)定非營利組織必須使用品牌提供的宣傳材料；要求非營利組織遵守品牌的公益活動(dòng)和宣傳策略；規(guī)定非營利組織在授權(quán)期限內(nèi)不得將授權(quán)轉(zhuǎn)給第三方；要求非營利組織在合同期間對品牌活動(dòng)進(jìn)行報(bào)告和評(píng)估；規(guī)定非營利組織在授權(quán)期限屆滿前不得提前解除合同。場合：品牌授權(quán)給分銷商規(guī)定分銷商必須遵守品牌的分銷政策和價(jià)格控制；要求分銷商不得在授權(quán)區(qū)域外進(jìn)行銷售活動(dòng)；規(guī)定分銷商在授權(quán)期限內(nèi)不得將授權(quán)轉(zhuǎn)給第三方；要求分銷商在合同期間對品牌產(chǎn)品進(jìn)行市場推廣；規(guī)定分銷商在授權(quán)期限屆滿前不得提前解除合同。附件列表及要求：品牌商標(biāo)注冊證書要求：必須是品牌所有權(quán)人擁有的商標(biāo)注冊證書的副本，由官方機(jī)構(gòu)頒發(fā)。品牌宣傳材料要求：包括品牌手冊、宣傳冊、廣告樣本等，用于指導(dǎo)授權(quán)方的市場營銷活動(dòng)。產(chǎn)品質(zhì)量標(biāo)準(zhǔn)要求：詳細(xì)說明品牌產(chǎn)品的質(zhì)量控制標(biāo)準(zhǔn)，包括生產(chǎn)工藝、原材料要求等。營銷和促銷策略指南要求：提供品牌的市場營銷計(jì)劃、促銷活動(dòng)指導(dǎo)、廣告宣傳要求等。品牌使用協(xié)議要求：詳細(xì)規(guī)定授權(quán)方如何使用品牌名稱、標(biāo)志、口號(hào)等知識(shí)產(chǎn)權(quán)的具體條款。產(chǎn)品包裝設(shè)計(jì)模板要求：提供品牌產(chǎn)品的包裝設(shè)計(jì)模板，包括標(biāo)簽、包裝箱、外包裝等的設(shè)計(jì)樣式。品牌授權(quán)證明要求：一份正式的授權(quán)證明文件，表明授權(quán)方有權(quán)使用品牌的知識(shí)產(chǎn)權(quán)。注意事項(xiàng)及解決辦法：確保所有條款符合當(dāng)?shù)胤煞ㄒ?guī)的要求，必要時(shí)咨詢專業(yè)法律顧問。對合同的修改和補(bǔ)充需要雙方書面同意，并注明修改日期和內(nèi)容。確保授權(quán)方了解并遵守品牌的形象和質(zhì)量標(biāo)準(zhǔn)，定期進(jìn)行市場監(jiān)督和質(zhì)量檢查。建立明確的溝通渠道，確保雙方在合同執(zhí)行過程中的問題能夠及時(shí)解決。注意合同中的保密條款，保護(hù)品牌的商業(yè)秘密和知識(shí)產(chǎn)權(quán)不被泄露。在合同中規(guī)定違約責(zé)任，明確雙方在違約情況下的權(quán)利和義務(wù)。定期評(píng)估合作效果，根據(jù)市場反饋和特殊應(yīng)用場合及其增加條款（續(xù)）：場合：品牌授權(quán)給連鎖餐廳規(guī)定餐廳必須遵循特定的品牌運(yùn)營標(biāo)準(zhǔn)和服務(wù)規(guī)范；要求餐廳使用特定的菜單和食品配方，保持品牌一致性；規(guī)定餐廳在外觀和室內(nèi)設(shè)計(jì)上必須符合品牌形象；要求餐廳不得使用損害品牌形象的促銷手段；規(guī)定餐廳在授權(quán)期限內(nèi)不得將授權(quán)轉(zhuǎn)給第三方。場合：品牌授權(quán)給電子游戲開發(fā)者規(guī)定游戲內(nèi)容必須符合品牌故事和角色設(shè)定；要求游戲開發(fā)者提供品牌授權(quán)產(chǎn)品的樣品；規(guī)定游戲宣傳材料必須使用品牌指定的視覺元素；要求游戲開發(fā)者不得在未經(jīng)許可的情況下修改