全球女性服裝市場前景及投資研究報告-培訓(xùn)課件外文版2024.4

INDUSTRIES

&

MARKETSWomen's

Apparel:

market

data&

analysisMarket

InsightsreportOctober2023Table

of

ContentsOverviewAppendixSummary567Product

OverviewAuthor2930MarketDefinitionKeyTakeawaysMarket

NumbersRevenue91215161922252627AverageRevenue

per

CapitaSustainableapparel

shareVolumeby

MarketAverageVolumeper

CapitaPriceper

UnitBrandshareOnlineRevenueShareMobile/DesktopSplit2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.?

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology?

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics?

KPIs,

e.g.,

revenue,marketshares,prices,andvolume?

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads?

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/3CHAPTER

1OverviewShift

towards

sustainable

fashion

drives

industry

evolutionOverview:

SummarySummaryWomen’s

Apparel

isthebiggest

segment

inthe

Apparel

market.

Inthe

wake

of

theCOVID-19

pandemic,the

global

fashionindustryunderwent

increases

incosts,logisticissues,

and

supplychainproblems.

Asper

increasing

costsdue

toinflation,bothZara

and

H&M,two

of

the

biggestplayers

inthe

Women’s

Apparelsegment,

raised

theirprices.

Although

consumer

demand

ischangingon

accountof

the

increasing

awareness

of

environmental

and

sustainability

issues,

thesegment

isexpected

tocontinueto

grow

inthe

future.5Sources:Market

Insights

2023The

Women’s

Apparel

market

comprises

various

categories

including

outerwear,dresses,

sportswear,

lingerie,

and

accessoriesOverview:

Market

DefinitionMarket

definitionDefinition:encompasses

knitwear,

sweatshirts,

jerseys,

sweaters,

turtleneck

sweaters,

andunder-sweaters

forwomen.

TheSports&Swimwear

market

covers

thefollowingcategories:

Sports-Inspired

Apparel,Performance

Apparel,and

Swimwear

forwomen.

TheNight&Underwear

market

encompasses

bras,briefs,

panties,bathrobes,

negligees,

nightwear,

lingerie,

andcorsetry

forwomen.

TheT-shirtsmarket

encompasses

women’s

clothesfortheupperbodythatare

worn

beneathouterwear.

TheTights&Leggingsmarket

encompasses

hosiery

forwomen

thatcovers

either

partor

theentire

legand

sometimes

thefoot.

TheSocksmarketencompasses

hosiery

forwomen

thatcovers

the

foot

and,attimes,theleg

up

tothe

knee.

TheClothingAccessories

&

OtherClothesmarket

covers

thefollowing

categories:

Gloves,

Shawls&Scarves,

Belts,Hats&Caps,

LeatherClothes,andFelt,Fur

&OtherClothesforwomen.TheWomen’s

Apparel

market

covers

apparelforwomen.

Clothingforchildren(girlsand

boysupto

theageof14)

andbabiesareseparately

definedintheChildren’sApparel

market.Structure:Themarket

isfurtherdividedintothe

following

categories:TheCoats&Jacketsmarket

encompasses

outdoor

jackets,coats,andrainjacketsforwomen.

TheBlazers

market

encompasses

indoor

jacketsandseparately

soldblazers

thatarenot

partofasuitensemble

for

women.

TheSuits

&Ensemblesmarket

encompasses

blazersandjacketsaswell

astrousers

madeof

the

samematerial

forwomen.

TheDresses

&

Skirtsmarket

encompasses

allforms

ofdresses

and

skirtsforwomen.

TheTrousers

encompasses

cloth

trousers,

jeans,andshorts

forwomen.

TheShirts&Blouses

market

encompasses

allsorts

ofshirt-like

topsor

thelikeforwomen.

TheJerseys,

Sweatshirts

&Pulloversmarket6Sources:Market

Insights

2023Women's

Apparel

accounted

for52.14%

of

the

Apparel

market

revenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheWomen's

Apparel

market

amountstoUS$907.40bn

in2023.

Themarket

isexpected

to

grow

annuallyby2.90%

(CAGR2023-2028).Thismarket

includes:Thismarket

excludes:Inglobalcomparison,

most

revenue

isgenerated

intheUnited

States(US$187bn

in2023).?CoatsandJackets?Work

clothes?Blazers,

SuitsandEnsembles?Dresses

andSkirts?TrousersInrelation

to

totalpopulation

figures,per

person

revenues

of

US$118.10

aregenerated

in2023.IntheWomen's

Apparel

market,

volume

is

expected

toamountto85.8bn

pieces

by2028.

TheWomen's

Apparelmarket

is

expected

toshow

avolume

growth

of1.5%in2024.?Sweatshirts

andBlousesTheaverage

volume

perperson

intheWomen's

Apparel

market

isexpected

toamount

to

10.4pieces

in2023.7Sources:Market

Insights

2023CHAPTER

2Market

NumbersWomen's

Apparel

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

2.5%

from2018

to

2028Market

Size:

GlobalRevenue

inbillionUS$+2.5%(1)1,046.6411.71,016.1400.6989.9390.8963.3380.8936.3370.6907.4820.6333.1818.1820.0323.7807.8722.8359.5330.975.6322.279.4290.270.2115.2105.8116.1110.8103.0112.4106.5100.3109.5102.097.597.394.792.591.873.180.285.591.875.792.975.178.266.3103.6106.6100.492.390.681.2139.8131.2133.9148.9136.7152.7125.7137.4128.6141.52024118.9126.82018118.0113.0114.1124.82022102.9145.22025158.02028126.22019112.02020124.32021202320262027TrousersJerseys,

Sweatshirts

&PulloversDresses

&SkirtsNight&UnderwearSports&SwimwearOther9Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

319.6

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

inbillionUS$+4.4%(1)414.7+4.1%(1)287.4+3.5%(1)284.7319.6231.5225.3+6.2%(1)+4.3%(1)36.325.312.816.520222028202220282022

2028Americas2022202820222028EuropeAfricaAsiaAustralia&Oceania10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

171.9

billion,

the

United

States

is

the

biggestmarketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

inbillionUS$+4.8%(1)209.8+3.3%(1)208.4171.9158.7+5.6%(1)+2.1%(1)+2.6%(1)55.042.739.537.723.720.32022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Women's

Apparel

average

revenue

per

capita

is

estimated

to

increase

at

aCAGR(1)

of

1.6%

from2018

to

2028Market

Size:

GlobalAveragerevenue

percapita

inUS$+1.6%(1)130.851.5128.050.5125.749.6123.348.8120.847.8118.1111.545.2110.044.5106.8107.642.596.346.842.610.538.79.414.413.214.514.013.014.213.512.713.913.112.513.612.612.213.412.012.013.19.910.210.511.212.010.312.610.112.410.38.812.014.910.813.716.818.6202517.018.917.219.217.516.217.2201815.917.0201916.417.916.618.3202415.016.4202219.814.916.4202020212023202620272028TrousersJerseys,

Sweatshirts

&PulloversDresses

&SkirtsNight&UnderwearSports&SwimwearOther12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

301.8,

Australia

&

Oceania

is

the

biggestmarket

among

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

inUS$+3.2%(1)364.3+4.2%(1)341.1+2.9%(1)273.2301.8266.7230.5+3.8%(1)+3.9%(1)89.271.225.620.320222028202220282022

2028Americas202220282022Australia&Oceania2028EuropeAfricaAsia13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

585.6,

the

United

Kingdom

is

thebiggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

inUS$+5.3%(1)799.1+2.7%(1)597.3+2.2%(1)514.7585.6508.2+2.4%(1)363.1452.6314.3+4.8%(1)146.9110.720222028202220282022202820222028Germany20222028ChinaUnitedStatesUnitedKingdomFrance14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Share

of

sustainable

Women’s

Apparel

is

estimated

to

increase

from2018

to2026Market

Size:

GlobalSustainable

apparel

shareinpercent76.405.8065432105.304.904.504.103.803.503.2020182019202020212022202320242025202615Sources:Market

Insights

2023Women's

Apparel

volume

are

estimated

to

increase

at

a

CAGR(1)

of

0.9%

from2018

to

2028Market

Size:

GlobalVolume

inbillionpieces+0.9%(1)85.884.723.183.622.982.522.681.422.380.222.079.422.178.421.973.820.374.120.223.469.019.27.27.17.06.96.96.86.86.76.46.313.013.26.012.512.812.312.111.311.610.711.010.112.814.212.914.513.014.812.513.512.613.712.714.013.812.112.812.013.111.212.411.912.210.211.513.713.912.812.613.613.713.914.014.112.220182019202020212022202320242025202620272028SocksClothingAccessories

&OtherClothesNight&UnderwearT-ShirtsTrousersOther16

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

36.0

billion

pieces,

Asia

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Volume

inbillionpieces+2.4%(1)41.436.0+2.5%(1)+2.1%(1)20.317.516.914.9+4.0%(1)+3.0%(1)5.14.00.91.02022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania17

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

14.1

billion

pieces,

China

is

the

biggest

market

among

selectedcountries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

inbillionpieces+1.3%(1)+2.6%(1)15.314.314.112.3+2.1%(1)+3.1%(1)+2.3%(1)2.42.22.01.71.51.32022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance18

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Women's

Apparel

volume

per

capita

are

estimated

to

increasefrom2018

to2028Market

Size:

GlobalVolume

percapita

inpieces3.03.02.91.82.91.82.91.82.92.92.93.02.52.01.51.00.50.02.72.71.62.61.61.91.91.81.81.91.81.81.8

1.81.81.81.71.71.71.81.61.61.61.51.61.61.61.61.61.61.41.51.61.60.91.60.91.70.91.60.91.60.91.60.91.60.91.50.91.40.81.40.81.30.8201820192020202120222023202420252026Trousers20272028SocksClothingAccessories

&OtherClothesNight&UnderwearT-ShirtsOther19Sources:Market

Insights

2023Australia

&

Oceania

has

the

biggest

market

in

Women's

Apparel

volume

percapita

in

2028Market

Size:

Regional

Comparison

(1/2)Volume

percapita

inpieces2522.519.122.719.322.820.022.522.321.922.422.219.922.019.921.819.820.419.220.517.620.020.020

21.920.019.418.819.018.717.717.817.41516.915.88.93.68.73.68.73.68.83.610

8.48.53.68.53.58.63.58.03.27.83.07.23.053.6020182019202020212022202320242025202620272028AfricaAsiaAmericasEuropeAustralia&Oceania20Sources:Market

Insights

2023With

volume

per

capita

of

36.2

pieces,

the

United

States

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

percapita

inpieces4541.129.440.729.140.328.839.928.639.428.338.928.04035302536.236.529.036.027.636.225.933.126.429.028.028.928.628.128.428.627.926.727.525.624.620

23.51523.422.722.922.422.521.922.221.020.319.71010.610.610.610.310.410.510.610.710.29.99.35020182019202020212022202320242025202620272028ChinaFranceUnitedKingdomGermanyUnitedStates21Sources:Market

Insights

2023Women's

Apparel

price

per

unit

are

estimated

to

increasefrom2018

to

2028Market

Size:

GlobalPrice

perunit

inUS$10091.860.990.759.690.059.389.158.988.158.687.058.285.056.285.357.6908070605040302010082.555.481.254.181.853.949.827.055.048.626.553.628.147.052.351.127.445.826.043.624.842.624.443.828.5

28.425.927.827.527.926.827.226.424.9

24.425.325.923.823.825.624.725.124.024.322.923.023.521.921.722.020182019202020212022202320242025202620272028Coats&JacketsBlazersSports&SwimwearDresses

&SkirtsJerseys,

Sweatshirts

&PulloversOther22Sources:Market

Insights

2023Europe

has

the

highest

price

per

unit

in

Women's

Apparel

market

in

2028Market

Size:

Regional

Comparison

(1/2)Price

perunit

inUS$16.116.415.717.016.018161415.416.715.715.215.515.315.214.715.013.913.314.614.313.213.113.113.114.113.913.513.713.812

13.41013.413.213.013.013.110.07.19.87.09.76.789.36.59.56.69.16.48.96.08.96.38.55.98.28.25.864205.720182019202020212022202320242025202620272028AfricaAsiaAmericasAustralia&OceaniaEurope23Sources:Market

Insights

2023With

price

per

unit

of

US$23.8,

the

United

Kingdom

has

the

highest

priceamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Price

perunit

inUS$3027.726.717.426.025.424.824.323.817.525201510522.917.121.020.916.120.715.915.115.815.515.6

17.415.7

17.415.7

17.415.7

17.415.9

17.514.5

13.713.714.216.6

14.914.312.414.312.814.414.211.614.212.013.814.013.913.99.713.79.813.211.210.710.2020182019202020212022202320242025202620272028ChinaUnitedStatesFranceGermanyUnitedKingdom24Sources:Market

Insights

2023In

2022,

Nike

had

the

highest

share

in

Women's

ApparelFurtherMarket

AnalysisBrand

share

in

202225Sources:Market

Insights

2023Inthe

Women's

Apparel

market,

online

revenue

share

reached

28.0%

in

2022FurtherMarket

AnalysisOnline

revenue

share100.0%100.0%100.0%19.0%100.0%27.0%100.0%30.0%100.0%28.0%100.0%27.0%100.0%29.0%100.0%32.0%100.0%33.0%100.0%34.0%15.0%17.0%85.0%201783.0%201881.0%201973.0%202072.0%202273.0%70.0%202171.0%202468.0%202567.0%202666.0%20272023OfflineRevenue

ShareOnlineRevenue

Share26Sources:Market

Insights

2023Inthe

Women's

Apparel

market,

mobile

revenue

share

reached

59.0%

in

2022FurtherMarket

AnalysisMob